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More from Communicate


Inmarsat reveals new communication services through its satellites at GITEX 2014

Inmarsat, one of the leading providers of global mobile satellite communications services, unveiled some innovations during GITEX Technology Week 2014. These innovations are “designed to deliver the most powerful, portable and flexible connectivity services on a global scale,” says the company in a press statement. Inmarsat provided live demonstrations of its recently launched IsatHub service, [...]

2014-10-22 14:49

du and icflix collaborate to bring TV to mobile

Carlos Tibi, CEO and co-founder of icflix with Fahad AlHassawi, chief commercial officer, du Icflix – the region’s Netflix – has collaborated with du, which enables customers to subscribe directly from their phone, eliminating the need for a credit card. The subscription fee will be charged to their monthly mobile bill or prepaid credit from du. This makes [...]

2014-10-21 17:15

Dentsu Aegis Network launches Dentsu in the MEA region

  As part of its ongoing expansion plans in the region – which included the launch of its RTB platform Amnet and media buying agency Vizeum earlier this year – Dentsu Aegis Network announced the launch of its ad agency Dentsu in the MEA region today. Reporting to Michel Nederlof, CEO of Dentsu Aegis Network [...]

2014-10-21 16:54

London-based broadcast PR agency markettiers4dc opens Dubai office

Howard Kosky, CEO of markettiers4dc group International broadcast consultancy, markettiers4dc, has announced the launch of its first office in the Middle East as part of its on-going expansion. The office, based in Dubai, will be offering traditional broadcast media services alongside digital solutions, including live streaming to mobile. The press release states that “Dubai is [...]

2014-10-21 16:16

Antonio Vincenti elected FEPE president

In early October, global OOH (out-of-home) advertising association FEPE International (Federation of Outdoor Advertising) has appointed Antonio Vincenti, chairman and CEO of outdoor supplier Pikasso, as president. Elected unanimously at a FEPE board meeting in Budapest, Vincenti will assume the role for a mandate of two years, succeeding Jonathan Bevan, “who decided to leave his [...]

2014-10-21 15:38

Cheil Worldwide appoints new digital director

Cheil MENA, part of South Korean advertising network, Cheil Worldwide, announced in a press statement today that it has appointed Anis Zantout as its new Regional Digital Director with immediate effect. The press release claims that the “senior appointment continues to illustrate Cheil’s commitment to the Middle East and North Africa and its objective to [...]

2014-10-21 14:16

Online payment platform Telr secures investment in growth funding

Telr, a Singapore and Dubai-based, emerging market focused online payment gateway, has secured Series A funding, from Hatcher and iMENA, two leading Singapore and Middle East-based investors. The round, which closed on September 24, comes on the heels of Telr’s recent merger with Innovate Payments. The investment in growth fund will help Telr’s next phase [...]

2014-10-21 14:08

Traffic Digital wins Unilever laundry business

Unilever has appointed Traffic Digital to be its regional digital agency for its laundry business with the agency immediately taking charge of online activation for OMO and Comfort. Waqas Javed, marketing director foods, beverages and home care says in a press statement: “Online marketing is a vital component in our communication mix. Traffic Digital really [...]

2014-10-20 16:00

Weber Shandwick’s crisis simulator wins Adweek Project Isaac Award for Invention

Weber Shandwick’s proprietary crisis simulation software and crisis preparedness training, firebell, has won the 2014 Adweek Project Isaac Award for PR Invention in the Best Practices medium. Honoring invention in media, advertising & marketing and technology, the Project Isaac Awards highlight the importance of genuine invention to the successes of brands and businesses. With the [...]

2014-10-20 15:51

Centrepoint revamps brand identity, launches new campaign

  One of the largest retailers in the region, Centrepoint, which had positioned itself as Four Great Brands…One Destination has taken a strategic decision to change its brand image to Family. Fashion. One Destination. Research proved that the retail destination’s equity as a collective for family fashion held a large untapped opportunity and that dialing up it’s fashion equity [...]

2014-10-20 15:44

What social media can learn from selling yachts

Tell a globally relevant story In the luxury business your target customer is a global citizen. These consumers are often internationally educated, own a number of homes – often in different cities – and travel extensively. Pinning them down to one place or time zone does not make sense. They need to be able to [...]

2014-10-20 15:16

MediaCom MENA appoints new head of digital

MediaCom MENA appoints Daniel Vaczi as new head of digital. Vazci will replace Dan Chapman who has moved back to the UK to head up the MediaCom digital team in the country. Vaczi joins MediaCom from MEC London where he headed up the Northern European bidabble team for Johnson & Johnson. Previously he worked at [...]

