AMWAJ Development, the real estate arm of Aurora Prime Investment Group (API), is proud to lead the Group’s latest corporate social responsibility (CSR) initiative: “YALLA BEENA! Preserving the Pollinators of the UAE”.
Following its entry into the market with two mid-luxury projects, AMWAJ is now entering a new phase, developing luxury communities of higher value — starting with its flagship project in May 2025, which marks the launch of the developer’s third project. This initiative reflects AMWAJ’s commitment to building with purpose, integrating environmental stewardship into the heart of its future-facing developments.
Launched in collaboration with Green Gardenia Landscaping and One Hive Group — the UAE-based sustainability organisation behind Hatta Honey Hive — the YALLA BEENA! initiative with the slogan “small wings, big purpose” seeks to counteract the decline of pollinator populations, a growing concern amid rapid urbanisation and climate shifts.
Green Gardenia adopted and gave a home to three native Apis mellifera hives, each housing approximately 60,000 hardworking bees. These vibrant colonies play a vital role in supporting the local Hatta ecosystem by pollinating native flora, enhancing biodiversity, and helping nature thrive. Each bee can visit around 5 thousand flowers per day, covering between 75% and 80% of our fruit and vegetables, ensuring our food security.
One Hive Group, through its flagship environmental centre, Hatta Honey Bee Discovery Centre, will lead the execution of the programme, delivering training, maintaining hives and tracking biodiversity impact. A dedicated environmental symposium and carbon footprint reporting are also in the pipeline.
Aligned with the United Nations Sustainable Development Goals (SDGs), the initiative contributes directly to:
SDG 13 – Climate Action
SDG 15 – Life on Land
SDG 4 – Quality Education
SDG 17 – Partnerships for the Goals
As AMWAJ Development evolves its vision for luxury living, this initiative reinforces the belief that sustainability must remain central to growth, innovation, and community building in the UAE.
