IBM announced the launch of IBM Studio – Dubai, a new center of experience design and digital expertise to help clients. The studio extends the footprint of IBM Interactive Experience, blending experience design with the full spectrum of business transformation capabilities, from industry and strategy consulting through systems integration. His Excellency Abdulla Abdul Rahman Al Shaibani, Secretary General of the Executive Council of Dubai, inaugurated the IBM Studio Dubai.
Located in Dubai Design District (D3), the studio will serve as a hub for IBM Design in the Middle East and will host local teams from IBM Interactive Experience (IBMiX). IBMiX clients from all industries will be able to work with IBM consultants and experience design experts to analyze business challenges and develop solutions grounded in more personalized, individualized digital experiences.
IBMiX’s global client roster includes Nationwide, Jaguar Land Rover, Citibank and the Atlanta Stadium, home to the Atlanta Falcons of the National Football League. IBMiX, recently announced its intent to acquire Ecx.io, a design agency based out of Dusseldorf, Germany, Resource/Ammirati, a US-based digital marketing and creative agency, and Aperto, a digital agency with headquarters in Berlin.
IBM’s studio in Dubai will join the growing network of more than 20 IBM Studios in locations including Austin, Atlanta, Boston, Chicago, Toronto, Groningen, Melbourne, Mexico City, Hursley, London, New York, Dallas, Sao Paolo, Madrid and Shanghai.
IBM Design applies the principles of IBM Design Thinking, which takes a rapid prototyping approach to user-centric product development, as well as IBM Design Language, a framework to inspire bold and engaging experiences. IBM Studio – Dubai is a further investment in IBM’s worldwide design capability, creating spaces globally where product development, experience design, consulting, brand experience and marketing coexist to maximize collaboration and value for IBM clients.
