Havas Worldwide Middle East announces the launch of its integrated communication model in the region, placing the Dubai hub as one of the Havas Village’s global spearheads. The Havas Village concept brings together strategy, creative, digital, media and PR – previously separate disciplines – in a new close-knit model.
At the launch ceremony, Patrick Chalhoub, co-CEO of the Chalhoub Group and Havas Middle East’s partner, said, “The Havas Village model is designed to meet the present and future needs of clients in a changing world. It is unique, as we go back to a village of professionals who work at the pace of a city. Together, we have pushed the traditional notions of integrated services into a collective where relevant talents can be called upon immediately across expertise pillars and geographical locations in a fluid and seamless process.”
Explaining the choice of selecting Dubai as one of the first hubs to reflect the network’s new strategy, he added: “We chose Dubai as one of the first locations to implement Havas Worldwide’s ambitious project due to its emergence as a key global player. The Emirate’s first-class infrastructure enables us to drive the concept throughout our region’s offices, bringing into the Village the more than 300 professionals that are part of our team in the Middle East’s key cities.”
“Our concept and outlook have attracted a large team of industry specialists from over 40 nationalities, which creates an exceptional intercultural working environment, making it easier to engage the cultures that surround us in the region and address efficiently our clients’ needs,” said Pierre Soued, the managing director of Havas Middle East.