2014-10-19 18:38

Hill+Knowlton Strategies expands its Middle East sports practice team

  Hill+Knowlton Strategies (H+K) expands its Middle East Sports Practice team with two new hires on the ground across the region. Nicola Milan joins the team as a senior consultant currently based in Doha, Qatar. Milan brings extensive experience in the field, particularly in bidding for and organizing Olympic and Paralympic Games.  She worked as [...]

2014-10-19 18:23

ADCB to launch biometric voice recognition system

Abu Dhabi Commercial Bank (ADCB) will soon offer voice biometrics as a means to authenticate customers and allow them to perform banking transactions via phone or mobile devices easily and securely. The bank claims in a press statement that it is the first bank in the world to offer voice biometrics in Arabic, English and [...]

2014-10-19 18:12

Five gadgets that will change the way brands use technology

Virtual reality   Virtual reality players are all the rage with small companies like Merlin Technology developing its own version. The most popular one is the Oculus Rift. Brands in the region seem excited to use though its exact role in a brand campaign is unclear as of now. Samsung was the quickest to realize [...]

2014-10-19 17:54

Top 10 online trending bytes

Online journal shares the latest digital, web and user insights, as well as social media news, with Communicate Levant. New iPads and iMacs? Hey fanboy, are you not over the iPhone 6 yet? Because Apple has already got some new gear for you… However, this month’s announcements won’t be as exciting as the last [...]

2014-10-16 19:10

Hodor is coming

  “Stars, geeks and comic book aficionados are on direct collision course with Dubai” claims the IGN Convention that is scheduled to take place on November 21 and 22 at the Mina Seyahi Hall, Dubai International Marine Club. The convention promises to showcase the “latest and greatest [in pop culture] from the world of movies, [...]

2014-10-16 18:48 introduces the Puls smartwatch

Image Source: The Next Web When you think wearables, you don’t usually think international superstar or Salesforce. Push aside that old way of thinking aside because Black Eyed Peas frontman just unveiled his Puls smartwatch at the Dreamforce conference in San Francisco. Pronounced “pulse,” the smartwatch is voice controlled via a Siri-like feature called Aneeda. It [...]

2014-10-16 16:45

Mobile is changing shopping decisions

  On Device Research, a global mobile panel and research specialist, has published a report showing that an overwhelming majority of connected consumers in Egypt, Saudi Arabia and UAE have changed their purchase decision as a result of comparison shopping, or asking friends and family for advice while in store. The research demonstrates the effect [...]

2014-10-16 12:22

Leo Burnett wins Oasis account

  Leo Burnett has won the Oasis account, following a competitive, multi-agency pitch. Founded in 1984, Oasis, the bottled water division of National Food Product Company (NFPC), is the first company to introduce the 5-gallon bottle in the UAE. Leo Burnett had previously held the account from 2006 to 2009. Effective immediately, the new contract [...]

2014-10-16 12:07

Microsoft and Etisalat sign global framework agreement

Microsoft and Etisalat have signed a global framework agreement to enable the telco’s operations across 15 countries to leverage the power of the Microsoft platform; enhancing productivity and driving operational excellence based on a Mobile First, Cloud First strategy. With operations across 3 continents, the agreement will enable Etisalat to leverage the unique offering of [...]

2014-10-15 18:25

Visa partners with ADCB for contactless payments in the UAE

Kaizar Patla of ADCB and Marcello Baricordi from Visa unveil the new ADCB payWave-enabled  credit card Payment solutions provider Visa Inc. has partnered with Abu Dhabi Commercial Bank (ADCB) for the payWave contactless payments technology for its credit card holders in the country. PayWave will enable ADCB credit card holders to simply wave their Visa cards [...]

2014-10-15 16:04

Not everyone is content with content marketing

Insert your brand message here. Critics see branded content in just that way – creators selling out to marketers in the name of pushing products. Defenders argue it disseminates useful information to consumers and enables brands to communicate their stories in ways that are believable and entertaining enough that the people willingly opt in to [...]

2014-10-15 15:37

WonderEight opens its first overseas branch in Dubai

  In a press statement, Beirut-based branding and interactive agency, WonderEight, announced today that it has opened its first overseas branch in Dubai, making its first expansion move outside of Lebanon. The agency has quickly grown its portfolio of clients over the past two decades, offering brand creation and consultancy services, and specializing in restaurant and hospitality [...]

