Initiative MENA, has been appointed to handle the media planning and buying business for DarkMatter, an international cyber security firm based in the UAE. Managing Director of Initiative UAE, Raffoul Mattar, says in a press statement, “Cyber security is a top priority for governments and businesses in the region. This is a new category for us and we are happy to be associated with such an esteemed organisation. Taking into consideration DarkMatter’s impressive plans in this field, we are delighted to work with them and anticipate a long and fruitful working relationship.”
Senior vice-president of sales, marketing and business development of DarkMatter, Rabih Dabboussi, adds, “We are pleased to announce our partnership with Initiative MENA. We believe the company’s innovative, data driven approach will be of benefit to our plans, balancing new, innovative and traditional media planning and buying that will support our business.”
This new account represents a portfolio expansion for Initiative MENA, to include its first client from the cyber security sector.
