DCN which operates as part of Dubai Media Incorporated (DMI) and MEMS, which serves from within Choueiri Group as the exclusive media representative of all DMI media, recently co-hosted a vibrant kick-off launch event and dinner reception on March 14, 2017. The exclusive gathering was held to mark the beginning of another season of the hit Football Reality-TV show “The Victorious”, which airs on Dubai TV and Dubai Sports Channel.
The highly-anticipated and well-attended event welcomed a host of advertisers, marketing, advertising agency and media professionals, coming together at El Chiringuito – Rixos The Palm Dubai at 9 pm, together with the teams responsible for producing and promoting The Victorious. The entire gathering was treated to a charged-up atmosphere, reflecting on the excitement of the upcoming season, as an exclusive screening of the show’s promo-film was also staged. This large-screen feature focused on the most thrilling moments and highlights from the show’s previous two seasons. The evening was also deemed to be a star-studded affair, with “Ronaldinho” – the internationally revered Brazilian football star, who will be serving as the Show’s international football star attraction this year – attending the event and making it a very memorable occasion.
A grand picture-wall was utilized throughout the evening, as guests took photographs with the football star, while they also enjoyed the company of other legends in attendance, including Michel Salgado.
Other key figures at the event included Rashed Amiri, GM of Dubai Sports Channel; Sara Al Sayegh, corporate communications senior manager at DCN; Sara Al Jarman, GM of Dubai One along with Pierre Choueiri, Choueiri Group’s Chairman and CEO and Sandra Choueiri, Choueiri Group’s Human Resources Director and other senior directors from the MEMS team.
A raffle draw was also held near the end of the dinner event, awarding two lucky winners travel packages to the upcoming finale of the upcoming El Clasico in Madrid, which will be held on April 23, 2017 at the Santiago Bernabeu Stadium.
“The Victorious”, with a proven track-record of two successful seasons has established itself as a significant advertising platform, due to the unique nature of the show, which blends the region’s passion for football with the growing allure of Reality-TV formats. Season-3 promises to build on this success story and began airing on March 6, 2017.
App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]
Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]
Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]
Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]