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FE01P1 In-DepthKnowing your customer is the key to success

2016-07-19 14:59

appointments AppointmentsTRACCS appoints vice-president for strategy and development

2016-01-21 18:24

Clive Primrose OpinionIn the fast lane

2016-01-19 23:25

Rani Raad appointed President, CNN International Commercial AppointmentsRani Raad appointed President, CNN International Commercial

2016-01-19 12:59

Samir Ayoub AppointmentsSamir Ayoub resigns as CEO of Mindshare MENA

2016-01-17 17:45

Etisalat retail experience StartJG Middle East retail technology CampaignsStartJG creates responsive retail experience for Etisalat in the UAE

2014-05-10 08:49


More from Communicate


It’s all good

Earlier this year, the CEO of one of the region’s leading agencies announced, almost nonchalantly: “Like it or not, we’re in a recession.” And he’s not alone: nearly 53 percent of UAE residents think so too, says a Nielsen survey, released earlier this year. And, although this belief isn’t grounded in truth, at least for [...]

2016-07-24 16:29

Skin in the game

UK-based ad tech company InSkin Media is stretching its wings beyond London, Hamburg, Sydney, Singapore and Hong Kong to set up its first MENA office in Dubai later this year. We caught up with the company’s chief commercial officer Steve Doyle and MENA head of sales Toby Daniell to see what they’ve been up to [...]

2016-07-24 14:53

CNN brings news to private messaging apps: news or noise?

Undeniably news and social media have developed an interconnected – if sometimes perilous – relationship. While certain platforms have encouraged citizen journalism, the real-time nature of others has changed the meaning of breaking news. Stemming from such social media platforms is a more personal service: messaging. While newsfeeds and timelines are inundated by brands almost [...]

2016-07-24 14:43

Spot on situation

After a fairly positive 2015, the client-agency motivation and dynamics have hit a barricade with the number of agencies recording relationship improvements falling from 70 percent confidence to less than 50 percent. This is due to an increasingly competitive scenario of agencies, freelancers or those ‘wanting to do everything’ individuals in town, where clients work [...]

2016-07-24 12:32

TCApr wins The Langham, London and Langham Hospitality Group accounts

TCApr has been appointed as the Middle East representative of The Langham, London and Langham Hospitality Group. Nestled in the heart of the West End, The Langham, London has recently unveiled 115 new guest rooms, suites and residences that enrich the hotel’s commitment to exceptional hospitality. The property is part of Langham Hotels and Resorts, [...]

2016-07-24 12:12

L’Oréal ranks among world’s top 10 most attractive employers

Paris-based beauty brand L’Oréal has been ranked the 9th most attractive employer by business students in the Universum rankings this year, up from in 2015. The French cosmetics firm is the 16th most attractive employer for engineering students in the Most Attractive Employers Ranking. Last year, the brand was placed at 17 among the top [...]

2016-07-20 16:21

Pepsi marks World Emoji Day with PepsiMoji video

To mark the World Emoji Day which fell on Sunday (July 17) Pepsi launched a new PepsiMoji-filled video to demonstrate how emojis can be used to communicate in ways that traverse boundaries. Studies have suggested that emoji is the fastest growing language and it has already become a universal language. Pepsi has taken the emojis [...]

2016-07-19 15:58

Knowing your customer is the key to success

Abdulla Al Gurg In a continuous changing market environment, operational efficiency remains important. However, retailers are leveraging data and new technologies to optimize demand processes, attract and retain more customers, and drive future growth. Understanding consumer behaviour is necessary, albeit challenging, as it not only helps in marketing your products better by increasing their visibility, [...]

2016-07-19 14:59

CNN Digital hires Mashable editor for key role in London

CNN Digital Worldwide has hired Blathnaid Healy, from Mashable, as a senior editor in its London newsroom. Healy previously established Mashable’s first London office, built an editorial team and developed a multimedia editorial agenda across all platforms. “This is an exciting time to be joining CNN. You can see its commitment to Digital everywhere you [...]

2016-07-14 16:30

Survey: CNN named Middle East’s top international new channel

CNN has been named as the #1 international news channel in the Middle East, in terms of its reach to audiences in the region, a new Ipsos survey revealed.   The Ipsos Affluent Survey Middle East, which launched in Europe in 1995 has expanded to cover other regions including Africa, Asia Pacific, Latin America and [...]

2016-07-13 17:07

Ramadan on Twitter: An international conversation in numbers

While the month of Ramadan is regarded as a spiritual time for Muslims around the world, Twitter users took the conversation onto the social network, sharing their most precious moments and events from the holy month with the world.   According to data released by the social network, tweets related to #Ramadan were viewed more [...]

2016-07-13 13:46

Do creative impressions work?

