EternityX, a cross-border AI marketing powerhouse, has officially launched its first-ever Global Knowledge Hub – a strategic, always-on intelligence platform designed to help MENA brands navigate the Chinese media ecosystem and unlock business growth through cultural fluency and digital precision.
The launch was announced at an exclusive breakfast seminar in Dubai attended by over 200 senior marketers and business leaders. Timed to welcome the region back from the Eid break, the event spotlighted the urgent need for MENA brands to future-proof their growth by becoming China-ready.
The key focus of the Deric’s presentation in the breakfast series highlighted cultural nuisances including:
- Cultural Trendspotting: From viral codes like “显眼包 (Xian Yan Bao)”, “City 不 City” to “班味 (Ban Wei)”
- Real-World Case Studies: Including Qatar Tourism’s and Huawei cultural localisation strategy
China Meets MENA: A High-Stakes Growth Opportunity
With 862,400 high-net-worth individuals (HNWIs), 140 million outbound travellers projected in 2024, and USD $57 billion in luxury spending, China represents one of the world’s most influential and complex markets.
As the Belt and Road Initiative (BRI) deepens strategic partnerships between China and the Middle East, the region is witnessing a surge in affluent Chinese travellers, investors, and business decision-makers. Yet many MENA brands remain underprepared to capitalise on this opportunity.
Key barriers highlighted include:
- Lack of visibility on Chinese platforms like Xiaohongshu, Douyin, and Petal Ads
- Generic messaging that fails to resonate with China’s culture-led consumer base
- Outdated marketing attribution models that ignore multi-touch journeys across platforms
Introducing the Global Knowledge Hub: Built for Action, Backed by Intelligence
Powered by EternityX’s ID Space DMP and the Power of Three—PilotX, NaviX, and MediaX – the Global Knowledge Hub gives brands the tools to move from insight to execution:
- Digital Platform Playbooks: Including Xiaohongshu, WeChat, Douyin, Alipay, Petal Ads
- Audience Deep Dives: HNWIs, Gen Z travellers, outbound tourists, digital expats
