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Amer Attyeh ResearchExponential releases new whitepaper

2015-08-26 17:01

Richard Fitzgerald, Brndstr AppointmentsMindshare's Richard Fitzgerald joins Brndstr

2015-08-26 15:16

Dentsu Aegis-Views Communications Agency NewsDentsu Aegis partners with Views Communications in Kuwait

2015-08-25 13:52

Ensighten Agency NewsAnnalect MENA signs exclusive partnership with Ensighten

2015-08-25 13:07

brazen Agency NewsGulf Bike Week appoints Brazen

2015-08-25 13:00

Twitter logo DigitalTwitter Audience Platform offers advertisers new tools

2015-08-25 12:11


More from Communicate


Exponential releases new whitepaper

Exponential Interactive has released a whitepaper discussing the significance of engagement and why the lack of understanding around user engagement leads to misaligned incentives, dissatisfying results and wasted dollars. Titled, “Engagement: Not Just a Buzzword, The Art of Driving Active Attention with Your Next Consumer”, the paper discusses how prioritising engagement positively affects ad campaigns, [...]

2015-08-26 17:01

Mindshare’s Richard Fitzgerald joins Brndstr

Brndstr, an innovative tech company based in Dubai has announced the appointment of Richard Fitzgerald as managing director. Fitzgerald previously held the position of MENA regional head of social media at WPP’s Mindshare and has joined Brndstr to aid in the company’s increasing growth in the GCC market. Brndstr opened its doors just over 18 [...]

2015-08-26 15:16

Dentsu Aegis partners with Views Communications in Kuwait

Dentsu Aegis Network is expanding its service offering in Kuwait through a new partnership with Views Communications. The new partner will take full responsibility for the media planning and buying requirements of Carat and other Dentsu Aegis Network clients in the country going forward. In step with strides being made in the country’s media scene [...]

2015-08-25 13:52

Annalect MENA signs exclusive partnership with Ensighten

Annalect MENA, Omnicom Media Group MENA’s data, technology and analytics division, has partnered with Ensighten, an enterprise data and tag management company, to bring first-party data insights to the region’s advertisers. This partnership is designed to help them improve the efficiency and ROI of their brand campaigns. The Ensighten Open Marketing Platform enables brands to [...]

2015-08-25 13:07

Gulf Bike Week appoints Brazen

Clarion Events, organizers of Gulf Bike Week has appointed Brazen to handle the PR for its 2015 event in Dubai, on 24 and 24 October. Brazen will handle all PR & content marketing for The Middle East’s premier motorcycle, music and lifestyle festival which promises to be the biggest and best yet at its new [...]

2015-08-25 13:00

Twitter Audience Platform offers advertisers new tools

The Twitter Publisher Network (TPN) was launched by the company last year to help advertisers connect with their audiences beyond traditional Twitter engagement using measurement, targeting and creative tools through mobile apps. This product has been tested and Twitter has taken the feedback gained to expand the TPN to include the Twitter Audience Platform. Through [...]

2015-08-25 12:11

Vizeum MENA wins PUMA campaign

PUMA has awarded its media buying and planning brief for an upcoming campaign to Dentsu Aegis Network’s Vizeum MENA. The new campaign “PUMA Pact – No Matter What”. Vizeum MENA will manage the account from its UAE office but coordinate with its network to plan campaigns across the MENA Region. The agency’s mandate is to [...]

2015-08-24 12:32

Rosewood Abu Dhabi appoints StickyGinger as PR agency

StickyGinger has been appointed as the official PR agency for Rosewood Abu Dhabi, starting August 2015. “We are delighted to announce that Rosewood Abu Dhabi is now part of our growing portfolio of lifestyle clients,” says Lucy Freeman, co-founder of StickyGinger in a press statement. “We look forward to working with StickyGinger’s dynamic and experienced [...]

2015-08-23 23:30

Zorlu Center appoints Rawaj as PR agency

Rawaj international, a boutique communication agency, acquires the PR account of Zorlu Center, Turkey’s new life style destination in Istanbul. Rawaj will be handling all PR related activities of Zorlu Centre in the GCC and will be accommodating all media requests. After the launch of Raffles Istanbul in September 2014, Rawaj has now resumed their PR activities by joining [...]

2015-08-23 15:09

Spark* wins wasl Properties & wasl Corporate

Dubai based advertising agency, Spark* Middle East announces its renewed collaboration with wasl Properties & wasl Corporate for creative advertising solutions. The role has been held by Spark* for the past three years. “wasl’s renewed partnership with Spark* Middle East is based on trust and the quality of creative services offered. I would like to extend my gratitude [...]

2015-08-23 14:36

Rodrigo Mavu appointed as creative director at UM MENA

UM MENA has appointed Rodrigo Mavu as creative director for the MENA region. Mavu will be responsible for driving the creative and ideation process across the agency within the UM MENA client portfolio. Mavu says in a press statement: “As creative director at UM MENA, my primary focus will be to strengthen the creative muscle [...]

