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apple logo ResearchApple tops the UAE’s Brand Intimacy Report

2015-10-13 16:25

book Agency NewsCommunicate launches its first book for the advertising industry

2015-10-13 13:03

Susan AppointmentsOmnia appoints Susan Clowes

2015-10-12 17:00

twofour54 Press Releasestwofour54 and Abu Dhabi Music & Arts Foundation renew partnership

2015-10-12 15:37

Unruly list DigitalMiddle East's most viral ads

2015-10-12 15:30

marketing Events & AwardsMarketing Kingdom Middle East 2015 returns to Doha this month

2015-10-11 15:42


More from Communicate


Apple tops the UAE’s Brand Intimacy Report

According to the Brand Intimacy 2015 Report by MBLM, Apple is revealed as the most intimate brand to the UAE’s consumers. Local brand Abu Dhabi Commercial Bank earns a place in the top ten, alongside a collection of global names, coming in an impressive eighth on the chart – before global giants, Google and Ikea. [...]

2015-10-13 16:25

Communicate launches its first book for the advertising industry

Communicate is proud to announce the publication of it’s first book, which will be released along with the magazine’s October issue. De-Commoditizing the Ad Industry: How Ad Agencies Can Reinvent Themselves and Enjoy Exponential Growth is the first piece in a special collection series from Communicate and it’s publisher, Mediaquest. Penned by Leo Burnett MENA’s [...]

2015-10-13 13:03

Omnia appoints Susan Clowes

Omnia, the branding and digital communications agency, is expanding its team further with the addition of Susn Clowes as client services director for digital projects. Recently, the company established a new PR division and bringing Clowes onboard represents another step for the agency to integrate its PR and digital strategies. Clowes’ responsibilities include maintaining the [...]

2015-10-12 17:00

Middle East’s most viral ads

Communicate’s Middle East Ads Chart is devised using data compiled by the Unruly Viral Video Chart: a comprehensive source for video sharing data around the globe since 2006 that measures the share of voice and campaign effectiveness. Owned and operated by video ad tech company Unruly, the chart tracks and ranks the most popular videos [...]

2015-10-12 15:30

Marketing Kingdom Middle East 2015 returns to Doha this month

The Marketing Kingdom conference of 2015 will return to Doha for the second year in a row, taking place on October 18 and 19 at the W Hotel. Attendees will include marketing experts from Twitter, VISA International, O2, The Body Shop, Yahoo! and Microsoft. Benjamin Ampen, Twitter’s newly appointed head of business for the Middle [...]

2015-10-11 15:42

Girl power

Social media is one of the fastest growing industries in the Middle East and it is a great career choice for millenials, since social networks are an important part of their digital lives. When Meltwater opened its doors in the Middle East, one of the challenges was attracting the right talent. We foster an entrepreneurial [...]

2015-10-11 15:36

Communicate hosts first Mobile Talks

Mobile Talks, a round table designed for those with a stake in the Middle East’s mobile advertising industry, launched its first session on September 16, 2015, in Dubai Media City’s Radisson Blu. The event was attended by advertising and media agencies, clients and mobile players. Participants were split, based on their industries, and then brought [...]

2015-10-08 18:13

Mobile Talks session one discusses 360° campaigns

Mobile Talks: Session One debated on the 360° campaign. During the deliberations, members from all the tables agreed that a multi-channel, multi-media campaign strategy isn’t necessarily the best idea, as some campaigns are better off being more targeted to specific mediums. Additionally, speakers discussed mobile versus TV budgets and how money is being allocated in [...]

2015-10-08 18:12

Session two of Mobile Talks covers viewability

Viewability is a hot topic in the regional and global advertising industry and is eluding brands and advertisers, alike. While the MRC works to release its standards and guidelines on viewability, the regional industry can still take measures to alleviate clients’ concerns and look at measurability, holistically. The second session of Mobile Talks allowed members [...]