Sometimes advertisements and brand activities seem so bizarre, you can hardly believe it! Table fans that can take you to the moon. Chocolates that let you travel time. A vertical soccer match high in the air, 10 storeys off the ground to be precise. You think that’s impossible? Lo and Behold. Adidas proves nothing is [...]

2016-07-11 16:04

Facebook ‘most popular’ social network in UAE, survey finds

UAE residents spend an average of approximately five hours of their day on social media, a new YouGov survey finds.   Through surveying over 5,000 UAE residents, it was revealed that the time spent on social media varied among different age groups. Younger users, aged 18-35, spend between two to six hours of their day [...]

2016-07-10 11:30

Publicis Groupe, Tencent sign global partnership

Global marketing and communications group Publicis announced the signing of a strategic partnership with internet giant Tencent earlier this week at the Viva Technology Paris, a leading event devoted to start-ups and innovation.   Tencent, operates popular social and media platforms in China, and this partnership is claimed to be the first of its kind [...]

2016-07-04 13:41

HSBC and J. Walter Thompson help mums re-enter the workforce

Returning to work after going on maternity leave can seem stressful and challenging to many mothers.   To encourage them, HSBC bank in the UAE teamed up with J. Walter Thompson and launched the “I Recommend Mum” campaign, aimed specifically at supporting mothers who plan to return to work after taking a break.   “It’s [...]

2016-07-03 11:51

ID Comms survey: Better talent management critical for future growth

Media agencies and advertisers are all aligned with the idea that better talent management will help them deliver more effective, powerful marketing. The results are based on 130 responses from Marketing, Media and Procurement specialists with a range of global, regional and local market responsibilities. Eighty-three percent of respondents strongly agreed that advertisers who can [...]

2016-06-29 14:31

The story of an online film that became the most viral ad in MENA

Social media and new realities in Saudi’s media landscape The rise of digital media has brought major shifts in the Saudi market. Today, Saudi has become the most digitally engaged society in the world with the highest viewership rate on YouTube, the 2nd highest growth rate on Twitter and the 3rd highest smartphone penetration in [...]

2016-06-29 12:48

White Water PR to manage Johny Dar’s Jeans for Refugees

Dubai-based White Water PR has been chosen as the PR agency for artist Johny Dar’s project “Jeans for Refugees”. The fundraising initiative is aimed at helping refugees around the world, with all proceeds going to the International Rescue Committee (IRC). The project brings together 101 celebrities who are participating by donating the jeans to Dar. [...]

2016-06-29 09:00

7DAYS launches in-house content marketing studio

UAE publisher 7DAYS has launched DEEP, its in-house content marketing studio that aims to work with advertisers to create content. We caught up with Charlotte Turner, head of content marketing, to understand the purpose and mission of the studio. Tell us a little bit about DEEP DEEP is the in-house content marketing team from 7DAYS. [...]

2016-06-28 22:36

Buzzman wins Henkel’s digital accounts

Following a competitive pitch, Henkel has handed its regional digital accounts for DAC and Persil Abaya Shampoo to Buzzman. As part of the remit, the agency will develop and executive digital and social media content for both brands across the Gulf region. Commenting on the win, Adil Zghaoui, general manager, Buzzman Middle East, says in [...]

2016-06-28 22:14

Impact BBDO and Google team up

Impact BBDO has teamed up with Google to create “smarter and more compelling commercial content,” says the agency in a press statement. As part of a longer term and global view, the agency network believes that the nature of the relationship with Google goes well beyond a simple collaboration: “It’s a perfect alliance, marrying the [...]

2016-06-28 21:17

Cannes Corporate Media & TV Awards extends deadline

The international film festival, the Cannes Corporate Media & TV Awards, has prolonged the submission deadline. The final deadline to enter artworks is now July 15th. The list of the international Jury members has been revealed on the website. More than 50 jury members consisting of Oscar and Emmy winners, film experts and professionals in [...]

2016-06-27 14:47

Nicolas Roux joins LinkedIn MENA as head of agencies

LinkedIn MENA has appointed Nicolas Roux as its first-ever head of agencies for MENA’s LinkedIn Marketing Solutions, based out of Dubai. He moves from his role as head of new business and digital marketing at MediaCom MENA. In this role, Roux will be responsible for the strategic partnerships and executive-level engagements with key media holding [...]

2016-06-27 12:02

Advertising giants unite to support UN

The world’s largest advertising and marketing service groups have decided, for once, to put their competitive differences aside and collaborate and support the United Nations for the good of the world. Dentsu, Havas, IPG, Omnicom, Publicis Groupe and WPP pledged to launch “Common Ground”, a major initiative in support of the UN’s Sustainable Development Goals [...]

