Independent digital marketing agency Socialize has started 2015 with the addition of the digital account for Korean instant messaging mobile application, LINE. Confirming the win, Akanksha Goel, managing director of the agency, says: “With messaging apps set to become ‘the new social medium’ in 2015 we are incredibly proud of this partnership a brand that has seen tremendous success internationally”. The four-year-old agency has also won multi-agency pitches for Bioderma, Landmark Shops and GEMS Education last month.
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May 26, 2024
Uber Advertising Expands in Saudi Arabia, Unlocking New Opportunities for Brands with Aleph Partnership
Uber’s ad formats offer both static display ads and engaging video ads, enabling advertisers to drive awareness and engagement at key moments of consumer…
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May 26, 2024
RAY-BAN META GLASSES LAUNCH IN THE UNITED ARAB EMIRATES
Meta Platforms, Inc. and EssilorLuxottica introduced the Ray-Ban Meta glasses to the United Arab Emirates during an exclusive launch event on May 7 held…
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May 26, 2024
Rethinking nationality-based real estate marketing in Dubai and the broader region
Historically, British, Russian, and Indian nationals led the charge in Dubai’s real estate market, creating a pattern of nationality-driven marketing strategies. But the landscape…