Must Read

 
mohan-nambiar AgencyMohan Nambiar leaves MEC after 23 years

2016-11-22 18:21

Twitter logo DigitalTwitter rolls out Audio Cards with Anghami

2016-10-03 23:40

EyadAK AppointmentsMediaCom MENA appoints Eyad Abdul Khalek as CEO

2016-09-27 11:37

Faisal Abbas MediaFaisal J. Abbas joins Saudi daily Arab News

2016-09-27 10:00

Bashir Mraish and Ahmad Itani Must ReadC&B PR expands into Jordan and Iraq

2016-09-25 08:49

Luxury hourglass In-DepthSands of time

2016-09-21 16:37

 

More from Communicate

 
 

Mohan Nambiar leaves MEC after 23 years

WPP veteran, Mohan Nambiar, who has been with MEC since its inception back in 1993 has resigned from the media agency, confirmed WPP in a statement. “We’re so proud of everything Mohan has helped us to accomplish. He’s enjoyed a long and incredibly successful tenure that saw us expand our offices across the Middle East […]

2016-11-22 18:21
 
 

IAA UAE Chapter announces the new elected board of directors for 2016-18 term.

The UAE Chapter of the International Advertising Association (IAA) held elections for a new board of directors at their premises in Dubai Media City on 15th November 2016. The biennial elections saw members of the industry exercise their right to vote. The newly elected board of directors will steer the UAE chapter of the International […]

2016-11-22 16:12
 
 

Rotana Cinema launches new channel advertising strategy

Since its launch, Rotana Cinema claims has been at the forefront of the non-encrypted channels in terms of being on top of the viewership and ratings, offering the newest Arabic movie productions firstly and exclusively to its viewers. To complement this success and extend the channel’s potentials, Rotana TV Network is implementing tailor made advertising […]

2016-11-21 23:21
 
 

Kantar Media’s tView People Meter shuts down

Andy Brown, CEO and chairman of Kantar Media, wrote in his letter to tview’s subscribers that its People Meter service for the Emirates Media Measurement Company (EMCC) will be discontinued from November 30, which is the last day of the five-year contract won by Kantar Media in 2010. In the letter he writes, “Whilst we […]

2016-11-21 23:02
 
 

Facebook announces new metrics updates and launces a new inbox app

Facebook has announced new updates for business metrics and reporting and launched a new inbox app to allow businesses to link their Facebook, Messenger, and Instagram accounts. The new metrics updates will allow partners and agencies to have a clearer picture of the statistics provided on their campaigns. It’s also why Facebook is increasing third-party verification […]

2016-11-21 19:59
 
 

Rocket Fuel Inc partners with Digital Venture for MENA region

Rocket Fuel has appointed Digital Venture as reseller of its programmatic marketing platform to distribute, promote, and market Rocket Fuel services to advertisers and ad Agencies across the MENA region. Digital Venture will act as an extension of Rocket Fuel’s own team, working directly with advertisers and agencies. Sami Hamade, Digital Venture FZ LLC CEO, says […]

2016-11-15 14:30
 
 

Day rebrands to Skyne

Former founding partner of DAY creative business partners, Dennis de Rond, has rebranded his strategic and design firm to Skyne. Based in Dubai Design District (d3), Skyne’s mission is to move brands and businesses forward in order to meet tomorrow’s customer needs. De Rond, says in a press statement, “Our core business is to create […]

2016-11-13 18:58
 
 

Cicero and Bernay shortlisted for seven MEPRA Awards 2016

Cicero and Bernay Public Relations has been shortlisted for a total of seven categories for the MEPRA Awards 2016. The shortlist, announced on November 2, saw 26 agencies and nine entries competing for awards that will be given out at a gala ceremony on November 23 at Dubai’s JW Marriott Marquis hotel. The seven categories […]

2016-11-13 18:57
 
 

Nick Clements leaves BPG for MCG Group

Nick Clements, CEO of BPG Bates is leaving the agency to join MCG Group as chief operating officer effective January 2017. MCG Group is made up of three companies: MCG Associates, a digital and creative recruitment agency; Kemistry, recruitment consultancy specializing in HR and administrative support staff; and Hopscotch, a platform dedicated to championing women […]

2016-11-13 18:49
 
 

BPG Group restructures

BPG Group has announced a new enhanced structure with the aim of creating a stronger group-wide strategy and new business development team by appointing new leadership in the group’s advertising and public relations businesses and a renewed focus on the agency’s digital and social media offer. BPG Group CEO Avi Bhojani explains that the changes […]

2016-11-13 18:45
 
 

Hug Digital makes new appointments

Hug Digital has made two new appointments in its Egypt and Dubai offices. Tim Durgan is the new head of digital media for its Dubai office, and Ramy Kandil will be the new deputy general manager in charge of operations at the Cairo office, which is currently under a large restructuring plan with the aim […]

