Must Read

 
appointments AppointmentsTRACCS appoints vice-president for strategy and development

2016-01-21 18:24

Clive Primrose OpinionIn the fast lane

2016-01-19 23:25

Rani Raad appointed President, CNN International Commercial AppointmentsRani Raad appointed President, CNN International Commercial

2016-01-19 12:59

Samir Ayoub AppointmentsSamir Ayoub resigns as CEO of Mindshare MENA

2016-01-17 17:45

Etisalat retail experience StartJG Middle East retail technology CampaignsStartJG creates responsive retail experience for Etisalat in the UAE

2014-05-10 08:49

OSN logo with strapline MediaPehla joins OSN entertainment

2013-08-26 10:27

 

More from Communicate

 
 

Facebook Awards announces EMEA winners

Facebook Awards was created to celebrate creative work exclusively on the social platform. Started in 2015, the awards reviewed over 2700 submissions from 160 countries last year. This year the program has included a small business category to recognizer the three million active small businesses advertising on the platform. This year saw two key trends [...]

2016-05-23 19:59
 
 

IAA UAE Chapter announces winners of the 2016 #IAATicketToCannes competition

The IAA UAE Chapter has announced the four winners of its 2016 #IAATicketToCannes competition at a networking evening held at its premises in Dubai Media City. The winners are: Ameya Gupta, junior editor at Serena Digital, Carla Lazkani, assistant brand development manager at Lipton North Africa and Middle East – Unilever, Razan Jalloul, account manager [...]

2016-05-22 20:44
 
 

ELAN Media and Novo Cinemas expand partnership in UAE

Elan Media, the media arm of Elan Group, has expanded its media representation of Novo Cinemas to cover the UAE. Based in Dubai and Doha, Elan Media will now be the exclusive advertising partner of Novo Cinemas across all Novo territories: Qatar, Bahrain, and the UAE, representing a total of 15 different locations. Jamie Ball, [...]

2016-05-22 20:33
 
 

Geometry Global ‘Geometry Global Intelligence’ across EMEA

Geometry Global has launched a bespoke marketing consultancy offering, Geometry Global Intelligence (GGI), in Europe, Middle East and Africa (EMEA). The platform is designed to advise and support marketers and brands on all elements of purchase-journey marketing using astute data, research and expertise. GGI aims to enhance the agency’s offering across a number of key [...]

2016-05-22 19:37
 
 

Nike reaffirms strategic partnership with J. Walter Thompson Dubai

Nike GCC has reaffirmed its six-year-long strategic partnership with J. Walter Thompson Dubai in the region. The partnership has produced a number of successful events in Dubai including the annual WeRunDubai; Nike Football’s LVL UP tournament and Winner Stays Magista launch, and Nike+ Training Club Tour for Women. Mohammed Sabry, managing director of J. Walter [...]

2016-05-22 19:16
 
 

Tarek Mounir promoted to vice-president and GM of Turkey, MENA, Greece & Cyprus

Turner Europe, Middle East and Africa (EMEA) has promoted Tarek Mounir to vice-president and general manager Turkey, Middle East, North Africa, Greece & Cyprus. Mounir will report to Giorgio Stock, president Turner EMEA, who says in a press statement: “This promotion recognises Tarek’s role in aggressively developing Turner’s presence in the region and driving significant [...]

2016-05-18 14:49
 
 

How TaskSpotting evolved from a start-up to a young enterprise

Launched as a start-up at ArabNet Dubai in 2014, TaskSpotting began as a research and insight crowdsourcing app that actually paid its users for participating in a “mission”. Essentially, the mobile app relied on geolocation to let users know about missions available around them – whether it was trying a new restaurant or comparing prices [...]

2016-05-17 21:37
 
 

TBWA\RAAD Middle East appoints Fouad Abdel Malak as ECD

TBWA\RAAD Dubai has appointed Fouad Abdel Malak as executive creative director of its Dubai office. Abdel Malak was previously with the agency from 2008 to 2010. He will work closely with Walid Kanaan, the chief creative officer, who joined TBWA\RAAD last year. This move comes as part of TBWA\RAAD boosting its creative leadership team and [...]

2016-05-16 21:02
 
 

Game changer?

The e-commerce space in the Middle East – the UAE in particular ¬– is becoming very exciting. It’s an era where we’re seeing a number of startups gain traction. Online marketplace Souq.com has become the region’s first “unicorn,” or billion-dollar company, indicating that investors are willing to back successful ideas that have a proven track [...]

2016-05-16 19:07
 
 

Lipton awards digital duties to FP7/DXB

Unilever’s Lipton has appointed FP7/DXB for its digital and social business across the Gulf region. The agency will be tasked with overseeing Lipton’s digital communication and content strategy across its multiple products, including Lipton Black Label, Lipton Clear Green and Lipton Chai Latte. Sasan Saeidi, managing director of FP7/UAE, says in a press statement: “Lipton [...]

