Gambit Communications has announced a multilayered expansion titled ‘Gambit 3.0’ that features the launch of four branded divisions, 26 new team member hires and two exciting new purpose-built office spaces.
Rather than following the traditional agency model of subdividing by practices, the Dubai-born independent PR & Influencer Marketing agency has prioritized synergy and authenticity by creating four themed divisions that unite brands and team members who share common approaches to storytelling.
Gambit Pulse is focused on trends, disruption and passion, for brands that live in momentum and thrive on urgency, relevance and creative heat; Gambit Sage is the corporate, consultancy and sustainability division that offers calm, gravitas and strategic thinking, while Gambit Atelier is the fashion, culture and entertainment department that brings a studio mindset to a pop-culture world. Finally, Gambit fwd powers the industries and visionaries defining tomorrow in technology, property, mobility and innovation.
The divisions have been supplemented by a 26-person hiring spree that includes 21 new additions since the start of the year, and five more set to join before the end of the summer, to take the agency size to 50 full-time team members.
To help the teams live their ethos, Gambit has invested in two exciting new office spaces. The Gambit Pulse HQ is a purpose-built, fully-owned office space for the freshest young talent in the region to innovate, create and disrupt, while the Gambit Boutique is a bespoke fashion atelier designed to host, create content, and display clients’ brands. These line up alongside Gambit’s existing HQ which has been refurbished, to create a thriving 4,000 sq ft total premises.
Since the start of the year, Gambit have grown their multinational client roster with major tender wins including Samsung, Property Finder, Majid Al Futtaim’s Lifestyle portfolio featuring LEGO, lululemon, Crate & Barrel and more, The Red Sea International Airport in Saudi Arabia, and the global viral phenomenon FIX Dessert Chocolatier – the original Dubai Chocolate.
The agency’s powerful momentum sees them concurrently holding five agency of the year titles, following a successful 2024 where they picked up a total of 36 major awards.
Gambit Communications handles a range of multinational brands including Samsung, Uber, Acer, BMW, Amazon Payment Services, Majid Al Futtaim, Essilor Luxottica and more.
