iProspect appointed Seddiqi Holding’s media agency of record

iProspect, part of dentsu, has been appointed digital media agency of record for Seddiqi Holding after a competitive pitch, securing a mandate that will oversee digital strategy, media planning and performance activation across the UAE, Saudi Arabia and Kuwait.
The partnership covers Seddiqi Holding’s portfolio of luxury and premium brands, including its flagship horology platform Dubai Watch Week. iProspect will lead digital efforts aimed at strengthening customer relevance and delivering measurable performance across mobile-first, premium digital environments.
Seddiqi Holding said the move reflects its push to elevate digital capabilities as consumer expectations for personalised, experience-driven luxury continue to rise across the region. The first campaigns under the new mandate are scheduled to roll out this month.
Maya Tayara, Managing Director of iProspect MENA, said the agency would focus on precision-led performance while respecting the Group’s long-standing heritage in luxury retail. “Luxury is about emotional precision – and Seddiqi Holding understands this better than anyone,” she said. “We’re proud to partner with such an iconic brand and excited to shape a performance strategy that respects its legacy while unlocking new digital frontiers.”
The win further expands iProspect’s footprint in the region’s luxury and prestige segments, where the agency has been pursuing growth through data-driven, culturally aware media solutions.