2016-05-16 13:44
 
 

Full circle

Ciaran Bonass started his career as an animator in 1996, after which he moved on to DoubleClick in 2001 – even before Google acquired it – and then to TBWA, where he was instrumental in setting up the digital arm. In 2014, Bonass joined Havas Digital Middle East as creative director and, as the agency [...]

2016-05-15 16:23
 
 

Call of duty

Following the global reorganization of Publicis Groupe into four ‘solution hubs’ – Publicis.Communications, Publicis Media, Publicis Sapient and Publicis Healthcare – the chief executive officer of Leo Burnett, Raja Trad, has stepped up to head the MENA operations of Publicis Communications. The three brand agencies under Trad’s leadership are Leo Burnett, Publicis Middle East and [...]

2016-05-15 11:18
 
 

Meet the new boss

Earlier this year, Samir Ayoub left his home of the past 17 years. He will stay on as the delegate of the board until July, while chief client officer and Mindshare veteran Ravi Rao will take his place. Rao says he will build on Ayoub’s foundations, but it will also be a challenging journey, “because [...]

2016-05-15 11:16
 
 

Transformers

Following the global restructure of Publicis Media, Alex Saber has been appointed to the role of chairman, Middle East, Publicis Media, while Steve Parker will serve as the chief executive officer. In light of this move, we caught up with Saber to see what he has envisioned for the region. Tell us about the restructuring [...]

2016-05-15 11:10
 
 

Back to the future

Sitting in his office full of Star Wars memorabilia made from recycled motorcycle parts and a life-sized frame of Han Solo stuck in carbonite, Samara has a quiet air of confidence and an edgy excitement about the new structure and future of OMD. We caught up with him to learn about the philosophy driving this [...]

2016-05-15 11:08
 
 

Tarek Abdalla leaves MediaCom

Just four months after joining MediaCom, CEO Tarek Abdalla has left the media agency, report industry sources. He was appointed to replace Nick Barron in November 2015, effectively taking the reins from January 2016. The agency hasn’t released any official comment yet.  

2016-05-12 19:41
 
 

PENSO to lead social content and digital duties for Yas Island

Full service growth agency Penso has been appointed by Abu Dhabi-based asset management business Miral to handle its social media, content, data and digital work for Yas Island. This win marks the agency’s move into Abu Dhabi – a key growth market for the business. Darius LaBelle, general manager of Penso, says in a press [...]

2016-05-12 11:10
 
 

Views from inside Festival of Media MENA’s jury room

It’s always good to know you’ve won, but, win or lose, it’s more important to know why. So, we went behind the scenes to the jury rooms to see what the judges thought of the shortlisted entries. Best Communications Strategy The judges were very impressed with the powerful insights of the entries in this category. [...]

2016-05-11 19:32
 
 

Snapshots from Festival of Media MENA’s conference

Festival of Media MENA’s second edition brought together a host of regional and global experts, including agencies, vendors and clients, to discuss the present-day industry’s hottest and most challenging topics. The day began with an overview of the digital landscape in the UAE, KSA and Turkey, presenting some key insights and numbers that set the [...]

2016-05-11 19:03
 
 

Circa now

You may not have noticed but you’re probably reading this piece surrounded by octogenarians. Octogenarian brands, that is. While some still ride the wave of their heyday, others sit back and display the tell tale patina of time. Heritage brands are everywhere and come in all ages, shapes and sizes. However, what they have in [...]

2016-05-11 16:36
 
 

Northwestern University releases study on media use in the Middle East

Overview ◦ Over two-thirds of Internet users watch films online, but only a small fraction – five percent – have paid to do so in the past year ◦ Daily TV-viewing dropped in Egypt, Saudi Arabia, and Qatar ◦ More Internet users are concerned about corporate surveillance of their online activity (42 percent) than government [...]

2016-05-08 00:47
 
 

Bronson Smithson replaces Piero Poli as GM of Havas Worldwide UAE

Havas Worldwide Middle East has appointed Bronson Smithson – previously global planning director – as the new general manager of its UAE operation, following the departure of Piero Poli. In his new role, Smithson will further the establishment of Havas WW Middle East as a creative business partnership agency and build on the Havas Global [...]

2016-05-08 00:35
 
 

AdZouk and SuperAwesome partner to bring kid-safe advertising to MENA

AdZouk, a premium MENA SSP, has partnered with SuperAwesome, a kid-safe digital marketing platform, to bring kid-safe advertising to the Middle East. The agency claims that this is the first and only 100 percent kid-safe digital ad marketplace in the region where advertisers and publishers can engage young audiences using the industry’s most trusted technology. [...]

2016-05-07 21:40
 
 

Initiative appoints Kate Bower as global chief strategy officer

IPG Mediabrands’ full-service global media agency Initiative has appointed Kate Bower as global chief strategy officer. In this role, Bower will oversee the evolution of the agency’s client offerings, products and tools, and partner with the new business team to drive growth for the network. Bower will be based in New York, reporting to Jim [...]

