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appointments AppointmentsTRACCS appoints vice-president for strategy and development

2016-01-21 18:24

Clive Primrose OpinionIn the fast lane

2016-01-19 23:25

Rani Raad appointed President, CNN International Commercial AppointmentsRani Raad appointed President, CNN International Commercial

2016-01-19 12:59

Samir Ayoub AppointmentsSamir Ayoub resigns as CEO of Mindshare MENA

2016-01-17 17:45

Etisalat retail experience StartJG Middle East retail technology CampaignsStartJG creates responsive retail experience for Etisalat in the UAE

2014-05-10 08:49

OSN logo with strapline MediaPehla joins OSN entertainment

2013-08-26 10:27

 

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Ipsos Radio Audience Measurement shows 78% of UAE residents listen to radio on daily basis

Ipsos Connect has released the second wave of radio audience measurement data in the UAE for 2016, offering insights into the radio listening behavior. The survey was conducted between March 2 and April 1, with a national representative sample of 2,800 respondents who are residents in the UAE and aged 15 years and above, using [...]

2016-05-02 02:28
 
 

Criteo partners with Integral Ad Science

Performance marketing technology company, Criteo, has announced a worldwide partnership with Integral Ad Science, one of the leaders in quantifying digital media quality. The deal enables Criteo to continue to ensure top inventory quality and guarantees that strict brand safety requirements are met therefore helping marketers to protect their brand and maximize ROI. By teaming [...]

2016-05-02 02:04
 
 

Initiative MENA appoints Amal Al Homosany as general manager, Egypt

Initiative MENA has appointed Amal Al Homosany as general manager of its Egypt operation. In her new role, Homosany’s primary focus will be to lead Egypt’s operations, evolve the product offering and maximize growth opportunities in the market. Given her background in digital media, she will play an integral role in promoting full digital integration to [...]

2016-05-02 01:56
 
 

Al Arabiya English covers Saudi’s Vision 2030

As Saudi Arabia embarks on a journey towards a new future with the announcement of ‘Vision 2030’, the Kingdom’s ambitious plan will see much change occurring in business, society, trade, government spending and the daily lives of both locals and expats. Al Arabiya English, the English-language platform of Al Arabiya News Channel, which is designated [...]

2016-05-02 01:53
 
 

NDigitec revamps brand identity to “A Promise is a Promise”

UAE-based creative production company, NDigitec, has revamped its brand identity in line with its future growth vision for the year 2020 in sync with Dubai’s Vision 2020, taking the industry to unprecedented levels of excellence. The newly revealed brand identity comes with a promise to be the enabler of inspiration for customers, and a commitment [...]

2016-05-02 01:44
 
 

Fill and go at all ENOC/EPPCO stations in the UAE

ENOC/EPPCO customers can now experience easier, faster and safer refuelling visits to all service stations as Emirates National Oil Company (ENOC) announced the extension of its Radio Frequency Identification (RFID) based fuel retailing system to all customers across its service station network. Known as ViP (Vehicle Identification Pass), it is a completely automated and paperless [...]

2016-05-02 01:43
 
 

Entourage wins creative duties of Jordan Tourism Board

Dubai-based live communication agency, Entourage, has won the creative assignment for Jordan Tourism Board. Its first initiative is the “Yes, It’s Jordan” campaign across the GCC and North African countries showcasing hidden gems, and family holiday attractions for the Middle East market. The campaign was developed over two months with strategic inputs about target market [...]

2016-05-02 00:50
 
 

Grayling wins ‘Newcomer Agency of the Year’ at the African Excellence Awards

From left to right: Seth Hand, director of new markets development, Grayling; Carolina Salas, creative director, Grayling; Loretta Ahmed, Chief Executive Officer, Middle East, Turkey and Africa, Grayling; Rudolf Hetzel, CEO, communication director (organizer of the awards); Latifat  Bamisedun, senior account director, Grayling Nigeria; and James Mitchell, associate director – business development, Grayling. Grayling has [...]

2016-05-02 00:27
 
 

Ipsos National Readership Survey (NRS) to shift online

The Ipsos NRS is one of the largest media research projects in the MENA region, providing the principal readership currency for newspapers and magazines to help media agencies plan and trade advertising space. The study has been carried out since 1998 and has relied on the traditional face-to-face approach. In light of the importance of [...]

2016-05-01 23:55
 
 

Traffic Digital opens new offices in Riyadh and Jeddah

Dubai-based Traffic Digital has expanded its regional operations in Saudi Arabia with the opening of offices in Riyadh and Jeddah. The agency is already working on projects with various clients across the Kingdom including brands such as Unilever, Sipchem, Mamas & Papas, King Abdullah Economic City, Genesys GCC, and Dar Al Hekma University. Traffic Digital [...]

