Brand and experience design agency, Bond aims to expand on the vision to build ‘living brand systems’ with the senior hire.
Bond is a brand and experience design agency, founded in 2009, the agency envisions curating a future with ‘living brand systems.’ The agency onboarded Matt Horobin as a Partner and Head of Strategy to build on this vision. Horobin has over 20 years of experience designing and building connected brand systems for some of the world’s leading businesses across Europe, Asia, and the Middle East, as both a consultant and client.
“Bond is a unique global agency that offers a single, integrated team working across our studios, allowing us to bring the best of our global capabilities to effectively answer those big brand challenges clients across our region are facing every day. It’s this “always-on, always-evolving” approach that our clients value the most.” says Horobin.
Matt, who has served as a key thought leader in the MENA region with regard to the relationship between brands, technology, and culture, joins Anthony Miles, who is Managing Director at Bond along with the team in the Dubai office. Bond’s regional clients include Dubai Holding, Al Futtaim, KAUST, and Accor.