2016-05-07 21:37
 
 

OSN and Viacom launch Comedy Central in MENA

Pay-TV network OSN has signed an agreement with Viacom International Media Networks (VIMN) to add Comedy Central to its offering of entertainment channels. Comedy Central HD is the third brand for VIMN in the region, complementing the existing presence of MTV and Nickelodeon/NickJr. From May 7, Comedy Central HD (OSN Channel No. 207) will be [...]

2016-05-07 21:31
 
 

Dubai Parks and Resorts appoints Sekari

Dubai Parks and Resorts has chosen Sekari to spearhead its search optimized content strategies in English and Arabic. Sekari has been tasked with ensuring that its websites make an impact within search engines. The agency will provide technical support for the launch of all four websites in English and Arabic, in addition to content production [...]

2016-05-07 21:23
 
 

Publicis Groupe announces Publicis90 shortlist

To celebrate its 90th anniversary, has launched Publicis90, a global initiative to support 90 start-ups or promising projects in the digital field. Since the close of entries on February 29, 2016, two juries have evaluated the 3,555 eligible projects submitted: The first being the over 76,000 Publicis Groupe employees, and the second, a jury composed [...]

2016-05-07 12:31
 
 

Serviceplan Middle East launches Mediaplus Espresso as new media arm of Haus Der Kommunikation

(L: Rami Hmadeh, managing partner of Serviceplan Middle East; R:Azhar Siddiqui, managing partner of Mediaplus Espresso) Serviceplan Middle East’s media arm Mediaplus has acquired local agency Espresso, forming Mediaplus Espresso as the regional group for media within the integrated solutions agency. The new media agency aims to go beyond traditional buying through platform strategy, data [...]

2016-05-07 12:27
 
 

YouTube to award Ramadan’s most engaging campaigns in MENA

YouTube has launched the first edition of The Lantern, an award program to recognize the work of creative and media agencies, as well as advertisers in the MENA region during Ramadan. The Lantern award will recognize the most impactful commercial offered by the region’s advertisers during the month of Ramadan. An algorithm will determine the [...]

2016-05-07 12:22
 
 

Ipsos Radio Audience Measurement shows 78% of UAE residents listen to radio on daily basis

Ipsos Connect has released the second wave of radio audience measurement data in the UAE for 2016, offering insights into the radio listening behavior. The survey was conducted between March 2 and April 1, with a national representative sample of 2,800 respondents who are residents in the UAE and aged 15 years and above, using [...]

2016-05-02 02:28
 
 

Criteo partners with Integral Ad Science

Performance marketing technology company, Criteo, has announced a worldwide partnership with Integral Ad Science, one of the leaders in quantifying digital media quality. The deal enables Criteo to continue to ensure top inventory quality and guarantees that strict brand safety requirements are met therefore helping marketers to protect their brand and maximize ROI. By teaming [...]

2016-05-02 02:04
 
 

Initiative MENA appoints Amal Al Homosany as general manager, Egypt

Initiative MENA has appointed Amal Al Homosany as general manager of its Egypt operation. In her new role, Homosany’s primary focus will be to lead Egypt’s operations, evolve the product offering and maximize growth opportunities in the market. Given her background in digital media, she will play an integral role in promoting full digital integration to [...]

2016-05-02 01:56
 
 

Al Arabiya English covers Saudi’s Vision 2030

As Saudi Arabia embarks on a journey towards a new future with the announcement of ‘Vision 2030’, the Kingdom’s ambitious plan will see much change occurring in business, society, trade, government spending and the daily lives of both locals and expats. Al Arabiya English, the English-language platform of Al Arabiya News Channel, which is designated [...]

2016-05-02 01:53
 
 

NDigitec revamps brand identity to “A Promise is a Promise”

UAE-based creative production company, NDigitec, has revamped its brand identity in line with its future growth vision for the year 2020 in sync with Dubai’s Vision 2020, taking the industry to unprecedented levels of excellence. The newly revealed brand identity comes with a promise to be the enabler of inspiration for customers, and a commitment [...]

2016-05-02 01:44
 
 

Fill and go at all ENOC/EPPCO stations in the UAE

ENOC/EPPCO customers can now experience easier, faster and safer refuelling visits to all service stations as Emirates National Oil Company (ENOC) announced the extension of its Radio Frequency Identification (RFID) based fuel retailing system to all customers across its service station network. Known as ViP (Vehicle Identification Pass), it is a completely automated and paperless [...]

2016-05-02 01:43
 
 

Entourage wins creative duties of Jordan Tourism Board

Dubai-based live communication agency, Entourage, has won the creative assignment for Jordan Tourism Board. Its first initiative is the “Yes, It’s Jordan” campaign across the GCC and North African countries showcasing hidden gems, and family holiday attractions for the Middle East market. The campaign was developed over two months with strategic inputs about target market [...]

