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appointments AppointmentsTRACCS appoints vice-president for strategy and development

2016-01-21 18:24

Clive Primrose OpinionIn the fast lane

2016-01-19 23:25

Rani Raad appointed President, CNN International Commercial AppointmentsRani Raad appointed President, CNN International Commercial

2016-01-19 12:59

Samir Ayoub AppointmentsSamir Ayoub resigns as CEO of Mindshare MENA

2016-01-17 17:45

Etisalat retail experience StartJG Middle East retail technology CampaignsStartJG creates responsive retail experience for Etisalat in the UAE

2014-05-10 08:49

OSN logo with strapline MediaPehla joins OSN entertainment

2013-08-26 10:27


More from Communicate


Serviceplan’s new appointment and agreement

Serviceplan Middle East has appointed Unnikrishnan “Unni” Kurup as general manager and head of digital. The agency says that “digitalization is key for Serviceplan”, and Kurup’s focus will be not just overseeing the agency’s day-to-day operations, but more importantly, expanding its digital portfolio across the MENA region. This involves consolidating clients’ online and offline strategies, [...]

2016-02-10 20:17

Publicis Middle East bags 3 new wins

Integrated full-service agency, Publicis Middle East has started 2016 with a three wins. It has been tasked with the The Sharjah Investment and Development Authority’s (Shurooq) Al Noor Island project. The agency’s scope of work for this assignment covers strategy development and creative functions, while its subsidiary agency, Optimedia Middle East, will be responsible for [...]

2016-02-10 19:26

Measurement, Assets & Automation: Performance Advertising in 2016

This year, there are three areas where I think it will be vital for performance advertisers to focus their attention: Measurement, Assets and Automation. 1. Measurement 2. Assets 3. Automation Enhance Measurement Since digital measurement went mainstream a little over a decade ago, last-click attribution has been the mainstay, and it has served most businesses [...]

2016-02-10 18:27

Meltwater launches mobile app

Meltwater, the global media intelligence firm that offers tools for online news and social media monitoring, has now launched a mobile application. The app allows clients to monitor and access news, content and insights in real-time. The native mobile app is available for both iPhone and Android. Users can share content via text and email [...]

2016-02-07 18:50

How Initiative Talks’ “Stand Out Content” stood out

Initiative Talks’ was back this year for its annual event. Following the success of its “Video is King” conference last year, the agency focused on content at the most-recent event under the theme “Stand Out Content”. The first half of the day brought together the creative guys from film production and direction, such as prominent [...]

2016-02-03 21:19

Reality check

A current hot topic within our industry is virtual reality and how it could soon transform live events industry by eliminating the need for guests to be physically present at events. From an event organizer’s perspective, there are certainly some very appealing elements of having attendees join events virtually, such as the elimination of logistical [...]

2016-02-02 21:27

Lowe MENA adopts new MullenLowe identity following global rebrand

Following the formation of MullenLowe Group in May 2015 – from the merger of IPG agencies Mullen in the US with global creative network Lowe and Partners – the network today unveiled plans for its new global corporate identity. The new brand identity has been created to reflect the positioning of MullenLowe Group as a [...]

2016-02-02 21:14

Sharjah Chamber of Commerce and Industry signs strategic partnership agreements

The Sharjah Chamber of Commerce and Industry (SCCI) has announced its partnership with a number of partners to draw attention to the culture enrichment of Sharjah. Under these agreements, SCCI will collaborate with Twitter, Forbes Middle East, Brag Events, and Careem to raise awareness for the Emirate as a destination for entrepreneurs and established businesses [...]

2016-02-02 21:12

MEPRA appoints new board members

The Middle East Public Relations Association (MEPRA) hosted its ninth Annual General Meeting (AGM) on the 19th of January at the Radisson Blu Hotel, where the major initiatives undertaken in the year 2015 were reviewed and the proposed strategic plan for 2016 was approved. The last AGM took place on February 25 in Knowledge Village, [...]

2016-01-31 19:15

Q&A with chair of Marketing to Women

With just about a week to go for the Marketing to Women conference, scheduled for February 8 at the Taj Hotel Dubai, our sister title GMR catches up with Christina Ioannidis, chair of Marketing to Women and CEO of Aquitude. She has also spoken out on several topics relating to women and advertising, such as [...]

2016-01-31 18:52

Leo Burnett Worldwide announces new CEO

Arthur Sadoun, CEO of Publicis Communications, announced today an important leadership transition at Leo Burnett Worldwide. Effective February 1, Rich Stoddart, CEO of Leo Burnett North America, will take over as CEO of Leo Burnett Worldwide, while also continuing in his current role. Tom Bernardin, current chairman and CEO, will remain chairman through June 2017. [...]

