FP7 Dubai has won the Dubai Properties account and will launch “multifaceted creative campaigns,” according to a statement.
The relationship took effect in December which saw the launch of the 1/-JBR campaign.
Now, FP7 Dubai has also been awarded Dubai Properties’ social media business social media business following an extensive pitch process over the past two months.
“We are absolutely delighted to be working with Dubai Properties; they are an impressive local brand with big ambitions. It’s very clear from our early collaborations that the client team shares our aspirations to do original and disruptive work that is commercially effective,” says Jon Marchant, MD Dubai, FP7.
“As a developer, we needed a partner who could guarantee us the right type of publicity and effectively position us and our developments with the right target audience,” adds Karim Nagaty, chief marketing officer, Dubai Properties. “FP7 Dubai is an extremely creative agency with original ideas and a strong digital mindset. “They have given us the edge with 1/-JBR which is exactly what we needed, and we look forward to working with them on further successful campaigns.”
App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]
Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]
Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]
Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]