Hug Digital, that recently hired a new creative director, has won the Emaar Misr account and will be solely responsible for the brand’s digital needs for its corporate and real estate development brands including Uptown Cairo, Mivida and Marassi. The agency is tasked with creating digital content across all of Emaar Misr’s platforms. In addition to content creation and community management, the agency will also produce video content, conduct live coverage for events as well as attend to any needs pertaining to development on websites, landing pages, web and mobile applications and other digital solutions.
“We were thrilled to win the Emaar Misr digital business in Cairo after a hard-fought pitch. Our Cairo team have already launched over 10 campaigns in the last six weeks and have quickly developed a strong relationship with the client team there. With a strong focus on performance-based media, we are already driving tangible results for the brand. This is an important step in hug digital’s transition to becoming the leading digital agency in the region. Well done to all the team involved for their ongoing hard work,” says Tim Baker, CEO, Hug Digital.