2016-01-31 18:39

On Device Research promotes Nader Kobeissi to global managing director

On Device Research has promoted Nader Kobeissi to global managing director.   In his new role, he will specifically focus on growing the mobile research and panel business in Africa, Europe and the Americas while managing the existing business in MENA. Kobeissi joined On Device Research in June 2014 as managing director of the Dubai [...]

2016-01-31 15:35

4 career tips for women

The advertising industry is great for hard-working, career-minded women as they can put their skills and creativity into practice. However, too often women think that working hard is their only way to get that raise or promotion or job they’ve always dreamed of. It’s not a false assumption, but young women need a more sophisticated [...]

2016-01-27 00:38

AdZouk launches Arabic content recommendation platform

AdZouk has launched a native content recommendation platform solely in Arabic, called “Konnect”. As a premium MENA SSP, AdZouk designed “Konnect” to provide advertisers and clients who wish to promote their content, the ability to target exclusive audiences specific to their brand via several formats that can be managed and analyzed in real time. Highlights [...]

2016-01-26 21:06

OSN unveils 6 new channels offering exclusive content

OSN is set to launch six new channels in HD in the next two months. The channels include OSN Yahala Cinema HD, OSN Movies Family HD, OSN First HD Home of HBO and H2 HD, and promise to deliver “nowhere else” content. Five of the new channels will be launched on February 1 with other [...]

2016-01-26 20:56

iProspect UK CEO Chris Whitelaw promoted to top EMEA role

Chris Whitelaw started his career with Dentsu Aegis Network’s iProspect as chief operating officer in 2012, and was promoted to chief executive after only nine months. His new role as President of EMEA and global commercial director  will see him leading 42 offices and over 1,700 experts. “Our clients are also seeing the global opportunity, [...]

2016-01-26 19:21

10 worst campaigns of 2015

When you’re in the business of ideas and creativity, the line between constructive criticism and insults can be pretty thin. It also means that fellow ad men can be your harshest and yet your best critics. So we asked YOU to tell us the absolute worst campaigns for the year and, as you see, there’s [...]

2016-01-26 16:19

10 divorces of 2015

Remember how we said signed documents are a rational way to ensure that relationships stand the test of time and rocky grounds? Yeah, turns out we were wrong. With that in mind, we review those who untied the knot – for better or for worse.   1. Cadillac leaves Leo Burnett for Saatchi & Saatchi [...]

2016-01-26 16:02

Blue 449 launches first network office in the Middle East

ZenithOptimedia’s global media network, Blue 449, has opened its office in the UAE, marking its eighth network launch around the world. The network launched globally in March 2015 with its headquarters in London. Till date, it has opened offices in the UK, France, Italy, Australia, Germany, Belgium and Spain, and now the UAE. Its UAE [...]

2016-01-25 12:37

Mindshare holds “Content Decoded” conference

This year, Mindshare held its annual conference titled “Content Decoded” on January 10 in Dubai. The panelists who shared their insight on addressing the need for highly-targeted and thoughtfully-created content in an increasingly crowded digital space. Ex-Mindshare MENA CEO Samir Ayoub gave the floor to the conference moderator Greg Brooks, global marketing director of mindshare [...]

2016-01-25 01:18

UM MENA releases annual trends report “Next Thing Now”

For the first time, UM MENA has launched its annual trends for 2016 in a report titled “Next Thing Now”. The report features the insight of media specialists at the agency as well as professionals from Coca- Cola, Google, DMS and Yahoo! Highlights from the report include: Technology & innovation For 2016, brands must approach [...]

2016-01-25 00:53

TRACCS appoints vice-president for strategy and development

PR network TRACCS has appointed Stephen Marney as vice-president of strategy and development. With three decades of media, communications and business consultancy experience, Marney has been tasked with developing TRACCS’ existing and future portfolio of products and services, revamping its ENRICH suite of training programs and enhancing the internal communications and strategic business advisory practices. [...]

2016-01-21 18:24

In the fast lane

The automotive market is an exciting place. The range of cars available, from budget models to luxury vehicles, is unmatched. The UAE is a unique place for automotive marketers, since customer interests here differ from most other places: Efficiency and fuel economy are less relevant, while features, such as power, engine size and integrated technologies [...]

2016-01-19 23:25

Starz Play Arabia exclusively available on Etisalat eLife

Etisalat launched an exclusive partnership with video-on-demand service Starz Play Arabia to offer a range of Hollywood movies and series directly to Etisalat’s eLife TV customers. Etisalat’s eLife TV subscribers can now watch Hollywood movies, original series & kids entertainment for free with their 30-day trial, exclusively available in the UAE to eLife TV customers. [...]