2016-05-02 00:50
 
 

Grayling wins ‘Newcomer Agency of the Year’ at the African Excellence Awards

From left to right: Seth Hand, director of new markets development, Grayling; Carolina Salas, creative director, Grayling; Loretta Ahmed, Chief Executive Officer, Middle East, Turkey and Africa, Grayling; Rudolf Hetzel, CEO, communication director (organizer of the awards); Latifat  Bamisedun, senior account director, Grayling Nigeria; and James Mitchell, associate director – business development, Grayling. Grayling has [...]

2016-05-02 00:27
 
 

Ipsos National Readership Survey (NRS) to shift online

The Ipsos NRS is one of the largest media research projects in the MENA region, providing the principal readership currency for newspapers and magazines to help media agencies plan and trade advertising space. The study has been carried out since 1998 and has relied on the traditional face-to-face approach. In light of the importance of [...]

2016-05-01 23:55
 
 

Traffic Digital opens new offices in Riyadh and Jeddah

Dubai-based Traffic Digital has expanded its regional operations in Saudi Arabia with the opening of offices in Riyadh and Jeddah. The agency is already working on projects with various clients across the Kingdom including brands such as Unilever, Sipchem, Mamas & Papas, King Abdullah Economic City, Genesys GCC, and Dar Al Hekma University. Traffic Digital [...]

2016-05-01 16:24
 
 

Ramzi Raad initiated Into TBWA\Worldwide Founders’ League

At a recent Network Meeting, where more than 300 heads from TBWA agencies around the world came to Cape Town to share insights and thought-provoking presentations, Jean-Marie Dru, TBWA’s chairman, and Troy Ruhanen, the global network’s CEO, presented Ramzi Raad, chairman of the TBWA\RAAD Group – and four other old timers – with the TBWA [...]

2016-05-01 13:38
 
 

OMD appoints head of analytics

OMD MENA has created a new role – head of analytics – and has chosen Walid Hadid in this position. The creation of the role aims to provide clients with a more holistic and integrated service. This appointment comes at a critical time for the agency that’s moving from simply media buying to marketing performance [...]

2016-05-01 12:54
 
 

Mindshare MENA appoints new chief financial officer

WPP’s Mindshare has promoted Jihad Hachem from senior finance director to chief financial officer of Mindshare MENA. Hachem has been with the agency for the past 12 years, starting as a senior accountant at MediaINSIGHT’s Beirut office, a Mindshare affiliate. In 2004, he started off with the WPP group in Media Insight Beirut, earning him [...]

2016-05-01 12:50
 
 

Republiqué’s founder to chair jury at Kyiv International Advertising Festival

Fadi Mroue, founder and creative director of Beirut-based Republiqué, has been selected to chair the digital and mobile jury at the Kyiv International Advertising Festival this May. Mroue will be leading the jury in the digital and mobile category to evaluate all digital projects including websites, online advertising, mobile apps, and social media campaigns.  

2016-05-01 10:37
 
 

Hug Digital launches new research department in MENA

Hug Digital, which now has four offices in the MENA region, has launched a research department to compliment its existing creative, client servicing, media, social and content departments. This addition aims to meet the immediate and increasing research needs of clients such as Emaar Misr and Americana Group. The new department will focus on what [...]

2016-05-01 10:31
 
 

Publicitas appoints Andy Vogel as head of global digital product

Publicitas, the an international media and advertising services company, has appointed Andy Vogel to the role of head of global digital product. As Publicitas invests in its digital strategy on a global scale, Vogel will be responsible for introducing the company’s digital advertising formats to Publicitas’ worldwide customers. “With digital advertising surging and new digital [...]

2016-05-01 09:57
 
 

FP7/DXB is crowned Effie’s 2016 Most Effective Individual Agency Global

The global Effie Effectiveness Index has ranked FP7/DXB as the Most Effective Individual Agency – Global this year, taking the spot of last year’s top-ranked Colombia-based agency, Sancho BBDO. The Effie Index annually identifies and ranks the most effective agencies, marketers, brands, networks, and holding companies through a close analysis of finalist and winner data [...]

2016-04-27 20:11
 
 

UM and Rani run on-ground activation at Comic Con Dubai 2016

Rani Refreshments in partnership with UM Labs, the technology and innovation division of UM MENA launched a multi screening execution at the Comic Con Dubai 2016 last weekend. The on-ground media execution was crafted by combining old stream media – projection screens and the most consumed channel – mobile, with the support of technology designer [...]

2016-04-23 21:49
 
 

J. Walter Thompson’s HLR scholarship kicks off year two

J. Walter Thompson Company has announced the second year of its Helen Lansdowne Resor (HLR) Scholarship, a pioneering international opportunity designed to support and promote talented, creative, female advertising students. Named after Helen Lansdowne Resor, the industry’s and J. Walter Thompson’s first female copywriter, the HLR Scholarship aims to support young women of diverse backgrounds [...]

