FP7/DXB has successfully secured the marketing and advertising remit for UAE financial institution Emirates Islamic Bank, a subsidiary of Emirates NBD Group. The selection process was initiated in January 2014, and included several multinational advertising agencies.
With this win, FP7/DXB will be solely responsible for the through-the-line communication for Emirates Islamic across its new brand and product platforms on both B-to-C and B-to-B segments.
“FP7’s team displayed a clear understanding of our business needs and a strong conviction to our growth aspiration. We look forward to working closely with them to create impactful and informative campaigns that will strike a chord with our audiences,” says Wael Ibrahim, general manager – corporate center & transformation at Emirates Islamic.
Sasan Saeidi, managing director at FP7/UAE, adds: “We are thrilled to be partnering with Emirates Islamic, a great brand with a solid plan to change the landscape of Islamic banking in the years to come. We firmly believe in the vision of Emirates Islamic and their plans to expand and provide new offerings in the growing and competitive Islamic banking industry. We believe we have the category know-how and the communication expertise to take them far.”
