Hug Digital, that recently hired a new creative director, has won the Emaar Misr account and will be solely responsible for the brand’s digital needs for its corporate and real estate development brands including Uptown Cairo, Mivida and Marassi. The agency is tasked with creating digital content across all of Emaar Misr’s platforms. In addition to content creation and community management, the agency will also produce video content, conduct live coverage for events as well as attend to any needs pertaining to development on websites, landing pages, web and mobile applications and other digital solutions.
“We were thrilled to win the Emaar Misr digital business in Cairo after a hard-fought pitch. Our Cairo team have already launched over 10 campaigns in the last six weeks and have quickly developed a strong relationship with the client team there. With a strong focus on performance-based media, we are already driving tangible results for the brand. This is an important step in hug digital’s transition to becoming the leading digital agency in the region. Well done to all the team involved for their ongoing hard work,” says Tim Baker, CEO, Hug Digital.
App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]
Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]
Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]
Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]