2016-01-19 18:29

Rani Raad appointed President, CNN International Commercial

Rani Raad has been promoted from executive vice-president and chief commercial officer to the newly created role of President of CNN International Commercial. In this role, Raad will continue to be responsible for CNN’s commercial functions outside the US. The development of Turner International’s programmatic trading strategy will be facilitated under his leadership. In his [...]

2016-01-19 12:59

Samir Ayoub resigns as CEO of Mindshare MENA

After almost two decades at Mindshare MENA, Samir Ayoub has resigned as CEO and been appointed Delegate of the Board at Mindshare MENA. He will transition from his current role as CEO on 1 February 2016 and continue to act as an advisor and consultant on all matters related to the agency until July 2016. [...]

2016-01-17 17:45

Update: Reports suggest Microsoft close to InMobi acquisition

Sources at InMobi reveal that the acquisition is a false claim and no further information can be expected at this time. Earlier, SeekingAlpha reports that Microsoft is near to closing a deal to acquire mobile advertising company InMobi. The report indicates that the number InMobi is requesting is approximately $2 million, but does not confirm [...]

2016-01-17 11:37

Roma’s Egyptian winger Mohamed Salah unveiled as Pepsi’s brand ambassador

Pepsi has chosen Egyptian professional footballer, Mohamed Salah as the new brand ambassador for Pepsi-Cola in the Middle East and North Africa (MENA) region in 2016. Salah is known globally for his football performances with professional Italian football club A.S Roma. “Mohamed Salah is a celebrated Arab footballer, a representative of local talent making it [...]

2016-01-14 13:43

Cannes Lions announces changes in awards

The Cannes Lions International Festival of Creativity has announced changes to the 2016 awards that will see the Press Lions become the Print & Publishing Lions and Digital Craft split from the Cyber and Mobile Lions. The addition of the Press Lions is considered to be a milestone in Cannes Lions’ history, being the second [...]

2016-01-13 16:42

OSN signs long-term exclusive deal with NBC Universal International

OSN’s new and extended long-term deal with NBC Universal International (NBCUI) will give OSN exclusive access to content from NBCUI. The deal secures first pay window rights for OSN, in addition to exclusive over-the-top (OTT) content access on OSN Play, the free for subscribers digital platform, and GO, the non-subscriber based online TV service. OSN [...]

2016-01-13 13:24

TCApr signs Royal Caribbean Arabia

Dubai-based PR agency, TCApr has won the account to represent Royal Caribbean Arabia (Safeen Tourism LLC), the sole Middle East Representative of cruise lines, Royal Caribbean International and Azamara Club Cruises. The agency will use its experience in the luxury travel sector to provide strategic public relations and communications support to Royal Caribbean Arabia, working [...]

2016-01-13 12:48

Millward Brown releases its annual Digital & Media Predictions for 2016

Millward Brown has released its annual Digital and Media Predictions for the year ahead. Currently in its eighth year, the report aims to provide marketers with a guide on navigating the challenges and opportunities of the next 12 months. One of the predictions identifies the opportunity for marketers to develop clearer consumer journey maps, from [...]

2016-01-13 01:07

BBC Worldwide’s premium drama channel to launch exclusively on OSN

OSN, one of the region’s leading pay-TV platform will exclusively air BBC Worldwide’s premium drama channel BBC First in the Middle East and North Africa (MENA) from February 1, 2016. The British channel will have two hours of primetime programming with Arabic subtitles. The new channel will launch series such as Sherlock and Luther alongside [...]

2016-01-13 00:37

Agent of change

FCB International’s chief creative officer made his first trip to the Kingdom of Saudi Arabia last month to speak to female students about creativity in three different universities: Jeddah School of Advertising and Dar Al Hekma University in Jeddah, as well as Al Yamamah University in Riyadh. Intrigued, we caught up with him to learn [...]

2016-01-13 00:28

Brazen adds media personality and presenter Ross Crist to its representation division

Brazen launched its representation division in November 2015 and has now added Ross Crist as its new client. Brazen will be handling all of Ross Crist’s media publicity and will be acting as representatives for all brand partnerships. Originally from the US East Coast, Crist has established himself as one of the most popular sports commentators [...]

2016-01-12 12:26

PHD wins Al-Futtaim’s media business

Al-Futtaim Group has appointed Omnicom Media Group’s PHD as the media agency for a portfolio of its brands, following a four-way market review. Up until Al-Futtaim has used an in-house model. The pitch was a result of the conglomerate seeking to look a different model. The group will now entrust the media communications briefs for its [...]