2016-06-26 14:55

Video on the rise

Video advertising is fast becoming one of the most popular means of advertising, in line with the phenomenal growth that consumer video content has witnessed over the past few years. This presence of video on social media platforms is prolific, with Instagram’s allowance of short videos, the steadfast growth of Snapchat and the addition of [...]

2016-06-26 14:17

Twitter’s Ramadan Brand Index Week 2

As users turn to social media platforms more and more during the month of Ramadan, so do brands. “During the month of Ramadan, between shortened working hours and natural instinct of our bodies to conserve energy, people’s minds turn to quiet exploration and discovery,” says Fahad Osman, brand strategy, Twitter MENA. During this period, Twitter [...]

2016-06-26 09:50

Mindshare UAE promotes Zahi Lawand to deputy managing director

Mindshare has promoted Zahi Lawand senior director of client leadership to deputy managing director of its UAE office. Lawand brings over 10 years of media experience to the table, specializing in client leadership and strategy. He began his media career in marketing, eventually moving into media, where he led on international and regional clients. He [...]

2016-06-22 19:13

MENA shines at the global Facebook Awards 2016

Facebook has announced the winners of its fifth annual Facebook Awards recognizing the best creative work on Facebook and Instagram in the last year. The MENA region brought home three awards with creative content from Lebanon taking home a Silver, and Saudi Arabia and Egypt winning a Bronze each. Facebook Awards Winners 2016 in MENA [...]

2016-06-21 13:05

DarkMatter appoints Initiative MENA

Initiative MENA, has been appointed to handle the media planning and buying business for DarkMatter, an international cyber security firm based in the UAE. Managing Director of Initiative UAE, Raffoul Mattar, says in a press statement, “Cyber security is a top priority for governments and businesses in the region. This is a new category for [...]

2016-06-19 14:13

Now you see me

Are you constantly ignored at work, excluded from important meetings, and overlooked for a well-deserved raise or promotion? Here are 5 things you may be doing at work that keep you from being noticed” 1. You’re not expanding your skill set Once you’ve established a certain knowledge of yourself and your abilities, you can start [...]

2016-06-19 12:17

Twitter’s Ramadan Brand Index Week 1

As users turn to social media platforms more and more during the month of Ramadan, so do brands. “During the month of Ramadan, between shortened working hours and natural instinct of our bodies to conserve energy, people’s minds turn to quiet exploration and discovery,” says Fahad Osman, brand strategy, Twitter MENA. During this period, Twitter [...]

2016-06-19 11:27

Highlights of Mobile Talks’ 2nd edition

The second edition of Mobile Talks, a round table hosted by Communicate, on the topic of – no surprises – mobile was held in Dubai on May 2 and 3. The two-day forum discussed programmatic media in the region, with the agencies gathering together on Day 1 to discuss the core challenges, and then interacting [...]

2016-06-19 11:08

Publicis Media announces key leadership appointments

Following the global restructure of Publicis Groupe, the company has now announced key regional appointments for Publicis Media. Bashar Abdulkarim appointed as chief talent officer of Publicis Media Middle East. Abdulkarim has been with the group since 2002, most recently in the role of chief talent and transformation officer MENA at VivaKi. Tarek Daouk appointed [...]

2016-06-18 13:03

Zenith: Mobile Internet consumption to grow 28%

According to Zenith’s latest report, Media Consumption Forecasts, the amount of time people around the world devote to using mobile Internet will increase by 27.7 percent this year, driving a 1.4 percent increase in overall media consumption. The consumption of all other media – including desktop Internet – will decline, by 3.4 percent in total. [...]

2016-06-17 12:39

The Next Track By Starcom at ArabNet Dubai

  Following last year’s debut, which saw more than 500 delegates, Starcom again this year partnered with ArabNet Dubai to host The Next Track. The half-day conference, – under the theme of “Business Transformation” – brought together industry leaders from brands, publishers, agencies and technology platforms to discuss the latest challenges and opportunities transforming our [...]

2016-06-16 16:13

Cannes YouTube Ads Leaderboard 2016

With Cannes Lions 2016 on the horizon, YouTube has today released its special edition Cannes YouTube Ads Leaderboard celebrating the most popular global video ads since last year’s festival. These ads represent more than six million hours watched and 403 million views for the entire leaderboard. There are a few trends that stood out among [...]

2016-06-16 15:22

Save the Internet

Have you ever wondered who funds the Internet? Who pays for all the content and services that we enjoy online for free? The answer is advertisers. They fund the “free Internet” and they are the reason we can enjoy all the content websites (Forbes, CNN, Times), the social networks (Facebook, Twitter, Instagram), search engines (horizontal [...]

2016-06-16 15:00

Oil, soil, turmoil

One morning, my daughter came up to me and asked me to write a birthday message on a greeting card she had made for her friend. I told her she could have easily obtained a card from a gift store. Instead, her answer surprised me. She said, “When connections matter, how you communicate counts.” In [...]