2014-10-15 15:19

Group Plus secures new win in Bahrain

  Outdoor media supplier Group Plus has won the tender for the Muharraq lampposts by securing Network A – which consists of the most prime locations of Bahrain’s third largest city for the five coming years, and encompasses more than 150 lampposts all over Muharraq. The network will allow advertisers to expand their exposure to locations such [...]

2014-10-15 14:36

Why every brand is hilarious lately

  Brands want you to laugh with them, not at them. That’s why some of the most powerful companies in the world — GE, Google, Procter & Gamble, Unilever and Nestlé, among them — are hiring increasing numbers of stand-up comedians, improv masters and comedy troupes to produce and star in their advertising. The campaigns, [...]

2014-10-15 14:24

No #credit to Campaign ME

On October 13, Campaign ME ran a story on a real-time bidding war that started earlier that morning between Standard Chartered Bank (SCB) and Mashreq Bank, after it came across a half-page ad from SCB that appeared in Gulf News. The ad in question featured a simple visual, showing “#1 credit card” in Google’s search box, therefore inviting readers [...]

2014-10-14 19:06

Mindshare Tunisia scores at African Cristal Festival

WPP Group’s Mindshare, a global media agency network, was recently rewarded for their creative campaign, titled Keep Our Beaches Clean, taking home two Sapphire and one Emerald award at the second edition of the African Cristal Festival taking place in Marrakech during October 1st – 3rd. Mindshare Tunisia won the Sapphire award for the Outdoor category, [...]

2014-10-14 18:40

Open the gateways

Two years into running PayPal MENA – after a longer stint at PayPal Asia – Elias Ghanem’s hopes of growing the payment gateway in the region were quickly shattered by one realization: “It was much easier to sell PayPal to MENA than it was to sell MENA to PayPal.” When, in early 2013, Ghanem allegedly [...]

2014-10-14 18:11

Pushing at a closed door

  If payment gateway PayPal’s estimates, which put e-commerce in the MENA region at $15 billion in 2015, prove accurate, future prospects of the regional online payments industry look rather rosy. Over the past year, a slew of reports has come out confirming that it’s set for exponential growth. According to the State of Payment [...]

2014-10-14 13:12

Culture vulture

  No matter how far reaching a leader’s vision or how brilliant a company’s strategy may be, neither will be achieved if not supported by organizational culture. Analyzing his team’s successes, basketball all-star Kobe Bryant of the LA Lakers once told ESPN: “I think we have to start at the top, in terms of the [...]

2014-10-14 12:58

B2B agency Gyro wins global BlackBerry account

  BlackBerry wants to resurrect itself as a business brand. And it has tapped a top B2B agency, gyro to lead the charge. Following a pitch, BlackBerry selected gyro as its global agency of record to promote BlackBerry Passport, its first new handset under CEO John Chen. The agency will also be responsible for communicating the company’s [...]

2014-10-13 20:17

Thync has raised $13 million to change your mood with with ultrasound waves (and electricity)

  Coffee, exercise, yoga, drugs — these are the ways people traditionally think to alter their mood when looking to get a bit more energy during the day or to calm their thoughts as they transition into the evening. Thync is a startup looking to give consumers another avenue to change their mental state, one which doesn’t [...]

2014-10-13 18:30

Finger on the pulse

Lutz Finger, director of data sciences and data engineering at LinkedIn, and San-Francisco based entrepreneur and co-founder of social and media monitoring platform Fisheye Analytics – which was acquired by WPP’s research unit, Kantar, in December 2013 – has earned a name for himself in the small big data circles; which is why his recently [...]

2014-10-13 12:31

YouTube MENA Leaderboard Pulse Edition 2014

The 2014 FIFA World Cup and Ramadan, two of this year’s most memorable events, are prominently featured in the MENA YouTube Pulse 2014 Leaderboard’s special listing on the most viewed ads of the past eight months. Pepsi’s collaboration with Chipsy for Ramadan, which features popular celebrities from various eras of the Egyptian cinema, takes the [...]

2014-10-13 12:03

Moving on

  The Middle East mobile market is narrow, highly competitive and offers many barriers of entry for new product launches. What is the reason behind launching Obi in this region and at this time? What are the challenges and opportunities you reckon for the brand in this part of the world? Approximately 70 percent of [...]

2014-10-13 11:35

About time

Digital advertising in the Middle East is one of the fastest growing industries in the region. Even in the past five years, we have seen a big shift from declining television and print commercials to smart online, mobile and in-app campaigns. Brands are realizing new ways to utilize their budgets across B2B and B2C sectors [...]