2016-05-01 16:24
 
 

Ramzi Raad initiated Into TBWA\Worldwide Founders’ League

At a recent Network Meeting, where more than 300 heads from TBWA agencies around the world came to Cape Town to share insights and thought-provoking presentations, Jean-Marie Dru, TBWA’s chairman, and Troy Ruhanen, the global network’s CEO, presented Ramzi Raad, chairman of the TBWA\RAAD Group – and four other old timers – with the TBWA [...]

2016-05-01 13:38
 
 

OMD appoints head of analytics

OMD MENA has created a new role – head of analytics – and has chosen Walid Hadid in this position. The creation of the role aims to provide clients with a more holistic and integrated service. This appointment comes at a critical time for the agency that’s moving from simply media buying to marketing performance [...]

2016-05-01 12:54
 
 

Mindshare MENA appoints new chief financial officer

WPP’s Mindshare has promoted Jihad Hachem from senior finance director to chief financial officer of Mindshare MENA. Hachem has been with the agency for the past 12 years, starting as a senior accountant at MediaINSIGHT’s Beirut office, a Mindshare affiliate. In 2004, he started off with the WPP group in Media Insight Beirut, earning him [...]

2016-05-01 12:50
 
 

Republiqué’s founder to chair jury at Kyiv International Advertising Festival

Fadi Mroue, founder and creative director of Beirut-based Republiqué, has been selected to chair the digital and mobile jury at the Kyiv International Advertising Festival this May. Mroue will be leading the jury in the digital and mobile category to evaluate all digital projects including websites, online advertising, mobile apps, and social media campaigns.  

2016-05-01 10:37
 
 

Hug Digital launches new research department in MENA

Hug Digital, which now has four offices in the MENA region, has launched a research department to compliment its existing creative, client servicing, media, social and content departments. This addition aims to meet the immediate and increasing research needs of clients such as Emaar Misr and Americana Group. The new department will focus on what [...]

2016-05-01 10:31
 
 

Publicitas appoints Andy Vogel as head of global digital product

Publicitas, the an international media and advertising services company, has appointed Andy Vogel to the role of head of global digital product. As Publicitas invests in its digital strategy on a global scale, Vogel will be responsible for introducing the company’s digital advertising formats to Publicitas’ worldwide customers. “With digital advertising surging and new digital [...]

2016-05-01 09:57
 
 

FP7/DXB is crowned Effie’s 2016 Most Effective Individual Agency Global

The global Effie Effectiveness Index has ranked FP7/DXB as the Most Effective Individual Agency – Global this year, taking the spot of last year’s top-ranked Colombia-based agency, Sancho BBDO. The Effie Index annually identifies and ranks the most effective agencies, marketers, brands, networks, and holding companies through a close analysis of finalist and winner data [...]

2016-04-27 20:11
 
 

UM and Rani run on-ground activation at Comic Con Dubai 2016

Rani Refreshments in partnership with UM Labs, the technology and innovation division of UM MENA launched a multi screening execution at the Comic Con Dubai 2016 last weekend. The on-ground media execution was crafted by combining old stream media – projection screens and the most consumed channel – mobile, with the support of technology designer [...]

2016-04-23 21:49
 
 

J. Walter Thompson’s HLR scholarship kicks off year two

J. Walter Thompson Company has announced the second year of its Helen Lansdowne Resor (HLR) Scholarship, a pioneering international opportunity designed to support and promote talented, creative, female advertising students. Named after Helen Lansdowne Resor, the industry’s and J. Walter Thompson’s first female copywriter, the HLR Scholarship aims to support young women of diverse backgrounds [...]

2016-04-23 21:22
 
 

J. Walter Thompson MENA releases region’s Future 100 Trends and Change To Watch in 2016

J. Walter Thompson’s Innovation Group MENA released its Future 100 Trends and Change to Watch in 2016, which provides insight into the 100 latest trends across the Middle East and North Africa. The report uncovers some radical changes – perhaps the most profound of which is the new face of the Arab woman, expecting brands [...]

2016-04-23 20:54
 
 

Abu Dhabi Commercial Bank (ADCB) appoints Impact BBDO

Abu Dhabi Commercial Bank (ADCB) has appointed Impact BBDO as its creative agency following a competitive pitch. The agency will work with the bank to elevate its position further and support its drive to be the leading bank in the UAE. This new appointment makes ADCB the financial partner for Impact BBDO. Dani Richa, chairman [...]

2016-04-23 19:59
 
 

Fox Networks Group launches three new channels

Fox Networks Group has announced the launch of three new channels, Fox Family Movies HD, Fox Action Movies HD and FX HD. Sanjay Raina, general manager and vice-president of Fox Networks Group, said at the launch: “These sharply defined TV brands fulfill a void that has been identified by our partner affiliates. And they are [...]

2016-04-23 19:46
 
 

BPG Group launches Dubai Health Authority Medical Tourism

On behalf of the Dubai Health Authority, BPG Group has created ‘Dubai Health Experience – DXH’, a prestige brand to build Dubai’s standing as a leading global tourism destination. The Dubai Health Authority aims to make Dubai a regional and international hub for medical tourism and attract over 500,000 medical tourists by 2020. The authority operates [...]