2016-06-16 13:09

Dentsu Aegis retains Kellogg’s media account for EMEA

Dentsu Aegis Network agencies Carat and iProspect have jointly retained the account following a statutory review of Kellogg’s EMEA media planning and buying business over the past six months. The review, handled in-house by Kellogg’s media and procurement teams, includes all cereal and snack brands, including Pringles, across 31 markets in EMEA, including the MENA. [...]

2016-06-16 13:07

C&B Public Relations and Y&D Communications team up

Cicero & Bernay Public Relations (C&B) is expanding its operation to KSA through a partnership with Jeddah-based public relations and social media agency Y&D Communications (Y&D). The collaboration will harness their combined capabilities expertise including strategic planning capabilities, public relations services and technical proficiency within the region, whilst also benefiting from their mutual insights and [...]

2016-06-16 13:01

General Mills awards entire portfolio to Socialize

Following a multiple agency pitch at the start of 2016, the digital creative duties for General Mills’ brand Betty Crocker were awarded to Socialize in February. Shortly after, the company awarded the digital communications mandate for the entire General Mills portfolio, including brands like Haagen-Dazs, Nature Valley, Bugles and Green Giant. Ali Shaikh, who recently [...]

2016-06-14 15:27

OSN appoints Martin Stewart as CEO

OSN has appointed Martin Stewart, an experienced international pay TV professional with proven industry leadership credentials, as its new chief executive officer. Widely acknowledged for his contribution to the European pay TV industry, Stewart has served as director general of ONO, a Spanish broadband communication and entertainment company and as chief financial officer for Sky, [...]

2016-06-14 14:27

MSC Action’s Euan Megson makes PRWeek’s most influential list

MSC Action’s managing director Euan Megson has been named one of the most influential public relations personalities of 2016. The British-expat, who leads the Action Global Communications group’s Middle East hub from its UAE office in Dubai, is one of only 15 regional PR practitioners to have been listed in this year’s Global Power Book, [...]

2016-06-14 13:51

PHD wins Volkswagen Group’s global media account

Volkswagen Group has selected Omnicom’s PHD as its global media agency following a lengthy competitive review. WPP’s MediaCom, which has a lengthy relationship with the automaker, had handled most of the business, including the US market. The review covered VW Group brands including Volkswagen, Audi, Porsche, Seat, Skoda and commercial vehicles. PHD was an incumbent [...]

2016-06-13 18:04

A social approach to money transfers

We’ve all seen how social media has changed the way people communicate with one another and also how they engage with brands. On an average, consumers spend around six hours a day online. Of this, 28 percent is spent on social media platforms. 70 percent of Facebook users log on daily, including 43 percent who [...]

2016-06-13 12:39

European trading desk Gamned expands to MEA

Paris-based trading desk Gamned is opening its Dubai office, serving the MEA region, next month as part of its global expansion plan. With offices in France, Switzerland, Benelux, Brazil and now Dubai, Gamned offers full service programmatic ad technology, with media trading, dynamic creative and a real-time insights technology platform. Based in Dubai Media City, [...]

2016-06-13 11:36

House of Comms appoints regional Arabic media manager

Integrated communications agency House of Comms has appointed Faten Abdulla as regional Arabic media manager. With over 15 years of experience in the region, Abdulla has previously worked with Hill + Knowlton Strategies and her client portfolio includes accounts such as P&G, Saudi Aramco, General Motors, Mashreq Bank, Dubai Golf and Qatar. Kaja Weller, co-founder [...]

2016-06-12 14:34

Leo Burnett’s ARC repositioned as independent agency

Effective July 1, Leo Burnett MEA’s experiential and shopper marketing division ARC will function as an independent agency, serving all Publicis Communications agencies in the region. The move follows the global restructure of Publicis Groupe, which Raja Trad spoke about earlier this year. Raja Sowan, currently regional director of retail engagement practice at ARC, will [...]

2016-06-12 14:05

Unilever triples Traffic Digital‘s business

Following a comprehensive review process, Unilever has tripled the remit of Duba-based digital marketing agency, Traffic, by adding three hair care and three skincare brands. From mid-2013 Traffic has managed the digital business of Unilever’s homecare brands including OMO, Comfort, Jif, Domestos and Lux Sunlight. From January 1, 2016, the hair care brands Tresemme, Sunsilk [...]

2016-06-08 23:08

Hotwire study explores the influence of Facebook on purchase decisions

According to Hotwire’s latest global influence study in collaboration with market research firm Vanson Bourne, Facebook is believed to be the one of the most used social media channels across the Arab world with 24 percent of B2B decision makers turning to Facebook as the primary channel for purchase research. This places Facebook ahead of [...]

