APCO Worldwide, the global communication, stakeholder engagement and business strategy firm, was named Middle East Consultancy of the Year 2014 by The Holmes Report, one of the PR industry’s leading global publications, in recognition of its work for a wide range of government and private sector clients in the region.
The award is given to agencies who demonstrate the highest levels of creativity, integrity and effectiveness, as well as business culture, professional training and growth. Considered one of the world’s biggest awards competitions for the public relations industry, the event attracted more than 2,000 entries from across Europe, Middle East and Africa (EMEA) in 2014.
Paul Holmes, publisher and chief executive officer at The Holmes Group said in a statement: “In the last few years, APCO in the UAE has tripled in size, building a network of over 90 people in owned offices in Dubai, Abu Dhabi and Doha. Growth last year was an impressive 48 percent. APCO is distinguished in the Middle East by its leadership and its leading public affairs and market entry capabilities.”
The award citation noted APCO’s significant client list in the region, which includes leading players in the telecommunications, government, financial, consumer, renewable energy and sustainability, petrochemical, technology, real estate, auto and Islamic economy sectors.
APCO Worldwide’s managing director for the Arab Region, Mamoon Sbeih, said in a statement: “This award demonstrates that we have delivered for our clients at the highest levels and that we help define best practice in the region. It is one of the most significant accolades in our industry and is a testament to the excellence of the work our people deliver consistently across the region.”
The 2014 awards ceremony will take place at a gala dinner to be held at London’s celebrated Roundhouse on May 20.
App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]
Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]
Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]
Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]