2016-01-11 22:58

Kaspersky report shows how social media enables cybercrime

A quiz from Kaspersky Lab has found that almost a third (30 percent) of social network users share their posts, check-ins and other personal info with everybody who is online – not just their friends. This is leaving the door wide open for cybercriminals to attack, as users remain unaware of just how public their [...]

2016-01-10 12:17

Unilever appoints Magna as agency of record

Following a three-month review for its media agency contract for 2016-2018, Unilever has appointed Middle East Network (MCN’s) media agency Magna as its agency of record. Magna’s assignment includes media planning and buying for non-digital media in the GCC and all media including digital in other markets, while OMG’s PHD handles the digital media planning [...]

2016-01-10 11:36

theAdkitchen wins Abu Dhabi Airports Group account

Following a four-month long pitch process involving six agencies, Abu Dhabi Airports Group has handed its advertising account to UAE-based boutique agency theAdkitchen. The scope of work includes Abu Dhabi Duty Free, Airport branding, corporate communications, the airport’s ground services, internal employees communication and ultimately, the launch of the new terminal, set to be one [...]

2016-01-07 17:27

Netflix comes to the UAE

Netflix launched its service globally in 130 countries around the world including the UAE at CES 2016 yesterday. The service went live as co-founder and chief executive Reed Hastings made the announcement. While largely available in English in most new countries, Netflix has added Arabic, Korean, Simplified and Traditional Chinese to the 17 languages it [...]

2016-01-07 13:12

Jumeirah Group selects OMD as SEM agency

OMD has been selected by luxury hotel company Jumeirah Group as its search engine marketing (SEM) agency. The competitive pitch resulted in the Omnicom Media Group-owned network adding the international SEM assignment to the media planning and buying contract it already holds. SEM is a critical element of the sales process for the tourism sector [...]

2016-01-05 14:48

Breaking it down

There has been widespread conversation around the growth rates, scale, client value and product potential of programmatic media. At the same time, there are enough critiques highlighting the challenges of programmatic and its use cases. In this article, I attempt to scour through the playing field by looking at the big-picture trends of mature markets [...]

2016-01-04 23:33

Raising the bar

What are the major issues with mobile advertising today? Some [mobile advertising companies] transfer what they do on desktop to mobile and that’s the start of bad mobile advertising. Ads should also be dismissible. Most ads do have a small X [option to close], but the problem with this is that users can accidentally launch [...]

2016-01-04 23:27

Stumbling blocks

Remember when you were really engrossed in watching something (ahem, ahem) online and kept getting interrupted by pop-up ads? Or when you’d hidden a certain tab somewhere when a parent or boss hovered over you, only to have pop-ups give you away? Enter ad blockers. Today, they are living a second life, moving on from [...]

2016-01-04 23:25

Criteo’s Dirk Henke moves from Munich to Dubai

Following the launch of its regional hub in Dubai in May 2015, performance marketing technology company Criteo, is now moving its managing director of emerging markets from Munich to Dubai. Henke has held this position since October 2012 and is now based in the region. From Dubai, he will continue to run operations in the [...]

2016-01-04 13:09


My dad told me a story from the 80’s, when we moved to Saudi about a job offer he refused. He was asked to open and read mail coming through the post office before it could be delivered to the recipients. Yes, back then, people wrote letters and used stamps. State security practices from the [...]

2016-01-03 11:55

Turner Broadcasting and beIN Media Group announce exclusive partnership for MENA

Turner, a division of Time Warner, has partnered with beIN Media Group, a TV production, distribution and media rights acquisition organization. The partnership will see a move of Turner Broadcasting owned channels, such as Cartoon Network, Boomerang, TCM (Turner Classic Movies), HLN (Headline News) and CNN HD, in the region being offered on DTH (direct-to-home) [...]

2016-01-03 11:46

Ogilvy Public Relations creates new board to drive innovation & growth

Memac Ogilvy has announced the appointment of its regional director for MENA, Saada Hammad, as a member of Ogilvy PR’s worldwide Board. The recent formation of the board has been created with two main objectives: to advise the CEO and executive committee and to lead in the development of strategies, which are critical to growth, [...]

2015-12-22 16:31

LinkedIn announces the Agency Publishers of the Year 2015

LinkedIn has revealed some of the most inspiring voices in the media buying and advertising world, naming the individuals who published the most engaging content on the platform as part of its Agency Publisher of the Year initiative. The initiative launched in August, encouraged agency professionals to publish long form posts on the platform offering [...]

