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appointments AppointmentsAlsayegh Media announces two senior appointments

2015-07-28 15:50

pr PRFümé selects The Qode for PR duties

2015-07-28 15:30

Jake Thomas, Head of LinkedIn Marketing Solutions, MENA DigitalLinkedIn study shows GCC business commitment to social media campaigns

2015-07-28 15:16

Faisal Husain, co-founder and CEO of Synechron Press ReleasesSynechron announces the acquisition of usable

2015-07-28 14:59

KSA cover image DigitalFreedom call

2015-07-28 09:50

Unruly list DigitalMiddle East's most viral ads

2015-07-27 11:52


More from Communicate


Alsayegh Media announces two senior appointments

Emirati communications firm, Alsayegh Media, announces the appointment of two new members. Michal Gasior has been appointed as the firm’s digital director and Simon Thurston has been hired to fill the position of senior creative copywriter for the company’s UAE operations. They will report to Leila Almaeena, managing director. Almaeena says in a statement to [...]

2015-07-28 15:50

Fümé selects The Qode for PR duties

Since its opening at Pier 7 Dubai Marina, Fümé aims to provide uncomplicated home style food with a global twist to their clientele.  The Qode has been selected as their PR agency, working with JAS Hospitality group on its existing location and the new location due to open in mid-August at Manzil Downtown Dubai. “We [...]

2015-07-28 15:30

LinkedIn study shows GCC business commitment to social media campaigns

Global professional network, LinkedIn releases findings from its study that looks at the social media habits of small and medium businesses (SMBs) throughout the GCC region. The survey included responses from over 260 SMBs from 6 GCC member countries. 92 percent of respondents from these companies maintain an active presence currently on social media channels, [...]

2015-07-28 15:16

Freedom call

The Kingdom of Saudi Arabia has been referred to as the land of many things: traditions, dichotomies, misconceptions. Regionally, advertisers are constantly grappling with the challenge of reaching this particular group of consumers. As the largest and most youthful population in the GCC by far, the need to tap into its potential is growing and [...]

2015-07-28 09:50

Middle East’s most viral ads

Communicate’s Middle East Ads Chart is devised using data compiled by the Unruly Viral Video Chart: a comprehensive source for video sharing data around the globe since 2006 that measures share of voice and campaign effectiveness. Owned and operated by video ad tech company Unruly, it tracks and ranks the most popular videos on the [...]

2015-07-27 11:52

Six ways to keep creativity alive at work

Providing employee ownership is one of the most important ways to satisfy creative cravings and independence. Do not give them too much direction; instead, let your employees know that they are the main owners of the task at hand.  That feeling of ‘ownership’ will boost their creativity as they look for new ways to indulge [...]

2015-07-26 12:18

YouTube’s mobile redesign aims to boost watch time even more

YouTube has three top priorities: “mobile, mobile and mobile,” according to its boss Susan Wojcicki. On Thursday, the longtime Google exec took the stage at VidCon at the Anaheim Convention Center in Anaheim, Calif. — think Comic-Con for the digital video crowd — to unveil a new look for YouTube’s mobile site and apps. In place of the [...]

2015-07-26 10:16

Cicero & Bernay win accounts for Olive Garden and The Counter

Dubai-based communications agency Cicero & Bernay (C&B), as been awarded the contracts for Olive Garden and The Counter. These two latest acquisitions join C&B’s food & beverage portfolio that includes accounts like KFC, Zaatar w Zeit, GGICO Gourmet, Cinnabon and Seattle’s Best Coffee. With the acquisition, C&B will be responsible for their official launches, media relations, [...]

2015-07-23 16:16

VivaKi’s Social TV weekly update

Social TV is VivaKi’s proprietary real time solution that allows us to discover the most trending TV content and topics. The product offers in-depth analysis on top performing shows in the social space, with detailed insights for brands to utilize. Overall mentions across the top five ranking shows saw a significant spike as season finales [...]

2015-07-23 15:33

Mediaquest announces digital video partnership with emblem

Communicate’s parent company, Mediaquest, has recently announced a partnership with motion public relations agency, emblem. With this new agreement, emblem will provide its  ‘Cinematic PR’ service, which will benefit Mediaquest by enhancing digital video coverage of its editorial division and range of media-related events, to include Arab Luxury World, the Effies and Top CEO. As they say, [...]

2015-07-23 10:54

Weber Shandwick promotes Sarah Bartlett to new role

Weber Shandwick MENA has promoted Sarah Bartlett, a member of the company for the past 13 years, to the new role of executive director, Talent, Organizational Development and Brand Communications, MENA. Ziad Hasbani, CEO of Weber Shandwick MENA, says in a statement to the press: “As a growing company with high standards in a specialized industry in [...]

2015-07-22 12:24

Middle East’s most viral ads

Communicate’s Middle East Ads Chart is devised using data compiled by the Unruly Viral Video Chart: a comprehensive source for video sharing data around the globe since 2006 that measures share of voice and campaign effectiveness. Owned and operated by video ad tech company Unruly, it tracks and ranks the most popular videos on the [...]