2016-11-13 18:05
 
 

Advertising reality show ‘The Brand Guru’ to be launched

NathenMazri is launching ‘Entergage mobilevision’ in 2017 out of Dubai. Mazri has interviewed over 1,000 marketing and brand directors and entertainment producers in the course of 16 months traveling around the world. Mazri’s aim was understanding the shift of attention from consumers’ point-of-view, and media shifting from traditional to new media. The app will enable users to chat, shop and […]

2016-11-13 18:01
 
 

Reality check

In typical UAE style, the Dubai World Trade Centre set a Guinness World Record for most participants riding in a virtual reality (VR) roller coaster in one hour. Driven by Samsung, the activity saw 461 participants using Samsung Gear headsets to experience a virtual roller coaster ride in a 4DX theatre at GITEX. While the […]

2016-11-13 16:49
 
 

The kids are all right

Diversity in the ad industry has been a topic of much discussion, reaching something of a media crescendo over Kevin Roberts’ comments about the gender debate being “over”. Gender diversity – and equality – covers a number of areas, from equal pay to seniority of female staff to actual changes in recruitment policies. It’s a […]

2016-11-13 11:41
 
 

A recap of the first MMA conference in Dubai

Following its arrival in the Middle East in May 2016 through a launch event in Dubai, the Mobile Marketing Association (MMA) held its first forum on October 5, bringing together clients, agencies and vendors.  Here’s a snapshot of the discussions during the day. Asad ur Rehman Director of media, Unilever MENA Rehman clearly made the […]

2016-11-12 20:22
 
 

Havas Media’s newly appointed general manager Houda Tohme talks media

A tough year, tough market and a new business model within the group… That’s the scenario ten-year Havas veteran Houda Tohme is entering in her new role as general manager of Havas Media UAE. We catch up with her to learn more about her plans for the agency. So, tough year, tough market? Yes, it […]

2016-11-11 01:40
 
 

UM MENA’s Rasha Rteil discusses the need for innovation in the agency’s new playbooks

“Calling me the head of innovation is too far-fetched,” says UM MENA’s head of innovation, Rasha Rteil, rather modestly. Innovation is present across the agency because it is more of a philosophy than a discipline – although it is being developed as one at the agency. “It is a DNA that needs to be bred […]

2016-11-11 01:38
 
 

A recap of PHD’s annual BrainScape 2016 conference

Panelists discuss the future of advertising and humanity Omnicom Media Group’s PHD hosted the seventh edition of its annual BrainScape conference in Dubai last month. This year’s theme was ‘Predestination’ – well represented through a virtual host, although, thankfully, not as sinister as Ethan Hawke in the movie of the same name. David Rowan, editor, […]

2016-11-11 01:36
 
 

Mackenzie Jones presents Design Disruptors

Produced by design collaboration platform InVision, Design Disruptors is a full-length documentary showcasing the role of design in disruption and the increasingly powerful way in which design has been influencing the success of businesses, including everyone from giants like Google to relatively smaller companies such as Pinterest and Netflix. First released in San Francisco in […]

2016-11-11 01:11
 
 

BBDO Group launches marketing and sales consultancy Batten & Company in MENA

L to R: Steffen Thiel, associate director; Joumana Salem, partner; Dani Richa – CEO and Chairman MEAP; Oussama Gholmieh, director and Udo Klein-Bölting, CEO and managing partner Started in Germany in 2000, Batten & Company is the marketing and sales consultancy of the BBDO Network that is now setting up its Dubai office to cater to […]

2016-11-11 00:57
 
 

MENA Effie 2016 winners announced!

Back for yet another edition, the MENA Effie Awards celebrates marketing effectiveness by recognizing “ideas that work”. Hosted by Communicate’s parent company Mediaquest, the awards took place on November 9 at The Pavilion – Armani Hotel in Dubai. The excitement in the air was palpable as participants eagerly awaited their names to be called. This […]

2016-11-10 14:50
 
 

Child’s play

This summer, while spending a long holiday with my kids, I was shocked by their media and technology consumption habits, which reminded me of something I once heard: “In magazines, parenting looks like a cruise. When you get there, it’s a tiny rowing boat in a storm.” Times have changed today, thanks to technology that […]

2016-11-10 11:39
 
 

New promotions at Zenith Middle East

Following Publicis Groupe’s restructure, Zenith Middle East has restructured its management team “in keeping with Publicis Media’s talent objectives and to accelerate regional development,” according to a press statement. Firas El Zein, CEO of Zenith Middle East, has announced the following promotions: Kinga Janssen is appointed head of strategy – Middle East, moving from her […]

2016-11-08 17:49
 
 

ITP Group launches digital division

ITP Publishing Group in expanding its scope with the launch of a new digital division, ITP Live. The division will extend the digital footprint of ITP and APP Media Group’s brands, and provide new content creation opportunities for commercial partners. ITP Live has five key business areas: what it claims to be the region’s largest […]