2015-08-23 11:32

Sony Mobile and Nescafe partner for regional promotion

Sony Mobile MEA announces a new partnership with NESCAFÉ My Cup in KSA, UAE, Kuwait, Qatar, Jordan and Lebanon, giving consumers the opportunity to win Sony Mobile’s Xperia products. The giveaway includes more than 550 products, including Xperia Z3 Dual Smartphone, Xperia Z3 Compact Tablet, Sony SmartBand Talk, and headsets. To qualify, consumers must purchase [...]

2015-08-23 09:58

Action Impact appoints new production director

Action Impact has announced the appointment of industry veteran Kevin Brown as new production director. Brown possesses more than 20 years of senior management experience for events in the Middle East and Europe, and has been selected for his new role at Action Impact in to focus on the agency’s large-scale event work. Kevin has worked [...]

2015-08-20 12:51

J. Walter Thompson announces scholarship recipients

J. Walter Thompson Company has recently announced the first set recipients of the new of the Helen Lansdowne Resor (HLR) Scholarship, which is awarded annually to five of the most talented female creative advertising students around the world. The HLR Scholarship, named after the industry and J. Walter Thompson’s first female copywriter, Helen Lansdowne Resor. It was launched [...]

2015-08-20 12:45

Mindshare announces new appointment in KSA

Mindshare has announced a new addition to its team in Saudi Arabia: Ghayath Sioufi has joined the Mindshare team in Riyadh as chief client officer for KSA. In his new position, Sioufi will provide strategic directions for clients’ businesses, head the Zain and SABB accounts and drive the OTF workshops for the KSA office. He [...]

2015-08-20 11:42

H+K Strategies partners with GCC Board Directors Institute

GCC Board Directors Institute (BDI) has appointed H+K Strategies (H+K) as content partner to the Institute for the next three years.  Additional content partners for the board include PwC, McKinsey & Co, Heidrick & Struggles and Allen & Overy, while supported by the Capital Market Authorities in Saudi Arabia, Oman and the UAE, Qatar Financial Centre and the [...]

2015-08-20 10:14

Branding consultancy, Coruna, opens shop in Dubai

Russian-based branding consulting, strategy and design agency, Coruna Branding, announces the launch of its new Dubai office, which will be its regional hub for the Middle East. The agency has worked with P&G, Oral-B, Tide and other household names, will offer its services to these types of brands that operation throughout the region. “The strategic [...]

2015-08-18 13:41

Vuclip partners with World Wrestling Entertainment

Vuclip, mobile video on demand [VOD] service for emerging markets, has announced a partnership with the World Wrestling Entertainment (WWE) Ltd. to provide WWE fans with video clips on their mobile phones. Through this partnership, Vuclip will make available WWE’s video clips in India, Africa, Middle East and South East Asia. Via this arrangement, WWE [...]

2015-08-18 13:15

Middle East’s most viral ads

Communicate’s Middle East Ads Chart is devised using data compiled by the Unruly Viral Video Chart: a comprehensive source for video sharing data around the globe since 2006 that measures share of voice and campaign effectiveness. Owned and operated by video ad tech company Unruly, it tracks and ranks the most popular videos on the [...]

2015-08-18 09:09

7UP launches regional ad, “Perspective”

Keeping in-line with the beverage’s aim to refresh, 7UP launches regionally developed TVC entitled “Perspective” with the goal of inspiring imagination and inventiveness in everyone. In a press statement, the beverage brand explains its intention to invite everyone to shift their “everyday perspective to celebrate the endless possibilities arising when visions merge with true originality.” [...]

2015-08-17 17:22

In a digital world, are generations dead?

As marketers turn their attention to the youngest generation of consumers — those just on the cusp of hitting adulthood — the ubiquitous millennial headlines are quickly being replaced by “Five Things You Need To Know” about Generation Z, centennials, digital natives, the iGeneration or the latest generational jargon. This generation is so new that [...]

2015-08-17 12:59

Ten years of native

I’m slightly embarrassed to say this, but I admit to buying books, beverages, electronics and other sundry items, based predominantly on their covers. Why? Because I’m reassured by a beautiful typeface, expensive packaging, use of materials with a hand and heft that imply, if not guarantee, quality. My consumption is responsible and limited to need, but I enjoy a thoughtfully put-together product because in this [...]

2015-08-16 15:44

Emirates announces new sponsorship

Arabian Gulf league and Emirates have recently announced a three year, 25 million AED agreement making the airline the official partner and sponsor of the sports league. The aim of the sponsorship is to provide brand visibility at the Arabian Gulf Super Cup, which began August 15.  Advertising opportunities will be had by Emirates at [...]

