Beiersdorf, the global skin care giant with its flagship brand Nivea, has concluded its statutory media agency review with the reappointment of OMD. The pitch was against the manufacturer’s other international agency of record and covered all above the line media investments in Middle Eastern countries, which monitoring sources estimated at over $58 million in the last 12 months – excluding digital.
In January 2014, Beiersdorf selected OMD to lead, design and execute its comprehensive digital strategy, including creative development and execution. This was an extension to the range of services OMD already provided, including communications planning and investments, digital display, social media, performance marketing and analytics.
“Beiersdorf is committed to regularly review and benchmark its processes to ensure highest levels of operational excellence and efficiency,” says Bhavna Mishra, Beiersdorf MENA’s marketing director in a press statement. “After a careful review process we have decided to extend and renew our partnership with OMD for the MENA business. OMD’s expertise and partnership continues to help us touch the lives of our consumers in MENA while delivering outstanding value. We are thankful to our global network media partners OMD and MEC for their commitment and perseverance in the review process these past few months,” she adds.
“Beiersdorf is one of these clients who not only push you again and again so that you perform at the highest level but also respond positively to our ideas and recommendations,” adds Elie Khouri, CEO of Omnicom Media Group MENA. “Together, we’ve pushed the needle on consumer research, digital innovation and results-based planning. The result of this review is a validation of our team’s focus on all-round excellence and we certainly look forward to collectively aiming even higher in the coming years,” he adds.
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