2016-04-23 19:24
 
 

The winners of Festival of Media MENA’s 2nd edition

The Festival of Media MENA Awards is the only award program dedicated to the evolution of media, celebrating the best in media thinking and communications across the MENA region. After an insightful conference covering diverse topics, the region’s ad industry gathered at MusicHall, Zabeel Saray, to celebrate the best work in the region. Below are [...]

2016-04-23 13:17
 
 

Twitter and Sky News Arabia to launch panel discussions on Twitter

Twitter and Sky News Arabia have signed a MoU to launch an interactive panel discussion on Twitter. The initiative between the two is the first-of-its-kind with an Arabic language media entity. The panel discussion program featuring Twitter influencers from different fields and industries will hold monthly discussions, each dedicated to a certain regionally or globally [...]

2016-04-22 01:54
 
 

Festival of Media MENA’s 2nd edition tackles industry issues

Festival of Media showcased industry experts and their thoughts on the media industry’s hot topics of today. The media industry needs to think in a few wave lengths when attempting to reach their audiences. Below are some statistics today’s Festival of Media highlighted regarding the industry’s most poignant opportunities and problem areas. There were some [...]

2016-04-20 17:56
 
 

Netizency wins Think with Google account

Netizency has won the Social Media business of Google’s “Think With Google MENA”. Netizency will be working with Google to help promote the content from Think With Google MENA to marketing professionals in the UAE and KSA through social channels. Netizency will also be responsible for working with Google on managing Think With Google MENA’s [...]

2016-04-18 17:35
 
 

Humanizing your brand

With the advent of social media, a new era has opened up for brands and with it a plethora of challenges. Brands are now directly in touch and interacting one on one with their consumers. This is both, an opportunity and a complexity. Today companies have to step down from their ivory towers and don [...]

2016-04-17 16:23
 
 

Publicis Media announces leadership in the Middle East

Following the global restructure of Publicis Media, Iain Jacob, CEO of EMEA, Publicis Media has announced key market leadership appointments for the Middle East. Alex Saber has been appointed to the role of Chairman, Middle East, Publicis Media, and Steve Parker has been appointed CEO, Middle East, Publicis Media. Jacob says in a press statement: [...]

2016-04-17 12:44
 
 

Design thinking

There’s been a perception change toward designers. Designers are the new cool kids in the corporate world. The titles ‘geek’ and ‘nerd’ are no longer insults, but a designer’s badge of honor, reflecting intelligence and multidimensional thinking. The involvement of designer in many corporate initiatives is being sought at every stage of the business process [...]

2016-04-17 02:51
 
 

4 reasons you CANNOT miss Festival of Media MENA

After a hugely successful first edition in 2015, Festival of Media MENA is back this year with a fabulous lineup of speakers and a glamorous night to celebrate the best media work in the region. The conference will take place at The Westin Dubai Mina Seyahi from 9 am to 5:30 pm, while the awards [...]

2016-04-16 17:11
 
 

The MediaVantage to represent IC Publications in the Middle-East

The MediaVantage, a UAE-based media sales representative, has been awarded the exclusive contract to represent all media owned by IC Publications, a publisher of pan-African magazines. This partnership enables The MediaVantage to sell advertising and commercial opportunities in four African titles printed in English, as well as their French editions, to clients and media agencies [...]

2016-04-14 21:12
 
 

Meet some more speakers at Festival of Media MENA 2016!

After a hugely successful first edition in 2015, Festival of Media MENA is back this year with a fabulous lineup of speakers and a glamorous night to celebrate the best media work in the region. The conference will take place at The Westin Dubai Mina Seyahi from 9 am to 5:30 pm, while the awards night [...]

2016-04-14 18:19
 
 

Meet the speakers at Festival of Media MENA 2016!

After a hugely successful first edition in 2015, Festival of Media MENA is back this year with a fabulous lineup of speakers and a glamorous night to celebrate the best media work in the region. The conference will take place at the The Westin Dubai Mina Seyahi from 9 am to 5:30 pm, while the [...]

2016-04-14 00:13
 
 

The shortlist for the Best Use of YouTube Award is out

The shortlist for the newly launched Best Use of YouTube Award at Festival of Media MENA 2016 is out. Here are the shortlisted entries: Campaign: Celebrate the Breakers’ Breaks Brand: Kit Kat Entering Company: MEC   Campaign: Chipsy Smiles Brand: Chipsy Entering Company: OMD   Campaign: MAGGI Diaries – A Journey of Women, Food & [...]