2015-08-16 15:13

IPA launches Foundation Certificate in MENA

The Institute of Practitioners in Advertising (IPA) is launching its award-winning IPA Foundation Certificate, across the MENA region this week, supported by a press campaign from Impact BBDO Dubai. The IPA’s Foundation Certificate is an internationally recognized, award-winning qualification that arms delegates with less than two years experience with the knowledge to perform their roles [...]

2015-08-12 16:33

Egypt Post selects Horizon FCB as creative agency in Cairo

Egypt’s official postal services provider, Egypt Post, has appointed Horizon FCB Cairo to lead its advertising efforts and support Egypt Post’s celebration of 150 years of service with a media campaign. Under the new mandate, Horizon FCB Cairo will lead Egypt Post’s creative efforts to announce the entity’s celebration of its longstanding presence. The agency [...]

2015-08-12 14:46

du’s Eid campaign says “pick up the phone”

On July 15, du released a Eid video and social media competition to start on the third day of Eid Al Fitr. The intention of this campaign was to highlight how accustomed people have recently become to texting their loved ones, instead of phoning them during special occasions. As a response to this effort, the telecom provider [...]

2015-08-11 16:52

Want to make money? Listen to Pharrell

“Do everything with intent. Make sure intention is the number one ingredient in your creation.” Speaking at Cannes Lions, the award-winning producer Pharrell Williams touched on something all businesses should always be thinking about. The social landscape as we know it is changing, primarily because of an increase in consumer preferences towards morality. Millennials aren’t [...]

2015-08-11 14:43

Google has given birth to its own parent company, Alphabet

Google has gotten so big that it’s formed a company to become its own new parent. Google CEO Larry Page said Monday that he and co-founder Sergey Brin have created Alphabet, which will effectively become a holding company consisting of smaller companies including Google. Mr. Page will take the reins of Alphabet as CEO, Mr. Brin [...]

2015-08-11 14:21

AdZouk and StackAdapt partner to distribute programmatic native advertising technologies

AdZouk, regional advertising network, and StackAdapt, programmatic native advertising technology company, announce an official partnership to exclusively distribute native advertising technology across MENA. The new partnership will allow advertisers to buy placements with real-time bidding. Native advertising units appear in-stream and aim to open up creative possibilities for branded article and video content distribution. “Some of [...]

2015-08-10 17:01

Coca-Cola launches “Derby Al Riyadh” campaign targeted toward KSA football rivalry

The Coca-Cola Company recently extended its ‘Share a Coke’ campaign with a spin off entitled “Derby Al Riyadh” in KSA. The campaign launched on social media, with a YouTube video featuring two iconic Saudi footballers who represent the infamous football club rivalry that exists in the nation: Sami Al Jaber from Al Hilal and Majed Abdallah [...]

2015-08-10 16:52

Clique rolls out new brand identity

Clique Communications Group, now Clique, has recently announced its new brand  identity and new integral members. “We wanted to create an identity that truly represented who we are,” says Ashwin Salian, Clique’s managing partner & co-founder, in a press statement. “After six years in the region, we have changed and grown a lot. The rebranding process was [...]

2015-08-10 16:28

YouGov BrandIndex reveals 2015 mid-year BestBrand rankings

YouGov BrandIndex tracks over 400 brands in both the UAE and KSA. Rankings are created using BrandIndex’s Buzz score which is calculated by asking 150 respondents daily if they have “heard anything positive or negative about a brand in the last two weeks through advertising, news or word-of-mouth”. Emirates has reclaimed its status as the [...]

2015-08-10 15:58

Socialize wins first ever edition of YouTube Bootcamp in MENA

Independent boutique agency, Socialize, has won the MENA region’s first YouTube Bootcamp. Hosted by Google Partners Arabia, the three-day event showcased the effectiveness of YouTube ads and the measure of the reach, effectiveness and cost of YouTube as a medium. Among the top 10 selected agencies and Google partners that took part in the Bootcamp, [...]

2015-08-09 14:54

Middle East’s most viral ads

Communicate’s Middle East Ads Chart is devised using data compiled by the Unruly Viral Video Chart: a comprehensive source for video sharing data around the globe since 2006 that measures share of voice and campaign effectiveness. Owned and operated by video ad tech company Unruly, it tracks and ranks the most popular videos on the [...]

2015-08-09 13:03

Out of context

It seems that the phrase “content is king” is as old as the advertising industry itself. However, there is a new player in the game and it is quickly growing to be bigger. Some might argue that if content is king, then context is god. In fact, this conversation is so contemporary that it was [...]

2015-08-06 15:29

Global security PR network, Code Red, launches

Code Red, a specialist global security PR agency network, announces their launch. The company aims to connect security vendors looking to build a profile in the security marketplace with global security PR specialists. Member agencies have been hand-picked for their experience in the IT security market. Code Red’s founding partner agency for the Middle East is [...]