2016-06-08 23:02

Exponential studies online behavior in MENA during Ramadan

Exponential Interactive, one of the largest leading global providers of digital advertising solutions, reaching more than 750 million users each month, has conducted an analysis of the anonymous online behavior of MENA users, researching the Ramadan audience to compare the strongest – or most ‘over-indexing’ – interests across topics, including shopping, travel, food, charity and [...]

2016-06-08 22:43

ASDA’A Burson-Marsteller Arab Youth Survey wins SABRE EMEA Award for ‘Thought Leadership in PR’

ASDA’A Burson-Marsteller, a PR agency covering the MENA region has won the In2 SABRE EMEA Award for Thought Leadership in PR for its work on the seventh annual ASDA’A Burson-Marsteller Arab Youth Survey 2015. The SABRE Awards is a prestigious award program by The Holmes Report. The In2 SABREs recognize excellence in various categories of [...]

2016-06-08 22:28

Active wins Amadeus Gulf PR account for the UAE, Oman and Bahrain

Active (Digital. Marketing. Communications), a strategic PR and marketing communications consultancy headquartered in Dubai, has been appointed to handle the PR and communications campaign for Amadeus Gulf, a provider of advanced solutions for the global travel industry. Active DMC will be driving the media campaign for Amadeus Gulf across the UAE, Oman and Bahrain markets. [...]

2016-06-08 22:11

YouGov releases Ramadan Consumer Behavior study 2016

YouGov’s latest research shows that – somewhat obviously – 53 percent of consumers in the UAE, KSA and Egypt will spend more money during the month. Of the 53 percent, 93 percent expect to increase their spend specifically on regular household items such as food, drinks and groceries. The Ramadan Consumer Behavior study will continue [...]

2016-06-06 12:27

Dubai Parks and Resorts appoints SocialEyez

SocialEyez has been appointed as the social media agency for Dubai Parks and Resorts, the region’s largest integrated theme park destination scheduled to open in October this year. The agency will manage all the social media activities, monitoring and listening, and content creation for the overall destination as well as motiongate™ Dubai, Bollywood Parks™ Dubai, [...]

2016-06-06 01:57

Zee Network announces organizational change

Zee Entertainment, one of the leading media conglomerates present in 169 countries with over 960 million viewers globally and more than 75 channels has recently announced Mukund Cairae, as CEO of the Asia Pacific in addition to his responsibilities in the same role for the MENAPT region. As the MENA CEO, he was instrumental in [...]

2016-06-05 18:18

Dentsu Aegis Network extends creative capabilities with acquisition of majority interest in Digital Republic in the Middle East

Dentsu Aegis Network today announces the acquisition of a majority interest in Digital Republic, one of the largest and most awarded independent creative and full service digital agencies in Egypt. Digital Republic will become part of Dentsu Aegis Network’s digital agency Isobar, bolstering the agency’s capabilities in the market whilst also extending the network’s proposition [...]

2016-05-31 15:07

Hill+Knowlton Strategies named EMEA Agency of the Year at Sabre Awards

Hill+Knowlton Strategies has been named EMEA Agency of the Year at the Sabre Awards in Berlin. “This award, in a category with so many strong nominees, is testament to all the hard work and excellence of our teams across the region”, says Lars Erik Grønntun, President and CEO of H+K EMEA, in a press statement. [...]

2016-05-31 00:11

Traffic appoints David Moleshead as new chairman

Dubai-based full service agency, Traffic has appointed David Moleshead as chairman of the Board. Moleshead has over 42 years of experience in investment and international banking experience in the UK, Europe, Asia and the Middle East, managing teams that won numerous industry awards. Most recently, he was the managing director for HSBC Investment Banking Middle [...]

2016-05-30 15:11

MEPRA conducts Benchmark study for PR industry

The Middle East’s PR industry is getting “bigger, better and smarter”, according to a new research report by the Middle East Public Relations Association (MEPRA), but it faces long-term structural challenges if it doesn’t rethink the way it invests in people. 138 senior PR practitioners, representing agencies and in-house departments with 233 offices in 14 [...]

2016-05-29 12:48

Socialize wins Kaya Skincare account

Kaya Skin Clinic, a cosmetic dermatology chain in the Middle East, has appointed Socialize as its social communications and marketing partner across the region. Vikas Agarwal, head of marketing, Kaya Skin Clinic, says in a press statement, “Digital and social are now a vital part of Kaya’s marketing mix and we are happy to collaborate [...]

2016-05-29 11:36

Get social

From humble beginnings way back in 1997 with a site called Six Degrees, social media as we know it, has come a long way. Today, it offers a variety of platforms, some of which are more popular than others. Each designed with a specific market in mind, statistics for 2016 show varied user volumes across [...]