2016-04-13 18:27
 
 

The shortlist for the Twitter Live Marketing Award is out

The shortlist for the newly launched Twitter Live Marketing Award at Festival of Media MENA 2016 is out. The award reflects the increasing speed at which business operates today and the acceleration of marketing communications in the industry. Here are the shortlisted entries: Campaign: #BacktoLife with Panadol Cold + Flu Brand: Panadol Cold + Flu [...]

2016-04-13 18:15
 
 

What to expect at Festival of Media MENA’s 2nd edition

After a hugely successful first edition in 2015, Festival of Media MENA is back this year with a fabulous lineup of speakers and a glamorous night to celebrate the best media work in the region. The conference will take place at the The Westin Dubai Mina Seyahi from 9 am to 5:30 pm, while the [...]

2016-04-13 17:38
 
 

Omnicom Media Group MENA’s Annalect and Accuen announce leadership changes

Omnicom Media Group MENA has made key changes in the leadership for its analytics division, Annalect, and its programmatic trading desk, Accuen. These companies report to Dimitri Metaxas, who was recently promoted to regional executive director – specialist companies. Together, these businesses work with group agencies OMD and PHD to provide them data and technology [...]

2016-04-13 17:05
 
 

Woman on a mission

Susan Credle is the global chief creative officer (CCO) of FCB. Over her 30 years of experience in the ad industry, she has worked her way up from a secretary – back when there were secretaries – to global CCO, working across big-name networks. Along the way, Credle has won several accolades, such as being [...]

2016-04-13 16:21
 
 

10 effectiveness tips from adam&eve DDB London’s guru, Les Binet

Les Binet is the head of effectiveness at adam&eve DDB London and his title is as intriguing as it is deserved. Binet has been working with the agency since 1987 – that’s probably around the time when many of today’s young talents were born. He has dedicated his career to measuring and improving the effectiveness [...]

2016-04-13 14:36
 
 

Hotwire PR forms exclusive partnership with Active D.M.C.

Global PR and communications consultancy, Hotwire PR, has formed an exclusive co-branded partnership with Dubai-based digital, marketing and communications agency, Active. The move increases Hotwire’s global network of offices to twelve and is part of its strategy to offer clients’ pan-regional communications support and global opportunities for its staff. Active D.M.C is the second of [...]

2016-04-13 14:26
 
 

Women to watch in the GCC

Dana Adhami Head of MENA at Maker Studios Inc. Adhami started her career in 2004 with independent agency Catch, where she grew from media manager to digital director – UAE over a period of four years. Since then, she has only grown further, specializing in the field of digital and, as a natural progression, mobile. [...]

2016-04-13 11:31
 
 

Emirates assigns creative duties to Leo Burnett

Following a creative pitch, Emirates Airline has appointed Leo Burnett as its full-service advertising agency in the Gulf, Middle East and North Africa. The account was previously managed by Impact BBDO and several regional agencies including the incumbent and FP7 participated in the pitch process. The partnership between Emirates Airline and Leo Burnett Dubai will [...]

2016-04-13 10:33
 
 

Publinet expands senior leadership team

Publinet Group, which includes Cicero & Bernay Public Relations (C&B), social media agency RAW, and creative agency Spark* Middle East, has made three new hires to its senior leadership team in the first quarter of the year. C&B has appointed Grace Asmar as its new director of practices & offerings, where she acts as the [...]

2016-04-12 17:08
 
 

MEPRA announces theme and speakers of second leadership Majlis

The Middle East Public Relations Association (MEPRA) will host the second edition of the MEPRA Leadership Majlis at The Ritz Carlton, Abu Dhabi, on May 25, 2016. The evening will bring together industry representatives to discuss the topic, “The Future of Public Relations in the Middle East: Innovation, Disruption, and Relevance”. The forum is targeted [...]

2016-04-12 10:13
 
 

Initiative MENA awarded for at ‘The Internationalist’ Awards

Initiative MENA received international recognition for its accomplishments in Media Innovation during the gala ceremony for The Internationalist Awards, a platform that rewards creative ideas and people, which recently took place in New York. Ramzy Abou Chacra, managing director of Initiative MENA, says, “We are quite excited to have four of our campaigns recognised at [...]

2016-04-11 17:44
 
 

OMG KSA CEO leaves after 13 years

Omnicom Media Group MENA’s CEO for Saudi Arabia, Choucrallah Abou Samra, will leave his position in June. Faisal Shams, currently general manager of OMD in the Kingdom, will assume the leadership of the group’s three offices in Saudi Arabia. Abou Samra started his career with the company back in 2003. Since then, he has opened [...]

2016-04-11 17:35
 
 

Al Arabiya English launches blogs section

Al Arabiya English’s Editor-in-Chief Faisal J. Abbas with the blog editor Eman ElShenawi Al Arabiya English launched a blog section on its website on April 6 with the aim of instigating debate and focusing on additional subject areas through contributions from a selection of prominent writers. The new section has attracted a host of international [...]

