FP7McCann Dubai takes the top Regional Effie Index spot.
Effie Worldwide announced that, for the second consecutive year, the Global Effie Effectiveness Index reveals FP7McCann as the most effective Individual agency in the world. Additionally, FP7McCann Dubai took the top Regional Effie Index spot, followed by FP7McCann Cairo.
No stranger to the global rankings, FP7McCann has featured within the top 4 agencies for the last eight years, earning the number 1 ranking 4 times (2015, 2016, 2020, 2021), the runner-up position twice (2018, 2019), the number 3 ranking in 2017, and the number 4 ranking in 2014.
This is supplementary to FP7McCann enjoying the title of MENA Effie’s Agency and Network of the Year for the last eight years straight.
Again, this year, FP7McCann was in good company by other McCann network agencies across the globe. In fact, McCann Worldgroup was named the Most Creatively Effective Agency Network in this year’s index for the fourth consecutive year. Four of the top 10 agencies ranked globally by the Effie Index were McCann Worldgroup agencies: FP7 McCann Dubai was #1; McCann Tel Aviv #3, McCann Worldgroup New Delhi #5 and McCann Worldgroup Lima #8, with all four agencies holding their top 10 positioning from the 2020 Effie Index.
The Effie Index is the single highest ranking for advertising effectiveness in the industry and is the award that speaks most directly to the bottom-line results that creativity delivers to clients’ businesses.
Suzanne Powers, Global McCann WorldGroup President and Chief Strategy Officer, said in a statement, “The Effie Index is proof of how every one of our disciplines, teams, and agencies collaborate to help our clients’ brands play a meaningful role in people’s lives. And remember that we were ranked the #1 most effective agency network in the 2022 WARC rankings for effectiveness in March.”
Tarek Miknas, CEO of FP7McCann MENAT added, “Our success in the Effie Index is due to the trust our clients place in our partnership, and the vision, drive and passion our clients inspire in our teams.”