2016-11-07 18:19
 
 

Wunderman launches a ‘Fit Cart’ for Lipton Green Tea’s “#LiveGood” campaign

Dubai, undeniably, has a great eating culture; but sadly, not a great walking culture. That’s the premise of Lipton Green Tea’s “#LiveGood” campaign. The brand’s agency, Wunderman Dubai, was working on ideas about turning the “mundane” into an “activity” and in the process found itself in a supermarket. The campaign started with a health-led brand […]

2016-11-06 12:44
 
 

House of Comms appoints Georgia Taylor as account executive

House of Comms has appointed another account executive, Georgia Mae Taylor, to join its digital team. Taylor says in a statement, “From the moment I found House of Comms I knew I wanted to join the team and the exposure to the amazing clients I’ve had so far has been excellent! I’m learning so much”. […]

2016-11-03 20:32
 
 

Highlights from Kantar’s Marketing Masterclass

Richard Ingleton, chief operating officer and chairman of Insights, Kantar Kantar, a data and insights consultancy agency, hosted a conference called “Marketing Masterclass – Delivering Impact in a Connected World” last week to explore how e-commerce is reshaping the shopping experience for retail brands and identify the fast accelerating digital trade channel as a way for […]

2016-11-03 20:29
 
 

Initiative MENA wins at the Internationalist Awards for Innovative Digital Solutions

Initiative MENA won three awards at 8th Annual Internationalist Awards for Innovative Digital Solutions held in New York, US. Initiative received its Gold award for the agency’s work on KFC’s ‘Taste the Race’ campaign. The second recognition the agency gained was a Silver award a campaign conducted for Chevrolet, titled: ‘Can a burger sell a […]

2016-11-03 18:47
 
 

C1X appoints Pawan Setpal as vice-president and head of business for MEA

C1X Inc. has hired Pawan Setpal as vice-president and head of business of MEA for C1X’s subsidiary C1X MEA LLC based in Dubai out of its Media City Office. Rammohan Sundaram, managing director and senior vice-president – APMEA, says in a statement, “Pawan is one of the successful early evangelists in the MEA market and […]

2016-11-03 16:47
 
 

Meltwater launches its first dedicated agency partnership division in the Middle East

Meltwater, a media intelligence solutions agency, has launched its first agency partnership division in the region, following an uptick in business from digital, advertising and PR agencies in the Middle East. Meltwater’s managing director Mohamed El Wardani will lead the department. Zubair Timol, partner and area director for India, Middle East, and Africa, says in a […]

2016-11-03 16:38
 
 

Now you see me

It feels like video has been the next big thing in digital media for the past ten years. Ever-increasing connection speeds and user connectivity have fueled the continued acceleration of video usage and, therefore, its importance to advertisers. Recognizing a shift in user behavior – and video as revenue potential – the big TV companies […]

2016-11-02 08:46
 
 

10 things you need to know about women in MENA by Ipsos

Ipsos has revealed the results of its study on female consumers in MENA. Called “She Speaks,” the study focuses on finding women’s attitudes, aspirations, lifestyles and behaviors, in order to provide a holistic understanding of this segment across various aspects of their lives. Conducted between January and June  2016, “She Speaks” covers nine markets in MENA: UAE, KSA, […]

2016-11-01 23:15
 
 

House of Comms appoints new account executive

House of Comms has appointed Sarah Doyle as the latest account executive. “I couldn’t believe it when I landed the role. Dream clients, stunning offices and a team of such inspiring people – I am loving it!” says Doyle in a statement. Originally from Ireland, Sarah’s experience covers fashion F&B, beauty and retail. In addition […]

2016-11-01 22:54
 
 

J. Walter Thompson agencies come together to form Mirum in MEA

Today, J. Walter Thompson Company launches Mirum in the MEA region. Mirum brings together the group’s digital agencies, Cleartag, HeathWallace and Quirk. Known for their entrepreneurial culture, the three agencies will form, “what is effectively one of the largest technology and innovation agencies in the region,” says the company in a statement. J. Walter Thompson […]

2016-10-31 23:43
 
 

London-based InSkin Media opens Dubai office

London-headquartered ad tech company InSkin Media has finally opened its Dubai office following the announcement earlier this year. With offices in London, Hamburg, Sydney, Singapore and Hong Kong, InSkin Media employs more than 100 staff members and specializes in creating high impact rich media HTML5 formats for online branding. Toby Daniell, head of sales MENA, […]

2016-10-30 19:03
 
 

In conversation with Buzzeff.tv

Following the launch of Buzzeff.tv’s automated streamlined version of video ad buying in the MEA region, we caught up with Herman D’Souza, regional business head – MEA at the agency. Tell us about the programmatic offering Programmatic business automates and streamlines the buying process from Buzzeff’s premium inventory. This enhances targeting capabilities by processing our […]

