Elan Media, the media arm of Elan Group, has partnered with Integrated Media Strategies and The Huffington Post to become the official digital media sales representative and introduce the publication’s Arabic edition to the Middle East.
HuffPost Arabi was officially launched in London on July 27, in a ceremony attended by Arianna Huffington, co-founder and editor-in-chief of The Huffington Post; Wadah Khanfar, CEO, Integral Media Strategies, along with senior international management from HuffPost, Integral Media Strategies, Elan Media and other media members from the EMEA region. HuffPost Arabi is one of The Huffington Post’s 15 editions in the brand’s expanding global presence.
Founded by CEO Wadah Khanfar, who is the former director-general of Al Jazeera Media Network, Integral Media Strategies (IMS) is a digital content hub that produces online news catering to the Arab region. Based out of London, IMS, with its thriving network of on-the-ground journalists, will be working with HuffPost Arabi to produce and share the latest stories from the Arab world.
“We are proud of the partnership with Elan Media, a company with established roots in the market and a developed footprint across many leading websites in the region. We are confident in their ability to promote HuffPost as a go-to advertising platform for companies in the Arab world. We want to publish great content that advertisers will be excited to support. The full suite of HuffPost commercial products, including the industry-leading HuffPost Partner Studio, will provide a unique opportunity for the region. HuffPost Partner Studio helps brands become storytellers and story makers, connect to audiences at scale, and build brand loyalty and affinity. With the help of ELAN Media, HuffPost Arabi will bring Partner Studio to the market, creating authentic conversations, driving participation and impacting the world at scale,” says Khanfar in a press statement.
The new online edition will offer a combination of reporting by independent journalists and a blog platform for people within the region to express their thoughts and opinions.
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