Dubai-based communication agency Face to Face has announced that it has won the Garmin – global provider of consumer, aviation, and marine technologies for the Global Positioning System – account, and has been charged with developing, for the bramd, a full launch strategy which includes full creative across outdoor, press, radio and online – media planning and buying are also included – by end of February 2014. The win follows a competitive review by Abdulla Mohammed Ibrahim General Trading (AMIT), the UAE-based distributor of Garmin, for the brand’s full communication strategy.
The immediate scope of work Face to Face will be undertaking includes the launch of the new Garmin Virb, a full HD action camera. The brief also includes public relations, which Face to Face has in recent years added to its repertoire of services.The remit also includes strategy for AMIT activity across the year, including an overhaul of the company website in addition to future Garmin product launches.
The win ramps the start of 2014 up a few notches for Face to Face, with the pace only gaining momentum with a number of new business wins already under their belt, as the agency has also been appointed as the full-service communication and creative strategy agency for Dubai-based property developer, Select Group. Face to Face will be charged with a full remit for Select Group, including communication and creative strategy that spans across print, outdoor, public relations and digital and full media planning and buying elements. Select Group’s portfolio includes development projects in the United Kingdom and mainland Europe.
App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]
Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]
Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]
Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]