2015-10-08 18:11

Communicate recieves industry feedback on Mobile Talks

Mobile Talks is an industry event hosted by Communicate that will regularly gather people in the industry for a round table discussion about mobile advertising. Rami Zeidan, head of marketing at Anghami, gave us his feedback of the event in an interview:

2015-10-08 18:10

Twitter introduces new feature: Moments

Starting today, Twitter is introducing “Moments” on the platform. The new tab shows a glimpse of what’s happening on Twitter instantaneously. The company says that since a large number of tweets are shared on the platform, users can end up missing these conversations, especially if they don’t follow certain accounts. The new feature makes it [...]

2015-10-07 17:52

Namshi appoints The Qode as PR partner

Online fashion retailer Namshi has appointed UAE-based luxury communications agency The Qode as its PR partner in the region. Effective from October 1, the contract is for one year and includes all aspects of PR and media relations for Namshi across the Arab region. Shimaa Elsayed, communications director, The Qode, says: “We are very excited [...]

2015-10-07 16:11

Eros retail website launches with 360 degree multimedia campaign

Eros Group, the UAE-based electronics conglomerate, has expanded its retail arm, Eros Digital Home, via online platforms. Eros is the distributor for brands like Samsung, Linksys and Hitachi, and its 33 stores across the UAE are now available online at In order to kick off the website, Eros Group launched a multimedia campaign to include print, digital films, [...]

2015-10-07 14:57

Why AOL’s Tim Armstrong says advertising is about to get ‘exponentially more expensive’

If marketers are surprised today by how much more automated ad-buying costs than traditional methods, they have a new state of shock and awe ahead of them, AOL CEO Tim Armstrong said Wednesday in a talk during Advertising Week. “Advertising is going to get exponentially more expensive,” Armstrong said. That’s because every time e-commerce makes another purchase [...]

2015-10-07 10:39

Instagram celebrates five-year anniversary at Burj Al Arab

This week, Instagram’s sixth employee, Amy Cole, brand development lead EMEA, celebrates the company’s five-year anniversary with the local community in Dubai. Cole came to Dubai to take part in the company’s 12th Worldwide InstaMeet and to view a projection on the Burj Al Arab,alongside some of Instagram’s local community members. Amy’s trip follows Instagram’s [...]

2015-10-06 16:36

YouGov research reveals Saudi consumers’ perception of Volkswagen

According to YouGov’s most recent data, the consumer impression of Volkswagen has sunk by 50 percent in Saudi Arabia with a subsequent negative impact on Audi, following recent reports of a fuel emission cover-up. BrandIndex, YouGov’s daily brand tracker, assesses consumer brand impression by asking residents daily: “Which of the following brands do you have [...]

2015-10-06 16:19

Emirates unveils new TVC with Jennifer Aniston

Emirates has unveiled its first TVC featuring Jennifer Aniston, the Hollywood actress, director and producer. This marks the first time that Emirates has collaborated with the international star in a global digital and TV campaign. Boutros Boutros, Emirates’ divisional senior vice-president, corporate communications, marketing and brand, says in a press statement: “Jennifer Aniston’s appeal and [...]

2015-10-06 12:31

DIFF and Samsung launch second Samsung Short Film Contest

Samsung Gulf Electronics and Dubai International Film Festival (DIFF) have announced the return of the Samsung Short Film Contest. The contest is open to budding filmmakers, art students and anyone with an interest in film to get creative. The winner will get an opportunity to screen their film at the Short Film Corner at Cannes [...]

2015-10-06 11:28

Visa releases Ramadan and Eid spend report for 2015

According to Visa’s latest report, the luxury segment in the MENA region continues to remain resilient in the face of global economic challenges including low oil prices and weakening currencies like the Russian rouble and the Chinese yuan. The report analyzes domestic and international (known as cross-border) data spend on all Visa products during the [...]

2015-10-05 17:21

Mindshare’s Norm Johnston releases book on adaptive marketing

Norm Johnston, chief digital and strategy officer at Mindshare, has authored a new book: Adaptive Marketing: Leveraging Real-Time Data to Become a more Competitive and Successful Company. Published by Palgrave MacMillan, the book provides insight into the world’s most successful adaptive companies and their strategies, using real-life examples. Examples include: Kimberly-Clark’s Kleenex marketing team optimizes [...]