2015-07-22 11:15

Emirates Airline appoints BPG Cohn & Wolfe for Festival of Literature

Emirates Airline  has appointed BPG Cohn & Wolfe, for regional Public Relations duties to promote the Festival of Literature. Based out of Dubai, BPG Cohn & Wolfe has been working alongside Festival management to promote the 8th edition which will take place in Dubai this March at the InterContinental Hotel, Dubai Festival City. The Emirates Airline Festival [...]

2015-07-21 16:08

Unilever and Aswaaq partner for environmental initiative

Unilever and Aswaaq sign a joint memorandum of understanding (MoU) that aims to reduce Aswaaq’s environmental footprint. Signed by Affan Al Khoori, Deputy CEO of Aswaaq, and Emad Helwa, Unilever’s Director for the UAE and Oman, the MoU highlights different aspects of Aswaaq’s Sustainability Agenda including project development targeted toward the reduction of water and energy use [...]

2015-07-21 12:48

Infiniti Middle East appoints Four Communications as PR agency

Following the appointment of Craig D’Silva as head of PR and corporate communications across the Middle East and Africa, Infiniti Middle East has appointed Four Communications as its PR agency in the region. The dedicated PR function will integrate with Infiniti’s regional marketing activities, headed up by Francesca Ciaudano, deputy general manager, Marketing and PR. [...]

2015-07-14 17:23

JCDecaux ATA wins contract for New Prince Mohammad Bin Abdulaziz International Airport in Madinah

Outdoor advertising company JCDecaux has announced that its subsidiary JCDecaux ATA – held 60 percent by JCDecaux, 40 percent by ATA – has won the advertising contract for the new Prince Mohammad bin Abdulaziz International Airport (PMIA) in Madinah, Kingdom of Saudi Arabia. This agreement has been reached with Tibah, a consortium between TAV Airports, [...]

2015-07-14 16:53

Line launches Ramadan campaign in Saudi Arabia

Mobile app Line has launched a new Ramadan campaign in Saudi Arabia. Keeping in mind the spirit of Ramadan, the app now allows users to donate to charity while they chat through the app during Ramadan. The activity, which is on for five days from July 11 to 15, will see a donation of 50 [...]

2015-07-14 16:34

BPG Bates appoints Abraham Varughese as executive creative director

Just four months after announcing the appointment of Rodger Beekman as executive creative director (ECD), BPG Bates has appointed Abraham Varughese as ECD. Varughese moves from Leo Burnett, having started his career at Rediffusion Y&R, India, followed by stints at FP7 and TBWA\RAAD in Dubai. Clients over his 18-year career include Abu Dhabi Bank Islamic [...]

2015-07-13 17:51

Starz Play announces content licensing deal with CBS Studios International for the MENA region

Starz Play has agreed to a multi-year licensing agreement with US television studio CBS Studios International for exclusive digital rights to bring premium content from Showtime and CBS to the region. Exclusive series and full TV box sets will be available to Starz Play subscribers on demand, including the first two seasons of Showtime drama [...]

2015-07-13 15:14

VivaKi’s Social TV weekly update

Social TV is VivaKi’s proprietary real time solution that allows us to discover the most trending TV content and topics. The product offers in-depth analysis on top performing shows in the social space, with detailed insights for brands to utilize. Now that the Ramadan 2015 TV schedule is in full swing, so are the conversations [...]

2015-07-12 15:45

Publicis Middle East appoints new regional executive creative director

Publicis Middle East has appointed Jan Leube as its new regional executive creative director. Leube will be replacing Alessandro Brunori who will be stepping down by end July 2015. Leube’s responsibilities will include managing and heading creative talent, overseeing the development of brand stories, crafting integrated communications campaign and producing content conducive to optimal business [...]

2015-07-12 11:25

Middle East’s most viral ads

Communicate’s Middle East Ads Chart is devised using data compiled by the Unruly Viral Video Chart: a comprehensive source for video sharing data around the globe since 2006 that measures share of voice and campaign effectiveness. Owned and operated by video ad tech company Unruly, it tracks and ranks the most popular videos on the [...]

2015-07-12 11:03

Key findings from Peter Kim’s seminar at Cannes 2015

Chief digital officer at Cheil Worldwide, Peter Kim, delivered a talk on the future of social media at Cannes Lions 2015. Referencing the evolution of Facebook from a university students’ platform and of YouTube that launched with a video of the San Diego Zoo, Kim implored brands to look back at the history of these [...]

2015-07-11 02:57

Digital Venture becomes the exclusive provider of Airpush in the Middle East and Africa

Digital Venture, part of JGroup, has gained exclusivity rights to represent global mobile platform Airpush. Airpush’s mobile platform utilizes advanced targeting technologies, including geo-fencing, persona targeting, app inclusion targeting and A/B testing to match advertisers with the right audience. Airpush also offers proprietary performance ad units, including advanced abstract banners, which are believed to perform [...]

