Independent digital marketing agency Socialize has started 2015 with the addition of the digital account for Korean instant messaging mobile application, LINE. Confirming the win, Akanksha Goel, managing director of the agency, says: “With messaging apps set to become ‘the new social medium’ in 2015 we are incredibly proud of this partnership a brand that has seen tremendous success internationally”. The four-year-old agency has also won multi-agency pitches for Bioderma, Landmark Shops and GEMS Education last month.
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Read moreMay 26, 2024
From Experiment to Advantage: Why Strategy Needs to Evolve Faster Than AI
If AI can generate infinite answers, strategy becomes about asking the questions that matter. That single thought has shaped every conversation I’ve had with clients this year.…
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May 26, 2024
dentsu Unveils New Report “Anime: A Growing Opportunity for Brands”
Dentsu has unveiled its latest Consumer Navigator study, Anime: A Growing Opportunity for Brands, an in-depth look at how anime has become one of…
Read moreMay 26, 2024
News Release: DE&I Drives Business Growth for 85% of Middle East Companies, Yet Failing to Prioritise It Is Costing the Region Trillions in Economic Value
Launched during Athar Festival 2025 in Riyadh alongside the panel discussion Beyond Representation: How Social Sustainability Drives Economic Growth, the white paper draws on…