2014-10-13 10:57

Payday, mayday

  Early last month, HR solutions provider Aon Hewitt released its annual Global Salary Increase Survey, which confidently projected a 4.8 percent hike in salaries for UAE companies in 2015, albeit down from 5.1 percent last year. The predictions were slightly higher for companies across the GCC (5.1 percent) but, again, had dropped from last year’s 5.5 percent increase. These forecasts sit [...]

2014-10-13 10:34

Publicis Groupe expands further into South Africa

  Publicis Groupe is further cementing its footprint in South Africa, having recently announced in a press statement three acquisitions that would expand the scope of its activities in the cities of Cape Town, Johannesburg, Durban and Belleville. The group has acquired brand agency BrandsRock – founded in 2009, BrandsRock offers marketing and brand strategy, [...]

2014-10-12 20:35

New luxury property portal launches in UAE

  Luxury SQft aims to become the number one luxury property portal worldwide by “filling a gap amongst consumers looking for a more targeted approach to finding a property,” it claims. The site differentiates itself from other listings sites with only 100 real estate agents promoting their properties. It also focuses on a limited number [...]

2014-10-12 10:26

Fox Movies premieres Arab version of So You Think You Can Dance

Titled Yalla No’ros, the Arab version of So You Think You Can Dance made its exclusive TV premiere on Fox Movies on September 28. The show is claimed to be reflective Fox Movies’ new strategic direction, designed to drive further growth in the local programming category. The premiere’s announcement comes following an agreement signed between [...]

2014-10-09 18:16

YouTube hosts first Dubai event for advertisers

  On September 30, Google hosted its first YouTube event in Dubai, Pulse, for the advertising industry. Global executives, Robert Kyncl, head of content and operations for YouTube and Lucas Watson, Vice President for global brand solutions at Google were present at the event. As total watchtime on YouTube continues to grow by 50 percent [...]

2014-10-09 17:32

TINT aggregates social media hashtags for marketers

TINT’s recent collaboration with NASDAQ Based out of Silicon Valley, TINT, a social media aggregator that caters to 40,000 companies worldwide, will see its Middle East debut – and its first expansion effort outside of North America – out of Dubai at the GITEX 2014 conference. “Our growth from Silicon Valley has been exponential; in the space [...]

2014-10-09 17:28

Havas Group’s mobile arm, Mobext appoints global head

  Mobext today announced that it has appointed Marco Rigon as its global head, to further develop Havas Group’s overall mobile marketing strategy for its clients worldwide. Working out of the Paris office, Rigon will work across all areas where mobile has an impact for clients as Mobext continues to work in close collaboration with [...]

2014-10-09 16:30

JWT wins big at the African Cristals

  JWT was awarded a total of 17 accolades at the African Cristals on Saturday including a Grand Prix, four gold, four silver and five bronze medals a well as a special award, third place as Agency of the Year by JWT Cairo, second place as Network of the Year won by the group. JWT [...]

2014-10-09 16:17

Social Mosa 2.0 announced

  Transformers, a Dubai-based specialist event supplier, has announced version 2.0 of the Social Mosa Instagram and Twitter application. Developed by Tangible Interaction, the app dynamically integrates Twitter and Instagram content to create generative animation. It periodically mosaics ingested tweets and Instagram pictures and videos – 30 posts a time – into logos and key [...]

2014-10-09 15:08

DAMAC Properties launches global TV campaign

DAMAC Properties has launched a worldwide TV campaign for its new project, AKOYA Oxygen. Cannes award-winning director, Anders Halberg – known for working with international brands like Gucci and Cartier – has shot the campaign on-location in Dubai and Italy. Halberg has also worked with Hollywood stars Kate Moss, Dustin Hoffman and Adriana Lima. He [...]

2014-10-08 17:05

Is Facebook video threatening YouTube?

  Facebook rolled out an update this May releasing video metrics, wherein users will get information on total video views, unique video views, the average duration of the video view and audience retention. Indeed, this was a great update for marketers. Some brands still love listening to the term ‘GRPs’ and it seems like Facebook is [...]

2014-10-08 15:54

Cartier selects CNN International for global branded content campaign

  Cartier is sponsoring CNN Ones to Watch, a new feature show debuting on CNN International this autumn. The sponsorship is a key component of a global Cartier campaign on CNN International, CNN US, CNN en Espanol and platforms, including spot advertising, vignettes and digital components. CNN worked closely with Zenithoptimedia France to bring the [...]

