The digital marketing ecosystem has undergone significant shifts over the past decade. The traditional approach that simply showcases products, services, and a brand image is no longer effective. The advent of social media initially sparked this change while its evolution and the transformation in consumer behavior have further driven this metamorphosis. Today storytelling, content and interaction create impact and hence content marketing initiatives are the way forward. This means that any brand keen to stay ahead of the competition has to become a content publisher.
One firm has reinvented itself to answer the digital marketing needs and challenges of this new era, turning brands into content publishers: Eastline Digital based in Beirut and Dubai. This move is a natural progression anchored in experience and insight amassed since 2006 as one of the leading local and regional digital marketing agency.
To help brands connect with consumers as successful content publishers, the firm has been restructured into three strategic entities, each specialized in a key digital marketing component: the agency, the technology, and the content.
As Marc Dfouni CEO and Managing Partner points out: “Brands come to us because grey matters. We enter into committed relationships with our clients since we are driven by their best interests.”
This trio set-up is spearheaded by the three founders of Eastline Digital, Marc Dfouni, Nemr Nicolas Badine and Wissam Badine, and is built on three companies grounded in expert focus to deliver optimal results.
Eastline Digital is the agency that leads regionally on account management, digital marketing strategy, social media marketing, search marketing, media planning, creativity and design, client relationship, and social media impact as well as a Eastline Academy that is focused on training and consultancy.
DeafCat Studios is the content production arm at the regional vanguard of content marketing strategy, content production, video production and editing, content localization, translation, voice over, subtitling, and content analysis and optimization.
SPRKL is the technology company that focuses on content delivery, provides data intelligence and innovates with adtech solutions. It provides programmatic media buying, optimization and performance analysis services to clients all over the world from its offices in Dubai, Beirut and Turkey.
Together these three firms provide an innovative approach to digital marketing that is tailored for the times and gives brands the edge they need as content publishers.