Trivium is the creative agency behind FNP.AE’s current brand awareness campaign — Gift it like you mean it– which is live across the UAE.
Dubai-based online gifting platform FNP.AE has appointed independent creative agency Trivium to lead its next phase of brand activity in the United Arab Emirates, the companies said.
Under the partnership, Trivium will manage FNP.AE’s creative strategy in the UAE, overseeing integrated campaign development and execution across digital and traditional platforms. The appointment reflects Trivium’s focus on insight-led creative work and its emphasis on cultural relevance within the regional market.
Trivium is the creative agency behind FNP.AE’s current brand awareness campaign — Gift it like you mean it– which is live across the UAE. The campaign is running across digital, social, radio and outdoor channels, with bilingual execution in English and Arabic, targeting key markets including Dubai and Abu Dhabi.
As part of its expanded remit, Trivium has also conceptualized and produced FNP.AE’s 2026 Valentine’s Day campaign, signaling a longer-term creative partnership between the two companies.
“Our approach to creativity is grounded in cultural understanding and how people in the UAE live, celebrate and connect,” said Sharath Premkumar, co-founder and chief creative officer at Trivium. He added that the partnership would focus on storytelling that is “authentic, meaningful and regionally resonant.”
The appointment adds to Trivium’s growing presence in the UAE, as the independent agency continues to work with regional and international brands across sectors including hospitality, entertainment, e-commerce and lifestyle.