2014-10-08 13:48

Volkswagen Middle East launches social media Q&A

Volkswagen Middle East is offering car-enthusiasts the chance to ask its experts any car-related question and receive a personalized response using the hashtag #AskVW on social media. Whether requesting the latest model information or the location of their nearest showroom, Volkswagen fans simply need to post their question on their Facebook or Twitter profiles, ensuring [...]

2014-10-08 13:37

Envivio at par with Hulu and Netflix, says TechNavio Research

Envivio, a multi-screen video software solutions company, has been named as a company that is leading the global video services for the connected TV industry, along with Comcast, DIRECTV, Hulu and Netflix, according to TechNavio Research. The report titled: Global Video Services on Connected TV Market 2014-2018 predicts this market to grow at a compound [...]

2014-10-08 13:18

Alaa Wardi stars in new Head & Shoulders Arabia campaign

  Buzzman TV has teamed up with Alaa Wardi – famous for his Youtube covers – to launch Head & Shoulders’ new oil replacement product. Wardi has released a song expressing how he’d been struggling to style his hair followed by the reveal of the new product. The campaign claims to “tackle the cause for [...]

2014-10-07 18:08

Inside job

Government Social Media Summit 2014 Under the theme: “Innovative Social Networks for Effective Collaboration & Smart Governance”, the third GCC Government Social Media Summit 2014 kicked off on September 17 with a panel discussion on “leveraging the value of social networks to deliver a smart, engaged and interactive government”. Moderated by Yasar Jarrar, member of [...]

2014-10-07 17:52

Havas launches new Meta DSP

Yesterday, Havas announced the worldwide launch of its programmatic pure player, Affiperf that extends the boundaries of programmatic buying with the introduction of the what is touted to be the world’s first real time, agnostic system to work across multiple demand side platforms. This offers brands the opportunity to operate seamlessly across multiple demand side [...]

2014-10-07 15:28

HP to split into two companies

  In a press release yesterday, HP announced that it will be splitting into two new publicly traded Fortune 50 companies: Hewlett-Packard Enterprise that will handle HP’s technology infrastructure, software and services business and HP Inc. that will lead the personal systems and printing business. HP Inc. will retain the current logo. The transaction is [...]

2014-10-07 15:11

Mobogenie launches new platform to open up app creation

Mobogenie, an Android app development platform and mobile device management apps for PC, unveiled a new app development platform, CYMaker at the Global App Summit on 1st and 2nd October in Dubai. The new platform provides simplified, free solutions without the need for coding knowledge or credit cards. Visitors at the summit were given a [...]

2014-10-07 14:34

SMG MENA retains Samsung account

Starcom MediaVest Group retains Samsung account, Communicate learned today.

2014-10-02 16:54

Fashion on demand

  Today’s fashion industry is changing to meet the demands of its audience. In this era of 24X7 connectivity and conversations – when the fate of a new season’s collection is decided in a matter of hours on social media – traditional marketing is just not enough. Digital content marketing, especially supported by a video [...]

2014-10-02 13:18

Growing pains

  Recent crisis mismanagement blunders like Arabtec’s might suggest otherwise, but Brian Lott, executive director, group communications at Mubadala, and Nicola Gregson, vice chair of MEPRA (Middle East Public Relations Association) – Gregson is also managing director at Ketchum Raad Middle East – believe the regional PR industry is keeping pace with the changing times. [...]

2014-10-02 12:55

Initiative MENA hosts ‘Video is King’ conference

  On September 25, MCN’s Initiative MENA held a day-long conference on the shift from TV to video at Dubai’s Madinat Jumeirah. Titled “Video is King”, the event saw experts from agencies, broadcast networks, tech giants and telecommunication networks come together to discuss the growth of video and its implications for marketers. Following a prelude [...]

2014-10-02 12:46

BrandGOSocial Summit scheduled for 22 October

Following the inaugural Social Media Summit that took place in June this year, AreebaAreeba, a social network in the Middle East is now organizing the BrandGOSocial Summit scheduled to take place on October 22 at the Armani Hotel in Dubai. The summit is designed to help marketers better their brands online through innovative social media [...]

2014-10-02 12:41

eMarketer releases fifth annual Global Media Intelligence Report

  eMarketer’s fifth annual Global Media Intelligence Report, developed in collaboration with Starcom MediaVest Group (SMG), outlines how media and device usage trends are playing out in MEA, along with how those trends are shaping up in regions throughout the world. eMarketer estimates that 336.5 million people in the Middle East and Africa (MEA) will [...]