2015-08-06 13:33

On the market with one of Facebook’s very own

Sarah Personette is Facebook’s head of global business marketing and was the opening keynote speaker at Festival of Media MENA, which was held in Dubai this April. She chats with us about branded content on Facebook and how platforms like it have changed the creative approach of marketers.  Is innovation making the job of a [...]

2015-08-05 17:11

Visa Inc. and Stripe enter into strategic partnership

Visa Inc. and mobile and online payment provider, Stripe, announce a strategic partnership in support of net technologies and online payment experiences for global merchants, developers and consumers. Stripe will continue it’s international expansion in emerging markets, specifically. To support this growth and joint long-term initiatives, Visa has also made a strategic investment in Stripe. The [...]

2015-08-05 15:23

Four Communications will expand due to BGF investment

Four Communications, the independent communications agency located in London, Abu Dhabi, Dubai and Edinburgh, is ready to undergo an expansion due to a £10 million equity finance investment from BGF (Business Growth Fund), taking a minority stake in the agency. The key services provided by Four Communications, include, PR, public affairs, marketing, sponsorship, digital and [...]

2015-08-05 11:31

Squeaky clean

Johnson’s “So Much More” campaign sets out to foster the bonding that occurs between mothers and their babies during the daily ritual of bath time. According to research conducted by the baby centric company, parents around the globe believe bath time is bonding time. Based on this insight, the campaign aims to help parents understand [...]

2015-08-05 11:10

Standard Chartered Bank: The social outreach

Standard Chartered Bank has recently kick-started its Titanium Credit Card socially led digital campaign, just in time for the summer season. Launched on June 21, the campaign will continue until the beginning of the back-to-school season. The campaign is purely digital, developed keeping social and mobile in mind (and not vice versa, i.e. print to [...]

2015-08-04 16:46

Independent communications agency, Serviceplan, has three new appointments

Serviceplan Middle East, regional office of German independent communications agency, appoints Pit Ludig as business development director, Mario Reetz as client servicing account director, and Wassim El Sabeh as social media manager. These appointments come in line with the agency’s  fifth year in the Middle East, and after the move of previous General Manager, Jan-Philipp Jahn, [...]

2015-08-04 14:55

Be proud of small, and other tips on navigating the pitch process

At Ad Age’s Small Agency Conference in Boston, a panel of industry veterans discussed the best ways of navigating new business today. Search consultancy AAR Partners Co-President Lisa Colantuono,72andSunny Business Development Head Rebekah Jefferis, Work & Co Partner/Product Management Gene Liebel and new business consultancy RSW/US Owner and President Mark Sneider offered do’s and don’ts for the process, [...]

2015-08-03 17:04

Land Rover’s “My Journey, My Inspiration” series features Qatari olympian

In the fourth installment of Land Rover’s “My Journey, My Inspiration,” the brand features Qatari Olympic athlete Mutaz Essa Barshim. Despite bursting into the limelight at a young age, this star athlete has remained grounded. His film is the account of a young man who used hard work and desire to pursue his dream and inspire others across the [...]

2015-08-03 16:28

Ketchum RAAD Middle East wins Clarks PR account

Ketchum RAAD Middle East has been selected to assume responsibility for Clarks Middle East’s PR duties, consulting the shoe brand on communications, events, and press functions. Irfan Porbanderwalla, president – Middle East & Africa, of Clarks says in a press statement, “We are pleased to begin working with Ketchum RAAD Middle East as we enter our [...]

2015-08-03 14:55 CEO’s makes predictions for Middle East e-commerce

E-commerce in the MENA region has grown and continues to grow at a rapid pace. In May 2013, Go-Gulf estimated that the value of e-commerce in the Middle East would reach 4.9 billion US dollars by 2015. Half-way through 2015, UAE based online retail specialist aims for 25 percent of the retail space. The UAE is [...]

2015-08-03 14:44

Synergy rules all successful advertising and marketing initiatives

At first glance, marketing and advertising seem to be different terms to describe the same thing: getting a product or service sold. In fact, although they both contribute to the same end objective, they are distinct from each other and each has its own process. Understanding the difference between marketing and advertising will help you [...]

2015-08-03 14:37

Middle East’s most viral ads

Communicate’s Middle East Ads Chart is devised using data compiled by the Unruly Viral Video Chart: a comprehensive source for video sharing data around the globe since 2006 that measures share of voice and campaign effectiveness. Owned and operated by video ad tech company Unruly, it tracks and ranks the most popular videos on the web, [...]

2015-08-03 11:25

ZenithOptimedia report predicts online video consumption for 2016

Globally, the average amount of time per day people will spend consuming video will increase to 23.3 percent in 2015 and an additionally 19.8 percent in 2016, according to the Online Video Forecasts report ZenithOptimedia in conjunction with Newcast. Driven by the rise of the Smartphone and tablet, the growth of video consumption can also [...]