2016-04-10 16:13
 
 

What to expect at ArabNet Dubai 2016

The GCC and MENA region at large are witnessing a digital transformation across sectors, with traditional ones such as banking, retail and government, leading the way. According to a survey by advisory EY, almost half of banks in the GCC have a planned budget of between $5 and $20 million over the next five years [...]

2016-04-10 14:47
 
 

Les Folies Designhaus scoops Gold at PromaxBDA Europe Awards 2016

Dubai-based multi-disciplinary integrated design house, Les Folies Designhaus took home a Gold at the Promax BDA Europe Awards 2016 held in Barcelona last month. The PromaxBDA Awards honors work in the entertainment marketing and design space around the globe, while the Europe edition specifically recognizes excellence in media marketing. The competition this year included Comedy [...]

2016-04-10 10:19
 
 

FP7/Cairo releases women empowerment video

FP7/Cairo has launched a new initiative to empower women in Egypt. An escalating number of Egyptian women – veiled or not – are pushed by a non-forgiving society under the spotlight. Judged and belittled, many women are left discouraged and demotivated. These women find that their every step, move and decision is scrutinized by a [...]

2016-04-09 18:28
 
 

Future tech

At a time when advertisers are struggling to get mobile right, how do you think they should approach delivering innovation through new technologies such as VR? Virtual reality is gaining significant momentum globally, especially after Facebook’s $2 billion acquisition of Oculus, a leading brand in the VR hardware space. VR has attracted the attention of [...]

2016-04-09 17:59
 
 

Pitfalls of crafting a digital strategy

Digital marketing strategy is becoming more important with every passing day as the number of users using digital channels is increasing and advertising is becoming more mature. A good example in the last couple of years is the advent of native advertising and programmatic media. We should never talk about one given marketing strategy in [...]

2016-04-09 17:41
 
 

MEC launches Wavemaker in Middle East

MEC has launched MEC Wavemaker to create content that measurably improves a brand’s performance by bringing together existing teams in content strategy, social, partnerships, experiential, SEO, production, and creative services under one offering. Initially launching in 10 markets – including the Middle East – Wavemaker will launch in 20 more markets through 2016. MEC Wavemaker [...]

2016-04-09 17:19
 
 

When tech kills your business

Top CEO, the definitive platform for the recognition of exceptional business leadership of CEOs in the GCC, inaugurated its second edition on April 5 at the Westin Mina Seyahi Dubai. During the “When Tech Kills Your Business” session, one of the thoughts expressed was that although the full digital infrastructure is not available, innovators should [...]

2016-04-09 16:50
 
 

Hug Digital adds 2 new accounts to its portfolio

Hug Digital, which recently won the Emaar Misr account, has now added the Deerfields Mall account and Retailistic Commercial investments (ADL, Saraydan Cafe, Deerfields Nursery, OXXO) account to its portfolio. The agency will be responsible for all content creation and community management across their social media assets as well as the accounts’ media needs. “We [...]

2016-04-09 16:36
 
 

Aston Martin appoints Schneider PR

Aston Martin has appointed Schneider PR for all its PR duties across the region effective April 2016. Schneider PR is an independent boutique communications and PR agency based in Dubai.  

2016-04-09 16:33
 
 

Recruitment consultancy, Hopscotch, creates new opportunities for women

MCG Group has launched a subsidiary recruitment consultancy, Hopscotch, to bring together professional women who prefer flexible working options and companies looking for quality, shorter term hires. The brainchild of Helen McGuire and CEO of MCG Group of Companies, Justin McGuire, the company will work with professional women and the communications and administration/finance sectors to [...]

2016-04-07 17:35
 
 

Know what you (probably) didn’t know about women in MENA

“Arab women”: a phrase that’s as stereotypical – and controversial – as Kim Kardashian’s selfies. Therefore, FP7/MENA and its global McCann Truth Central team ventured beyond Arabian myths, stock images of veiled women and the assumptions reinforced by media, in their latest study that aims to uncover the untold truths about women in the region. [...]

2016-04-07 14:06
 
 

Carat MENA promotes client servicing director to general manager of international clients

Herve Wittenauer, client servicing director at Carat MENA, has been promoted to general manager – international clients reporting to Ramzi Haddad, managing director, Carat UAE and Lower Gulf. In his new role, Wittenauer will be responsible for all of Carat’s international clients across the MENA region, supporting Carat’s 20 regional offices. One of his key [...]

2016-04-06 17:57
 
 

Top CEO is back

Top CEO, the definitive platform for the recognition of exceptional business leadership of CEOs in the GCC, is back and inaugurated its second edition today. This time, the event, which gathers the region’s business leaders under one roof, includes a day-long conference followed by the Top CEO Awards ceremony later in the evening. Organized by [...]

2016-04-05 13:33
 
 

DWTC moves corporate account from Carat to PHD

Dubai World Trade Centre (DWTC) has moved its corporate account from media agency Carat to PHD, which has been handling DWTC’s events and exhibition account since the past two years. Carat’s remit was due to its partnership with DWTC’s creative agency, Tribe, however, since that partnership ended, DWTC moved its corporate account, says an industry [...]