2014-10-02 12:05

CODE announces digital marketing conference in Kuwait

Centre of Digital Excellence (CODE), a Canada-based digital consultancy has announced MASHUP, a regional digital marketing conference in Kuwait scheduled to take place on 16th and 17th November at Kuwait Fair Ground Hall 7. The conference aims to unite innovators and visionaries to discuss how technology, market trends and new business models are changing the [...]

2014-10-02 11:10

Ex-Apple CEO launches new mobile company

  The former chief exec of the Cupertino-based tech giant, John Sculley, targets youth with a new brand of Smartphones, Obi. Sculley is best known for two things: being hired by Steve Jobs and firing Steve Jobs — even though Sculley has clarified, on multiple occasions, that Jobs’ dismissal was a board decision. But now, [...]

2014-10-02 09:40

Mondelēz International to invest in new plant

Mondelēz International, one of world’s leading makers of sweets and biscuits, announced its plans to invest $90 million in building a biscuit plant in the Kingdom of Bahrain to meet rising demand in the Middle East and Africa for its brands Oreo, Ritz and TUC biscuits. With commercial production scheduled to start in early 2016, the company claims that this [...]

2014-10-01 18:11

Weber Shandwick named 2014 Global Agency of the Year by The Holmes Report

  Weber Shandwick has been named 2014 Global Agency of the Year by The Holmes Report. The firm’s innovative digital capabilities, including Mediaco, Weber Shandwick’s award-winning content publishing and distribution offering, were highlighted, as well as strong growth of the Middle East and North African operation (‘Weber Shandwick MENA’) among other geographic regions. Honourees are [...]

2014-10-01 17:23

Reboot the future

  Depending on your personality or your personal situation, the future is either a source of excitement or a cause for anxiety. Either way it rarely leaves anyone indifferent. For businesses, it comes loaded with implications, particularly if they need to be ready to react to rapid changes. No strategy has ever been conceived with [...]

2014-09-30 16:34

Wheels of change

In a stagnant market, agencies are pushing automotive brands to break their communication norms. This is no scoop: Lebanon’s political instability is affecting every aspect of the country’s economy, including the automotive industry, which “has been pretty stagnant for the past three years,” says Serge Trad, sales and marketing co-ordinator at Saad & Trad, Lebanon’s [...]

2014-09-30 12:36

PepsiCo sets up innovation center in the Middle East

  PepsiCo announced yesterday the opening of its first innovation facility in the Middle East out of Dubai, which will serve as a center for new product and flavor innovation testing for PepsiCo’s businesses across the region. “The new facility is equipped with an advanced culinary center and test laboratories focused on developing and tailoring [...]

2014-09-29 18:12

Just say no

In an industry where there is never a shortage of funny stories about ludicrous requests made by clients, isn’t it strange that we rarely ever hear an agency’s response to such requests? Could it be that our responses are simply drowned out by the roars of laughter after hearing the “make the logo bigger” story for [...]

2014-09-29 17:50

JWT Cairo makes it to WARC global rankings

  In its recent 100 Companies Report for 2014, which tracks 75 effectiveness and strategy competitions globally to identify the world’s “smartest” agencies, advertising best practice service WARC has named JWT Cairo as third in the world among creative agencies. This is the first year a JWT MENA agency has featured in WARC’s rankings. Commenting on the [...]

2014-09-29 17:24

Mindshare appoints new regional trading director for MENA

  Fadi Mouawad has been appointed as regional trading director for the MENA region. Mouawad has been with the group for many years, having been the CEO of its Mediainsight arm before it merged with Mediacom in 2011.    

2014-09-29 16:29

Reports conflict on Maurice Levy’s departure from Publicis

  While Adage reported that Maurice Levy would remain chairman-CEO of Publicis Groupe until 2017, and the Wall Street Journal claimed that the group extended Levy’s tenure until early that same year, an official press statement by Publicis on September 16 leads to no conclusion of the sort. The statement, announcing “strategic directions for 2018″, [...]

2014-09-29 16:23

TAGbrands grabs win at REBRAND 100 Global Awards

Lebanese branding and design agency TAGbrands wins the Distinction Award at the 2014 REBRAND 100 Global Awards Showcase for the rebranding of paint retailing franchise Colortek. The global accolade is recognition for excellence in rebranding and is given to 100 companies around the world each year. “It is an honor to be recognized at the [...]

