BSH Home Appliances Appoints FP7 McCann Dubai & McCann Content Studios for Integrated Communications Across the GCC and Global Markets
BSH Home Appliances Appoints FP7 McCann Dubai & McCann Content Studios for Integrated Communications Across the GCC and Global Markets. Strengthening creative and social presence across multiple markets with an expanded partnership from Turkey to GCC.
Expanding its presence across key global markets, BSH Home Appliances has expanded its partnership with Middle East Communications Network’s (MCN) agencies FP7 McCann Dubai and McCann Content Studios to lead integrated communications for its premium portfolio of brands across the GCC.
This win significantly expands MCN’s relationship with BSH, building on FP7 McCann Turkey's successful creative partnership established in 2023. The multi-market, multi-brand mandate for BSH's premium portfolio, including Bosch, Siemens, and the ultra-luxury Gaggenau—reinforces MCN’s position as a leading communications partner, delivering comprehensive marketing solutions that blend traditional creative excellence with digital-first thinking.
As the agency of record, FP7 McCann will oversee the strategic and creative development across all channels, ensuring a unified brand experience. The agency’s expertise spans full-spectrum advertising services, from creative, digital, and social media to PR, trade marketing, activations, and promotional support. It is to note that FP7 McCann has Tarek Ali Ahmad as Managing Director.
McCann Content Studios will play a pivotal role in seamlessly integrating social, content, and influencer-driven strategies into BSH’s communications. As the Middle East’s leading hub for social and creator capabilities, the studio offers a uniquely integrated approach across Social, Production, and Influencer services. By combining full-service social and creator strategy under one roof, McCann Content Studios leverages regional insights and the global scale of the McCann network to ensure impactful and culturally relevant brand engagement.
The expanded remit includes integrated communications for BSH Home Appliances across the GCC markets, broadening and elevating the brand’s presence.
With this significant win, FP7 McCann Dubai and McCann Content Studios continue to set the benchmark for integrated brand experiences, seamlessly blending storytelling, technology, and data-driven insights to propel BSH’s brands to new heights across the region.