2016-03-30 14:24
 
 

Zain Iraq launches #HassaEliya for Iraqi youth

Telco company Zain has launched a new multi-faceted campaign dubbed “Hassa Eliya” meaning “Now for Me”. The initiative is focused on inspiring and empowering young Iraqi talents by encouraging them to explore their potential and skills, and equipping them with the necessary tools to help achieve their goals. As part of the program, a Facebook [...]

2016-03-30 12:36
 
 

Leo Burnett Dubai takes on Dubai Wholesale City’s launch

Dubai Wholesale City has appointed Leo Burnett Dubai as its communications agency to launch the new initiative and generate interest and enquiries from wholesalers around the world. The assignment covered the B2B communications services including strategic brand planning, developing a full set of communications materials for sales and marketing purposes, and social media engagement and [...]

2016-03-30 12:06
 
 

Al Ghurair Centre appoints Blue Apple as advertising agency

Effective immediately, Al Ghurair Centre has appointed Blue Apple as its advertising agency for the UAE following a multi-agency pitch. Hani Dabash, vice-president of Mall, Residential & Commercial of Al Ghurair Properties, says in a press statement, “As our ambitions for the future are to break the traditional advertising conventions, we are very excited to [...]

2016-03-29 11:43
 
 

Diary of an intern

Maryam bin Humaidan recently graduated with a bachelor degree in Graphic Design from College of Arts and Creative Enterprises, Zayed University, (Dubai Campus). Having recently completed an internship at Dubai-headquartered brand experience agency, Action Impact, Humaidan formed part of the design team that worked on the opening event of Qasr Al Muwaiji. Events have always [...]

2016-03-29 11:37
 
 

PHD appoints marketing technology head under new structure

As part of a reorganization of its operations designed to meet client needs, PHD UAE has created a new role focused solely on harnessing digital data. The agency has appointed David Barnes as its first associate director of digital data. Barnes has previously worked at MEC in London for the last six years. PHD has [...]

2016-03-29 10:59
 
 

Hug Digital wins Emaar Misr account

Hug Digital, that recently hired a new creative director, has won the Emaar Misr account and will be solely responsible for the brand’s digital needs for its corporate and real estate development brands including Uptown Cairo, Mivida and Marassi. The agency is tasked with creating digital content across all of Emaar Misr’s platforms. In addition [...]

2016-03-26 22:10
 
 

Ads against humanity?

When he accepted his honorary 2014 Clio award, Jerry Seinfeld, known for his observational yet sarcastic style, made some interesting observations on the role of advertising in people’s lives. One of the things he said was, “I love advertising because I love lying.” He went on to explain how advertising paints an imaginary picture of [...]

2016-03-25 14:21
 
 

Omnicom Media Group MENA recognized as 2nd best multinational workplace in Asia

Just weeks after being awarded the 3rd best employer in the UAE – for the third consecutive year – Omnicom Media Group has been ranked 2nd by the Great Place to Work Institute in the Best Multinational Workplaces in Asia for 2016. The accolade is based on the aggregate performance of Omnicom Media Group MENA [...]

2016-03-24 18:00
 
 

Global adspend to accelerate in 2016 despite economic headwinds, says ZenithOptimedia’s report

The global ad market is on course for 4.6 percent growth this year, up from 3.9 percent growth last year, according to ZenithOptimedia’s new Advertising Expenditure Forecasts report. Global advertising expenditure will total $579 billion in 2016, and will exceed $600 billion in 2017, reaching $603 billion by the end of the year. The global [...]

2016-03-24 15:56
 
 

PENSO appoints first account director

Since its launch in August 2015, Melbourne-based agency PENSO hired its general manager, Darius LaBelle, as general manager in November and has now appointed its first account director, Alexander Robertson. Both, LaBelle and Robertson, are ex-Ogilvy employees. While LaBelle headed OgilvyOne as general manager before joining PENSO, Robertson was account director and director of digital [...]

2016-03-23 17:51
 
 

Wallis Marketing Consultants take on Hyundai’s PR duties for MEA

Hyundai Africa and Middle East has appointed Wallis Marketing Consultants as its PR agency in the Africa and Middle East region. Effective March 2015, the contract sees the UAE-based agency handling the group’s media activity throughout Africa and the Middle East, including the GCC and Levant, as well as North Africa and parts of Sub-Saharan [...]

2016-03-21 19:01
 
 

Twitter celebrates 10th birthday by thanking brands

On its 10th birthday, Twitter is paying homage to the people and brands who have experimented, innovated and grown with the platform, transforming the role of the platform and of advertising itself in the process. Twitter is celebrating by listing the 10 factors that make the platform unique for brands and highlighting those brands that [...]

