Insights
Industry
People
Culture
Brand Studio
Facebook Hub
Choueiri Group Deep Dives
OMD Corner
LEAD with ABG
Insights
Brand Studio
Facebook Hub
Choueiri Group Deep Dives
OMD Corner
LEAD with ABG
ABOUT US
CONTACT US
ADVERTISE WITH US
Insights Industry
Back
Kassab Group announces a slew of new projects and appointments
By Communicate StaffWed, Apr 16 2014

Contact
kassab-group-announces-a-slew-of-new-projects-and-appointments

 

Media services and solutions provider for the MENA region Kassab Group has announced the acquisition of several new projects, and the appointment of a new advisory board, chief operating officer, chief commercial officer and senior planning, strategy and business development Director.

Kassab’s newly acquired projects encompass Sky News Arabia, the expansion of the Dubai Metro project advertising concession, LED offerings, commercial hoardings, building wraps, FM radio, print and websites.

The newly constituted advisory board of Kassab comprises of Semaan Choueiri, Kassab’s long-serving strategy and planning director; Mohammad Awad, Kassab director; and Hicham Adra, president of Ardan Fitzroy Enterprises. Kassab has also restructured its sales structure with key senior level appointments.

Ghassan N. Adra, chairman and CEO at Kassab Group, says: “It gives me great pleasure to announce the appointment of our advisory board, as also the appointment of Patrick Brais as COO of Continental Multimedia, and that of Gerard Rustom who takes over as CCO of Kassab Group. We also have Bashar Nsheiwat assuming the role of senior Planning, strategy and business development director in the group. Additionally, there are appointments in the marketing and research departments.” He adds: “We have embarked on an ambitious expansion program in the UAE, Kuwait, Bahrain, Algeria and Iraq in particular and in the region in general and it was therefore imperative to strengthen our senior management team and restructure our sales division to ensure the continuing success of Kassab while executing our strategic vision given the enormous opportunities in the region.”

Patrick Brais joins from Quest Media, the media house that he founded in 2005. He brings with him more than 20 years of extensive experience in the regional media industry. Gerard Rustom joined Kassab back in 2000, and was its group commercial director since 2010. Gerard has a record spanning more than 15 years of strategic sales. Bashar Nsheiwat joined Kassab back in 2008. His last held position was that of planning, strategy and business development manager. Nsheiwat has contributed to the expansion of the group’s many projects.

Kassab’s revised sales structure sees the appointment of Sheri Helal as head of sales and media specialist for the UAE and the GCC region, regional markets and direct clients. Helal joined Kassab back in 2009 as a sales manager.

Hisham Joudi has been appointed as sales director for the UAE of Kassab’s roadside network, PoP, taxis, ADNOC and LED unipoles. Joudi joined Kassab back in 2001 as a senior sales manager.

Nassim Habib has been appointed as Kassab’s associate sales director for the UAE for the Dubai Metro project. Habib joined Kassab back in 2008 as a sales manager.

 

RELATED TOPICS
Ghassan N. Adra Kassab Media Uae
MORE IN Industry
Industry
November 01, 2020 How to Build a Winning Gen Z Strategy on Mobile

App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]

Industry
October 28, 2020 Micro-Influencers Are Still an Important Channel in the Marketing Funnel

Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]

Industry
October 28, 2020 Global Media Insight Report Provides Concise Picture of Media Trends in UAE & KSA

Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]

Industry
October 27, 2020 Socialbaker’s New Report Highlights Slow Return to Normalcy in Digital Space

Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]

Subscribe to

our newsletter.

This site uses cookies: Find out more.

Logo
  • Insights
  • Industry
  • People
  • Culture
  • Brand Studio
  • Facebook Hub
  • Choueiri Group Deep Dives
  • OMD Corner
  • LEAD with ABG
  • About Us
  • Contact Us
  • Advertise With Us
  • Privacy Policy
  • Disclaimer
NEWSLETTER

Get a monthly round-up of Communicate's best insights

© 2020 communicateonline.me
About Us
Contact Us
Advertise With Us
Privacy Policy
Disclaimer
icon
icon
icon
icon
icon
© 2020 communicateonline.me