Amazon and Alphabet To Stop Boycotting Each Other

Insights Industry

Amazon and Alphabet To Stop Boycotting Each Other

By Communicate StaffSat, Apr 20 2019

amazon-and-alphabet-to-stop-boycotting-each-other

YouTube will soon be available on Amazon’s Fire TV while Amazon Prime Video will show up on Google’s Chromecast and Android TV devices. The frosty relationship between Alphabet Inc. and Amazon.com Inc. thawed a little further Thursday when the two tech giants said in a statement that they would begin letting each other’s video services appear on their respective streaming gadgets.

The two companies have feuded before when it comes to businesses they both operate in. Amazon stopped selling Google’s home assistant devices, which compete with the retailer’s Alexa speakers, on its website in 2015 but lifted the boycott at the end of 2017. YouTube hasn’t been available on Amazon devices since 2017.

Streaming is a crowded field, with companies like Roku Inc. and Apple Inc. competing on the hardware side and tech and media companies alike jumping deeper into the streaming business. Walt Disney Co. joined the fray this month with a $6.99-a-month streaming service carrying popular content like Star Wars and Marvel superhero movies. Reaching a detente might help Amazon and Google continue to grow their user bases and fend off smaller rivals.

As Google and Amazon expand, they compete in new and bigger categories. Google is chasing Amazon’s lead in cloud services and home assistant devices, while Amazon is quickly building an online advertising empire that’s beginning to edge into Google’s traditional territory.

This article is published in collaboration with Adage

MORE IN Industry

November 01, 2020 How to Build a Winning Gen Z Strategy on Mobile

App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]

October 28, 2020 Micro-Influencers Are Still an Important Channel in the Marketing Funnel

Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]

October 28, 2020 Global Media Insight Report Provides Concise Picture of Media Trends in UAE & KSA

Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]

October 27, 2020 Socialbaker’s New Report Highlights Slow Return to Normalcy in Digital Space

Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]