Industry sources report that Jumeirah Group has retained OMD as its media planning and buying agency following a review.
However, an official press statement is yet to be released by either the agency or Jumeirah Group.
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Read moreMay 26, 2024
Saleh Agha: As the world turns agentic, we need to become more (H)uman
We are living through one of the most profound technological disruptions in human history. From AI-generated art and predictive algorithms to autonomous systems, technology…
Read moreMay 26, 2024
New sustainability regulations in the UAE and KSA are reshaping the reality for business and brand growth. Are you ready for the future?
In a groundbreaking shift towards ESG (Environmental, Social and Governance) focus, the United Arab Emirates (UAE) and the Kingdom of Saudi Arabia (KSA) are…
Read moreMay 26, 2024
Why retail media is better positioned to deliver non-intrusive ads
In an age of digital saturation, consumers are increasingly tuning out. Screen fatigue is real, ad blockers are everywhere, and attention is becoming harder…
