Pinterest reaches roughly 600 million monthly active users, many of whom use the platform to plan or research purchases.
Pinterest has agreed to acquire connected-TV advertising firm tvScientific in a move aimed at expanding the social platform’s performance-driven ad business, Axios reported, citing company executives.
The deal, which is subject to regulatory review, would give Pinterest new access to CTV clients while allowing advertisers to link TV campaigns more directly to shopping outcomes.
Pinterest CEO Bill Ready told Axios the acquisition would extend the company’s full-funnel advertising capabilities into television.
“With this acquisition, we’re bringing together the capabilities that allow advertisers to do connected-TV advertising with performance-advertising measurement,” he said.
Pinterest reaches roughly 600 million monthly active users, many of whom use the platform to plan or research purchases. The company applies AI-driven recommendation tools to surface content and ads tailored to user interests.
According to the report, that high-intent shopping data will allow tvScientific’s CTV advertisers to target audiences more efficiently and measure conversions tied to TV spots.
The company, founded in 2020, has raised about $60 million and will continue operating independently after the deal closes. Its roughly 160 employees will remain under the existing brand as both sides evaluate data and sales synergies.
Pinterest did not disclose financial details but said the transaction will undergo the standard regulatory scrutiny applied to deals valued above roughly $125 million.