2016-10-30 18:10
 
 

Fast and furious is the theme of Propertyfinder’s new campaign

In October, propertyfinder.ae launched its “Stop searching. Start finding.” multi-platform campaign across the UAE to present the company as “the shortest path to property”. Developed by Memac Ogilvy, the campaign presents a humorous take on the website’s USP – ‘fast’. This is perhaps the brand’s way of breaking through the clutter in the real estate advertising category, […]

2016-10-30 17:55
 
 

6 tips for saving more money (even with an entry-level job)

You hear these buzzwords around often: ‘budgeting’ and ‘saving money’. But, you do realize that it’s easier said than done – especially when working in an entry-level position. There is no magical formula for getting rich overnight, and saving money is a challenging task. Without a doubt, money is a powerful tool and the paradox […]

2016-10-30 16:26
 
 

Red Bull, JCDecaux and Dubai Airports team up for Red Bull Cliff Diving

With Dubai playing host to the season finale of the Red Bull Cliff Diving World Series,JCDecaux has teamed up with the brand and Dubai Airports to install 56 digital screens at the baggage claim area of Terminal 3 showing live updates about the event. The project uses live data to generate content through dynamic and […]

2016-10-30 13:34
 
 

What are the judges looking for at the FOM MENA Awards?

Danielle Redwood, chief awards & marketing officer, C Squared, gives out her tips on entering the 2017 Awards. 2017 will see Festival of Media MENA Awards launch nine new categories to reflect the industry trends where the best creative media thinking can be recognized. The first step of entering is to select the category or […]

2016-10-30 12:53
 
 

Hug Digital partners with Schneider Electric in MENAP Region

Hug Digital has won the digital business of global energy conglomerate Schneider Electric in the MENAP region across the UAE, KSA, Yemen, Kuwait, Qatar, Oman, Bahrain, Pakistan, Lebanon, Jordan, Iraq, Syria and Cyprus. The full extent of the services offered by Hug Digital encompasses handling the brand’s social assets while providing content creation, community management, full-fledged digital […]

2016-10-27 14:44
 
 

Buzzeff.tv introduces its new automated streamlined version of video ad buying

Buzzeff.tv, an online video publisher agency, has introduced an automated streamlined version of video ad buying in the MEA region. This will allow  agencies and clients to access to enhance their targeting capabilities by processing audience data with minimal human input. The outstream format appears as a page break within editorial content. The content parts […]

2016-10-27 14:29
 
 

Hopscotch partners with MasterCard to set up a Workshop on Effectiveness

Hopscotch, a six-month-old online platform that helps women to find flexible work, will set up free Workshops on the topic of “Personal Effectiveness”. Building on the first series of workshops offered by in May and June this year and on its One to One Training launched in August, a second Workshop, this time in partnership […]

2016-10-27 12:40
 
 

FP7 urges people to go bald to spread breast cancer awareness

Move aside pink ribbons and innuendo-laden adverts. FP7 Beirut – in partnership with MTV Lebanon – has launched a breast cancer awareness initiative that aims to show the very real effects of cancer through one of the most prominent side effects of its treatment: going bald. Centered around the statement, “I’m going bald, so you […]

2016-10-25 20:34
 
 

What GroupM’s millennial (and non-millennial) want

Much has been said about millennials and what they want from their personal and professional lives. If popular notion is anything to go buy, it seems that they want travel, technology, and bean bags. We decided to find out what it is they really seek in their professional lives – and in the process dispel […]

2016-10-24 21:44
 
 

What Initiative Riyadh’s millennial (and non-millennial) want

Much has been said about millennials and what they want from their personal and professional lives. If popular notion is anything to go buy, it seems that they want travel, technology, and bean bags. We decided to find out what it is they really seek in their professional lives – and in the process dispel […]

2016-10-24 21:37
 
 

What OMD UAE’s millennial (and non-millennial) want

Much has been said about millennials and what they want from their personal and professional lives. If popular notion is anything to go buy, it seems that they want travel, technology, and bean bags. We decided to find out what it is they really seek in their professional lives – and in the process dispel […]

2016-10-24 21:28
 
 

What BPG Maxus’ millennial (and non-millennial) want

Much has been said about millennials and what they want from their personal and professional lives. If popular notion is anything to go buy, it seems that they want travel, technology, and bean bags. We decided to find out what it is they really seek in their professional lives – and in the process dispel […]

2016-10-24 21:11
 
 

What Starcom’s millennial (and non-millennial) want

Much has been said about millennials and what they want from their personal and professional lives. If popular notion is anything to go buy, it seems that they want travel, technology, and bean bags. We decided to find out what it is they really seek in their professional lives – and in the process dispel […]

2016-10-24 21:03
 
 