2016-05-29 10:35

UM MENA wins Saadeddin’s media business

UM MENA has won the media business of Saudi-based Saadeddin pastry with immediate effect. The mandate involves The mandate involves full service media strategy, buying and planning with a focus on print, OOH, TV and radio. The remit extends beyond Saudi to include GCC countries in which Saadeddin stores are located. The business will be [...]

2016-05-29 08:56

MEPRA hosts 2nd Leadership Majlis in Abu Dhabi

The Middle East Public Relations Association (MEPRA) hosted the second “MEPRA Leadership Majlis” at the Ritz Carlton on the May 25, 2016. The forum was held under the theme, “The Future of Public Relations in the Middle East: Innovation, Disruption, and Relevance” and saw discussions amongst prominent PR and communication specialists on a plethora of [...]

2016-05-27 13:42

Arab Luxury World to release exclusive mall mapping study

The first-of-its-kind survey that provides independent, unbiased data about mall awareness, visitation levels and frequencies, coupled with reasons for mall visits and consumer profiling. Unique survey Numbers tell the truth and, if analyzed correctly, form a fine recipe for growth. Though several research projects have been undertaken in the region’s retail sector, the unique survey [...]

2016-05-25 17:49

The right-brain renaissance

When I was 17, I was hooked on Age of Empires, a computer game in which players are taken through an immersive, multi-player journey of a village becoming a town, a town becoming a country and a country growing into an empire. In a storyline that was primarily unscripted – and somewhat akin to the [...]

2016-05-25 16:54

Hot topics at ArabNet Digital Summit

Taking place at Madinat Jumeirah in Dubai on May 30 and 31, ArabNet Digital Summit is set to bring together experts from across the digital spectrum to discuss the digital business in the Middle East. Based on regional and global trends, below are some of the hot topics that will be covered this year: Native [...]

2016-05-24 16:27

Facebook Awards announces EMEA winners

Facebook Awards was created to celebrate creative work exclusively on the social platform. Started in 2015, the awards reviewed over 2700 submissions from 160 countries last year. This year the program has included a small business category to recognizer the three million active small businesses advertising on the platform. This year saw two key trends [...]

2016-05-23 19:59

IAA UAE Chapter announces winners of the 2016 #IAATicketToCannes competition

The IAA UAE Chapter has announced the four winners of its 2016 #IAATicketToCannes competition at a networking evening held at its premises in Dubai Media City. The winners are: Ameya Gupta, junior editor at Serena Digital, Carla Lazkani, assistant brand development manager at Lipton North Africa and Middle East – Unilever, Razan Jalloul, account manager [...]

2016-05-22 20:44

ELAN Media and Novo Cinemas expand partnership in UAE

Elan Media, the media arm of Elan Group, has expanded its media representation of Novo Cinemas to cover the UAE. Based in Dubai and Doha, Elan Media will now be the exclusive advertising partner of Novo Cinemas across all Novo territories: Qatar, Bahrain, and the UAE, representing a total of 15 different locations. Jamie Ball, [...]

2016-05-22 20:33

Nike reaffirms strategic partnership with J. Walter Thompson Dubai

Nike GCC has reaffirmed its six-year-long strategic partnership with J. Walter Thompson Dubai in the region. The partnership has produced a number of successful events in Dubai including the annual WeRunDubai; Nike Football’s LVL UP tournament and Winner Stays Magista launch, and Nike+ Training Club Tour for Women. Mohammed Sabry, managing director of J. Walter [...]

2016-05-22 19:16

Tarek Mounir promoted to vice-president and GM of Turkey, MENA, Greece & Cyprus

Turner Europe, Middle East and Africa (EMEA) has promoted Tarek Mounir to vice-president and general manager Turkey, Middle East, North Africa, Greece & Cyprus. Mounir will report to Giorgio Stock, president Turner EMEA, who says in a press statement: “This promotion recognises Tarek’s role in aggressively developing Turner’s presence in the region and driving significant [...]

2016-05-18 14:49

How TaskSpotting evolved from a start-up to a young enterprise

Launched as a start-up at ArabNet Dubai in 2014, TaskSpotting began as a research and insight crowdsourcing app that actually paid its users for participating in a “mission”. Essentially, the mobile app relied on geolocation to let users know about missions available around them – whether it was trying a new restaurant or comparing prices [...]

2016-05-17 21:37

TBWA\RAAD Middle East appoints Fouad Abdel Malak as ECD

TBWA\RAAD Dubai has appointed Fouad Abdel Malak as executive creative director of its Dubai office. Abdel Malak was previously with the agency from 2008 to 2010. He will work closely with Walid Kanaan, the chief creative officer, who joined TBWA\RAAD last year. This move comes as part of TBWA\RAAD boosting its creative leadership team and [...]