2016-04-23 21:22
 
 

J. Walter Thompson MENA releases region’s Future 100 Trends and Change To Watch in 2016

J. Walter Thompson’s Innovation Group MENA released its Future 100 Trends and Change to Watch in 2016, which provides insight into the 100 latest trends across the Middle East and North Africa. The report uncovers some radical changes – perhaps the most profound of which is the new face of the Arab woman, expecting brands [...]

2016-04-23 20:54
 
 

Abu Dhabi Commercial Bank (ADCB) appoints Impact BBDO

Abu Dhabi Commercial Bank (ADCB) has appointed Impact BBDO as its creative agency following a competitive pitch. The agency will work with the bank to elevate its position further and support its drive to be the leading bank in the UAE. This new appointment makes ADCB the financial partner for Impact BBDO. Dani Richa, chairman [...]

2016-04-23 19:59
 
 

Fox Networks Group launches three new channels

Fox Networks Group has announced the launch of three new channels, Fox Family Movies HD, Fox Action Movies HD and FX HD. Sanjay Raina, general manager and vice-president of Fox Networks Group, said at the launch: “These sharply defined TV brands fulfill a void that has been identified by our partner affiliates. And they are [...]

2016-04-23 19:46
 
 

BPG Group launches Dubai Health Authority Medical Tourism

On behalf of the Dubai Health Authority, BPG Group has created ‘Dubai Health Experience – DXH’, a prestige brand to build Dubai’s standing as a leading global tourism destination. The Dubai Health Authority aims to make Dubai a regional and international hub for medical tourism and attract over 500,000 medical tourists by 2020. The authority operates [...]

2016-04-23 19:24
 
 

The winners of Festival of Media MENA’s 2nd edition

The Festival of Media MENA Awards is the only award program dedicated to the evolution of media, celebrating the best in media thinking and communications across the MENA region. After an insightful conference covering diverse topics, the region’s ad industry gathered at MusicHall, Zabeel Saray, to celebrate the best work in the region. Below are [...]

2016-04-23 13:17
 
 

7 tips to rekindle your passion for work

Passion is the fuel that drives creativity and innovation. Finding and keeping that spark can be difficult especially when you work in the marketing industry. One day you’re buzzing with energy and ideas and are willing to go above and beyond the call of duty, the next day, however, you feel like your passion has [...]

2016-04-22 14:59
 
 

Twitter and Sky News Arabia to launch panel discussions on Twitter

Twitter and Sky News Arabia have signed a MoU to launch an interactive panel discussion on Twitter. The initiative between the two is the first-of-its-kind with an Arabic language media entity. The panel discussion program featuring Twitter influencers from different fields and industries will hold monthly discussions, each dedicated to a certain regionally or globally [...]

2016-04-22 01:54
 
 

Festival of Media MENA’s 2nd edition tackles industry issues

Festival of Media showcased industry experts and their thoughts on the media industry’s hot topics of today. The media industry needs to think in a few wave lengths when attempting to reach their audiences. Below are some statistics today’s Festival of Media highlighted regarding the industry’s most poignant opportunities and problem areas. There were some [...]

2016-04-20 17:56
 
 

Netizency wins Think with Google account

Netizency has won the Social Media business of Google’s “Think With Google MENA”. Netizency will be working with Google to help promote the content from Think With Google MENA to marketing professionals in the UAE and KSA through social channels. Netizency will also be responsible for working with Google on managing Think With Google MENA’s [...]

2016-04-18 17:35
 
 

Humanizing your brand

With the advent of social media, a new era has opened up for brands and with it a plethora of challenges. Brands are now directly in touch and interacting one on one with their consumers. This is both, an opportunity and a complexity. Today companies have to step down from their ivory towers and don [...]

2016-04-17 16:23
 
 

Publicis Media announces leadership in the Middle East

Following the global restructure of Publicis Media, Iain Jacob, CEO of EMEA, Publicis Media has announced key market leadership appointments for the Middle East. Alex Saber has been appointed to the role of Chairman, Middle East, Publicis Media, and Steve Parker has been appointed CEO, Middle East, Publicis Media. Jacob says in a press statement: [...]

2016-04-17 12:44
 
 

Design thinking

There’s been a perception change toward designers. Designers are the new cool kids in the corporate world. The titles ‘geek’ and ‘nerd’ are no longer insults, but a designer’s badge of honor, reflecting intelligence and multidimensional thinking. The involvement of designer in many corporate initiatives is being sought at every stage of the business process [...]

2016-04-17 02:51
 
 

4 reasons you CANNOT miss Festival of Media MENA

After a hugely successful first edition in 2015, Festival of Media MENA is back this year with a fabulous lineup of speakers and a glamorous night to celebrate the best media work in the region. The conference will take place at The Westin Dubai Mina Seyahi from 9 am to 5:30 pm, while the awards [...]

