Spotify has launched its self-serve ad platform, Spotify Ads Manager, in Algeria, Bahrain, the United Arab Emirates, Saudi Arabia, Egypt, Morocco, Qatar, Jordan, Kuwait, Oman, Tunisia, and Lebanon. Starting today, Aleph, Spotify’s advertising sales partner in over 80 markets that serves 20,000+ advertisers, now has access to Spotify Ads Manager across these additional markets in the Middle East and Northern Africa. Aleph will support advertisers and agencies in these markets by leveraging the tools, user-friendly interface, and diverse ad formats available on Spotify Ads Manager to effectively reach target audiences on Spotify and measure performance.
Key Features of Spotify Ads Manager:
- Advanced Targeting Capabilities: Advertisers can access audience and targeting tools, including custom audiences, which allow advertisers to connect with their customers by uploading customer lists.
- Objective-Based Buying: With Spotify Ads Manager, we’re also taking a step into the world of direct response with the investment in lower funnel objectives. Most recently, we launched two new objectives in Ads Manager:
- App Installs: App Installs is a new objective in Ads Manager that enables advertisers to show ads to people likely to click and download their app.
- Website Traffic: Website Traffic is an objective that enables advertisers to optimize their campaign towards people most likely to view specific pages on their website.
- Diverse Ad Formats: Spotify Ads Manager also supports exclusive ad formats to help brands engage listeners through audio and visual experiences:
- Canvas: An optional companion visual asset that brings the much-loved looping visual to Audio Ads on Spotify.
- Opt-in Video: Puts a brand front and center alongside the music content a listener is streaming, increasing consideration.
- Measurement Tools: The platform also includes first-party and third-party measurement solutions for advertisers to offer robust options for measuring ad effectiveness, including an enhanced Spotify Pixel, a brand new Spotify Brand Lift solution, and a myriad of third-party partners, such as DoubleVerify, IAS, Appsflyer, and Kochava.