2016-05-16 21:02

Game changer?

The e-commerce space in the Middle East – the UAE in particular ¬– is becoming very exciting. It’s an era where we’re seeing a number of startups gain traction. Online marketplace has become the region’s first “unicorn,” or billion-dollar company, indicating that investors are willing to back successful ideas that have a proven track [...]

2016-05-16 19:07

Lipton awards digital duties to FP7/DXB

Unilever’s Lipton has appointed FP7/DXB for its digital and social business across the Gulf region. The agency will be tasked with overseeing Lipton’s digital communication and content strategy across its multiple products, including Lipton Black Label, Lipton Clear Green and Lipton Chai Latte. Sasan Saeidi, managing director of FP7/UAE, says in a press statement: “Lipton [...]

2016-05-16 13:44

Full circle

Ciaran Bonass started his career as an animator in 1996, after which he moved on to DoubleClick in 2001 – even before Google acquired it – and then to TBWA, where he was instrumental in setting up the digital arm. In 2014, Bonass joined Havas Digital Middle East as creative director and, as the agency [...]

2016-05-15 16:23

Call of duty

Following the global reorganization of Publicis Groupe into four ‘solution hubs’ – Publicis.Communications, Publicis Media, Publicis Sapient and Publicis Healthcare – the chief executive officer of Leo Burnett, Raja Trad, has stepped up to head the MENA operations of Publicis Communications. The three brand agencies under Trad’s leadership are Leo Burnett, Publicis Middle East and [...]

2016-05-15 11:18

Meet the new boss

Earlier this year, Samir Ayoub left his home of the past 17 years. He will stay on as the delegate of the board until July, while chief client officer and Mindshare veteran Ravi Rao will take his place. Rao says he will build on Ayoub’s foundations, but it will also be a challenging journey, “because [...]

2016-05-15 11:16


Following the global restructure of Publicis Media, Alex Saber has been appointed to the role of chairman, Middle East, Publicis Media, while Steve Parker will serve as the chief executive officer. In light of this move, we caught up with Saber to see what he has envisioned for the region. Tell us about the restructuring [...]

2016-05-15 11:10

Back to the future

Sitting in his office full of Star Wars memorabilia made from recycled motorcycle parts and a life-sized frame of Han Solo stuck in carbonite, Samara has a quiet air of confidence and an edgy excitement about the new structure and future of OMD. We caught up with him to learn about the philosophy driving this [...]

2016-05-15 11:08

Tarek Abdalla leaves MediaCom

Just four months after joining MediaCom, CEO Tarek Abdalla has left the media agency, report industry sources. He was appointed to replace Nick Barron in November 2015, effectively taking the reins from January 2016. The agency hasn’t released any official comment yet.  

2016-05-12 19:41

PENSO to lead social content and digital duties for Yas Island

Full service growth agency Penso has been appointed by Abu Dhabi-based asset management business Miral to handle its social media, content, data and digital work for Yas Island. This win marks the agency’s move into Abu Dhabi – a key growth market for the business. Darius LaBelle, general manager of Penso, says in a press [...]

2016-05-12 11:10

Views from inside Festival of Media MENA’s jury room

It’s always good to know you’ve won, but, win or lose, it’s more important to know why. So, we went behind the scenes to the jury rooms to see what the judges thought of the shortlisted entries. Best Communications Strategy The judges were very impressed with the powerful insights of the entries in this category. [...]

2016-05-11 19:32

Snapshots from Festival of Media MENA’s conference

Festival of Media MENA’s second edition brought together a host of regional and global experts, including agencies, vendors and clients, to discuss the present-day industry’s hottest and most challenging topics. The day began with an overview of the digital landscape in the UAE, KSA and Turkey, presenting some key insights and numbers that set the [...]

2016-05-11 19:03

Circa now

You may not have noticed but you’re probably reading this piece surrounded by octogenarians. Octogenarian brands, that is. While some still ride the wave of their heyday, others sit back and display the tell tale patina of time. Heritage brands are everywhere and come in all ages, shapes and sizes. However, what they have in [...]

2016-05-11 16:36

Northwestern University releases study on media use in the Middle East

Overview ◦ Over two-thirds of Internet users watch films online, but only a small fraction – five percent – have paid to do so in the past year ◦ Daily TV-viewing dropped in Egypt, Saudi Arabia, and Qatar ◦ More Internet users are concerned about corporate surveillance of their online activity (42 percent) than government [...]

2016-05-08 00:47

Bronson Smithson replaces Piero Poli as GM of Havas Worldwide UAE

Havas Worldwide Middle East has appointed Bronson Smithson – previously global planning director – as the new general manager of its UAE operation, following the departure of Piero Poli. In his new role, Smithson will further the establishment of Havas WW Middle East as a creative business partnership agency and build on the Havas Global [...]