2015-07-11 01:39

Are you in line with online shopping?

We have all heard about great evolutionary theories. Our earliest ancestors first walked on four limbs. We then progressed to walking on two feet. Soon enough we were traveling in vehicles and aircrafts… Evolution never stopped. We keep evolving as human beings, social beings and sentient beings. What we don’t realize is how, along with [...]

2015-07-11 01:30

IHC wins Travelex’s Gulf communications account

Dubai-based integrated communications agency IHC has won the GCC integrated communications account for Travelex following an extensive multi-agency pitch. IHC was initially tasked with Travelex’s strategic PR duties. However, the remit now includes full-service social media marketing to raise Travelex’s brand awareness across the Gulf countries. Ian Hainey, IHC’s managing director, says in a press [...]

2015-07-11 00:16

Pepsi and Lays launch Ramadan campaign

Pepsi and Lays have launched their Ramadan campaign across the Middle East through a video featuring Emirati singer Hussain Al Jassmi. The video also stars other celebrities such as Jamal Bajandouh and Haitham Zaki. Filmed using a different technology, the video weaves together scenes from different movies to create a single story. “This campaign’s objective [...]

2015-07-11 00:01

Impact Porter Novelli (IPN) wins Huawei Honor business

Following a multi-agency pitch, Huawei’s smartphone e-brand Honor has appointed Impact Porter Novelli (IPN) as its PR agency in the GCC region, effective immediately. IPN will be responsible for Honor’s regional campaigns, besides supporting its global #ForTheBrave campaign. Chris Sun, vice-president of Honor for the Middle East, says in a press statement, “IPN made a [...]

2015-07-09 17:52

Tang celebrates mothers in latest video

Based on the concept “Love of Mom’s hands”, Tang Arabia has created two online videos – in Hindi and Arabic – targeting the UAE, KSA and Kuwait. Both videos were released in June, before Ramadan started, and are currently running as YouTube pre-rolls, Facebook videos and on other video platforms. The videos were developed by [...]

2015-07-09 17:25

Cicero & Bernay launches its 2015 Internship Program

Dubai-based communications agency, Cicero & Bernay (C&B) Public Relations, has launched its 2015 internship program for students from the UAE. C&B works with several government, automotive, retail, publishing and real estate clients. Ross Bethell, director of strategy at C&B says in a press statement: “With training experience, lecturing and teaching, the launch of the C&B [...]

2015-07-09 16:29

Etihad Airways Partner (EAP) airlines select Starcom as new global media agency

Etihad Airways Partner (EAP) airlines Etihad Airways, Alitalia, Air Berlin and Jet Airways have announced that Starcom, part of Starcom Mediavest Group, has won the contract to become the airline group’s new global media agency, following a joint tender sent to several leading agency networks. Starcom was selected by EAP to deliver scaled benefits by [...]

2015-07-09 14:51

Coca-Cola’s Ramadan campaign lets go of labels

In a somewhat bold move, this Ramadan, Coca-Cola has taken its usual brand name label off its cans to inspire people in the Middle East to do the same: stop labeling people and judging them. Instead, the cans feature the line: “Labels are for cans, not for people.” In a press statement, the company says [...]

2015-07-08 22:56

Aaron Lau is appointed Cheil Worldwide’s President of International

Headquartered out of South Korea, marketing solutions company Cheil Worldwide has recently made the announcement that Aaron Lau will be president of International. Prior to his appointment, since 2012, Aaron was oversaw duties as president and CEO of Cheil Greater China, a role which he will retain in addition to his new place as President [...]

2015-07-07 16:22

VivaKi’s Social TV weekly update

Social TV is VivaKi’s proprietary real time solution that allows us to discover the most trending TV content and topics. The product offers in-depth analysis on top performing shows in the social space, with detailed insights for brands to utilize. Now that the Ramadan 2015 TV schedule is in full swing, so are the conversations [...]

2015-07-07 12:32

Cannes Corporate Media & TV Awards introduces a new trophy

In the last five years of the Award’s history the winners were awarded a Silver, Gold, Black or White Dolphin. The outstanding artworks were rewarded with the Silver and Gold Dolphins. The Production Art & Craft category winners received the Black Dolphins. The Grand Prix – given to the best video of the festival – [...]

2015-07-06 15:45

Dentsu Aegis Network partners with The Hub in Jordan

With offices based in Amman, The Hub’s partnership with Dentsu Aegis Network will see The Hub handling all media planning and buying for Carat and Dentsu Aegis Network’s clients in Jordan. Founded in 1991, The Hub is ranked among the top two active agencies in Jordan. The agency is made up of a team of [...]

