Mediaquest has officially transitioned to MQuest as its corporate brand, effective Wednesday, the company said.
The change reflects a refined and more focused expression of the company’s name while preserving full continuity across its business.
Mediaquest said its operations, leadership, commercial relationships, and ways of working will remain unchanged.
The new MQuest identity is intended to maintain brand recognition while offering a clearer corporate expression that reflects focus, stability, and forward direction.
The bolder “M” and borderless form are designed to represent a brand whose creativity, vision, and influence are not confined by a single frame, signaling continuous growth.
The company said the name carries symbolic meaning, with “M” standing for Media, Mindset, and Movement, while “Quest” reflects exploration, innovation, and progress—together expressing a brand in constant motion.
The update applies at the corporate level only. Mediaquest’s magazine brands and platforms—including Marie Claire Arabia, Marie Claire Maison Arabia, Haya, and BURO—will remain unchanged in identity, positioning, and editorial direction.
All corporate brand updates will go live on Wednesday, Jan. 21, 2026.
Commenting on the rebrand, Obeida Danhach, chief executive officer of MQuest, said the new identity reflects the company’s evolution while remaining rooted in its core values.
“MQuest reflects who we are today and where we are headed—a company that continues to evolve while staying true to the people and values that built it,” Danhach said.
