In response to ongoing global trade tensions and post-tariff market instability, McDonald’s Bahrain has launched a tongue-in-cheek campaign that puts a flavourful twist on financial advice, encouraging consumers to “Buy the Dip.”
Partnering with creative agency LEO UAE, the brand leaned into investor jargon with a literal take: a celebration of its dip sauce portfolio. From BBQ to Hot Mustard to the fan-favourite Big Tasty dip, this campaign invites customers to invest in a different kind of dip, one guaranteed to pay off in taste.
The campaign came to life through billboards in Bahrain’s financial district, banners across trading platforms and financial news websites, and a smart in-app mechanic that reflects real-time market movement. For a limited time, McDonald’s introduced dip bundles on its app with prices pegged to the Nasdaq index, meaning when the market dipped, so did the sauce prices.
While McDonald’s is quick to note that this is not financial advice, it’s definitely condiment advice.