2015-07-06 14:40

TURN8 sponsors two-day hackathon in Dubai this July

The hackathon, sponsored by seed accelerator program, TURN8, will take place from July 24-25 from 2:30 pm to 9:00 pTURN8 is seeking innovative digital media and business models aimed at enhancing the landscape of Arabic content currently found on the Internet to be developed in a 120-day seed accelerator in Dubai, UAE. The winning idea [...]

2015-07-06 14:35

Spark* wins awards at Cannes’ ACT Responsible Tributes

Spark*, Dubai-based creative agency that is part of the Publicity Network, was awarded two special awards this year at Cannes 2015. At the Cannes-affiliated event, “ACT Responsible Tributes,” Spark* took home a Special Tribute and a Human Rights Tribute Award. Spark* was awarded 2nd Favourite in the ‘Human Rights Tribute’ category for its TV commercial ‘Numbers,’ which [...]

2015-07-06 14:04

Middle East’s most viral ads

Communicate’s Middle East Ads Chart is devised using data compiled by the Unruly Viral Video Chart: a comprehensive source for video sharing data around the globe since 2006 that measures share of voice and campaign effectiveness. Owned and operated by video ad tech company Unruly, it tracks and ranks the most popular videos on the [...]

2015-07-05 13:38

Facebook opens office in Africa

Facebook opened its first business office in Johannesburg, South Africa last week, which will serve businesses across the continent in a bid to help businesses grow locally and regionally and to create further value for African advertisers and people. This new office is Facebook’s first step in furthering its investment in Africa and its people. [...]

2015-07-05 13:06

GREY MENA appoints Mike Shackle as chief creative officer

Grey Group Middle East & North Africa (MENA), the global advertising and marketing agency, has announced the appointment of Mike Shackle as its chief creative officer for the MENA region. Shackle will be based in Dubai and has been tasked with leading the agency’s creative output and through-the-line communications across MENA, driving organic and new [...]

2015-07-05 12:26

The Cannes Corporate Media & TV Awards extends deadline

Cannes Corporate Media & TV Awards has extended its deadline to submit corporate films, online media and TV productions until July 10, 2015. The international competition is open to film producers, client companies, agencies, TV stations, as well as students. The coveted Dolphin Trophies are awarded in a total of 37 categories.    

2015-07-05 12:16

TBWA Appoints Chris Garbutt as global creative president

TBWA Worldwide has announced the appointment of renowned creative director Chris Garbutt as its new global creative president. Garbutt started his career at TBWA\Hunt\Lascaris in South Africa before moving to TBWA\Paris to become its executive creative director, where he produced some of the agency’s most celebrated work for Nissan, Absolut, PlayStation, Canderel and Pedigree. Garbutt’s [...]

2015-07-05 12:05

UNHCR launches “Voices for Refugees” campaign

UNHCR has launched “Voices for Refugees”, an online campaign, to mobilize support for internally displaced people and refugees in the Middle East and North Africa (MENA) by local communities. UNHCR statistics show that by the end of 2014, worldwide displacement reached 59.5 million, the highest level ever recorded. One third of the world’s conflicts that [...]

2015-07-05 12:00

Injoy Giving inspires generosity this Ramadan

Injoy Giving, an online social enterprise that enhances the gifting experience with a charitable twist, has launched in the UAE during Ramadan. The gifting website is founded with the purpose of inspiring generosity to awaken happiness and connect people through acts of giving. For each gift sent on the gifting platform, Injoy Giving donates a [...]

2015-07-02 14:24

Spafax expands Middle Eastern operations

(Right: Nicholas Hopkins; Left: Jelle De May) Global content and media agency Spafax has announced the expansion of its Dubai office with two promotions and investment in media sales services Nicholas Hopkins has been promoted to vice-president, International Media and Country Manager, Spafax UAE. He will be instrumental in the development of new digital assets [...]

2015-07-02 01:33

Havas Media named media agency for Ubisoft

Havas Media has been named media agency for Ubisoft, a leading creator, publisher and distributor of interactive entertainment and services. The contract spanning across 17 countries in Europe and Australia will incorporate Havas Media’s full range of media, digital and specialist services. It will also involve the management and central coordination of all of Ubisoft’s central and local [...]

2015-07-01 16:28

Starcom MediaVest Group wins performance and search business for du

Starcom MediaVest Group (SMG) has won the performance and search business for UAE-based telecommunications service provider du. The assignment expands on SMG’s media mandate for du, which was awarded to the agency in December 2014 that culminated in the agency’s appointment to the media buying and planning, as well as data and analytics responsibilities for the brand’s online and offline [...]

2015-07-01 14:37

Brightcove’s Sophie Rayers talks video content

Communicate sits down to discuss video content with Sophie Rayers, director of marketing for EMEA & LATAM, Brightcove, global solutions provider for the delivery and monetization of video across devices. Could you break down the services offered by Brightcove? At Brightcove we work across two different areas: On one side, video is the marketing mechanism and we [...]