2016-03-21 17:59
 
 

The MediaVantage wins exclusive media sales rights of News UK

The MediaVantage, a UAE-based media sales representative, has won the exclusive contract to represent all titles published by News UK, a UK-based American-owned publisher, and a wholly owned subsidiary of the American mass media conglomerate News Corp. The MediaVantage won the contract following a multi-representative pitch and will handle the business from its Dubai headquarters. [...]

2016-03-21 12:44
 
 

Omnicom Media Group MENA and Weber Shandwick stay on the Great Place to Work list

Great Place to Work®, a global research, training and consultancy firm that recognizes the best workplaces in over 50 countries worldwide, has revealed the Top Companies to Work For in the UAE for this year. Now in its sixth year, the list recognizes the top 20 companies in the UAE with outstanding workplace cultures. This [...]

2016-03-21 03:00
 
 

Exponential launches AERO technology in EMENA

Exponential Interactive has announced the expansion of its brand performance offering into new markets across the EMENA region. Exponential’s performance offering is enhanced by Audience-Efficient Real-time Optimisation (AERO), an algorithm that transforms the performance of online campaigns by optimising them in real-time using transparent interest-based audience models. The technology scores each impression for each campaign [...]

2016-03-21 02:09
 
 

Richard Thompson on MEED going digital

Dubai-based business title Middle East Economic Digest (MEED) has gone digital. The weekly magazine that started in 1957 will now be published once a month with a strong emphasis on online content. We catch up with MEED’s editorial director, Richard Thompson, to learn more about this move. On the timing The timing has been down [...]

2016-03-20 18:36
 
 

Mindshare MENA loses Nissan account to OMD UAE

Nissan Middle East and Infiniti Middle East have selected OMD as their regional partner for media communications. Effective May 2016, the new agreement covers a plethora of services including data and analytics solutions and includes media planning and buying, content marketing, search as well as performance marketing. The multi-agency pitch started in Q4 last year [...]

2016-03-20 09:30
 
 

WFA announces changes to global leadership team

Members of the World Federation of Advertisers (WFA) have appointed new members to the global leadership team, naming Sameer Desai, head of consumer healthcare, Asia, Latin America, Middle East and Africa at Mundipharma, as regional vice-president for APAC and Achieng Butler, chief marketing officer, Africa at Danone as regional vice-president for Africa. The pair will [...]

2016-03-17 00:30
 
 

Publicis Media announces big changes

Publicis Groupe has announced a simplified structure and new leadership positions for its media arm, Publicis Media. “We are driven to get to the future first. Publicis Media is a fresh opportunity to simplify our organization, invent more modern approaches to gain efficiency, introduce structures for greater collaboration and effectiveness, and drive new levels of [...]

2016-03-16 21:38
 
 

BPA announces concurrent release of consumer and newspaper audience metrics for the Middle East

Global assurance provider BPA Worldwide today announced the concurrent release of audience metrics for 41 consumer and six newspapers brands in the Middle East for the six-month period ended December 31, 2015. The top-line figures in the TRAC (Trend Report About Circulation) cover media with operations in four Middle East countries, including Bahrain, Qatar, Saudi [...]

2016-03-16 21:17
 
 

AdZouk and StackAdapt launch native video advertising

AdZouk, a premium MENA SSP, and StackAdapt, a native advertising technology company, are expanding their advertising solutions with the launch of a video native advertising platform in the MENA region. The duo introduced programmatic native advertising solutions in the Middle East in 2015 to allow advertisers to tap into the native advertising ecosystem to buy [...]

2016-03-16 20:12
 
 

ARN’s radio brands now on OSN channels

OSN subscribers in the UAE can now tune into all nine radio brands under the Arabian Radio Network (ARN) on their television. This follows the signing of an agreement between OSN and ARN. Following the simulcast distribution agreement, access to the ARN Network will be added to each OSN subscriber package free of cost. David [...]

2016-03-16 19:50
 
 

Festival of Media MENA 2016 shortlist is here!

The shortlist for the Festival of Media MENA 2016 Awards is out. Starcom Mediavest Group (SMG) takes the lead with 21 entries across 12 different categories including Best Communications Strategy, Best Engagement Strategy and The Smart Use of Data Award. Other stand-out agencies include MEC and OMD who are both shortlisted 15 times, followed by [...]

2016-03-16 01:02
 
 

Small screen, big ideas

Last year was the year of mobile. You blinked? Well, you missed it. We moved from multiple screens to one – the mobile – and now, we’re again including new screens through wearables and virtual reality, resulting in a shift in consumers’ consumption habits and technology adoption. The one interesting element that governs this seismic [...]

2016-03-14 20:18
 
 

Hug Digital hires new creative director

Independent digital agency has hired Simon Reid as its new creative director. Reid started his career at Lowe Howard-Spink London back in 1997 as a studio junior and has since worked with several big and small agencies around the world. He moved to the Middle East in 2008 as art director at MullenLowe Dubai – [...]

