Majid Al Futtaim, which owns the exclusive rights to operate Carrefour in the UAE, is pleased to announce a partnership between its retail media network,Precision Media, and Advertima, an AI pioneer for in-store audiences. This collaboration delivers a comprehensive omnichannel solution across Carrefour’s UAE grocery stores, bringing the power of digital media planning, activation, and measurement into the physical store and setting a new standard for retail media engagement.
Carrefour has deployed Advertima’s Audience AI across its hypermarkets, with plans for further expansion across its UAE supermarket network in the coming months, further solidifying Majid Al Futtaim’s position as a leader in innovative retail experiences.
Using visual-spatial 3D sensors, Advertima Audience AI helps identify who is shopping in-store, such as families, young professionals, or bargain hunters, and delivers tailored messages to them in real-time through digital screens.
By connecting this in-store data with online audience profiles, Carrefour can now offer brands a consistent and targeted way to reach the same customer across both digital and physical channels, creating a unified omnichannel media buying experience. For example, a customer browsing baby products online might later see a relevant promotion in-store. This partnership allows media buyers to run more effective, measurable campaigns, whether booked directly or programmatically, while helping brands engage with customers in the moment purchase decisions are being made.
