Globally renowned and award-winning M+C Saatchi Sport & Entertainment, today announces its strategic acquisition of leading Middle East-based marketing, communication and commercial experts DUNE | 23.
The acquisition will mark a significant leap in M+C Saatchi Middle East’s growth journey. The agency already offers one of the most comprehensive and competitive capability suites in the region, spanning marketing and communications, media and sponsorship, talent management, global and social issues, PR, social media, growth strategy and consulting, and production. The integration of DUNE | 23 will further strengthen its sport and entertainment offering.
Founded in 2023 by Jamie Hosie and Lloyd McMillan, DUNE | 23 is powered by a team of over 40 specialists delivering end-to-end marketing solutions — from communications and commercial strategy to activation across social media, PR, influencers, experiential, community engagement, and media buying.
DUNE | 23 will become the Middle East arm of M+C Saatchi Sport & Entertainment, a globally awarded agency with a 20-year legacy of passion-led campaigns for iconic brands such as Barclays, LEGO, Pernod Ricard, Kia, adidas, NFL, Heineken, Sky, and UEFA. M+C Saatchi Sport & Entertainment has received numerous accolades, including Agency of the Year at the UK Sponsorship Awards and an unmatched seven-time win as Sport Industry Agency of the Year. Now part of the M+C Saatchi Middle East network, the newly established sixth global office of M+C Saatchi Sport & Entertainment will be powered and scaled by DUNE | 23’s regional insight and expertise.
The addition of the DUNE | 23 team brings M+C Saatchi Middle East’s headcount to over 160, a milestone that underscores the agency’s evolution into a regional powerhouse of integrated communication capabilities.