2015-08-03 09:30

arabianEye announces partnership with Alamy

Alamy has established a new partnership with arabianEye and will be responsible for their their image and footage library. Alamy’s MENA-related content will be added to the arabianEye website. “As the leading image and footage library in the Middle East, arabianEye has a track record in providing authentic content and partnering with the best companies in the [...]

2015-08-02 16:03


Recently, several Middle Eastern countries – even smaller cities and towns – have been promoting themselves through destination marketing campaigns. Following the Arab Spring revolution, the Middle East’s tourism market took a hard hit and as the influx of tourists started dwindling, governments began to realize the importance of destination marketing to put themselves back [...]

2015-08-02 11:03

Etihad Airways appoints Cheil to global and social marketing

National airline of the UAE, Etihad Airways, has announced the appointment of Cheil Network to assume global and social marketing duties. The network’s new responsibilities will include driving creative and strategy across all digital and social channels, in addition to support with performance-based marketing, analytics and reporting. Digital specialists, The Barbarian Group, that work within [...]

2015-08-02 10:04

Hold that thought

Media experts have a way of predicting or at least forecasting what’s to come. Inevitably, this leads to the question: “What  will change in the next five years?” My answer is, “Not much.” And this is received with a mix of curiosity and some suspicion. Allow me to explain: we will not witness a massive [...]

2015-08-01 10:55

Vuclip partners with Ooredoo Kuwait

Vuclip, premium mobile video on demand service for emerging markets, announces a new strategic partnership with Ooredoo Kuwait, telecommunications service provider. Ooredoo Kuwait and Vuclip will provide premium mobile video on demand service. Using Vuclip’s Dynamic Adaptive Transcoding Technology, Ooredoo Kuwait will offer millions of viewers the opportunity to enjoy unbuffered videos, optimized for network variability, across all mobile devices. This [...]

2015-07-30 15:48

MediaCom awarded account for Magrabi Group

MediaCom announces their selection as the agency of record for Magrabi Group throughout MENA. The company is in the middle of rebranding and expansion efforts. MediaCom has been appointed to handle their research, strategy, media planning and media investment. Magrabi Optical has a network of over 250 stores in 9 countries alongside a significant number of philanthropic [...]

2015-07-30 11:49

MEPRA launches the Academy

The Middle East Public Relations Association (MEPRA) has set up the Academy with the intention of supporting regional communications. The Academy will offer communications professionals training courses and solutions as part of MEPRA’s effort to promote ongoing learning and development for the region’s industry at each career stage. The training and workshops will be conducted by regional [...]

2015-07-29 10:18

Alsayegh Media announces two senior appointments

Emirati communications firm, Alsayegh Media, announces the appointment of two new members. Michal Gasior has been appointed as the firm’s digital director and Simon Thurston has been hired to fill the position of senior creative copywriter for the company’s UAE operations. They will report to Leila Almaeena, managing director. Almaeena says in a statement to [...]

2015-07-28 15:50

Fümé selects The Qode for PR duties

Since its opening at Pier 7 Dubai Marina, Fümé aims to provide uncomplicated home style food with a global twist to their clientele.  The Qode has been selected as their PR agency, working with JAS Hospitality group on its existing location and the new location due to open in mid-August at Manzil Downtown Dubai. “We [...]

2015-07-28 15:30

LinkedIn study shows GCC business commitment to social media campaigns

Global professional network, LinkedIn releases findings from its study that looks at the social media habits of small and medium businesses (SMBs) throughout the GCC region. The survey included responses from over 260 SMBs from 6 GCC member countries. 92 percent of respondents from these companies maintain an active presence currently on social media channels, [...]

2015-07-28 15:16

Freedom call

The Kingdom of Saudi Arabia has been referred to as the land of many things: traditions, dichotomies, misconceptions. Regionally, advertisers are constantly grappling with the challenge of reaching this particular group of consumers. As the largest and most youthful population in the GCC by far, the need to tap into its potential is growing and [...]

2015-07-28 09:50

Middle East’s most viral ads

Communicate’s Middle East Ads Chart is devised using data compiled by the Unruly Viral Video Chart: a comprehensive source for video sharing data around the globe since 2006 that measures share of voice and campaign effectiveness. Owned and operated by video ad tech company Unruly, it tracks and ranks the most popular videos on the [...]

2015-07-27 11:52

Six ways to keep creativity alive at work

Providing employee ownership is one of the most important ways to satisfy creative cravings and independence. Do not give them too much direction; instead, let your employees know that they are the main owners of the task at hand.  That feeling of ‘ownership’ will boost their creativity as they look for new ways to indulge [...]

2015-07-26 12:18

YouTube’s mobile redesign aims to boost watch time even more

YouTube has three top priorities: “mobile, mobile and mobile,” according to its boss Susan Wojcicki. On Thursday, the longtime Google exec took the stage at VidCon at the Anaheim Convention Center in Anaheim, Calif. — think Comic-Con for the digital video crowd — to unveil a new look for YouTube’s mobile site and apps. In place of the [...]