2016-03-14 19:51
 
 

Twitter’s Fahad Osman on live marketing and the importance of buttons

Twitter is partnering with Festival of Media MENA to launch its Live Marketing Award in the region, following the successful roll-out of the category in Asia. M&M Global spoke to Twitter’s head of brand strategy in MENA, Fahad Osman, about the rising trend for “live marketing”, and why engagement is what matters for advertisers. Why [...]

2016-03-07 01:25
 
 

Make the call

The year of mobile. Cross-device targeting. Geofencing. Personalized marketing. Identity-based targeting. The small screen revolution. These are just some of the phrases that do the rounds when people talk about mobile – if not digital – advertising. However, there seems to be a certain bubble surrounding mobile advertising in the MENA region, where smartphone penetration [...]

2016-03-06 15:19
 
 

SMG Cairo retains Savola account

Starcom Mediavest Group has retained the Savola business in the Egyptian market, following a pitch between against six other agencies. SMG has been handling the account since 2012. Effective February 1, the assignment covers the entire portfolio of Savola brands, including Savola’s oil, ghee, sugar and pasta brands, and will see SMG provide communication solutions, [...]

2016-03-06 15:12
 
 

“The Xperia Aquatech Store” case study

The 2015 edition of the Effie MENA Awards saw 23 campaigns walk away with the Gold trophy. We caught up with the winning agencies and the judges to learn what made the campaign tick, what didn’t and everything else that went on in the jury room. However, this time we turned the tables around and [...]

2016-03-05 00:34
 
 

“From Darkness to Light” case study

The 2015 edition of the Effie MENA Awards saw 23 campaigns walk away with the Gold trophy. We caught up with the winning agencies and the judges to learn what made the campaign tick, what didn’t and everything else that went on in the jury room. However, this time we turned the tables around and let [...]

2016-03-05 00:31
 
 

Color therapy

UAE-based full-service communications agency, Alsayegh Media, shifted from its old home in Cayan Towers, TECOM, to a brand new space in Dubai’s International Media Production Zone (IMPZ) in December 2015. Relatively new in the region, the company started only five years ago – no points for guessing – in a coffee shop. The move is [...]

2016-03-05 00:28
 
 

Simplifying happiness

Coca-Cola, one of the world’s most iconic brands, announced a new strategy on January 19 in Paris that left some feeling a tad disappointed, and others curious. At its Dubai press event, the brand revealed everything that went into its new one-brand strategy and its new campaign, “Taste the Feeling”. The brief For the first [...]

2016-03-04 23:38
 
 

Search and rescue

Global research consultancy Ipsos merged its two specialized business lines, Ipsos MediaCT and Ipsos ASI, to form Ipsos Connect in November 2015, with Elie Aoun leading the new division. Originally, Ipsos MediaCT conducted research pertaining to audience measurement and media monitoring, whereas Ipsos ASI measured brand and campaign performance. In a move that’s reflective of [...]

2016-03-04 23:03
 
 

“Back Off Radio” case study

The 2015 edition of the Effie MENA Awards saw 23 campaigns walk away with the Gold trophy. We caught up with the winning agencies and the judges to learn what made the campaign tick, what didn’t and everything else that went on in the jury room. However, this time we turned the tables around and let [...]

2016-03-04 22:59
 
 

YouTube to empower women on YouTube through UN partnership

Ahead of International Women’s Day, YouTube is championing its community of women on the platform through a new yearlong partnership with the United Nations (UN) to appoint top YouTube female creators as the first Change Ambassadors to the UN’s Sustainable development action campaign. This first-of-its-kind partnership with the United Nations appoints top female creators on [...]

2016-03-02 19:34
 
 

Serviceplan Middle East bags Gold Medallion for BMW xWalk at AME Awards

Serviceplan Middle East bagged the only Gold Medallion in the Middle East region following the announcement of the 2016 winners of the international AME Awards for the World’s Best Advertising and Marketing Effectiveness competition on 29 February 2016. The agency also had the most number of winning entries from the Middle East with BMW xWalk’s [...]

2016-03-02 19:29
 
 

Socialize launches influencer brand network, Front Row

Independent agency Socialize has launched its own influencer brand network, Front Row, which is a platform for Middle East influencers to meet and interact with brands. Akanksha Goel, director of the agency, compares it to a dating app, “but for online credibility”. “Working with digital influencers is becoming increasingly popular and, more importantly, it is [...]

2016-03-02 19:24
 
 

Middle East Public Relations Association announces key events for March 2016

The Middle East Public Relations Association (MEPRA) has released the line-up of its key events to take place in the month of March 2016. The upcoming events by MEPRA include, MEPRA Connect DXB- Social & Digital Communications Date: March 2, 2016 Time: 8.30 AM- 10.30AM Venue: Impact Hub Dubai, Souq Al Bahar MEPRA Connect RAK [...]

2016-03-02 19:19