2015-10-05 15:52

Xaxis launches Xaxis Triggers in MENA

Xaxis, the programmatic media and technology platform, announces the MENA launch of its moment marketing solution, Xaxis Triggers. The program aims to allow real-time synchronization of digital campaigns and external events. One example of this product in action can be witnessed during a change in weather: with Xaxis Triggers, a programmatic campaign can complement a current event, like weather, across [...]

2015-10-05 11:39

PHD’s BrainScape conference to focus on artificial intelligence

Omnicom Media Group’s PHD is hosting its annual BrainScape conference on October 12 at the Armani Hotel in Dubai. This year’s conference focuses on artificial intelligence (AI) and its implications on the marketing industry. The conference will also mark the regional launch of the global media network’s latest book, Sentience: The Coming AI Revolution and [...]

2015-10-04 17:22

Middle East’s most viral ads

Communicate’s Middle East Ads Chart is devised using data compiled by the Unruly Viral Video Chart: a comprehensive source for video sharing data around the globe since 2006 that measures the share of voice and campaign effectiveness. Owned and operated by video ad tech company Unruly, the chart tracks and ranks the most popular videos [...]

2015-10-04 17:13

The urban rebranding of Palestine

Changes in the market – demand shifts or internal corporate transformations such as the introduction of new products and services – often lead to a revamp of the corporate image. The process of shedding the old image and emphasizing the new one is not easy. Stakeholders must know what they’re trying to accomplish and identify [...]

2015-10-04 15:37

Digital wallets drive excitement about payments innovation in emerging markets

In light of the Mastercard Innovation Forum 2015, recently held in Kuala Lumpur, Malaysia, Mastercard revealed the findings from a social media study on digital wallets.When it comes to payments innovation in the world’s emerging markets – like the UAE, India, China, Indonesia, Malaysia and Nigeria – digital wallets are a buzzing topic online.Over the summer, Mastercard and PRIME [...]

2015-10-04 13:15

Vuclip survey reveals consumer behavior for mobile video

Vuclip, the premium mobile video-on-demand (VOD) service for emerging markets, recently released a report revealing insights into consumer behavior associated with sharing videos on mobile. This past August, 5,000 responses were collected from Vuclip users throughout India, Malaysia, Thailand, Indonesia, Philippines and the UAE. Key Insights: The use of social networks and instant messaging platforms [...]

2015-10-04 13:11

Erika Darmstaedter appointed chief client officer of FCB Worldwide

Erika Darmstaedter has been promoted to chief client officer, FCB Worldwide. The appointment was announced recently by FCB Worldwide’s CEO, Carter Murray. The role of chief client officer is newly created and, in it, Darmstaedter will continue to lead the global Beiersdorf account and work with account management across the network to guide client strategy [...]

2015-10-04 13:08

Emirates NBD ATM dispenses Eidiya to surprise customers

Emirates NBD converted its mobile ATM to an Eidiya Traveling Machine at Oasis Mall in Dubai on the occasion of Eid-Al-Adha. Upon interaction with the machine, select users were surprised when the machine dispensed an envelope with cash as Eidiya. A video capturing users reaction was created and has received over 5,00,000+ views on YouTube. [...]

2015-10-04 13:08

Home improvement

Global media agency Starcom Mediavest Group (SMG) just announced a corporate rebranding initiative. Alex Saber, chairman of Starcom Mediavest Group MENA and VivaKi MENA, explains the reasons behind the company’s latest global refurbishment and the effect it will have on its MENA operations. Velocity marketing was a core reason behind the makeover, as Saber explains: “We [...]

2015-10-04 12:10

Posterscope teams up with partners to create world’s largest digital out-of-home campaign

Dentsu Aegis Network’s out-of-home (OOH) communications agency Posterscope has partnered in Dubai with Hills Advertising, Elevision and Blue 449 for Project Everyone, the brainchild of Richard Curtis, filmmaker and founder of Comic Relief. Project Everyone aims to share the United Nations’ (UN) sustainable development goals with seven billion people over seven days, using powerful imagery [...]

