Insights
Industry
People
Culture
Brand Studio
Facebook Hub
Choueiri Group Deep Dives
OMD Corner
LEAD with ABG
Insights
Brand Studio
Facebook Hub
Choueiri Group Deep Dives
OMD Corner
LEAD with ABG
ABOUT US
CONTACT US
ADVERTISE WITH US
Insights Industry
Back
Eastline Digital creates trio set-up turning brands into publishers
By Arjun RKWed, Jul 26 2017

Contact
eastline-digital-creates-trio-set-up-turning-brands-into-publishers

The digital marketing ecosystem has undergone significant shifts over the past decade. The traditional approach that simply showcases products, services, and a brand image is no longer effective. The advent of social media initially sparked this change while its evolution and the transformation in consumer behavior have further driven this metamorphosis. Today storytelling, content and interaction create impact and hence content marketing initiatives are the way forward. This means that any brand keen to stay ahead of the competition has to become a content publisher. 

One firm has reinvented itself to answer the digital marketing needs and challenges of this new era, turning brands into content publishers: Eastline Digital based in Beirut and Dubai. This move is a natural progression anchored in experience and insight amassed since 2006 as one of the leading local and regional digital marketing agency.

To help brands connect with consumers as successful content publishers, the firm has been restructured into three strategic entities, each specialized in a key digital marketing component: the agency, the technology, and the content.

As Marc Dfouni CEO and Managing Partner points out: “Brands come to us because grey matters. We enter into committed relationships with our clients since we are driven by their best interests.”

This trio set-up is spearheaded by the three founders of Eastline Digital, Marc Dfouni, Nemr Nicolas Badine and Wissam Badine, and is built on three companies grounded in expert focus to deliver optimal results.  

Eastline Digital is the agency that leads regionally on account management, digital marketing strategy, social media marketing, search marketing, media planning, creativity and design, client relationship, and social media impact as well as a Eastline Academy that is focused on training and consultancy.

DeafCat Studios is the content production arm at the regional vanguard of content marketing strategy, content production, video production and editing, content localization, translation, voice over, subtitling, and content analysis and optimization. 

SPRKL is the technology company that focuses on content delivery, provides data intelligence and innovates with adtech solutions. It provides programmatic media buying, optimization and performance analysis services to clients all over the world from its offices in Dubai, Beirut and Turkey.

Together these three firms provide an innovative approach to digital marketing that is tailored for the times and gives brands the edge they need as content publishers.

 

RELATED TOPICS
Digital Agencies Beirut
MORE IN Industry
Industry
November 01, 2020 How to Build a Winning Gen Z Strategy on Mobile

App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]

Industry
October 28, 2020 Micro-Influencers Are Still an Important Channel in the Marketing Funnel

Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]

Industry
October 28, 2020 Global Media Insight Report Provides Concise Picture of Media Trends in UAE & KSA

Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]

Industry
October 27, 2020 Socialbaker’s New Report Highlights Slow Return to Normalcy in Digital Space

Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]

Subscribe to

our newsletter.

This site uses cookies: Find out more.

Logo
  • Insights
  • Industry
  • People
  • Culture
  • Brand Studio
  • Facebook Hub
  • Choueiri Group Deep Dives
  • OMD Corner
  • LEAD with ABG
  • About Us
  • Contact Us
  • Advertise With Us
  • Privacy Policy
  • Disclaimer
NEWSLETTER

Get a monthly round-up of Communicate's best insights

© 2020 communicateonline.me
About Us
Contact Us
Advertise With Us
Privacy Policy
Disclaimer
icon
icon
icon
icon
icon
© 2020 communicateonline.me