2015-07-26 10:16

Cicero & Bernay win accounts for Olive Garden and The Counter

Dubai-based communications agency Cicero & Bernay (C&B), as been awarded the contracts for Olive Garden and The Counter. These two latest acquisitions join C&B’s food & beverage portfolio that includes accounts like KFC, Zaatar w Zeit, GGICO Gourmet, Cinnabon and Seattle’s Best Coffee. With the acquisition, C&B will be responsible for their official launches, media relations, [...]

2015-07-23 16:16

VivaKi’s Social TV weekly update

Social TV is VivaKi’s proprietary real time solution that allows us to discover the most trending TV content and topics. The product offers in-depth analysis on top performing shows in the social space, with detailed insights for brands to utilize. Overall mentions across the top five ranking shows saw a significant spike as season finales [...]

2015-07-23 15:33

Mediaquest announces digital video partnership with emblem

Communicate’s parent company, Mediaquest, has recently announced a partnership with motion public relations agency, emblem. With this new agreement, emblem will provide its  ‘Cinematic PR’ service, which will benefit Mediaquest by enhancing digital video coverage of its editorial division and range of media-related events, to include Arab Luxury World, the Effies and Top CEO. As they say, [...]

2015-07-23 10:54

Weber Shandwick promotes Sarah Bartlett to new role

Weber Shandwick MENA has promoted Sarah Bartlett, a member of the company for the past 13 years, to the new role of executive director, Talent, Organizational Development and Brand Communications, MENA. Ziad Hasbani, CEO of Weber Shandwick MENA, says in a statement to the press: “As a growing company with high standards in a specialized industry in [...]

2015-07-22 12:24

Middle East’s most viral ads

Communicate’s Middle East Ads Chart is devised using data compiled by the Unruly Viral Video Chart: a comprehensive source for video sharing data around the globe since 2006 that measures share of voice and campaign effectiveness. Owned and operated by video ad tech company Unruly, it tracks and ranks the most popular videos on the [...]

2015-07-22 11:15

Emirates Airline appoints BPG Cohn & Wolfe for Festival of Literature

Emirates Airline  has appointed BPG Cohn & Wolfe, for regional Public Relations duties to promote the Festival of Literature. Based out of Dubai, BPG Cohn & Wolfe has been working alongside Festival management to promote the 8th edition which will take place in Dubai this March at the InterContinental Hotel, Dubai Festival City. The Emirates Airline Festival [...]

2015-07-21 16:08

Unilever and Aswaaq partner for environmental initiative

Unilever and Aswaaq sign a joint memorandum of understanding (MoU) that aims to reduce Aswaaq’s environmental footprint. Signed by Affan Al Khoori, Deputy CEO of Aswaaq, and Emad Helwa, Unilever’s Director for the UAE and Oman, the MoU highlights different aspects of Aswaaq’s Sustainability Agenda including project development targeted toward the reduction of water and energy use [...]

2015-07-21 12:48

Infiniti Middle East appoints Four Communications as PR agency

Following the appointment of Craig D’Silva as head of PR and corporate communications across the Middle East and Africa, Infiniti Middle East has appointed Four Communications as its PR agency in the region. The dedicated PR function will integrate with Infiniti’s regional marketing activities, headed up by Francesca Ciaudano, deputy general manager, Marketing and PR. [...]

2015-07-14 17:23

JCDecaux ATA wins contract for New Prince Mohammad Bin Abdulaziz International Airport in Madinah

Outdoor advertising company JCDecaux has announced that its subsidiary JCDecaux ATA – held 60 percent by JCDecaux, 40 percent by ATA – has won the advertising contract for the new Prince Mohammad bin Abdulaziz International Airport (PMIA) in Madinah, Kingdom of Saudi Arabia. This agreement has been reached with Tibah, a consortium between TAV Airports, [...]

2015-07-14 16:53

Line launches Ramadan campaign in Saudi Arabia

Mobile app Line has launched a new Ramadan campaign in Saudi Arabia. Keeping in mind the spirit of Ramadan, the app now allows users to donate to charity while they chat through the app during Ramadan. The activity, which is on for five days from July 11 to 15, will see a donation of 50 [...]

2015-07-14 16:34

BPG Bates appoints Abraham Varughese as executive creative director

Just four months after announcing the appointment of Rodger Beekman as executive creative director (ECD), BPG Bates has appointed Abraham Varughese as ECD. Varughese moves from Leo Burnett, having started his career at Rediffusion Y&R, India, followed by stints at FP7 and TBWA\RAAD in Dubai. Clients over his 18-year career include Abu Dhabi Bank Islamic [...]

2015-07-13 17:51

Starz Play announces content licensing deal with CBS Studios International for the MENA region

Starz Play has agreed to a multi-year licensing agreement with US television studio CBS Studios International for exclusive digital rights to bring premium content from Showtime and CBS to the region. Exclusive series and full TV box sets will be available to Starz Play subscribers on demand, including the first two seasons of Showtime drama [...]