2015-12-21 19:17

Good, better, best

As the year draws to a close, Communicate looks back at who won what to determine its Agency of the Year ranking. We’re far from assuming that awards are all it takes to achieve success, but we can’t deny that they do play a role in achieving it. The list is based on a tally [...]

2015-12-21 18:52

Listen up

Ellen Ryan Mardiks, vice-chairman and president of consumer marketing practice at Golin, highlights the emphasis the agency is currently putting on relevance. Even though the conversation about best practices in the PR industry in the not-so-distant past was about authenticity and trust, she asserts that Golin’s members now believe that relevance is more important than [...]

2015-12-21 15:55

Mindshare to Hold “Content Decoded” Conference on January 19

WPP’s Mindshare has announced its conference “Content Decoded” that is scheduled to take place on January 19 at The Annex, Burj Khalifa in Dubai. Last year, the agency held its “Planning for Agility” summit, which brought together an eclectic mix of speakers – including Dutch soccer player Ruud Gullit and PhD expert on behavioral and [...]

2015-12-21 11:51

Micro moments, macro results

In a mobile-first world where consumers are rarely seen without their smartphone in hand, the consumer journey has become much more complex. As a result of this fragmented environment, Google has created the concept of micro-moments as apart of its ‘Think with Google” program. This blog looks into what micro-moments are and how they will [...]

2015-12-21 11:43

Sony Mobile Communications appoints Havas PR Middle East for PR in the GCC

Following intensive search and pitch, Sony Mobile – that had been working with BPG Cohn & Wolfe – has appointed Havas PR Middle East as its public relations agency for the region The agency will work on developing Sony Mobile’s communication strategy over the coming year, enhancing the premiere positioning of the brand, and raising [...]

2015-12-17 13:09

Millward Brown And comScore create global partnership for digital effectiveness

Millward Brown and comScore have signed a partnership designed to provide brands with an unprecedented understanding of how their digital advertising is performing. The partnership, which includes all markets outside the US, Canada and Taiwan, will enable brands and their agencies to assess the full value of their digital advertising. The combined data will also [...]

2015-12-17 13:02

Dubai Parks and Resorts brings PHD on board

Dubai Parks and Resorts has appointed PHD to manage its domestic and international media activities. The multi-themed park resort will begin communicating with UAE residents as well as tourists from the GCC, UK, Germany, Russia, India and China, ahead of its opening in October 2016. Its first year target is 6.7 million ticketed visits. The [...]

2015-12-17 12:19

How to create a diverse workplace

Diversity at work is a way of thinking and operating that encourages an entirely new and positive outlook in a company; promoting company-wide acceptance, respect and teamwork. Companies that overcome diversity issues often achieve greater productivity, profit and morale. This guide from on how to create a diverse workplace provides the latest insights on [...]

2015-12-17 11:41

Yahoo to shut down Dubai operations

Surprisingly – or unsurprisingly – Yahoo has announced that it will shut down its Dubai office by the end of April 2016. There have been talks of the company shutting down its Middle East operations since January 2015 when it cut its staff down by half. However, when Communicate reached out to Yahoo, we were [...]

2015-12-16 17:24

Serviceplan retains BMW Group Middle East

BMW Group Middle East has announced the renewal of its partnership with Serviceplan Middle East as the lead brand agency for the BMW and MINI brands following a multi-agency creative pitch. The agency has been holding the account since 2009, servicing the regional office in Dubai, as well as 14 importer markets across the GCC [...]

2015-12-15 15:15

McCollins Media launches F&B Division

McCollins Media, a boutique PR, and digital brand activation agency, extends its offering with the launch of a F&B division offering clients with a 360° integrated communication services. Along with PR and social media, the agency will provide augmented reality solutions, loyalty mobile applications, e-commerce F&B websites, food photography and videography, blogger outreach programme, touch [...]

2015-12-15 15:14

Xpress Money brings together Indians and Pakistanis

Money transfer service Xpress Money’s latest campaign brings together two disaporas that form a major chunk of its target audience: Indians and Pakistanis living in the UAE. Xpress Money reached out to both the communities from labor camps to board rooms to know what binds them together. The company explains in a press statement that [...]

2015-12-15 12:27

The modern day epidemic

Ask yourself a question: do you prefer reading a passage of text or watching a video? If you prefer the latter, you’re not alone. According to Cisco, by the year 2017, video will account for 69 percent of the total volume of consumer Internet traffic. Additionally, two-thirds of the world’s mobile data traffic will be [...]

2015-12-14 17:19

BBC Radio 1′s top 10 mistakes

Joe Harland, head of visual radio at BBC, started off with how Radio 1 has been the “most influential music radio station of all time”. Not only was it the first station to play Jimmy Hendrix, the legend even created a jingle for it. It’s a channel with a “cultural legacy”, but in the digital [...]

