Director, Integrated Planning, UM, UAE
Official Title:
Away from the usual, my bio is:
I’m someone who thrives on structure, finds calm in order, and always reads the fine print. I like rules, not because I follow them blindly, but because I understand how to work within them smartly. I believe you don’t need to be the loudest in the room to make things happen; precision, preparation, and being consistently right can take you just as far. I have a deep appreciation for clean thinking, clean spaces, and clean spreadsheets. Minimalism isn’t just my aesthetic; it’s how I approach problems, plans, and even daily life. I’m not one for chaos, but I’ll always find a way forward, even if it’s the path less shouted about.
If I were to nominate anyone on this list it would be, and why:
I’d nominate every woman on my team who shows up with heart, integrity, and quiet resilience, because I truly believe each of them will be a leader in her own right one day. Leadership isn’t always about titles; it’s about how you treat people, how you think, how you grow, and how you make others feel. I’ve seen these women push through doubt, learn quickly, and lead with kindness even when no one’s watching. They remind me that the future of our industry is in good hands.
Some of the reasons I should not be on this list are:
Because I’m still learning. Because I sometimes downplay my wins. And, let’s be honest, because I’m a Gen Z-er who overthinks her overthinking. But maybe those reasons are also why I might deserve to be here, because growth is a process, and I believe women should be celebrated not just when they’ve “made it,” but while they’re making it. I’ve learned that success isn’t just about the title or the campaign; it’s about staying curious, lifting others up, and being brave enough to keep showing up with a clear mind, a strong work ethic, and a genuine desire to do right by my team and my work.
My lowest point of my career was / the highest point of my career was:
I’ve always felt supported in my career, but I’ve also heard the classic, “You need to be louder.” As a Gen Z-er, I shrugged, but then realized Millennial and Gen X women were told the same. Different voices, same message. It made me reflect: the point isn’t to get louder, but to redefine what leadership sounds like.
The high point? Realizing that I don’t need to change who I am to lead. That clarity, empathy, and structure can be just as powerful. That creating a sense of calm, correcting broken processes, and helping a team feel both safe and focused is its own kind of impact. It’s not always loud, but it works, and it lasts.
What I learned from either:
That leadership doesn’t have to look like what we’ve been taught. Leadership isn’t about volume; it’s about alignment. I’ve learned how to create clarity when things are unclear, how to build trust through consistency, and how to listen deeply before responding. I’ve also learned that emotional safety isn’t soft—it’s strategic. People do their best work when they feel seen and supported, and I take pride in building that kind of environment. More than anything, I’ve learned that growth doesn’t come from shouting louder; it comes from showing up, every day, with intention.
If there’s one thing on my bucket list I want to do, it would be:
To travel and be surrounded by life that doesn’t rush. Trees, oceans, skies, animals, flowers… none of them overthink or strategize. They just exist, fully present, without worrying about what’s next or what email is coming in. I want that kind of stillness. A space where I can breathe, think, and fall back in love with everything around me, with no urgency, no noise, just quiet clarity. A moment to reset before I step into the next chapter of building a life with more intention, balance, and meaning.