2015-07-13 15:14

VivaKi’s Social TV weekly update

Social TV is VivaKi’s proprietary real time solution that allows us to discover the most trending TV content and topics. The product offers in-depth analysis on top performing shows in the social space, with detailed insights for brands to utilize. Now that the Ramadan 2015 TV schedule is in full swing, so are the conversations [...]

2015-07-12 15:45

Publicis Middle East appoints new regional executive creative director

Publicis Middle East has appointed Jan Leube as its new regional executive creative director. Leube will be replacing Alessandro Brunori who will be stepping down by end July 2015. Leube’s responsibilities will include managing and heading creative talent, overseeing the development of brand stories, crafting integrated communications campaign and producing content conducive to optimal business [...]

2015-07-12 11:25

Middle East’s most viral ads

Communicate’s Middle East Ads Chart is devised using data compiled by the Unruly Viral Video Chart: a comprehensive source for video sharing data around the globe since 2006 that measures share of voice and campaign effectiveness. Owned and operated by video ad tech company Unruly, it tracks and ranks the most popular videos on the [...]

2015-07-12 11:03

Key findings from Peter Kim’s seminar at Cannes 2015

Chief digital officer at Cheil Worldwide, Peter Kim, delivered a talk on the future of social media at Cannes Lions 2015. Referencing the evolution of Facebook from a university students’ platform and of YouTube that launched with a video of the San Diego Zoo, Kim implored brands to look back at the history of these [...]

2015-07-11 02:57

Digital Venture becomes the exclusive provider of Airpush in the Middle East and Africa

Digital Venture, part of JGroup, has gained exclusivity rights to represent global mobile platform Airpush. Airpush’s mobile platform utilizes advanced targeting technologies, including geo-fencing, persona targeting, app inclusion targeting and A/B testing to match advertisers with the right audience. Airpush also offers proprietary performance ad units, including advanced abstract banners, which are believed to perform [...]

2015-07-11 01:39

Are you in line with online shopping?

We have all heard about great evolutionary theories. Our earliest ancestors first walked on four limbs. We then progressed to walking on two feet. Soon enough we were traveling in vehicles and aircrafts… Evolution never stopped. We keep evolving as human beings, social beings and sentient beings. What we don’t realize is how, along with [...]

2015-07-11 01:30

IHC wins Travelex’s Gulf communications account

Dubai-based integrated communications agency IHC has won the GCC integrated communications account for Travelex following an extensive multi-agency pitch. IHC was initially tasked with Travelex’s strategic PR duties. However, the remit now includes full-service social media marketing to raise Travelex’s brand awareness across the Gulf countries. Ian Hainey, IHC’s managing director, says in a press [...]

2015-07-11 00:16

Pepsi and Lays launch Ramadan campaign

Pepsi and Lays have launched their Ramadan campaign across the Middle East through a video featuring Emirati singer Hussain Al Jassmi. The video also stars other celebrities such as Jamal Bajandouh and Haitham Zaki. Filmed using a different technology, the video weaves together scenes from different movies to create a single story. “This campaign’s objective [...]

2015-07-11 00:01

Impact Porter Novelli (IPN) wins Huawei Honor business

Following a multi-agency pitch, Huawei’s smartphone e-brand Honor has appointed Impact Porter Novelli (IPN) as its PR agency in the GCC region, effective immediately. IPN will be responsible for Honor’s regional campaigns, besides supporting its global #ForTheBrave campaign. Chris Sun, vice-president of Honor for the Middle East, says in a press statement, “IPN made a [...]

2015-07-09 17:52

Tang celebrates mothers in latest video

Based on the concept “Love of Mom’s hands”, Tang Arabia has created two online videos – in Hindi and Arabic – targeting the UAE, KSA and Kuwait. Both videos were released in June, before Ramadan started, and are currently running as YouTube pre-rolls, Facebook videos and on other video platforms. The videos were developed by [...]

2015-07-09 17:25

Cicero & Bernay launches its 2015 Internship Program

Dubai-based communications agency, Cicero & Bernay (C&B) Public Relations, has launched its 2015 internship program for students from the UAE. C&B works with several government, automotive, retail, publishing and real estate clients. Ross Bethell, director of strategy at C&B says in a press statement: “With training experience, lecturing and teaching, the launch of the C&B [...]

2015-07-09 16:29

Etihad Airways Partner (EAP) airlines select Starcom as new global media agency

Etihad Airways Partner (EAP) airlines Etihad Airways, Alitalia, Air Berlin and Jet Airways have announced that Starcom, part of Starcom Mediavest Group, has won the contract to become the airline group’s new global media agency, following a joint tender sent to several leading agency networks. Starcom was selected by EAP to deliver scaled benefits by [...]