What FP7’s millennial (and non-millennial) want

Much has been said about millennials and what they want from their personal and professional lives. If popular notion is anything to go buy, it seems that they want travel, technology, and bean bags. We decided to find out what it is they really seek in their professional lives – and in the process dispel […]

2016-10-24 20:54
 
 

What GroupM Connect’s millennial (and non-millennial) want

Much has been said about millennials and what they want from their personal and professional lives. If popular notion is anything to go buy, it seems that they want travel, technology, and bean bags. We decided to find out what it is they really seek in their professional lives – and in the process dispel […]

2016-10-24 20:44
 
 

What UM MENA’s millennial (and non-millennial) want

Much has been said about millennials and what they want from their personal and professional lives. If popular notion is anything to go buy, it seems that they want travel, technology, and bean bags. We decided to find out what it is they really seek in their professional lives – and in the process dispel some rumors – and […]

2016-10-24 20:34
 
 

What MediaCom’s millennial (and non-millennial) want

Much has been said about millennials and what they want from their personal and professional lives. If popular notion is anything to go buy, it seems that they want travel, technology, and bean bags. We decided to find out what it is they really seek in their professional lives – and in the process dispel […]

2016-10-24 20:23
 
 

Havas Middle East enters Oman

Havas Middle East has made its foray into the Oman market through a majority partnership with Khimji Group. Starting with a 20 percent stake in agencies Asha and Paradigm, the group officially signed in June/July 2016 to formalize the 60 percent stake that has resulted in the integration of the two agencies under the Havas […]

2016-10-23 14:59
 
 

beIN MENA signs multi-year content acquisition deal with Warner Bros.

beIN and Warner Bros. International Television Distribution have announced a long-term multi-year deal that will enable beIN to acquire premium content from the leading Hollywood studio. The announcement was made by Yousef Al-Obaidly, deputy CEO of beIN Media Group, and Jeffrey R. Schlesinger, President, Warner Bros. Worldwide Television Distribution. This deal represents one of the […]

2016-10-20 20:25
 
 

Blue Apple appoints digital account director

Dubai-based full-service integrated communications agency, Blue Apple, appointed as Romana Ajaz as digital account director. Ajaz will be responsible for delivering e-business strategies, solutions, tools and services to clients to help them achieve their digital and online marketing objectives. She is also tasked with creating effective digital strategies and working with Blue Apple’s creative teams […]

2016-10-19 20:28
 
 

The talent squeeze

Do leadership development programs help retain staff or just empower them to move on? And what can we do to avoid the ‘experience drain’? Senior talent in agencies, at director level and above, face difficult choices and challenges to their career development and progression. There is some exceptional senior talent in this region residing – […]

2016-10-19 20:17
 
 

9 new categories introduced for Festival of Media MENA 2017

After a super successful second edition this year, Festival of Media MENA is already prepping for its third edition slated for April 26, 2017 in Dubai. Entries for the awards are now open and the last day (yes, seriously) for the written submissions is on February 2, 2017. Paying close attention to the jury’s comments […]

2016-10-19 01:44
 
 

YouTube launches hub for Arab female creators, Batala

YouTube has launched a new hub called Batala especially for female creators from the MENA, featuring more than 100 female creators from the region. Announced during an event in Riyadh, the channel has more than 1,000 videos and is categorized by genres such as comedy, education, fitness, and many more. The hub will also highlight […]

2016-10-19 00:43
 
 

Mövenpick Hotels & Resorts appoints GroupM’s Keyade Middle East

Keyade Middle East – part of GroupM – has been appointed by Mövenpick Hotels & Resorts to manage the company’s entire portfolio of search engine advertising campaigns worldwide. The move followed a global competitive pitch process, which included several international media agencies. Headquartered in Paris, Keyade is an online performance marketing agency set up in […]

2016-10-19 00:01
 
 

Samir Ayoub sets up media audit firm

Former CEO of Mindshare MENA – a role he held for over 16 long years – Samir Ayoub has now launched his media audit and consultancy firm Medpush. Heading the company as founder and CEO, Ayoub aims to not only assist marketers in improving the efficiency of their media plans, but also work with media […]

2016-10-18 23:48
 
 

Facebook appoints Naureen Mohammed as head of brand advertising for MENA region

Facebook has appointed Naureen Mohammed as head of brand advertising at Facebook Middle East, North Africa and Pakistan. She will work on partnering with leading FMCG advertisers in the region, defining strategy and driving business outcomes, to ensure they reach their consumers in the most effective way on Facebook. Jonathan Labin, managing director at Facebook […]

2016-10-18 20:42
 
 

Cannes Corporate Media & TV Awards 2016 announces winners

Copyright: Filmservice International/Constant Evolution. L to R: Alexander V. Kammel, festival director with the winners of the Corporate Video category, A Passage of Courage documentary, Valentina La Noce, Cleveland Clinic Abu Dhabi; Khalifa Al Marar, senior director of corporate communication and marketing ,Cleveland Clinic Abu Dhabi; and Manaf Afyouni, chief operating officer, Cleveland Clinic Abu Dhabi. The […]