2015-10-01 22:28

Omnia launches PR division

Independent branding and digital communications agency, Omnia, has launched its new PR division to be headed by Hollie Thomson, previously the lifestyle PR director of Seven Media’s hotel, F&B and retail division. The new division will provide English and Arabic PR and social media services across channels and sectors. Director of PR at Omnia, Hollie [...]

2015-09-30 20:02

Georges Barsoum is named CEO of Y&R in the GCC

Georges Barsoum has been named CEO of Y&R in the GCC by Ramzy Abou-Ezzeddine, Y&R Group MENA’s CEO. Barsoum will be based in Dubai but is responsible for Qatar, the United Arab Emirates, Oman and the Kingdom of Saudi Arabia. For the past 16 years, Barsoum has been positioned at Leo Burnett, most recently as the regional [...]

2015-09-30 15:54

Ad Age imagines a world without ads

“Welcome to a commercial for Hulu’s new commercial-free option,” intones an elegant, bespectacled gentleman in a new TV spot. He’s sitting in a wingback chair with a thick book on his lap; there’s a roaring fireplace to his right, a teapot on a table to his left. “And now we’re reading from the dictionary,” he declares [...]

2015-09-30 10:54

More for less

I was in a pitch today and digital was dominating the entire conversation. Clients were engaged, the presented material was mind-blowing and the client was ready to allocate his entire budget to digital. After the pitch, this client’s plan was to move the digital investment from 15 percent to 40 percent and to drop investments in TV [...]

2015-09-29 15:52

Havas Worldwide Middle East launches Havas Village in Dubai

Havas Worldwide Middle East announces the launch of its integrated communication model in the region, placing the Dubai hub as one of the Havas Village’s global spearheads. The Havas Village concept brings together strategy, creative, digital, media and PR – previously separate disciplines – in a new close-knit model. At the launch ceremony, Patrick Chalhoub, [...]

2015-09-28 17:27

Visa introduces EMV chip-based biometrics

Visa Inc. introduces a new specification to enable palm, voice, iris, or facial biometrics for chip card transactions. The framework is designed for the EMV (Europay, MasterCard, Visa) chip industry standard. This type of biometric verification aims to provide easier and more secure payment options. Biometrics are never exposed or stored on central databases, as the specification supports [...]

2015-09-28 16:24

Jaguar MENA releases episode 3 of ‘Forward Thinker’ series

Jaguar MENA has recently released the third film in series entitled “Forward Thinker”, which features Saudi fashion house Lomar’s founder, Loai Naseem. To celebrate the company’s expansion and vehicle line-up across the region, Jaguar’s “Forward Thinker” series was launched to challenge the perceptions of innovation with the use of creative content. As part of the brand’s “Art of [...]

2015-09-28 14:27

Middle East’s most viral ads

Communicate’s Middle East Ads Chart is devised using data compiled by the Unruly Viral Video Chart: a comprehensive source for video sharing data around the globe since 2006 that measures share of voice and campaign effectiveness. Owned and operated by video ad tech company Unruly, tracks and ranks the most popular videos on the web, across [...]

2015-09-27 15:54

Five common stereotypes in an ad agency

The advertising industry is filled with a wide range of characters. They are often stereotypical and some of them need to be alleviated. From idealistic creatives to hardcore finance people, there are numerous classifications of advertising staff. But how does one look beyond stereotypes and reach equilibrium? After years of working with recruiters in the advertising industry, there [...]

2015-09-27 12:09

2015 Effies: Bright lights, big city

“The brightest New York night is coming to Dubai” – the Effie MENA Awards are scheduled to commence on November 18. Hosted by Communicate’s parent company, Mediaquest, expectations are high that the night will be, once again, a lavish affair – if only thanks to its venue: for the second time, the awards will be [...]