2016-04-16 17:11
 
 

The MediaVantage to represent IC Publications in the Middle-East

The MediaVantage, a UAE-based media sales representative, has been awarded the exclusive contract to represent all media owned by IC Publications, a publisher of pan-African magazines. This partnership enables The MediaVantage to sell advertising and commercial opportunities in four African titles printed in English, as well as their French editions, to clients and media agencies [...]

2016-04-14 21:12
 
 

Meet some more speakers at Festival of Media MENA 2016!

After a hugely successful first edition in 2015, Festival of Media MENA is back this year with a fabulous lineup of speakers and a glamorous night to celebrate the best media work in the region. The conference will take place at The Westin Dubai Mina Seyahi from 9 am to 5:30 pm, while the awards night [...]

2016-04-14 18:19
 
 

Meet the speakers at Festival of Media MENA 2016!

After a hugely successful first edition in 2015, Festival of Media MENA is back this year with a fabulous lineup of speakers and a glamorous night to celebrate the best media work in the region. The conference will take place at the The Westin Dubai Mina Seyahi from 9 am to 5:30 pm, while the [...]

2016-04-14 00:13
 
 

The shortlist for the Best Use of YouTube Award is out

The shortlist for the newly launched Best Use of YouTube Award at Festival of Media MENA 2016 is out. Here are the shortlisted entries: Campaign: Celebrate the Breakers’ Breaks Brand: Kit Kat Entering Company: MEC   Campaign: Chipsy Smiles Brand: Chipsy Entering Company: OMD   Campaign: MAGGI Diaries – A Journey of Women, Food & [...]

2016-04-13 18:27
 
 

The shortlist for the Twitter Live Marketing Award is out

The shortlist for the newly launched Twitter Live Marketing Award at Festival of Media MENA 2016 is out. The award reflects the increasing speed at which business operates today and the acceleration of marketing communications in the industry. Here are the shortlisted entries: Campaign: #BacktoLife with Panadol Cold + Flu Brand: Panadol Cold + Flu [...]

2016-04-13 18:15
 
 

What to expect at Festival of Media MENA’s 2nd edition

After a hugely successful first edition in 2015, Festival of Media MENA is back this year with a fabulous lineup of speakers and a glamorous night to celebrate the best media work in the region. The conference will take place at the The Westin Dubai Mina Seyahi from 9 am to 5:30 pm, while the [...]

2016-04-13 17:38
 
 

Omnicom Media Group MENA’s Annalect and Accuen announce leadership changes

Omnicom Media Group MENA has made key changes in the leadership for its analytics division, Annalect, and its programmatic trading desk, Accuen. These companies report to Dimitri Metaxas, who was recently promoted to regional executive director – specialist companies. Together, these businesses work with group agencies OMD and PHD to provide them data and technology [...]

2016-04-13 17:05
 
 

Woman on a mission

Susan Credle is the global chief creative officer (CCO) of FCB. Over her 30 years of experience in the ad industry, she has worked her way up from a secretary – back when there were secretaries – to global CCO, working across big-name networks. Along the way, Credle has won several accolades, such as being [...]

2016-04-13 16:21
 
 

10 effectiveness tips from adam&eve DDB London’s guru, Les Binet

Les Binet is the head of effectiveness at adam&eve DDB London and his title is as intriguing as it is deserved. Binet has been working with the agency since 1987 – that’s probably around the time when many of today’s young talents were born. He has dedicated his career to measuring and improving the effectiveness [...]

2016-04-13 14:36
 
 

Hotwire PR forms exclusive partnership with Active D.M.C.

Global PR and communications consultancy, Hotwire PR, has formed an exclusive co-branded partnership with Dubai-based digital, marketing and communications agency, Active. The move increases Hotwire’s global network of offices to twelve and is part of its strategy to offer clients’ pan-regional communications support and global opportunities for its staff. Active D.M.C is the second of [...]

2016-04-13 14:26
 
 

Women to watch in the GCC

Dana Adhami Head of MENA at Maker Studios Inc. Adhami started her career in 2004 with independent agency Catch, where she grew from media manager to digital director – UAE over a period of four years. Since then, she has only grown further, specializing in the field of digital and, as a natural progression, mobile. [...]

2016-04-13 11:31
 
 

Emirates assigns creative duties to Leo Burnett

Following a creative pitch, Emirates Airline has appointed Leo Burnett as its full-service advertising agency in the Gulf, Middle East and North Africa. The account was previously managed by Impact BBDO and several regional agencies including the incumbent and FP7 participated in the pitch process. The partnership between Emirates Airline and Leo Burnett Dubai will [...]

2016-04-13 10:33
 
 

Publinet expands senior leadership team

Publinet Group, which includes Cicero & Bernay Public Relations (C&B), social media agency RAW, and creative agency Spark* Middle East, has made three new hires to its senior leadership team in the first quarter of the year. C&B has appointed Grace Asmar as its new director of practices & offerings, where she acts as the [...]