2016-10-18 20:35
 
 

House of Comms wins Nando’s brief

Integrated communications agency House of Comms has won the Nando’s business. The agency will be responsible for an influencer program for the brand. Keeley Duffy, senior account director at House of Comms, says in a statement, “As a team, we were super hungry to win this one and so we’rePERi excited to be supporting the introduction […]

2016-10-17 20:37
 
 

FrieslandCampina selects media agencies for consumer brands

Effective 2017, FrieslandCampina will work with MEC, Carat, Essence and Pervorm for media planning, media procurement and optimization with the aim of globally improving the effectiveness of its media and marketing investments for its consumer brands. MEC will be responsible for strategic planning and off-line media buying for the FrieslandCampina business group Consumer Products MEA […]

2016-10-17 20:31
 
 

Life lessons

Senior creative at *Tonic International, Tony Ting, doesn’t apply his creativity only to his clients. The start of his studies in Australia back in 2001 was also the start of his now 15-year-long relationship with the camera and its subjects – his friends. “I was studying in Australia and meeting lots of people. Some were […]

2016-10-16 17:45
 
 

What’s new at the MENA Effie Awards 2016

Back for yet another edition, the MENA Effie Awards celebrates marketing effectiveness by recognizing “ideas that work”. Hosted by Communicate’s parent company Mediaquest, the awards will take place on November 9 at The Pavilion – Armani Hotel in Dubai. The co-CEO of Mediaquest, Alexandre Hawari, says: “Every year, the MENA Effie Awards provide an excellent […]

2016-10-16 17:20
 
 

Man and machine

(L to R: David Plouffe, Sean Pillot De Chenecey , Jackie Hughes) By and large (except on Urban Dictionary), the word “predict” means to estimate a future event  or events based on some kind of rationale. It could also refer to almost all of the consumer behavior in today’s ad world. Prediction, naturally, was a key […]

2016-10-16 17:00
 
 

Good news for Arab News

Forty-one-year-old Saudi daily Arab News has signaled the beginning of its global and digital expansion by hiring Al Arabiya English’s editor-in-chief Faisal J Abbas in the same role. Ever since his move from London to Dubai in 2012, Abbas has become known as ‘Mr Arabiya English’. Under his leadership, Al Arabiya has grown to target […]

2016-10-16 16:52
 
 

The assault on loyalty

Dorothy was right. We’re not in Kansas anymore. Sadly, we are not even over the rainbow! It’s amazing that the Wizard of Oz was so prescient, particularly when applied to a subject that has left man with many a sleepless night: loyalty. Various dictionaries define loyalty as the state or quality of being loyal to […]

2016-10-16 16:45
 
 

J. Walter Thompson announces 2016 Helen Lansdowne Resor (HLR) scholarship winners

J. Walter Thompson has announced five young women selected for this year’s class of Helen Lansdowne Resor Scholarship recipients. Named after the industry’s and J. Walter Thompson’s first female copywriter, the HLR Scholarship is a global program launched by J. Walter Thompson and the 4A’s in 2014. It was designed to confront the disproportionately low […]

2016-10-14 20:52
 
 

TRACCS launches Morocco operations

TRACCS has launched operations in Morocco, with the acquisition of a stake in Marrakesh-based L’Allure PR. Established in 2005, L’Allure PR offers strategic communications solutions to clients in Morocco including media relations, crisis management, and content development. Its clients include a number of key local and multinational organizations, such as, Menara Holding, Fes Festival of […]

2016-10-12 18:57
 
 

InSkin CEO Hugo Drayton on digital measurement

Ex-MD of The Telegraph Group, Hugo Drayton was appointed as CEO of InSkin Media in 2009. Since then, the digital landscape and with it, the agency has evolved to better cater to the needs of publishers and advertisers. Following the launch of InSkin’s MENA office we caught up with Drayton to hear his thoughts on […]

2016-10-12 18:37
 
 

Facebook gives employers reason to NOT ban social networks at work

Formerly known as Facebook at Work, Workplace has now been made available to any organization across the MENA region that wants to use it. Facebook defines Workplace as a “communications platform that helps organizations collaborate better, using familiar Facebook features like News Feed, Groups and Messages.” Workplace will have the basics of the regular Facebook […]

2016-10-12 17:59
 
 

MCG Associates announces new offices

MCG Associates, a recruitment consultancy specializing in marketing, communications, sales and technology, has now launched offices in London and Hong Kong to serve the media, marketing, digital and PR sectors globally. This move marks the appointment of Zena Alana as the associate director of the London office, which will focus on the media, design and […]

2016-10-12 17:42
 
 