2014-09-29 15:54

Western Union launches social media competition

  Money transfer company Western Union (WU) recently launched “Face of My WU”, a Facebook competition where, as its name indicates, one UAE resident will become the face of a media campaign for its recently introduced loyalty program, “My WU”. To date, more than 1500 took part in the competition. Participants were asked to upload [...]

2014-09-29 14:37

Nabbesh recruits dotmena as its media representative

Dotmena has announced that it has partnered with Nabbesh, a recruitment site dedicated to freelancers. As the Internet-based asset of leading Dubai publisher Mediaquest Corp, Dotmena has added Nabbesh to its bouquet of premium sites, and will be the exclusive media representative for Nabbesh as it expands its operations across the region. “This is a [...]

2014-09-25 18:18

Coke and Pepsi sign up for new calorie reduction pledge

The nation’s largest soda marketers – which have been feeling the heat from health advocates – on Tuesday pledged to reduce beverage calories consumed per person nationally by 20 percent by 2025. Executives from PepsiCo, Coca-Cola Co. and Dr Pepper Snapple group announced the goal in New York City at the annual meeting of the Clinton Global Initiative. The effort includes [...]

2014-09-24 11:41

Consume your senses

Mark Daou, founder and CEO of RPR, on how changes in the environment affect sales. A recent experiment conducted by Professor Charles Spence from Oxford University reveals that changes in the environment in which whisky is tasted might boost the spirit’s characteristics by up to 20 percent. In a specially designed bar comprising three rooms, [...]

2014-09-24 09:29


Using can become abusing in the world of hashtags – today’s trendiest self-expression too After regional director at Memac Ogilvy’s digi­tal consultancy Social@Ogilvy, Emma Linaker, visited Beirut back in March 2014 as part of her regional roadshow tour, she came back home excited about the possibilities of the market. “The social media scene [in Lebanon] [...]

2014-09-23 15:36

Mindshare MENA launches Mlive

  WPP’s global media agency network, Mindshare announced in a statement today that it has launched a new tool called Mlive to track brand campaign performance through instant insights. Mlive is a mobile app that brings real-time data related to campaigns’ effectiveness, media consumption, and consumer insights to clients’ fingertips, allowing access to what consumers [...]

2014-09-23 14:41

Lowe Pimo and Laser Films launch new Sayfco Holding commercial

Lowe Pimo, in collaboration with production house Laser Films, recently launched a TVC for RedRock, the new development project of Lebanese real estate company, Sayfco Holding. The advertisement highlights the features of the RedRock Village & Spa, which is an eco-village situated on the rocky cliffs of Faqra that provides panoramic views of the Mediterranean [...]

2014-09-22 17:29

Mixed signals

The MENA region will outstrip Europe of its position as the second largest region for mobile subscribers by 2016, according to 2013 figures released by mobile and wireless industry think-tank, Portio. They show that, out of 396 million mobile subscribers in Arab states and 545 million in African countries, 71 million and 93 million, respectively, [...]

2014-09-22 16:14

Smile, please

  The relationship between the public relations profession and photography has always been somewhat difficult and often factious, and things need to change for the good of everyone concerned. Loading up with a healthy communications budget is an essential part of any ambitious entity’s armory. Having worked in all aspects of PR, one thing that [...]

2014-09-22 15:33

Jason Silva to front PHD’s BrainScape 2014 conference

  Jason Silva, the Emmy-nominated host of National Geographic Channel’s Brain Games, futurologist and renowned performance philosopher, will headline the 2014 edition of BrainScape, the annual conference organized by media network PHD. Taking place on October 20 at Dubai’s Sofitel The Palm, the event is expected to attract more than 200 media and advertising professionals. [...]

2014-09-22 13:53

Initiative MENA wins at the M&M global awards

  In a statement today, the regional media communications network announced that it won the ‘Best Social Media Campaign’ at the M&M Awards, which held its silver anniversary this year. The category was one of three new awards classes introduced for the first time in the program, which honors excellence in the international advertising industry. [...]

2014-09-22 13:30

Four Communications to acquire Consolidated PR

  Part of the Four Communications Group, independent integrated agency Four Communications, part of the Four Communications Group, which has offices in London, Abu Dhabi and Dubai, plans to acquire 100 percent of UK-based independent PR agencies Consolidated PR Limited – an offer to which 90 per cent of shareholders have already agreed. The deal is [...]

2014-09-21 23:04

MCG Associates announces new director

  Middle East-based job recruitment agency for the communications industry MCG Associates has announced the appointment of Kate Watson as director. Watson will lead the agency’s integrated communications team, w0rking with a range of international and big companies, as well as PR and marketing agencies, to bring talent into the Middle East. She holds over [...]

