Reach, Dubai’s leading 360-marketing agency, has announced the appointment of Nour Zayat as its new Managing Director. Zayat, who has been an integral part of the agency since its launch in 2022, will now spearhead business strategy and development across all verticals, driving growth and innovation for the company.
Nour began her career in 2015 as a content creator, quickly establishing a strong digital presence and a deep understanding of audience engagement. By 2020, she shifted her focus behind the camera, bringing her first-hand insights into the world of marketing agencies. Since then, she has rapidly risen through the ranks, leveraging her unique perspective to shape strategies, strengthen client partnerships, and deliver standout culminating in her latest appointment as Managing Director of Reach.
With a reputation for delivering impactful and integrated marketing solutions, Reach specialises in influencer marketing, content creation and management and public relations and communications. Under Zayat’s leadership, the agency is set to further solidify its position as a trusted partner to leading global and regional brands including Noon, Operation Falafel, Evian, Taqado, and Ducray.
Reach is widely recognised for its strong creator network, collaborating with some of the region’s most influential voices.
With this appointment, Reach continues to strengthen its leadership team, positioning itself for sustained growth and industry innovation in the years ahead.
