Insights
Industry
People
Culture
Brand Studio
Facebook Hub
Choueiri Group Deep Dives
OMD Corner
LEAD with ABG
Insights
Brand Studio
Facebook Hub
Choueiri Group Deep Dives
OMD Corner
LEAD with ABG
ABOUT US
CONTACT US
ADVERTISE WITH US
Insights Industry
Back
Bots & Brands: Latest news and updates
By Communicate StaffSun, Apr 02 2017

Contact
bots-brands-latest-news-and-updates

Your bi-weekly news on how brands are using bots around the world by Simon Hudson, CEO and founder of Brndstr

This is the second edition of my bi-weekly bot column where we look at what’s new in the world of BOTS, changes and updates the social channels have made and the Hot Bot of the week from around the world.

To kick off this week’s updates let’s take a look at what the social channels are up to. Over the last few weeks we have seen some interesting news come from Twitter and Facebook – both of whom who have added some really great new features that brands will truly benefit from.

Twitter

It is fair to say that Twitter is the go-to platform for customer service, so much so that a lot of brands who don’t have the Message facility open on Facebook tell their audience to DM them on Twitter. Although Twitter bots are relatively new, the team is rolling out some awesome features pretty quickly. The new ‘Custom Profile’ feature now allows a brand to have multiple agents reply to DM chats. Any brand or agency that manages Twitter accounts will be used to signing the DM with their initials or name on the brand account. This new addition will now allow each agent to have their own profile, avatar and name to help users know whom they are chatting with. This will also allow a bot to jump into the conversation at anytime and handle the most frequently asked questions instantly and in real time. Expect to see a lot of nice new innovations being introduced by brands that have access to this new feature.

Facebook

It announced really nice new features earlier this week. Messenger has just released a ‘Live Location’ feature which means users can now share their exact live location directly in Messenger. It is not clear how long this will take to work with bots but it will be extremely valuable for brands that have restaurants, malls or venues they want to drive footfall to. They could alert users when they walk past a venue with deals available or alert that the F1 or Premier League is being shown on the TV. This could potentially open up a new way in which the beauty industry evolves its marketing.

One question that often gets asked when talking about bots is do people really use them and what value do they bring? Let’s go back 20 years to 1996 when the Internet was starting and Google was born. The adoption rate of the World Wide Web was relatively slow and it wasn’t until eight years later in 2004 that Facebook started. I then looked at the world of apps that started around 2006. The adoption rate was 50 percent quicker than web with apps like Instagram and Whatsapp being born four years later in 2010. Bots really only started last year, so following previous trends, it is likely that we will see some really exciting bots come to market toward the end of this year.

That just leaves the Hot Bot of the week

The one the team at Brndstr HQ have been playing around with this week is called Swelly. This very simple bot has done a fantastic job of letting users vote for items. It is a bit of fun but has been designed to help you with the daily decisions you may face such as what to eat, wear etc.

So that’s it for another week. Hopefully you have found the info useful and are already thinking of cool new ideas for a BOT. Thanks for reading and catch you in a few weeks!

In case you missed it, check out my introduction last week.

RELATED TOPICS
Bots Brands And Bots Brands Using Bots Chat Bots
MORE IN Industry
Industry
November 01, 2020 How to Build a Winning Gen Z Strategy on Mobile

App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]

Industry
October 28, 2020 Micro-Influencers Are Still an Important Channel in the Marketing Funnel

Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]

Industry
October 28, 2020 Global Media Insight Report Provides Concise Picture of Media Trends in UAE & KSA

Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]

Industry
October 27, 2020 Socialbaker’s New Report Highlights Slow Return to Normalcy in Digital Space

Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]

Subscribe to

our newsletter.

This site uses cookies: Find out more.

Logo
  • Insights
  • Industry
  • People
  • Culture
  • Brand Studio
  • Facebook Hub
  • Choueiri Group Deep Dives
  • OMD Corner
  • LEAD with ABG
  • About Us
  • Contact Us
  • Advertise With Us
  • Privacy Policy
  • Disclaimer
NEWSLETTER

Get a monthly round-up of Communicate's best insights

© 2020 communicateonline.me
About Us
Contact Us
Advertise With Us
Privacy Policy
Disclaimer
icon
icon
icon
icon
icon
© 2020 communicateonline.me