Official Title:
Souraya Al Ahmar
PR & Communications Director, MarComLux
Away from the usual, my bio is: I’m a proud mother of two wonderful children who constantly keep me on my toes. I do my best to juggle the demands of personal and professional life, striving for a balance that’s rarely easy to maintain. Once spontaneous and unapologetically honest, I’ve evolved into a rational diplomat—but my motto remains: “I won’t waste your time, and I hope you won’t waste mine,” both in business and in life.
I thrive on movement and absolutely love to travel—it fuels me. I value simplicity and believe in having just the right dose of everything. Deeply attuned to people’s energy, I can often sense a vibe even through a screen.
I also love to mentor, support and grow talents so I might just wrap up my career with teaching or intervening in seminars and workshops.
If I were to nominate anyone on this list it would be, and why: it would be my friend Rana Boukheir. She is truly an inspiration. Rana transformed her personal struggles into a source of strength and chose to dedicate herself to helping others facing similar challenges. She founded a platform called “Ana Akfi”, supported by a strong social media presence, to amplify her mission.
What makes her stand out is not just her impact, but her authenticity. Despite her success and the polished social media ecosystem, she has remained grounded, staying true to herself and committed to her purpose.
Some of the reasons I should not be on this list are: Some of the reasons I feel I shouldn’t be on this list are quite personal. I’m not someone who naturally gravitates toward the spotlight or feels comfortable promoting myself. I’ve always believed that true impact doesn’t need to be loudly announced—it shows in the consistency of our actions, the values we uphold, and the quiet ways we support others.
For me, recognition has never been the goal; making a meaningful difference, even in small ways, has always mattered more. I admire those who lead with humility and purpose, and I try to live by that same principle. Being acknowledged is, of course, an honor—but I believe that the most powerful legacies are often built without fanfare.
My lowest point of my career was/the highest point of my career was:
The lowest point of my career was when I accepted a new job to escape a toxic work environment—only to find myself in an even more toxic one. It was an unexpected situation, and no matter how much effort I put in, it was something beyond my control to fix. Eventually, I made the difficult decision to walk away and prioritize my mental health and well-being. While it marked the lowest point in my career, it was also a turning point in my life—a moment of clarity and strength that I’m proud of.
As for the highest point of my career, I don’t believe I’ve reached it yet. For me, it’s not about a title or an award, but rather the meaningful experiences, lasting impact, and the people I’ve had the privilege to work with. I’ve had many career highs: collaborating with exceptional professionals and creative minds (including celebrities), launching impactful initiatives—some of which are still running over a decade later—and making the leap from in-house to agency PR at MarComLux. That move, in particular, was a revelation—it completely transformed how I view my profession.
Who knows what destiny still has in store? I’m excited to find out.
What I learned from either: It is a small thought I wrote recently:
Letting go isn’t failure. Its’s focus.
Control What you can. Chase what matters.
Keep the faith.
If there’s one thing on my bucket list I want to do, it would be:
Take a year—or more—to travel the world with my family. I have a deep desire, almost an obsession, to explore new places with my son. There’s something incredibly special about seeing the world through his eyes, even if, at his current age (6 years old), his attention sometimes drifts or he gets bored easily.
That’s why I imagine starting closer to home, with something meaningful and grounding—like hiking across Lebanon. It would be a beautiful way for him to connect with the stunning landscapes and rich culture of our country, and for us to build shared memories before venturing further. When the time is right, I hope to expand that journey globally—collecting moments, not just miles.