2015-09-27 12:02

PLUG INS announces results of UAE Consumer Electronics survey

PLUG INS, the multi-brand consumer electronics and IT retailer of Al-Futtaim group has announced the results of the fourth edition of its UAE Consumer Electronics (CE) survey. The survey which was conducted online gathered responses from 2,450 respondents from 59 nationalities over two weeks. The survey looked at four key consumer electronics categories including Smartphones, TV’s, laptops and tablets [...]

2015-09-23 16:34

Burberry uses Snapchat for pre-runway show

Burberry recently introduced the first Snapchat show, inviting 100 million users to experience Burberry’s Spring/Summer 2016 collection before it went live on the runway. The fashion brand launched “Burberry Live Show,” which featured the new collection as well as crowd-sourced video and imagery of London Fashion Week. The show aired on Snapchat Sunday, September 20, giving users a [...]

2015-09-22 16:15

How to solve every crisis in the ad industry

  The crises hitting the ad industry keep multiplying. Ad-blocking stories have topped the trades and mainstream press for weeks. Talent shortages abound, though the great work produced by top talent is rarely properly rewarded. Twenty years after the first banner ad debuted, we still can’t agree on what an impression is. There are crises [...]

2015-09-22 12:26

Was Jennifer Aniston the right choice for Emirates?

Less than six months after Etihad introduced Hollywood star Nicole Kidman as its brand ambassador, FRIENDS star Jennifer Aniston signed a $5 million global brand endorsement deal with Emirates. Last week the airline announced it will be spending approximately $20 million to run advertisements featuring the actress. That’s a lot of money and effort. Will it be worth it? I’m [...]

2015-09-22 10:50

Sony releases “Made for Bond” campaign ahead of Spectre debut

In the global campaign, “Made for Bond,” Sony’s latest Xperia mobile phone stars alongside Moneypenny, played by Naomie Harris, in a new 60-second film. The short’s premise is Moneypenny’s chase to deliver Bond’s Xperia smartphone. Directed by Danny Kleinman, a director behind many of the Bond sequences, the campaign comes ahead of the release of the newest bond [...]

2015-09-21 18:25

Starcom Mediavest Group launches campaign for World Alzheimer’s Day

On the occasion of World Alzheimer’s Day (September 21), Starcom Mediavest Group creates a month-long “MemoriesMatter” campaign for Snapchat to spread awareness among the UAE’s youth population. The campaign features three Snapchats illustrating the disease through family photos that will disappear in a few seconds, much like the effect of the disease on memories. The closing message reads: “Alzheimer’s [...]

2015-09-21 16:06

Welcome to hell: Apple vs. Google vs. Facebook and the slow death of the web

So let’s talk about ad blocking. You might think the conversation about ad blocking is about the user experience of news, but what we’re really talking about is money and power in Silicon Valley. And titanic battles between large companies with lots of money and power tend to have a lot of collateral damage. iOS [...]

2015-09-20 19:37

Survey says

With 25 million completed regional surveys and counting, On Device Research has been operating in the MENA region for approximately one year, providing mobile market research to its clients. By and large, the region has approached surveying with traditional field methods, such as face-to-face or phone interviews and, more recently, email. On Device Research sets itself [...]

2015-09-20 18:52

Getty Images appoints Dawn Airey as CEO

Getty Images, global visual media company, announces Dawn Airey as the new CEO, effective October 12, 2015. At the company’s 20th anniversary in March, co-founder and current CEO, Jonathan Klein, announced that he would assume the role of chairman. Airey was most recently senior vice-president for Yahoo EMEA. Currently, she is also a member of a UK government-selected panel [...]

2015-09-20 18:33

Oreo launches new campaign

A decade after its “Moments” campaign, Oreo launches its new “Wonderfilled” campaign globally and regionally. The company says that the new campaign hopes to “change perspectives to inspire people” and “stir their imagination”. Oreo plans to bring out the inner child in its audience by asking questions such as: Have you ever wondered what might happen if you [...]