2016-04-12 17:08
 
 

MEPRA announces theme and speakers of second leadership Majlis

The Middle East Public Relations Association (MEPRA) will host the second edition of the MEPRA Leadership Majlis at The Ritz Carlton, Abu Dhabi, on May 25, 2016. The evening will bring together industry representatives to discuss the topic, “The Future of Public Relations in the Middle East: Innovation, Disruption, and Relevance”. The forum is targeted [...]

2016-04-12 10:13
 
 

Initiative MENA awarded for at ‘The Internationalist’ Awards

Initiative MENA received international recognition for its accomplishments in Media Innovation during the gala ceremony for The Internationalist Awards, a platform that rewards creative ideas and people, which recently took place in New York. Ramzy Abou Chacra, managing director of Initiative MENA, says, “We are quite excited to have four of our campaigns recognised at [...]

2016-04-11 17:44
 
 

OMG KSA CEO leaves after 13 years

Omnicom Media Group MENA’s CEO for Saudi Arabia, Choucrallah Abou Samra, will leave his position in June. Faisal Shams, currently general manager of OMD in the Kingdom, will assume the leadership of the group’s three offices in Saudi Arabia. Abou Samra started his career with the company back in 2003. Since then, he has opened [...]

2016-04-11 17:35
 
 

Al Arabiya English launches blogs section

Al Arabiya English’s Editor-in-Chief Faisal J. Abbas with the blog editor Eman ElShenawi Al Arabiya English launched a blog section on its website on April 6 with the aim of instigating debate and focusing on additional subject areas through contributions from a selection of prominent writers. The new section has attracted a host of international [...]

2016-04-10 16:13
 
 

What to expect at ArabNet Dubai 2016

The GCC and MENA region at large are witnessing a digital transformation across sectors, with traditional ones such as banking, retail and government, leading the way. According to a survey by advisory EY, almost half of banks in the GCC have a planned budget of between $5 and $20 million over the next five years [...]

2016-04-10 14:47
 
 

Les Folies Designhaus scoops Gold at PromaxBDA Europe Awards 2016

Dubai-based multi-disciplinary integrated design house, Les Folies Designhaus took home a Gold at the Promax BDA Europe Awards 2016 held in Barcelona last month. The PromaxBDA Awards honors work in the entertainment marketing and design space around the globe, while the Europe edition specifically recognizes excellence in media marketing. The competition this year included Comedy [...]

2016-04-10 10:19
 
 

FP7/Cairo releases women empowerment video

FP7/Cairo has launched a new initiative to empower women in Egypt for its client, Unilever. An escalating number of Egyptian women – veiled or not – are pushed by a non-forgiving society under the spotlight. Judged and belittled, many women are left discouraged and demotivated. These women find that their every step, move and decision [...]

2016-04-09 18:28
 
 

Future tech

At a time when advertisers are struggling to get mobile right, how do you think they should approach delivering innovation through new technologies such as VR? Virtual reality is gaining significant momentum globally, especially after Facebook’s $2 billion acquisition of Oculus, a leading brand in the VR hardware space. VR has attracted the attention of [...]

2016-04-09 17:59
 
 

Pitfalls of crafting a digital strategy

Digital marketing strategy is becoming more important with every passing day as the number of users using digital channels is increasing and advertising is becoming more mature. A good example in the last couple of years is the advent of native advertising and programmatic media. We should never talk about one given marketing strategy in [...]

2016-04-09 17:41
 
 

MEC launches Wavemaker in Middle East

MEC has launched MEC Wavemaker to create content that measurably improves a brand’s performance by bringing together existing teams in content strategy, social, partnerships, experiential, SEO, production, and creative services under one offering. Initially launching in 10 markets – including the Middle East – Wavemaker will launch in 20 more markets through 2016. MEC Wavemaker [...]

2016-04-09 17:19
 
 

When tech kills your business

Top CEO, the definitive platform for the recognition of exceptional business leadership of CEOs in the GCC, inaugurated its second edition on April 5 at the Westin Mina Seyahi Dubai. During the “When Tech Kills Your Business” session, one of the thoughts expressed was that although the full digital infrastructure is not available, innovators should [...]

2016-04-09 16:50
 
 

Hug Digital adds 2 new accounts to its portfolio

Hug Digital, which recently won the Emaar Misr account, has now added the Deerfields Mall account and Retailistic Commercial investments (ADL, Saraydan Cafe, Deerfields Nursery, OXXO) account to its portfolio. The agency will be responsible for all content creation and community management across their social media assets as well as the accounts’ media needs. “We [...]

2016-04-09 16:36
 
 

Aston Martin appoints Schneider PR

Aston Martin has appointed Schneider PR for all its PR duties across the region effective April 2016. Schneider PR is an independent boutique communications and PR agency based in Dubai.  