2015-12-14 16:38

Hit play

YouTube held its annual Brandcast event in the UK on October 13, bringing together independent content creators and brands for a night of knowledge-sharing and musical performances, with Rita Ora bringing the event to a close on a high note. It was also a celebration of the platform’s tenth anniversary. Communicate also got a chance [...]

2015-12-14 15:26

Emirates and Real Madrid reach for the skies

Recently, football club giant, Real Madrid and Emirates airline took their partnership to new heights, revealing a Real Madrid decal displayed on the airlines’ A380 aircraft this past weekend. Pictures of football maestros Cristiano Ronaldo, Gareth Bale, Sergio Ramos, James Rodríguez, Karim Benzema and Marcelo are plastered across the A380, visible on both sides of [...]

2015-12-14 15:17

2016′s marketing trends revealed by Hotwire PR and Active

Hotwire PR and Active, a digital marketing and communications agency, have released a report highlighting 2016’s emerging communications trends, which tells marketers to follow their audiences. The Communications Trends Report has gathered input from 400 communications professionals from 22 different countries across five continents. It reveals that brands are turning towards human, personal and meaningful [...]

2015-12-14 15:12

McDonald’s UAE expands “Create Your Taste” platform in the Emirates

This past October, McDonald’s launched its latest “Create Your Taste” (CYT) platform in Al Ghurair Centre. Since the original launch, McDonald’s has recently expanded the new concept to three more UAE branches, which offers customers table service and a variety of customizable gourmet burgers. The new experience allows customers to order on a touchscreen kiosk, [...]

2015-12-14 15:08

For better or for worse

It’s not unsurprising that media professionals are seen as the guys with money – or at least that’s what Nick Vale, Maxus Worldwide’s global head of planning, would have us believe. “It’s the execution that gets paid; ideas are free. So, when you’re in the room with the creative [agencies], they look at you like, [...]

2015-12-14 15:04

DMS and Dailymotion team up

On October 21, Digital Media Services (DMS), the digital media arm of Choueiri Group, announced a new partnership with Dailymotion, the global online video platform. The agreement gives DMS exclusive advertising sales representation in the MENA region. Marguerite Colas, EMEA sales manager at Dailymotion, sat down for a chat with Communicate. Dailymotion is the second-largest [...]

2015-12-14 14:59

Du’s smart initiatives

This year’s theme at GITEX Technology Week was “The Internet Future of Everything”, where du showcased its initiatives to ensure that Dubai moves forward as a smart city. The week-long event took place from October 18 to 25 at Dubai World Trade Centre. In an attempt to demonstrate the immediacy of du’s smart city undertakings [...]

2015-12-14 14:57

Beiersdorf confirms OMD on its integrated media business

Beiersdorf, the global skin care giant with its flagship brand Nivea, has concluded its statutory media agency review with the reappointment of OMD. The pitch was against the manufacturer’s other international agency of record and covered all above the line media investments in Middle Eastern countries, which monitoring sources estimated at over $58 million in [...]

2015-12-13 17:41

Sizmek and Future Tech Media announce partnership for Middle East

Open ad management company for multiscreen campaigns, Sizmek, announces its partnership with Future Tech Media, which aims to provide regional advertisers access to ad technology products.  Starting in January 2016, Future Tech Media will become Sizmek’s official partner across the MENA region, utilizing its open technology methodology and data intelligence to help advertisers create cross-platform [...]

2015-12-10 10:00

ZenithOptimedia predicts mobile web access surpasses all devices by 2018

In a new study aimed at revealing mobile behavior, ZenithOptimedia and GlobalWebIndex (GWI) discover that by 2018, more time will be spent on the web via mobile than all other devices combined. GWI’s panel of 200,000 Internet users were polled across the 34 of the globe’s largest advertising markets. KSA has already reached this tipping [...]

2015-12-10 02:30

Djembe Communications launches free mobile app

Djembe Communications, an African communications consultancy, announces the launch of its mobile application ‘Djembe Insights’. This is a mobile application that will provide free mobile access to perspectives on the African market, including research reports, thought leadership articles, trends and data, and event listings. Commenting on the launch in a statement to the press, Mitchell [...]

2015-12-09 18:14

UM Labs partners with EVRYTHNG

UM MENA announces partnership with EVRYTHNG through UM Labs, the agency’s innovation and tech arm. EVRYTHNG is an Internet of Things (IoT) Smart products’ platform that focuses on adding UM’s clients with a media extension to drive engagement. The EVRYTHNG tech aims to offer an always-on approach through systems like near field communication (NFC), radio-frequency [...]