2015-07-01 14:12

Make the most of mobile this Ramadan

  Find your ideal audience Young Millennials and mothers are important customers for a wide range of brands this Ramadan season. Historically, we also find that most brands value social influencers and entertainment enthusiasts and reaching them effectively means achieving marketing objectives. Young Millennials are the largest consumer segment in the world today with over [...]

2015-07-01 11:29

The Cannes winners list revealed for MENA region

Campaign: Abla Fahita for CBC Agency: J. Walter Thompson Cairo Titanium: Titanium & Integrated  Campaign: The Lucky Iron Fish Project  Agency: Geometry Global Dubai and Memac Ogilvy MENA  Grand Prix: Product Design Campaign: Lebanon4Sale for Sakker El Dekkene (Stop The Shop) Agency: Leo Burnett Beirut Gold: Media  Campaign: Confusing for Alghanim Motors – Honda Agency: Impact & Echo Safat [...]

2015-07-01 10:40

CAREEM launches regional CSR campaign

CAREEM, MENA’s app for booking private, chauffeur-driven cars has launched a regional Ramadan CSR campaign across the 18 cities in which it operates, actively involving all its employees and avid consumers to support their local communities. The campaign, ‘Be CAREEM’, was launched with a video on social media and will target the region stretching from [...]

2015-06-30 15:14

Initiative Dubai wins media buying and planning duties for Huawei’s Honor 6 Plus

Initiative Dubai has won the media buying and planning duties for Honor 6 Plus Huawei’s first e-commerce only brand in the region, following a multi-agency pitch. The mandate covers media planning and buying, including digital for 2015. “Honor is a sub brand of Huawei, focusing the generation of the promising internet youth” says Mr. Sun Baigong, the head [...]

2015-06-30 13:14

ZenithOptimedia’s releases new global Advertising Expenditure Forecasts

According to ZenithOptimedia’s new Advertising Expenditure Forecasts, in 2017 the Internet will be the biggest advertising medium in 12 key markets, which together represent 28 percent of global adspend. In four of these markets Internet advertising will attract more than half of total adspend. Globally the Internet will remain in second place, behind television, though the gap between the [...]

2015-06-30 09:46

JWT Entertainment Cairo wins Titanium at Cannes

  JWT Entertainment in Cairo, part of the J. Walter Thompson Company in the Middle East and Africa, wins a Titanium award at the Cannes Lions Festival of Creativity, for Abla Fahita, an entertainment brand that has created an entirely new business model in advertising. The award marks the first time any agency in Egypt has ever won a [...]

2015-06-29 13:13

VivaKi’s Social TV weekly update

Social TV is VivaKi’s proprietary real time solution that allows us to discover the most trending TV content and topics. The product offers in-depth analysis on top performing shows in the social space, with detailed insights for brands to utilize. Now that the Ramadan 2015 TV schedule is in full swing, so are the conversations [...]

2015-06-29 12:55

Land Rover finds adventure on KSA’s ancient desert railway

As part of its MYLAND (Ardhi in Arabic) creative communications platform, Land Rover MENA recently completed a commemorative expedition to one of the oldest railway networks, Hejaz, in KSA. The expedition is part of a series of challenging Land Rover journeys currently underway across the region, and follows two Saudi nationals, Faisal Binladen and Salman Sultan, as the duo [...]

2015-06-29 11:26

Grayling META appointed to PR and digital comms for Kleenex

Following a competitive pitch, Olayan Kimberly Clark has appointed Grayling META to handle PR and Digital communications for its Kleenex brand across the GCC. In a first for Kleenex in the region, Grayling will be responsible for the brand’s traditional PR, as well as digital strategy and content management across all its social media platforms. The agency has [...]

2015-06-29 11:09

Intel’s Jamshed Wadia made chair of WFA APAC DIGITALFORUM

Jamshed Wadia, head of digital for the Asia-Pacific region at Intel, has been named as the first APAC chair of the World Federation of Advertisers (WFA) DIGITALFORUM. The announcement comes soon before the group is scheduled to meet for the second time in Singapore having come together for its inaugural meeting in July last year. It [...]

2015-06-28 16:34

Ipsos now: past meets future

The Ipsos 40th anniversary celebration will travel the globe this year, starting with Dubai in April and traveling to other global hubs like Shanghai, New York, Toronto, Istanbul, and ending in the founding city of Paris in October. Communicate has the opportunity to visit with Didier Truchot, one of Ipsos’ founders and global group president, during his [...]

2015-06-28 15:07

OOXmonitor adds Wego to publisher line-up

Online Xperts FZ LLC or OOX recently announced the addition of travel search site Wego to the line-up of publishers subscribed to the OOXmonitor service. Wego is available throughout specific GCC markets and many other Arabic countries in local editions in the Middle East and Asia Pacific. Wego helps travelers compare the best airfares and hotel rates online [...]