2015-07-09 14:51

Coca-Cola’s Ramadan campaign lets go of labels

In a somewhat bold move, this Ramadan, Coca-Cola has taken its usual brand name label off its cans to inspire people in the Middle East to do the same: stop labeling people and judging them. Instead, the cans feature the line: “Labels are for cans, not for people.” In a press statement, the company says [...]

2015-07-08 22:56

Aaron Lau is appointed Cheil Worldwide’s President of International

Headquartered out of South Korea, marketing solutions company Cheil Worldwide has recently made the announcement that Aaron Lau will be president of International. Prior to his appointment, since 2012, Aaron was oversaw duties as president and CEO of Cheil Greater China, a role which he will retain in addition to his new place as President [...]

2015-07-07 16:22

VivaKi’s Social TV weekly update

Social TV is VivaKi’s proprietary real time solution that allows us to discover the most trending TV content and topics. The product offers in-depth analysis on top performing shows in the social space, with detailed insights for brands to utilize. Now that the Ramadan 2015 TV schedule is in full swing, so are the conversations [...]

2015-07-07 12:32

Cannes Corporate Media & TV Awards introduces a new trophy

In the last five years of the Award’s history the winners were awarded a Silver, Gold, Black or White Dolphin. The outstanding artworks were rewarded with the Silver and Gold Dolphins. The Production Art & Craft category winners received the Black Dolphins. The Grand Prix – given to the best video of the festival – [...]

2015-07-06 15:45

Dentsu Aegis Network partners with The Hub in Jordan

With offices based in Amman, The Hub’s partnership with Dentsu Aegis Network will see The Hub handling all media planning and buying for Carat and Dentsu Aegis Network’s clients in Jordan. Founded in 1991, The Hub is ranked among the top two active agencies in Jordan. The agency is made up of a team of [...]

2015-07-06 14:40

TURN8 sponsors two-day hackathon in Dubai this July

The hackathon, sponsored by seed accelerator program, TURN8, will take place from July 24-25 from 2:30 pm to 9:00 pTURN8 is seeking innovative digital media and business models aimed at enhancing the landscape of Arabic content currently found on the Internet to be developed in a 120-day seed accelerator in Dubai, UAE. The winning idea [...]

2015-07-06 14:35

Spark* wins awards at Cannes’ ACT Responsible Tributes

Spark*, Dubai-based creative agency that is part of the Publicity Network, was awarded two special awards this year at Cannes 2015. At the Cannes-affiliated event, “ACT Responsible Tributes,” Spark* took home a Special Tribute and a Human Rights Tribute Award. Spark* was awarded 2nd Favourite in the ‘Human Rights Tribute’ category for its TV commercial ‘Numbers,’ which [...]

2015-07-06 14:04

Middle East’s most viral ads

Communicate’s Middle East Ads Chart is devised using data compiled by the Unruly Viral Video Chart: a comprehensive source for video sharing data around the globe since 2006 that measures share of voice and campaign effectiveness. Owned and operated by video ad tech company Unruly, it tracks and ranks the most popular videos on the [...]

2015-07-05 13:38

Facebook opens office in Africa

Facebook opened its first business office in Johannesburg, South Africa last week, which will serve businesses across the continent in a bid to help businesses grow locally and regionally and to create further value for African advertisers and people. This new office is Facebook’s first step in furthering its investment in Africa and its people. [...]

2015-07-05 13:06

GREY MENA appoints Mike Shackle as chief creative officer

Grey Group Middle East & North Africa (MENA), the global advertising and marketing agency, has announced the appointment of Mike Shackle as its chief creative officer for the MENA region. Shackle will be based in Dubai and has been tasked with leading the agency’s creative output and through-the-line communications across MENA, driving organic and new [...]

2015-07-05 12:26

The Cannes Corporate Media & TV Awards extends deadline

Cannes Corporate Media & TV Awards has extended its deadline to submit corporate films, online media and TV productions until July 10, 2015. The international competition is open to film producers, client companies, agencies, TV stations, as well as students. The coveted Dolphin Trophies are awarded in a total of 37 categories.    

2015-07-05 12:16

TBWA Appoints Chris Garbutt as global creative president

TBWA Worldwide has announced the appointment of renowned creative director Chris Garbutt as its new global creative president. Garbutt started his career at TBWA\Hunt\Lascaris in South Africa before moving to TBWA\Paris to become its executive creative director, where he produced some of the agency’s most celebrated work for Nissan, Absolut, PlayStation, Canderel and Pedigree. Garbutt’s [...]

2015-07-05 12:05

UNHCR launches “Voices for Refugees” campaign

UNHCR has launched “Voices for Refugees”, an online campaign, to mobilize support for internally displaced people and refugees in the Middle East and North Africa (MENA) by local communities. UNHCR statistics show that by the end of 2014, worldwide displacement reached 59.5 million, the highest level ever recorded. One third of the world’s conflicts that [...]

2015-07-05 12:00


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