2016-05-08 00:35

AdZouk and SuperAwesome partner to bring kid-safe advertising to MENA

AdZouk, a premium MENA SSP, has partnered with SuperAwesome, a kid-safe digital marketing platform, to bring kid-safe advertising to the Middle East. The agency claims that this is the first and only 100 percent kid-safe digital ad marketplace in the region where advertisers and publishers can engage young audiences using the industry’s most trusted technology. [...]

2016-05-07 21:40

Initiative appoints Kate Bower as global chief strategy officer

IPG Mediabrands’ full-service global media agency Initiative has appointed Kate Bower as global chief strategy officer. In this role, Bower will oversee the evolution of the agency’s client offerings, products and tools, and partner with the new business team to drive growth for the network. Bower will be based in New York, reporting to Jim [...]

2016-05-07 21:37

OSN and Viacom launch Comedy Central in MENA

Pay-TV network OSN has signed an agreement with Viacom International Media Networks (VIMN) to add Comedy Central to its offering of entertainment channels. Comedy Central HD is the third brand for VIMN in the region, complementing the existing presence of MTV and Nickelodeon/NickJr. From May 7, Comedy Central HD (OSN Channel No. 207) will be [...]

2016-05-07 21:31

Dubai Parks and Resorts appoints Sekari

Dubai Parks and Resorts has chosen Sekari to spearhead its search optimized content strategies in English and Arabic. Sekari has been tasked with ensuring that its websites make an impact within search engines. The agency will provide technical support for the launch of all four websites in English and Arabic, in addition to content production [...]

2016-05-07 21:23

Publicis Groupe announces Publicis90 shortlist

To celebrate its 90th anniversary, has launched Publicis90, a global initiative to support 90 start-ups or promising projects in the digital field. Since the close of entries on February 29, 2016, two juries have evaluated the 3,555 eligible projects submitted: The first being the over 76,000 Publicis Groupe employees, and the second, a jury composed [...]

2016-05-07 12:31

Serviceplan Middle East launches Mediaplus Espresso as new media arm of Haus Der Kommunikation

(L: Rami Hmadeh, managing partner of Serviceplan Middle East; R:Azhar Siddiqui, managing partner of Mediaplus Espresso) Serviceplan Middle East’s media arm Mediaplus has acquired local agency Espresso, forming Mediaplus Espresso as the regional group for media within the integrated solutions agency. The new media agency aims to go beyond traditional buying through platform strategy, data [...]

2016-05-07 12:27

YouTube to award Ramadan’s most engaging campaigns in MENA

YouTube has launched the first edition of The Lantern, an award program to recognize the work of creative and media agencies, as well as advertisers in the MENA region during Ramadan. The Lantern award will recognize the most impactful commercial offered by the region’s advertisers during the month of Ramadan. An algorithm will determine the [...]

2016-05-07 12:22

Ipsos Radio Audience Measurement shows 78% of UAE residents listen to radio on daily basis

Ipsos Connect has released the second wave of radio audience measurement data in the UAE for 2016, offering insights into the radio listening behavior. The survey was conducted between March 2 and April 1, with a national representative sample of 2,800 respondents who are residents in the UAE and aged 15 years and above, using [...]

2016-05-02 02:28

Criteo partners with Integral Ad Science

Performance marketing technology company, Criteo, has announced a worldwide partnership with Integral Ad Science, one of the leaders in quantifying digital media quality. The deal enables Criteo to continue to ensure top inventory quality and guarantees that strict brand safety requirements are met therefore helping marketers to protect their brand and maximize ROI. By teaming [...]

2016-05-02 02:04

Initiative MENA appoints Amal Al Homosany as general manager, Egypt

Initiative MENA has appointed Amal Al Homosany as general manager of its Egypt operation. In her new role, Homosany’s primary focus will be to lead Egypt’s operations, evolve the product offering and maximize growth opportunities in the market. Given her background in digital media, she will play an integral role in promoting full digital integration to [...]

2016-05-02 01:56

Al Arabiya English covers Saudi’s Vision 2030

As Saudi Arabia embarks on a journey towards a new future with the announcement of ‘Vision 2030’, the Kingdom’s ambitious plan will see much change occurring in business, society, trade, government spending and the daily lives of both locals and expats. Al Arabiya English, the English-language platform of Al Arabiya News Channel, which is designated [...]

2016-05-02 01:53

NDigitec revamps brand identity to “A Promise is a Promise”

UAE-based creative production company, NDigitec, has revamped its brand identity in line with its future growth vision for the year 2020 in sync with Dubai’s Vision 2020, taking the industry to unprecedented levels of excellence. The newly revealed brand identity comes with a promise to be the enabler of inspiration for customers, and a commitment [...]

2016-05-02 01:44