2015-06-28 10:17

Omnicom Media Group MENA is accredited by Global Reporting Index

Omnicom Media Group MENA has been accredited by the Global Reporting Index (GRI). Which, according to the company, makes them the first media agency  in the MENA region and the second globally to have received this accreditation. The GRI is a non-profit organization that promotes economic sustainability. Omnicom Media Group MENA has chosen to adhere [...]

2015-06-25 17:06

UM MENA announces Zadi Hobeika as new digital director

UM MENA announces the appointment of Zadi Hobeika as digital director. Based in Beirut, Zadi will be responsible for leading the digital business for UM MENA across the Levant and Egypt markets. An online specialist with a background in performance marketing, Zadi’s prerogative will be to grow the digital portfolio and revenue by developing and implementing new strategies focused [...]

2015-06-25 12:24

YouGov releases study on consumer behavior during Ramadan

New study findings show the majority of residents in MENA prefer to stay in their country of residence during Ramadan and 60 percent spend more money, but only a small proportion defer major shopping purchases for the Ramadan sales. The research, conducted amongst 3,288 residents in MENA to discover health, lifestyle, shopping and food habits during the holy [...]

2015-06-25 10:27

Initiative releases study on Millennial dads

Initiative, part of the global communications network IPG Mediabrands, has released a new global study into Millennial dads (aged 25-34), which indicates that fatherhood brings with it a new lease of life and a greater sense of optimism in spite of wider economic uncertainty. In fact, the study – conducted in 19 markets worldwide to [...]

2015-06-25 10:04

SMG MENA promotes Mohit Lodha to regional director of human experience

Starcom MediaVest Group (SMG) MENA has appointed Mohit Lodha to regional director of human experience. In this newly expanded role, Lodha has been tasked with “architecting connected human experiences to lead the velocity era of marketing,” according to a press statement Working alongside the agency network’s teams on Content@Scale – SMG’s proprietary real-time content marketing [...]

2015-06-24 19:44

Unilever and Microsoft begin strategic partnership in MENA

Unilever MENA enters into a strategic partnership to be Microsoft’s food and drink content partner within the Lifestyle section of the MSN. June marks the beginning of this seven month partnership, enabling Unilever to embed branded content into the MSN. One Unilever brand being featured on the MSN regionally is Knorr, which it claims to [...]

2015-06-24 14:48

JWI, British marketing agency, comes to the Middle East

British entrepreneur, John Wilford, has launched a new marketing agency, JW International (JWI) to serve the Middle East region. This new business will be based on the same ethos as its sister business in the United Kingdom, Rave Communications. Founded 15 years ago, Rave has worked with brands like Cadbury, Graco, Warwick Business School and IRWIN Tools. JWI aims for [...]

2015-06-24 12:10

The importance of research

I’ll let you in on a little secret: My family and friends have no idea what I actually do at work. When I mention that “I work in communications” or “public relations” they normally imagine that I spend my days coming up with stunts or events to result in attention-grabbing newspaper headlines. Generally, they think [...]

2015-06-23 23:52

New Zealand’s Zespri Kiwifruit selects BPN as its media planning agency for GCC and Levant

Zespri Kiwifruit, a New Zealand-based global kiwifruit grower has appointed BPN to lead its media planning and buying activities across the GCC and Levant region. Under the new mandate, BPN Dubai will initially focus on the launch of the brand in the region whilst also working towards presenting Zespri Kiwi fruit as a sweet, delicious [...]

2015-06-23 16:19

Geometry Global’s Jo Booth enters regional activation with fresh eyes

One of Geometry Global’s latest recruits, Jo Booth, joins WPP’s activation arm as the regional head of strategy in Dubai. We recently had the opportunity to speak with her about her new role, Geometry’s regional presence, and her hopes and dreams. An aspect of her role that Booth wants to highlight is campaign measurement and [...]

2015-06-23 15:36

Mazola announces new brand ambassador

Mazola has announced Hatun Madani as its new brand ambassador this Ramadan. “This partnership allows our brand to develop a more human personality in the minds of our customers”, says Simon Gottfried, vice-president of sales and marketing of Basateen Foods Saudi Arabia – the brand owners of Mazola in the Middle East & North Africa [...]

2015-06-23 14:16

Vuclip to simulcast popular Ramadan series and shows for mobile viewers in the Middle East

Vuclip, a premium mobile video on demand service for emerging markets, has announced a host of premium Arabic content for viewers to enjoy during Ramadan. For the first time in the Middle East, mobile users will be able to enjoy simulcast the latest Arabic drama series, Islamic shows and more alongside their TV release dates. [...]

2015-06-23 14:03

Managing partner at PacSis speaks about newly launched platform

PacSis, promotional and digital marketing solutions company, has recently launched a tech platform in the UAE, providing brands a solution that allows consumer engagement for everyday goods. The platform aims to help consumer brands to create relationships with customers through a series of digital activations that ultimately focus on increasing sales.  Pedro Guimarães, managing partner at PacSis, provided us with [...]

