The Institute of Practitioners in Advertising (IPA) is launching its award-winning IPA Foundation Certificate, across the MENA region this week, supported by a press campaign from Impact BBDO Dubai.

The IPA’s Foundation Certificate is an internationally recognized, award-winning qualification that arms delegates with less than two years experience with the knowledge to perform their roles with confidence and expertise. The content has been tailored specifically for the MENA region and will culminate with a formal exam scheduled to take place on November 12 in Dubai. The qualification enables delegates to see the bigger picture, giving them an understanding of how their job fits into the brand communications. It makes sense of the industry fragmentation, provides an opportunity to learn about other fields in advertising and highlights the importance of integration with other departments, agencies and clients.

The qualification involves approximately 30 hours of online learning with a three-hour exam.

Michael Burns, head of export, IPA, says in a press statement: “As Dubai and the wider MENA advertising industry continue to grow as one of the leading global advertising hubs, there is an increasing need to attract and retain the best talent and ensure that they are armed with the skills to deliver stronger client relationships, better work and more profitable businesses. Through our research in the UK we have proof that investing in IPA qualifications helps agencies grow faster, have greater levels of income growth, have higher staff and client retention rates, and see substantial revenue increases than their counterparts.” For further information or bookings, contact [email protected]