2015-09-20 17:29

Exponential partners with MOAT to guarantee 100 percent viewability

Exponential Interactive announces a 100 percent viewability guarantee for its proprietary, scalable video ad formats: VDX. To bolster its efforts, Exponential has partnered with the Media Ratings Council (MRC) accredited independent SaaS analytics firm MOAT to measure viewability for brands and advertisers using its VDX ad formats. The new VDX formats, launched in April, guarantee viewability when bought on [...]

2015-09-20 16:40

AutoVision Film and Multimedia Festival 2015 announces winners

The winners of the 12th edition of AutoVision, the International Film and Multimedia Festival in the automotive industry, were awarded on September 17 in Germany. The event, which is a part of the International Motor Show (IAA) in Frankfurt, saw 160 professionals come together from the advertising, film, multimedia and automotive industries. A total of [...]

2015-09-20 15:24

Middle East’s most viral ads

Communicate’s Middle East Ads Chart is devised using data compiled by the Unruly Viral Video Chart: a comprehensive source for video sharing data around the globe since 2006 that measures share of voice and campaign effectiveness. Owned and operated by video ad tech company Unruly, tracks and ranks the most popular videos on the web, [...]

2015-09-20 15:19

Brand macrocosm

Everywhere we look, anything we see or use – watches, coffee shops, desks, courier services, computers, televisions, mobile phones, pens, clothes, cars and shoes – belongs to a brand today. Beyond the normal concept of goods and services that are necessary in an individual’s life, brands have become a “must-have” quotient to match today’s mindsets. [...]

2015-09-20 14:41

Emirates NBD introduces banking via Twitter

Emirates NBD is now offering customers the option of conducting select banking enquiries and transactions via Twitter. The first-to-market banking service will allow Emirates NBD customers to simply tweet for enquiries about their current or savings account or credit card, or perform transactions such as balance enquiry, view last five transactions or request for previous [...]

2015-09-20 13:01

Game of thrones

In a world where Kim Kardashian rules social media and Donald Trump runs for the US elections, it might seem rather easy for things to be misunderstood. However, people aren’t always the cause. Sometimes it’s just the context. For instance, the quote, “Rather thicker than one usually sees…quite rigid…ten-and-a-quarter inches,” didn’t sound wrong at all [...]

2015-09-17 13:37

eMarketer: Smartphones, tablets spread across MEA

The fifth annual edition of eMarketer’s Global Media Intelligence Report, produced in conjunction with Starcom Mediavest Group, analyzes recent developments in the Middle East and Africa region (MEA), which has suffered setbacks in the past year, as civil unrest, escalating violence, political instability and medical crises afflicted the region. The report includes demographic and media [...]

2015-09-17 13:35

Why ad-blocking is good news for almost everyone

The power of Apple is rarely in the new technology it brings to the market, but the new behaviors it popularizes. From mobile payments to near-field communication, MP3 players to smartphones, Apple is rarely first to market — but with its brand, vast market share, swelling coffers and ability to make the complex seem simple, [...]

2015-09-17 13:14

Alwaleed Philanthropies goes for a Bold rebranding

KSA-based integrated agency Bold was recently selected to create a major rebrand for non-profit Alwaleed Bin Talal Foundations. After 35 years of charitable initiatives, HRH Prince Alwaleed Bin Talal decided to transform the organization to increase its presence globally. Bold successfully pitched against a number of other agencies to win the account, in collaboration with [...]

2015-09-16 21:21

YoungNetwork wins Fuel TV account for the Middle East

YoungNetwork has secured the account to manage all PR and social media for Fuel TV in the Middle East. The Dubai-based agency, which is part of the international YoungNetwork Group, will manage the communication for the global action sports channel based in Europe. Rui Ventura, vice-president of the marketing, sales and creative department for Fuel [...]

2015-09-16 21:17

VMware reveals employees of all ages drive digital transformation in UAE

VMware, Inc. (NYSE: VMW), an infrastructure and business mobility company, has released its latest research that debunks the ‘millennial myth’ and reveals that employees of all ages across the organization have significant influence within businesses to drive digital transformation. This stems from their realization of the importance of digital skills in delivering business growth and [...]