2014-09-21 22:09

Grey Doha lands Barwa Bank Group account

  Following a competitive pitch, Grey Group MENA’s Doha office has won the Barwa Bank Group (Barwa Bank) account, one of the bigger Shari’a-compliant banks in Qatar. With this win, Grey was assigned all strategic communication activities for the bank; the agency will handle the organization’s overall marketing and branding strategies, working on its communications platform and positioning. ]“With the agency’s experience [...]

2014-09-21 21:53

Monty Python, data and the Holy Grail of marketing

  You have probably heard it many times already, haven’t you? Data — big or small — is the new “Holy Grail of modern marketing”.  When it comes to programmatic trading of advertising inventory, data — in a similar fashion to Jerusalem for the Abrahamic religions Judaism, Christianity and Islam – sits at the epicenter [...]

2014-09-19 20:24

Beirut Art Fair to kick off on September 18

The fifth Beirut Art Fair will take place from September 18 and 21, featuring 47 art galleries from 14 countries, at the Beirut International Exhibition and Leisure Centre. Organized by Cedralys SARL since 2010, the event has established itself on the regional and international art scenes by mainly promoting works from the MENASA region. Alongside [...]

2014-09-18 09:21

The Future of Brands

  In a press release today, WPP’s media agency MEC recently published ‘The Future of Brands’ – a compilation of five essays of which, three essays have passed with istinctions and one Credit by the judges of the 2013-14 Institute of Practitioners in Advertising Excellence Diploma in the UK, as well as a bronze from [...]

2014-09-17 14:02

Buoyed by Apple Watch, wearable tech poised for a boom

During an interview this summer in Chicago, Paul Roth, AT&T‘s president of retail sales and services, described wearable devices as the “future of retail” before adding, “it’s a niche market”. That’s why the tech industry is looking to Apple to do what it does best: Take a budding technology, package it neatly and blow it up [...]

2014-09-16 17:54

At your service

In Latin, “ad vertere” means “to turn toward”. It is a concept that has formed the foundation of marketing communications from its inception. Whether it’s flyers, radio jingles, TV commercials or digital communications, brands have been using advertising and communications to motivate audiences to ‘turn toward’ them. In 1892, when Almy Le Grand Peiroe  submitted [...]

2014-09-16 15:08

For better or worse

  Against a backdrop of mounting political, social and economic instability that followed the toppling of former Egyptian president Hosni Mubarak in 2011, the ousting of Egypt’s first democratically elected Muslim Brotherhood (MB)-backed Mohamed Morsi in July 2013, and the coming to power of previous Egyptian Armed Forces commander-in-chief and minister of defense Abdel-Fattah El [...]

2014-09-16 13:17

Everything you need to know about programmatic media

The World Federation of Advertisers (WFA) has released a guide to Programmatic media, titled: What Every Advertiser Should Know about Media Markets. The guide addresses the barriers faced by advertisers while explaining the advantages and solutions of programmatic buying.  Trading Desks Advertisers can choose from three trading desks: Agency Trading Desk: It makes all investment [...]

2014-09-15 18:47

POY holds panel discussion on the future of shopper marketing

  In the first of its POY talks series, Product of the Year (POY), an independent awards program recognizing consumer-voted goods across 42 countries worldwide, held a panel discussion last week at Dubai’s MAKE Business Hub, titled: “Getting under the skin of shoppers”. The discussion revolved around future-shaping trends in shopper marketing research, intertwining technology, [...]

2014-09-15 18:33

Burger King Japan unveils black burger

  At Burger King Japan, black is the new orange. For a limited time starting September 19, the fast food chain’s Japanese stores will offer two Kuro Burgers (“Black Burgers”) that swap their orange-yellow buns and cheese for ones that are pitch black, according to a press release. The Kuro Pearl features solely the black buns, black [...]

2014-09-15 16:32

MediaVest wins Wrigley MENA account

  According to a press release today, media agency MediaVest has been awarded the media planning and buying business for Wrigley across the MENA market, following a business review. The account was previously with media agency OMD. The assignment will see MediaVest handle online and offline business for all Wrigley brands, as the company wanted to consolidate its [...]

2014-09-15 15:13

Optimus time

What is the reason behind launching the Transformers program at this point? We have been focused on growing and recruiting people for the past three years. We’ve also replaced some talents to ensure we have the right pool of people that fit the culture on one hand, and clients’ needs on the other. Today, we [...]

2014-09-15 12:18