Yango Ads, the Ad Tech division of Yango Group, a global tech company, has won the Silver award in the Real-Time Marketing category at the MMA MENA SMARTIES™ 2025 for its campaign “Journey into Her Story,” created in partnership with Al-Futtaim Toyota, Memac Ogilvy and PHD Media MENA. Launched to commemorate Emirati Women’s Day last year, the campaign transformed a typical navigation experience into a platform for cultural discovery by spotlighting the lives, contributions and legacies of Emirati women who have streets named in their honour across the UAE.
The project invited users to engage with UAE heritage through Yango Maps, using branded pins, banners, 3D objects, and audio narratives to surface the stories behind iconic street names such as Latifa Bint Hamdan Street. The campaign recorded over 1.8 million banner impressions, reached more than 200,000 unique users, and saw 668,000 impressions from search menu icons. Interactive 3D objects alone generated over 155,000 impressions with a strong 2.5% click-through rate (CTR), while push notifications achieved an exceptional CTR of 5%. With Bassem Yousri, Head of Agency Partnership at Yango Ads MEA, leading the campaign’s execution, the project’s success demonstrated the platform’s ability to deliver precise, context-aware advertising that resonates with local audiences.
Yango Ads entered this campaign from a strong foundation, having already established a robust portfolio of advertising solutions within its ecosystem. From Geo Ads, Retail Media, App Monetization, to its in-house creative bureau, Yango Ads Campaigns, the company has steadily equipped brands with the tools to monetise space and attention in smarter ways. The introduction of geo-ads, as showcased in this award-winning campaign, marked a major leap forward in delivering location-aware messaging to help brands boost visibility as users navigate their surroundings.