2016-04-09 16:33
 
 

Recruitment consultancy, Hopscotch, creates new opportunities for women

MCG Group has launched a subsidiary recruitment consultancy, Hopscotch, to bring together professional women who prefer flexible working options and companies looking for quality, shorter term hires. The brainchild of Helen McGuire and CEO of MCG Group of Companies, Justin McGuire, the company will work with professional women and the communications and administration/finance sectors to [...]

2016-04-07 17:35
 
 

Know what you (probably) didn’t know about women in MENA

“Arab women”: a phrase that’s as stereotypical – and controversial – as Kim Kardashian’s selfies. Therefore, FP7/MENA and its global McCann Truth Central team ventured beyond Arabian myths, stock images of veiled women and the assumptions reinforced by media, in their latest study that aims to uncover the untold truths about women in the region. [...]

2016-04-07 14:06
 
 

Carat MENA promotes client servicing director to general manager of international clients

Herve Wittenauer, client servicing director at Carat MENA, has been promoted to general manager – international clients reporting to Ramzi Haddad, managing director, Carat UAE and Lower Gulf. In his new role, Wittenauer will be responsible for all of Carat’s international clients across the MENA region, supporting Carat’s 20 regional offices. One of his key [...]

2016-04-06 17:57
 
 

Top CEO is back

Top CEO, the definitive platform for the recognition of exceptional business leadership of CEOs in the GCC, is back and inaugurated its second edition today. This time, the event, which gathers the region’s business leaders under one roof, includes a day-long conference followed by the Top CEO Awards ceremony later in the evening. Organized by [...]

2016-04-05 13:33
 
 

DWTC moves corporate account from Carat to PHD

Dubai World Trade Centre (DWTC) has moved its corporate account from media agency Carat to PHD, which has been handling DWTC’s events and exhibition account since the past two years. Carat’s remit was due to its partnership with DWTC’s creative agency, Tribe, however, since that partnership ended, DWTC moved its corporate account, says an industry [...]

2016-03-30 14:24
 
 

Zain Iraq launches #HassaEliya for Iraqi youth

Telco company Zain has launched a new multi-faceted campaign dubbed “Hassa Eliya” meaning “Now for Me”. The initiative is focused on inspiring and empowering young Iraqi talents by encouraging them to explore their potential and skills, and equipping them with the necessary tools to help achieve their goals. As part of the program, a Facebook [...]

2016-03-30 12:36
 
 

Leo Burnett Dubai takes on Dubai Wholesale City’s launch

Dubai Wholesale City has appointed Leo Burnett Dubai as its communications agency to launch the new initiative and generate interest and enquiries from wholesalers around the world. The assignment covered the B2B communications services including strategic brand planning, developing a full set of communications materials for sales and marketing purposes, and social media engagement and [...]

2016-03-30 12:06
 
 

Al Ghurair Centre appoints Blue Apple as advertising agency

Effective immediately, Al Ghurair Centre has appointed Blue Apple as its advertising agency for the UAE following a multi-agency pitch. Hani Dabash, vice-president of Mall, Residential & Commercial of Al Ghurair Properties, says in a press statement, “As our ambitions for the future are to break the traditional advertising conventions, we are very excited to [...]

2016-03-29 11:43
 
 

Diary of an intern

Maryam bin Humaidan recently graduated with a bachelor degree in Graphic Design from College of Arts and Creative Enterprises, Zayed University, (Dubai Campus). Having recently completed an internship at Dubai-headquartered brand experience agency, Action Impact, Humaidan formed part of the design team that worked on the opening event of Qasr Al Muwaiji. Events have always [...]

2016-03-29 11:37
 
 

PHD appoints marketing technology head under new structure

As part of a reorganization of its operations designed to meet client needs, PHD UAE has created a new role focused solely on harnessing digital data. The agency has appointed David Barnes as its first associate director of digital data. Barnes has previously worked at MEC in London for the last six years. PHD has [...]

2016-03-29 10:59
 
 

Hug Digital wins Emaar Misr account

Hug Digital, that recently hired a new creative director, has won the Emaar Misr account and will be solely responsible for the brand’s digital needs for its corporate and real estate development brands including Uptown Cairo, Mivida and Marassi. The agency is tasked with creating digital content across all of Emaar Misr’s platforms. In addition [...]

2016-03-26 22:10
 
 

Ads against humanity?

When he accepted his honorary 2014 Clio award, Jerry Seinfeld, known for his observational yet sarcastic style, made some interesting observations on the role of advertising in people’s lives. One of the things he said was, “I love advertising because I love lying.” He went on to explain how advertising paints an imaginary picture of [...]

2016-03-25 14:21
 
 

Omnicom Media Group MENA recognized as 2nd best multinational workplace in Asia

Just weeks after being awarded the 3rd best employer in the UAE – for the third consecutive year – Omnicom Media Group has been ranked 2nd by the Great Place to Work Institute in the Best Multinational Workplaces in Asia for 2016. The accolade is based on the aggregate performance of Omnicom Media Group MENA [...]

2016-03-24 18:00