2015-12-09 17:27

New Arabic channel Quest Arabiya goes live

Quest Arabiya, launched as a partnership between Image Nation Abu Dhabi and Discovery Communications, brings factual entertainment shows in Arabic to audiences across the MENA region. Mohamed Al Mubarak, chairman of Image Nation Abu Dhabi, says in a press statement, “There is a great need for more Arabic content across TV and digital, and by [...]

2015-12-08 11:15

OMD’s Future of the UAE reveals insights about consumers in the Emirates

On December 6, OMD hosted the Future of the UAE event at the Waldorf Astoria in Dubai. Throughout a series of talks and panels, the agency aimed to explore expectations and attitudes of consumers toward life in the UAE and its future. During the talks, results of a 2,000-person face-to-face survey of UAE consumers were [...]

2015-12-07 18:01

CNN International Commercial establishes CNN Learn English

CNN International Commercial partners with Germany-based learning solutions provider to introduce a new English-language learning service, CNN Learn English. This partnership allows CNN International Commercial to expand the CNN brand as well as generate additional revenue streams in the English-language learning sector. The program, which will overlay CNN video content with’s translation and learning aids, aims to [...]

2015-12-07 15:21

Don’t be afraid

I can recall a time when the most primitive mobile phones were a marvelous addition to our lives, when computers became household products, moving from a binary DOS operating system to the colorful world of Windows and, today, an application-driven environment. Nowadays, most innovations focus on bridging the gap between an individual and the wider world, [...]

2015-12-06 12:27

Cheil appoints chief growth officer for the MENA region and Turkey

Cheil Middle East and North Africa has appointed Wassim Daniel as chief growth officer who joins the marketing solutions company with 15 years of experience in top multinational companies in the GGC and Levant areas. His recent achievements are establishing FP7-McCann in Iraq and managing MCN’s presence in the Levant region as growth and development [...]

2015-12-01 14:16

Make Up For Ever launches first-ever digital campaign

French beauty brand Make Up For Ever has launched a digital campaign for the first time for its line of products, the Ultra HD Generation. Featuring leading regional and international celebrity makeup artists, the campaign’s creative direction is led by Chantal Azzi. The campaign, which is taking place across Beirut, Kuwait, Bahrain and Dubai, will [...]

2015-11-30 22:21

PENSO hires OgilvyOne general manager to lead Dubai office

The Melbourne-headquartered creative communications and digital innovation agency, PENSO, has appointed Darius LaBelle, OgilvyOne UAE’s general manager, to lead its operations across the Gulf out of its Dubai office. PENSO, which has been working with Emirates Group since before its launch in the region, announced the opening of its Dubai office in October. LaBelle, PENSO’s [...]

2015-11-30 22:09’s #WhatsYourStory campaign highlights real-life professionals

In September 2015, Bayt launched its #WhatsYourStory campaign featuring Jordanian band Tarab 3al 7atab and Kuwaiti rappers Sons of Yusuf. The aim of the campaign was to highlight success stories of professionals in the Middle East in order to spread the positive message of how hard work goes a long way. The videos starring the [...]

2015-11-30 22:02

Hublot launches its first Middle East & Africa campaign

Luxury Swiss watch brand Hublot unveiled today its first ever Middle East and Africa advertising campaign, announcing Lebanese Australian celebrity Daniella Rahme as its new “egerie” for the region. In a press statement, the company says that it has “always prided itself on being ‘first, different and unique’” and has reinforced these values in its [...]

2015-11-30 16:51

Math men

It is indisputable that marketing is not what it used to be, thanks to the digital revolution. Globally, digital marketing budgets are expected to increase by eight percent this year alone. In the MENA region, online and mobile advertising budgets are predicted to soar. According to a recent McKinsey & Company study, digital ad spend [...]

2015-11-30 13:26

Results of the 2015 Aimia Loyalty Lens report

The latest findings of the Aimia Loyalty Lens report reveal that UAE’s mobile-savvy audience is open to building stronger, loyalty-based relationships with companies. Owing to the high smartphone penetration and connectivity in the UAE, consumers are looking to connect with brands that understand them by using the power of the smartphone and thereby securing their [...]

2015-11-30 13:02

Nickelodeon and OSN introduce Nickelodeon Play in MENA

Nickelodeon and OSN are making the Emmy Award-winning app, Nickelodeon Play, available for download in MENA starting today (November 29). The free app features both English and Arabic content and OSN subscribers will receive exclusive access to full episodes via their OSN credentials. The layout of the app is kid-friendly and offers children instant and [...]