2015-06-23 12:37

Etihad Airways launches social media competition

Etihad Airways launches a competition on its social media channels aiming to capture the spirit of the Holy Month of Ramadan and help reunite family members during the most important time of the year. The competition, which will run until July 16, 2015, will see one winner receive a pair of Economy Class return tickets [...]

2015-06-23 11:58

BBC Global News Ltd launches “Be Everywhere” campaign

Using the latest in virtual reality technology, BBC Global News Ltd is launching a new interactive trade campaign to showcase how it delivers personal, portable and on-demand news for the digital age. Be Everywhere, which will premiere at Cannes Lions next week (June 21-27) in the BBC World News pop-up studio space (Cabana 20/21 on [...]

2015-06-22 14:47

MSD Wins 2015 Global PR Breakthrough Award for Ramadan initiative

MSD’s program for people with type 2 diabetes who choose to fast during Ramadan recently won the Global PR Breakthrough Award at the Global PR Week Awards ceremony in London. The Global PR Breakthrough Award recognizes “transformative work that crosses national borders and brought a company to a new level of engagement or understanding among key stakeholders”. The [...]

2015-06-22 12:58

Carpool Arabia launches #RamadanPoolers campaign

Carpool Arabia announces the launch of its exclusive Ramadan campaign ‘#RamadanPoolers’, in order to give back to the community this Ramadan. It is a charity initiative where the UAE based online carpooling platform is giving drivers a chance to offer rides for free, anywhere in the UAE during the second week of the Holy month of [...]

2015-06-22 11:22

Action Impact creates Expo 2020 Dubai experience at Expo 2015 Milano

Brand experience agency Action Impact has created the UAE pavilion at Expo 2015 Milano bringing in 100,000 visitors during the first month of the Expo. One of the main attractions at the UAE pavilion is the Expo 2020 Dubai exhibit that is specially designed to give the international audience a snapshot of what is being [...]

2015-06-22 01:34

Susan Credle to join FCB as global chief creative officer

FCB Worldwide CEO Carter Murray announced today that he has hired Susan Credle as his creative partner, naming her global chief creative officer. Jonathan Harries, who has served as FCB’s global chief creative officer since 2006, and Murray began a search for Harries’ successor a year ago. “The moment we met Susan, we both felt [...]

2015-06-21 16:42

Criteo analyzes online shopping during Ramadan

In a new study by Criteo, the company helps the industry understand how to make the most of online sales during the Holy month of Ramadan. Online sales for travel in the UAE, for example, spike 42 percent and retail jumps 23 percent during the first week of Ramadan. During weeks two and three of [...]

2015-06-21 15:52

Huawei appoints Initiative for its smart devices business

Huawei has appointed media agency Initiative to handle its media planning and buying, following a multi-agency pitch. Initiative’s mandate covers the GCC region plus three other countries. Speaking about the business, Sandeep Saihgal, vice-president, Huawei Middle East says in a press statement: “Huawei’s culture of innovation and an ambition to make the impossible possible through [...]

2015-06-19 00:09

Virgin Mobile launches taxi campaign in KSA

In a new campaign just launched, prospective Virgin Mobile members can book mobile phone numbers while traveling in specially-equipped taxis in Riyadh and Dammam. The Virgin Mobile branded cabs are fitted with internet-enabled tablets which passengers in the back can use to choose and reserve a new Virgin Mobile number. Rob Beswick, group vice president of brand, Virgin [...]

2015-06-18 16:05

Horizon FCB hires Rondon Fernandes as executive creative director

Horizon FCB Dubai Group’s managing director, Mazen Jawad, has announced the appointment of Rondon Fernandes as executive creative director of Horizon FCB Dubai. “Rondon brings a combination of passion accompanied with spectacular experience. His mix of Latin American creativity with an international portfolio will help inspire the agency and our client partners to unlock the [...]

2015-06-18 13:38

Ketchum Raad appoints Ashraf Shakah to managing director

Ketchum Raad Middle East appoints Ashraf Shakah as the new managing director who will be based out of Dubai’s office. Shakah joins Ketchum from BPG | Cohn & Wolfe, where he served as a business director. Prior to that, he held leadership roles at ASDA’A Burson-Marsteller in the United Arab Emirates and Jordan. Over the course of his career, [...]

2015-06-18 12:41

SC Johnson consolidates media account with PHD

PHD, the international media network part of Omnicom Media Group, has been awarded SC Johnson’s full media account in both the MENA region and globally. According to the new agreement terms, PHD will be handling planning and buying responsibilities for the FMCG company, effective immediately. In a statement to the press, Fisk Johnson, Chairman and CEO [...]

2015-06-18 12:26

Google Launches ‘My Ramadan Companion’

Google today announces the launch of ‘My Ramadan Companion’ (, a digital hub that integrates Google’s best technology like YouTube, Play, Maps and Search to help users celebrating Ramadan by giving them relevant information that can enhance their daily lives during Ramadan. As part of the ‘My Ramadan Companion’ experience and for the very first time, Google is releasing [...]

