All About Brands and Drive Productions announce strategic partnership

Abu Dhabi-based creative communications agency All About Brands has formed a strategic partnership with Drive Productions, a creative production agency that creates live and digital experiences, to offer brand marketing solutions to clients throughout the MENASA (Middle East, North Africa and South Asia) region.

Having recently joined forces to work on the creative for Abu Dhabi Sustainability Week (ADSW), the companies’ decision to formalize their relationship.

Commenting on the partnership, All About Brands CEO, Alex Brown said in a statement: “When we established our Abu Dhabi office in 2007, we took a decision to focus on the provision of brand strategy, graphic design, advertising and film making services. Today, as the local communications industry continues to evolve, we are taking steps to expand our services to meet the demands of the current market. Our partnership with Drive Productions, coupled with the recent launch of All About Digital, is representative of that approach.”

Meanwhile, Gavin Hay, Drive Managing Director added: “I am hugely excited about the partnership with All About Brands. When I came on board last year, one of my objectives was to expand Drive Productions’ reach to enable us to create awe-inspiring events and visual experiences all over the world by establishing Drive Worldwide.”