Prestige Wealth Solutions (PWS), one of the region’s wealth management firms, has appointed Brazen to handle its PR and content marketing.
Brazen will be increasing the brand awareness and equity of PWS through a blend of targeted PR, social media and events aimed at high-net-worth individuals.
The campaign will start with tactics to boost the social and online presence of PWS, as well as launching the brand to selected business, luxury and consumer media with some immediate, high-profile opportunities already in the pipeline.
Profiling the senior advisors and bringing alive the services of PWS in an engaging, professional way will also be a core part of the strategy, ensuring the company becomes the industry authority.
Craig McConnon, managing director of Prestige Wealth Solutions, says in a statement: “PWS already has a reputation [for] integrity and service within in the industry and we are excited for Brazen to bring this alive through some cutting-edge activations. We were impressed with Brazen’s strategic and creative ideas and their dynamic approach, which will ensure we achieve further awareness with our core customer base and really take our brand to the next level.”
Louise Jacobson, managing director of Brazen, adds: “Prestige Wealth Solutions is a leader in providing unbiased, bespoke financial solutions and has an enviable reputation for innovation and trust. Those core values not only set them apart from the rest of the industry, but will also give us the perfect platform to create a compelling content strategy and engage with consumers.”
