McCann Health has fired global chief creative officer Jeremy Perrott, after a complaint against him alleging a violation of the company’s code of conduct. He was terminated before the Cannes Lions International Festival of Creativity last month.
A spokesperson for McCann declined to comment on the nature of the complaint or the length of the investigation, but provided a statement.
“We received a complaint about a violation of our Code of Conduct by McCann Health’s Jeremy Perrott. As a result, following an investigation, he is no longer with the company,” the statement reads. “Our foremost priority is to foster a workplace where people are respected and valued, and importantly, an environment where people feel safe and protected to come forward to report actions that run counter to our values and code of conduct.”
Prior to his dismissal, Perrott had been a decades-long fixture in health advertising. In 2014, he served as the president of the inaugural Lions Health Pharma jury at Cannes. Before joining McCann Health in 2008, Perrott was executive creative director for McCann Worldgroup Asia Pacific. He also worked in various creative positions at McCann Erickson in Tokyo, New York, London and Seoul.
Perrott did not immediately respond to requests for comment.
Earlier this month, Ogilvy too, fired its global chief creative officer Tham Khai Meng for similar reasons.
Parody advertising is a double-edged sword. It can be pretty effective, but it can also backfire spectacularly. To understand what works and what doesn’t, Communicate spoke to Jaison Ben, Creative Director at Publicis Middle East, who was behind the campaign for Nescafe 3in1’s new packaging, unveiled earlier in the year. How to know when parody […]
Interested in the fast-growing gaming community in the region? Communicate spoke with Mathew Pickering, Managing Director at gaming and esports communications agency Power League Gaming, to break it down for you. What does PLG do, exactly? Power League Gaming connects brands with Arabic gaming and esports audiences, primarily across MENA, of which 30% of the […]
A little more than a year ago, Majid Al Futtaim unveiled Share, its app-based lifestyle rewards program. A few months later, Covid-19 struck. Communicate sat with Kashmira Motiwalla, Head of the Share loyalty program at Majid Al Futtaim, to discuss what that meant for the newly-launched initiative. What impact did the pandemic and the lockdowns […]
Imad Jomaa, Founder and President of Lebanon-based holding company JGroup, explains how he sees programmatic in light of JGroup’s recent investment in FoxPush, a Dubai-based full-stack solution for publishers and digital advertisers. How fast is the programmatic ad market growing in the region and what is driving this growth? Programmatic advertising is growing rapidly across […]