Leveraging the cutting-edge predictive intelligence of AI, Plus Company’s latest offering – AIOS, is designed to assist advertisers and brands in strategical planning, measuring,…

A brand-new intelligent solution – All-In-One System (AIOS) connects all touchpoints continuously plans measures, and optimizes creative performance to enable long-term marketing effectiveness. The…

By Fatema Lokhandwala, Senior Content Editor, Socialize

The Communicate AI Conference, scheduled to take place on Thursday, 7th September 2023, is aimed at enlightening MENA’s creative, marketing, advertising, and tech industries with…

Six women share their insights on the gender gap in the creative sector of the MENA region – shedding light on the challenges women face in…

Commencing her journey in the advertising world in 2006, Lara Arbid went on to become the first woman to establish and lead a media house…

AppsFlyer’s latest offering enables mobile gaming studios and developers to unlock new performance marketing opportunities and revenue streams across additional popular platforms

Socialize, the socially-led creative & media agency, has been recognized at the 27th annual Webby Awards this month, for a first-of-its-kind employee relations campaign…

The creator economy has often been touted as the future of marketing & commerce. However, as hype and VC funding in the space declines, Akanksha…

Award-winning advertising creatives and industry thought leaders from 47 countries will judge the 2023 NYF Advertising Awards.

Agency aims to grow its influencer and creator content business.

Digital 2023 report by Meltwater and We Are Social shows that people globally are becoming more discerning in their Internet use.