Unilever teams up with Nafham for social good

Unilever and Digital Republic linked by Isobar have partnered with Nafham, a free online educational video platform that provides students with five to twenty minute crowd-sourced educational videos. The Nafham platform currently has more than 23,000 videos covering Egyptian, Saudi Arabian, Kuwaiti, Algerian and Syrian curriculums, organized by grade, term, subject and academic schedule. The […]

2016-10-12 17:35
 
 

STC’s “No Tobacco” campaign reaches two billion impressions globally

Saudi Telecom Company (STC) worked with Starcom to launch its latest “No Tobacco” campaign across platforms including in-mall, outdoor, digital and social channels. Saudi Arabians consume around 99 tons of tobacco every year resulting in the country ranking among the top 10 countries for tobacco consumption, according to the WHO. In addition, official statics shows that […]

2016-10-10 23:34
 
 

Guinness World Records seeking a new PR agency for UAE and KSA

Guinness World Records, following the opening of its Dubai office in 2013, is seeking an agency to handle consumer and trade PR in the UAE and Saudi Arabia. The PR agency for the UAE/Saudi Arabia account will be responsible for increasing awareness among the brand’s core consumer audiences of children, families and young adults and […]

2016-10-09 12:52
 
 

Publicis Media announces CEO of Mediavest | Spark Middle East

Following the launch of Publicis Media in the Middle East earlier this year, a slew of key leadership appointments were announced in June. Alex Saber, chairman of Publicis Media, Middle East and Steve Parker, CEO Publicis Media, Middle East, have now named Alain Brahamcha as CEO of Mediavest | Spark Middle East. Brahamcha, who started his career with Starcom […]

2016-10-09 12:19
 
 

Nation Media Group appoints The MediaVantage

Nation Media Group, an independent media house in East and Central Africa has appointed The MediaVantage, a Dubai-based international media sales representative, as its exclusive sales representative in the Middle East region following a competitive pitch last month. The MediaVantage has been awarded the rights to sell advertising and commercial opportunities in all the titles […]

2016-10-09 08:57
 
 

Role models

Digital attribution has come into the spotlight owing to an increase in digital ad spend and the emphasis on the consumer journey. As the volume of digital data increases, so does the need for more accurate methods of measuring performance and/or ROI, moving the focus to more data-driven modelling approaches. The continuously developing digital landscape […]

2016-10-08 21:27
 
 

Hug Digital adds new Al-Futtaim business to its portfolio, wins TDIC’s digital business

Dubai-based Hug Digital, which already handles Al Futtaim businesses across the MEA region including Toyota and Lexus, has now won the digital businesses of the group’s subsidiaries including Hertz UAE, Al-Futtaim Automall and Toys R Us. The agency will be working closely with the respective brands’ teams to deliver its entire range of services encompassing […]

2016-10-08 20:15
 
 

Ex-Yahoo head Freijeh to lead Snapchat in Dubai

As reported by multiple industry sources, Snapchat is ready to make its entry into the Middle East market with its first office in Dubai toward the end of this year. Heading the operation will be Hussein Freijeh, who is best known for his long-standing role with Maktoob – and then Yahoo – for more than […]

2016-10-06 17:58
 
 

OMD opens Kuwait office

Continuing its regional expansion, OMD has opened its newest office in the Sharq district of the Kuwaiti capital enabling it to better service its regional and local Kuwaiti clients. OMD manages a growing portfolio of Kuwaiti clients, including the recent addition of Al Babtain Group, whose businesses include the Nissan and Infiniti dealerships. The new […]

2016-10-05 12:28
 
 

Twitter rolls out Audio Cards with Anghami

For the first time in the MENA region, Twitter is rolling out “Audio Cards” through its partnership with regional music streaming platform, Anghami. A Twitter Audio Card lets people discover and listen to audio directly on their timelines. Any tweet with an Anghami track link will play a 30-second preview of the Anghami tracks directly […]

2016-10-03 23:40
 
 

Cheil Worldwide sweeps awards with #BeFearless global campaign for Samsung

Cheil MENA has been rewarded alongside several other Cheil Global offices for its contributions to the global #BeFearless campaign. The project was a collaborative effort across several Cheil offices including the headquarters in Seoul, as well as its offices in Germany, UAE and Russia. #BeFearless is part of “Launching People”, an overarching campaign, in a […]

2016-10-03 21:14
 
 

Zee Entertainment enters radio, acquires Hum 106.2 FM

Zee Entertainment, a media conglomerate present in 171 countries with over one billion viewers globally and over 75 television channels has confirmed the acquisition of UAE’s first and leading radio station Hum 106.2 FM. The network has been known for launching the first Hindi Satellite channel in India in 1992, introducing the first Bollywood TV […]

2016-10-03 19:20
 
 

