A quiz from Kaspersky Lab has found that almost a third (30 percent) of social network users share their posts, check-ins and other personal info with everybody who is online – not just their friends. This is leaving the door wide open for cybercriminals to attack, as users remain unaware of just how public their private information can be on these channels.
Despite over three-quarters (78 percent) of Internet users having a social media account, the quiz showed a distinct lack of awareness amongst social media users. One in ten (9 percent) quiz respondents didn’t think people outside of their friends list could be seeing their pages and posts, making it easy for their personal information to fall into the wrong hands, or even be used by criminals for identity theft and financial fraud.
The research found that users are putting themselves in danger when adding friends, with a surprising 12 percent admitting adding anyone to their list – regardless of whether they know them or not. Thirty-one percent of users will also accept connections from people they don’t know, if they have mutual friends in common, although this could expose them to more unknown people – even advertisement agents or cybercriminals. When it comes to trusting their “friends”, a quarter (26 percent) of those surveyed would have no hesitation to click on a link sent by a friend without asking what it is, or considering the possibility that the sender’s account has been hacked.
“Social network users are playing a dangerous game by not being cyber-savvy and essentially giving strangers easy access to their personal details and private information. With social media profiles containing a raft of insight – from birthdays through to addresses and holiday plans – It wouldn’t take much digging for a cybercriminal to find and exploit valuable information, or steal your identity for their own gain. This is even easier if you have unwittingly made them your friend,” says David Emm, principal security researcher at Kaspersky Lab.
To ensure social network sharing doesn’t leave you exposed to danger, Kaspersky Lab advises Internet users to be cautious about whom they befriend and trust on these sites, as all might not be as it seems. If in doubt, don’t accept a friend request or click on a link that you are not expecting. It is also essential that privacy settings within social network accounts are at their highest, to ensure it is only your real friends you are sharing your status updates with.
App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]
Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]
Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]
Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]