OSN, the leading premium entertainment provider in the MENA region, announces a landmark partnership with global advertising technology leader The Trade Desk. This strategic collaboration makes The Trade Desk the first demand-side platform (DSP) to offer advertisers direct access to OSNtv’s premium programmatic video inventory.
Advertisers can now reach high-value audiences at scale across OSN’s vast library of arabic and international content – including HBO, WBD, and exclusive original productions – within a premium, brand-safe, measurable environment.
Advertisers using The Trade Desk’s platform can now target engaged viewers across connected TV environments on OSN’s advanced TV and addressable VOD products, ensuring impactful storytelling in a high-attention format. As a result, advertisers can better understand and optimize their campaigns for TV streaming viewers.
OSN has been at the forefront of digital technology innovation in the Middle East introducing OSN on Demand, the region’s first VOD service. The partnership marks a critical step forward in elevating the MENA digital ecosystem by bringing together OSN’s rich content environment, high value direct-to-home (DTH) viewer base and The Trade Desk’s cutting-edge technology. It offers advertisers unprecedented access to a growing base of premium content consumers across the region.