MEC MENA, Zein Jammoul new CFO

MEC announced the appointment of Zein Jammoul to regional chief financial officer of MEC MENA. Jammoul will be responsible for the overall financial guidance, well-being and development of the business in the region. He will be working closely with the heads of businesses in the region, managing all aspects and providing insight and direction from […]

2016-10-03 09:22
 
 

PENSO appoints first client services director

A year after setting up its Dubai office, Melbourne-headquartered creative communications and digital innovation agency PENSO has named its first client services director in the Middle East, Mohammed Ajawi. Ajawi joins PENSO from Havas, where he worked as client services director for more than four years with brands including Ooredoo, FGB, Chalhoub and Emirates. He […]

2016-10-03 09:16
 
 

Choose your brand ambassador wisely

In today’s information age, we are constantly exposed to media and content. What’s more, the information that we’re served is tailored to our interests. Our timelines are authored by our networks, our interactions and our activities online. The way we see and discover content is making it necessary for brands to rethink how they select […]

2016-10-02 09:48
 
 

PHD BrainScape, set to reveal forces to future-proof marketing strategies

Inspired by the Cannes Lions Festival of Creativity, where PHD delegates discovered 12 technological forces that will shape the future of marketing, PHD BrainScape will lead the audience through the new technologies such as virtual reality, augmented reality and artificial intelligence, and the way humans will live, work and play in the coming years. The […]

2016-09-29 14:14
 
 

UM MENA to launch three new playbooks

UM MENA, through its innovation and technology division UM Labs, is launching three playbooks covering wearables, proximity marketing and the creation of dynamic content in the MENA region. Currently, Empowered by Wearables is available online, while Proximity Matters and When Technology Pilots Content will be available in October and November respectively. The playbooks are the result […]

2016-09-29 14:07
 
 

The native story

While I’m scrolling down my two favorite sites, Slate and The New York Times, I come across ads that are served based on context, as well as sponsored content that appears in the feed of the news blocks or in-article. This kind of ad unit doesn’t break my browsing journey and leaves me to interact […]

2016-09-28 20:27
 
 

ELAN Media becomes exclusive media representative for Mall of Qatar

ELAN Media, the media arm of ELAN Group, has entered a multi-year strategic partnership making it exclusive media representative for Mall of Qatar (MOQ). Under this new agreement, ELAN Media will manage and drive the full range of MOQ’s media portfolio while delivering tailored creative advertising strategies. As a part of its strategy, ELAN Media […]

2016-09-27 19:12
 
 

MediaCom MENA appoints Eyad Abdul Khalek as CEO

MediaCom has appointed Eyad Abdul Khalek to join as MENA CEO, effective 1 October 2016. He replaces Tarek Abdalla who left the agency to pursue an opportunity with Emaar Properties. Khalek joins MediaCom MENA from DataMined, where as managing director and co-founder, he was charged with remodeling the business, increasing profitability and leading the development […]

2016-09-27 11:37
 
 

Faisal J. Abbas joins Saudi daily Arab News

Forty-one-year-old Saudi daily Arab News has signaled the beginning of its global and digital expansion by hiring Al Arabiya English’s editor-in-chief Faisal J. Abbas in the same role. Ever since his move from London to Dubai in 2012, Abbas has become known as ‘Mr. Arabiya English’. Under his leadership, Al Arabiya has grown to target the […]

2016-09-27 10:00
 
 

Art & craft

(L to R: Khaled Sharrouf and Adrian Turcsan) We were recently at SMX London, Europe’s largest search marketing conference, and were pleasantly surprised to see the transformation of search. Having attended the conference for many years now, it was interesting to witness the breakdown of barriers between search and other digital marketing practices this year. […]

2016-09-27 04:16
 
 

Simplifying the simplest social media platform… in case you haven’t yet

Meet the Snapchatters: Cortlan McManus, director of social, Starcom Ema Linaker, director of digital, Edelman Dabo Farah Shaer, content manager, UM Studios What is Snapchat? Snapchat is the coolest thing to happen to social in a few years – even Instagram is getting the ephemeral feeling! It’s a super interesting notion of time and documenting experience: […]

2016-09-27 04:06
 
 

The Network Communication Group wins BSH Home Appliances account

Following a competitive pitch, The Network Communication Group’s advertising arm AGA-ADK and digital arm Wetpaint have won the BSH Home Appliances FZE Account. The sister agencies have been tasked with handling the creative, production, social and digital requirements for the brand Bosch, Siemens and Gaggenau in the region. Commenting on the win, AGA-ADK client servicing […]

2016-09-27 03:54
 
 

The Qode launches digital department

Dubai-based luxury brand consultancy, PR and events company, The Qode, in now entering the digital arena through its new department. The digital team will be headed by Soraya Spahi, who comes with over ten years’ global experience in online communications and campaigns, globally. Consisting of content creators, community managers, programmers and strategists, the new department […]

2016-09-27 02:11