Independent integrated communications agency, iHC, has appointed Alexandra Williams as managing director of its Dubai office. This move will see ex-MD Ian Hainey moving to the role of CEO.

Williams has been with the agency since 2016 when she joined as an associate director. Prior to this, she has worked at Grayling and Edelman DABO.

With almost a decade of experience in integrated communications, including senior PR, events and digital positions, Williams will be focused on growing the business, agency operations and overall client delivery.

She says: “I’m proud to take on this role, which I see as the very beginning of where we are taking this agency. Having been at iHC a relatively short period of time, the synergy was instant from joining and we have moved forward at an incredible rate. I’m under no illusions the importance this office will play over coming years, as the Dubai team should remain the creative engine behind our ambitious global expansion plans.”

Hainey adds: “Word of our services has spread quickly between business decision makers, because we deliver hard-PR for clients targeting specific industries, supported by quality social media, digital advertising and powerful content. As a direct result of our work, clients have been winning multi-million dollar contracts across the Middle East and receiving consistent positive feedback from their target audience on their communications, which has powered both their growth and ours.”