Facebook announces the Creative Accelerator, a program intending to help brands target audiences in high-growth countries.
Facebook announces the Creative Accelerator, a program intending to help brands target audiences in high-growth countries. For this accelerator, Facebook Creative Shop is currently working with clients and agency partners in India, Indonesia, South Africa, Kenya and Turkey. The goal is to develop campaigns tailored to the people and the devices they use to access Facebook in these high-growth countries.
Melissa Oppenheim, the Creative Accelerator program manager, says in a press statement, “the ability to tell a powerful story can connect people despite geographic, linguistic, technological and even cultural boundaries”.
Sharing in the excitement, Can Emci, the corporate marketing director of Samsung Turkey (a brand selected to participate in the Creative Accelerator), says in a press release, “with the program, our objective is to show how Samsung Turkey may best execute impactful creative on Facebook. We have been increasing our investment on both paid media support and best in class creative executions on Facebook. The campaign will be a first in Turkey and we feel that it will be a great learning for all the emerging markets”.
Below please find examples of campaigns launched out of Creative Accelerator.
Nestlé Everyday! (India):
Two distinct demographics with different creative, optimized for device-type and bandwidth-strength:
Coca Cola (Kenya):