AppsFlyer, the global leader in mobile measurement, attribution, and data analytics, today announced the promotion of Sarah Maina to the position of Regional Manager, Middle East & France. In her expanded role, Sarah will lead the company’s strategic direction across two dynamic and fast-evolving markets, while championing cross-regional best practices and deeper client engagement. Based in Dubai, she will continue to oversee a growing team in the Middle East, now coupled with responsibilities across the French market.
Sarah’s immediate focus will include strengthening AppsFlyer’s regional presence, helping clients across the Middle East enhance return on investment through smarter use of mobile measurement and analytics. She will also work to deepen partnerships with leading brands and stakeholders across both regions, bringing to life AppsFlyer’s value proposition in an increasingly competitive digital economy.
Sarah joined AppsFlyer with a strong background in global partnerships and regional business development. She previously held senior roles at Tempr., where she was Head of Partnerships, Global, and at Singular, where she led Business Development and Partnerships across EMEA and India.
