As part of its 2014 strategy to widen awareness of its services across the region, Huawei – a leading global information and communications (ICT) solutions provider, announced a partnership with Serviceplan Middle East, the Dubai arm of Europe’s largest owner-managed independent agency.

This partnership will see Serviceplan develop Huawei’s ongoing advertising strategy in the region delivering above and below the line campaigns to support the company’s range of smart devices.

Serviceplan Middle East will target Huawei’s wider consumer market, and generate greater awareness and demand for its devices across the UAE, Saudi Arabia, Kuwait, Oman, Bahrain, Qatar, Iraq and Pakistan.

Commenting on the partnership, Rami Hmadeh, managing partner of Serviceplan Middle East, says: “We are excited about working with Huawei and look forward to developing effective and powerful advertising strategies and campaigns. Since our rebranding into Serviceplan late last year, we expanded and increased the number of our divisions, and now have a leading-edge family of products that we believe can play a significant role in elevating Huawei business across the Middle East,” added Hmadeh.

This partnership comes at a highly opportune time as it coincides with the big announcement that the 2013 creativity rankings, produced by the German specialist publisher Horizont, has listed Serviceplan in top place for the first time.

According to Huawei’s 2013 global revenue announcement, which includes Huawei’s expanding Consumer Business Group, the company recorded an estimated $39.44 billion last year, a significant 11.6 percent increase year-on-year from 2013. In line with its plans for 2014, Huawei will look to increase these revenues through flagship product launches, which will be supported by these strategic advertising campaigns in the region.