2015-11-29 16:19

Mediavest turns special needs children into superheroes

Mediavest’s latest campaign for its client City Centre Malls’ Al Noor Training Centre for Persons with Disabilities in Dubai recognized the abilities of special needs children rather than disabilities in a tangible manner. The agency sat down with 20 children from the center and asked them to talk about themselves… likes, dislikes and their superheroes. [...]

2015-11-29 16:14

du launches #UAEisHome social media competition

In an effort to capture the nation’s pride for UAE’s 44th National Day, du launches a social media competition inviting users to upload a drawing, poem or video about why #UAEisHome onto du’s social media platforms (, and In addition to the social media initiative, du released a #UAEisHome video addressing the diversity [...]

2015-11-29 15:09

Zahrat Al Khaleej campaigns against domestic violence

Abu Dhabi Media’s (ADM) women’s lifestyle magazine, Zahrat Al Khaleej, launched the second edition of its campaign against domestic violence #DontCoverItUp. The campaign was launched in November 2014, around the 25th of the month, which is UN Women’s International Day for the Elimination of Violence Against Women. The goal of the initiative is to raise awareness about [...]

2015-11-29 11:46

Ipsos Connect launches in MENA

Ipsos MediaCT and Ipsos ASI, the two specialized worldwide business lines, have merged to form Ipsos Connect, which aims to be the preferred partner for companies to measure and amplify how media, brands and consumers connect through content and communications. Ipsos will be connecting the knowledge from both Ipsos ASI and Ipsos MediaCT in brand, [...]

2015-11-26 16:34

Carat reveals results of Qatar consumer study

Carat, Dentsu Aegis’ media arm, reveals the results of its first Consumer Connection System (CCS) for Qatar. CCS is a research, insight and planning tool that aims to understand the consumers’ attitude toward media channels and how those same consumers will engage. The study reveals that social networking sites are relevant digital touch points. Data [...]

2015-11-26 12:17

Google Android’s ‘Friends Furever’: most-shared ad of 2015

Google’s ‘Friends Furever’ campaign promoting Android has been named the most-shared ad of 2015 globally. According to video ad tech firm Unruly’s annual Top 20 Global Video Ads Chart, the clip has also overtaken Activia’s ‘La La La’ as the most-shared ever. The ad, depicting surprising animal friendships, has attracted 6,432,921 shares across Facebook, Twitter [...]

2015-11-26 10:13

Cricket star Kevin Pietersen launches Sprite 24/7 Project

KP24, England’s all-time top scorer Kevin Pietersen’s official foundation, has launched the Sprite 24/7 Project, in which seven teams of underprivileged adolescents will be invited to a ten-day cricket camp and tournament in Dubai. Teenage boys between 16 and 18 years old will participate in training sessions with players and coaches before competing in a [...]

2015-11-25 15:25

It takes a village

In light of Havas Village Dubai’s September launch, Andrew Benett, global CEO of Havas Worldwide and Havas Creative Group, stopped in for a chat with Communicate. Having just opened the doors to the 35th Havas Village recently in Manchester, UK, Benett looks back at the Havas Together Strategy that was conceived in January 2014. He [...]

2015-11-25 12:26

Dizzying heights

In July 2015, Aaron Lau, CEO of Cheil Greater China, was tasked with additional duties as the president of international [operations]. He sits down with Communicate to discuss what’s next for Cheil Worldwide and how a company with Korean roots won’t soon forget its past, but has its eyes on a more global presence. How [...]

2015-11-25 10:07

Du’s National Day campaign celebrates the UAE’s diversity

As part of its UAE National Day celebration, du sets up seven blue doors at prominent locations such as Marina Mall – Abu Dhabi, Global Village, Al Majaz – Sharjah, Ripe Market – Zaabeel Park, Dubai, Fujeirah City center, Mall of the Emirates and Al Manar Mall – RAK. Visitors who walked in through the [...]

2015-11-24 16:23

J. Walter Thompson agrees to acquire majority stake in Cleartag

WPP’s J. Walter Thompson agrees to acquire a majority stake in Cleartag, a regional full-service digital marketing agency. The digital agency will continue to trade as Cleartag, while strengthening J. Walter Thompson’s digital offering in the MENA region. Currently, its digital offering is represented by Heathwallace in the UAE and KSA. Cleartag was established in [...]

2015-11-24 16:13

Does a brand make my identity?

Let me start by asking you the much-debated question – which came first, the chicken or the egg? Many scientists and researchers have come up with expert theories and explanations, only to contradict each other. An equivalent situation arises in engineering and science, and is known as a circular reference, wherein a parameter is required [...]

2015-11-24 15:45