2015-06-18 10:52

Comfort and OMO roll out “Share a Touch of Love this Ramadan” campaign

Comfort and OMO, here in the UAE, for the sixth year in a row, are rolling out their annual Ramadan community campaign across UAE in partnership with Emirates Red Crescent. “Share A Touch Of Love this Ramadan” with OMO and Comfort is a clothes donation campaign across UAE that encourages the people of the region to donate clothes to [...]

2015-06-17 17:04

Break it down: the experts talk innovation

Innovation is hard because ‘solving problems people didn’t know they had’ and ‘building something no one needs’ look identical at first,” said Aaron Levie, co-founder and CEO of enterprise cloud company, Box. While advertising may be able to do the latter, we’re not sure how good it is at the former. That’s probably why we’ve [...]

2015-06-17 15:29

Rules of engagement

Matt McLean, strategy director at Action Impact, recently wrote a whitepaper titled “What Brand Experience Agencies Do”. The paper emphasizes the need for marketers to create brand experiences instead of one-way communications or stories. In 1960, Jerome McCarthy’s book Basic Marketing introduced the notion of the four Ps in marketing: product, price, place and promotion. [...]

2015-06-17 14:07

Brazen wins PR account for Glider Yachts

Brazen has been appointed as the UAE & UK PR partner for Glider Yachts – a modern, British yacht manufacturer. The PR and content marketing agency will handle the PR in both regions, which will involve a strategic and tailored approach to luxury, business and yachting media, appealing to ultra high net worth individuals. Glider [...]

2015-06-17 13:14

Lebanon represents the Middle East in recent Facebook Awards

Facebook recently announces the winners of its fourth annual Facebook Awards recognizing the best creative work on Facebook and Instagram in the last year. The 2015 Facebook Awards received over 2700 submissions from 160 countries. This year, the Blue Award — the top honor in Facebook Awards — goes to Leo Burnett and Procter & Gamble for [...]

2015-06-17 12:07

World class

With the Festival of Media MENA’s first edition less than two months behind us, the MENA region was well represented at the Festival of Media Global, held on May 10 to 12 in Rome, Italy. Regional agencies joining the crowd included Choueiri Group, OMD UAE, PHD, Mindshare MENA and UM. An array of topics was [...]

2015-06-16 13:27

The show must go on

  The production house was, once, a very defined roof under which a very defined set of people lived. They all knew their roles and their job was clear: to produce. As the old adage goes: times change. Digitization has forced the production industry to evolve and function in a much more collaborative way because [...]

2015-06-16 12:28

Facebook launches first Messenger feature produced in the UAE

In light of the Holy month of Ramadan, Facebook announces a new collaboration with popular Arab characters of Freej, creating a sticker pack of the Emirati animations for Facebook’s Messenger. Freej is an animated television series geared toward local Arab children. Adding to the dozens of themed sticker packs at Facebook’s Sticker Store, the ”Celebrate with [...]

2015-06-16 10:24

J. Walter Thompson MENA names Chafic Haddad as chief creative operations officer

J. Walter Thompson has announced the appointment of Chafic Haddad as chief creative operations officer for the Middle East and North Africa region, effective immediately. Haddad will be based in Riyadh and Beirut and report in to J. Walter Thompson MEA’s Chief Creative Officer, Ramsey Naja. Whilst maintaining his leadership position in KSA, Haddad will [...]

2015-06-15 15:04

Cheil MENA appoints new ECD

Cheil MENA has recently announced the promotion of Omar Al Jabi to executive creative director. Omar, who  held the role of creative director for the last two years, will continue leading local and regional campaigns for Samsung, Coke Studio and Renault to name a few. His new role will see him working closely with Cheil’s [...]

2015-06-15 14:47

Starcom MediaVest Group launches ‘plantable’ paper activation

This time around, Mr. Monopoly’s appearance at malls was centered around doing good, which lead to the creation of the ‘Plantable’ paper with 7Days. The ‘plantabe’ paper activation was created by Starcom MediaVest Group for Majid Al Futtaim and is present at the Mall of the Emirates and Mirdif Mall. The initiative provides a pocket full of seeds [...]

2015-06-15 14:45

Mash it up

Ben Maher, executive director for EMEA at Mashable, spoke at the first-ever Festival of Media MENA held in April this year on the topic of mobile. On the stage, Maher laid down a challenge for creative agencies to become device agnostic so their campaigns can work across devices and formats. Intrigued by the challenge and [...]

2015-06-15 13:16

Hidden talent

The first-ever Festival of Media MENA was held in April this year, inviting experts from different fields to talk about the evolving advertising and media industry in the MENA region. As the industry grows, so, inevitably, does the demand for skilled talent. It’s no surprise then, that one of the panels focused on “Solving the [...]

2015-06-15 12:45


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