2015-09-16 21:12

Brazen wins Prestige Wealth Solutions account

Prestige Wealth Solutions (PWS), one of the region’s wealth management firms, has appointed Brazen to handle its PR and content marketing. Brazen will be increasing the brand awareness and equity of PWS through a blend of targeted PR, social media and events aimed at high-net-worth individuals. The campaign will start with tactics to boost the [...]

2015-09-16 17:31

Google launches insight hub: Think with Google

Google has launched the Middle East version of its insight hub, Think with Google. The website, which is free to access, collates intelligence on the MENA region’s digital landscape through various content forms including videos, case studies, research reports and infographics. It also brings together tools such as Google Trends under its Planning Tools section. [...]

2015-09-16 16:34

POY’s second panel focuses on social media for FMCG brands

Product of the Year (POY) held the second edition of its POY Talks in early September in Dubai. Every year, the biggest brand names from across the gulf gather under one roof to recognize the most innovative products at the Product of the Year Awards. The prestigious award rewards innovation in the FMCG sector by [...]

2015-09-16 16:18

Mobile advertising to overtake newspapers in 2016: ZenithOptimedia

Mobile Internet advertising will overtake newspaper advertising next year, accounting for 12.4 percent of global adspend, while newspapers account for 11.9 percent, according to ZenithOptimedia’s new Advertising Expenditure Forecasts report. Mobile Internet will be the third-largest advertising medium, behind television and desktop Internet. Mobile advertising will grow 38 percent in 2016 to $71billion, while newspaper [...]

2015-09-14 18:28

Visa showcases the future of the connected car commerce

Visa unveiled its connected car proof of concept, developed in partnership with Accenture, at the Mobile World Congress this year. Visa’s connected car commerce execution builds on the idea of enabling a seamless mobile payment experience in consumer vehicles. The prototype is being showcased for the first time ever in the region at the Middle [...]

2015-09-14 17:55

Leo Burnett Dubai wins Masafi account

Masafi has appointed Leo Burnett Dubai as its creative agency following a two-month long three-way pitch. Effective immediately, the assignment spans traditional advertising solutions, corporate communication campaigns and strategic planning. Essentially, the win will see Leo Burnett Dubai spearhead Masafi’s overall creative direction and vision. “From the very beginning, Leo Burnett demonstrated creative thinking skills, [...]

2015-09-14 16:29

Daimler reappoints Resolution Media for SEO

Daimler, the manufacturer of commercial vehicles and producer of luxury cars such as Mercedes-Benz, AMG and Maybach, has retained Resolution MENA for its SEO account in the Middle East. Despite the recent appointment of a new media partner after an international market review, the vehicle manufacturer decided to make an exception in the region for [...]

2015-09-14 16:21

Initiative MENA adds Singapore Tourism Board to its portfolio

Media agency Initiative MENA has announced the addition of the Singapore Tourism Board (STB) in the Middle East to its portfolio of clients. The agency has won the social management and paid social advertising activities for the GCC region, focusing on the UAE, KSA, and Qatar as core markets. Initiative MENA has been tasked with [...]

2015-09-14 11:59

From the top

In November 2014, Abu Dhabi Media (ADM) took on a multi-channel overhaul, which has just concluded with its last channel, Abu Dhabi Sports, re-launched in early August. At the start of it all, ADM’s rebranding task was allocated to Les Folies, a multi-disciplinary integrated design house based out of Dubai. The same company was also responsible [...]

2015-09-13 18:58

A to the B-roll

The B-roll is often mentioned, but how many PR professionals actually use it? More importantly, how many actually know what it is? In short, the B-roll can be the difference between clinching that slot on a TV or online channel or having the delete button pressed on your pitch. It can often be the difference between [...]

2015-09-13 18:40

OMD’s Rami Zeidan joins Anghami

Rami Zeidan has recently joined music platform Anghami as head of marketing. Based out of Dubai, the new role will see Zeidan utilize his experience in media and passion for music. Prior to joining Anghami, Zeidan has worked with OMD UAE since 2006 – most recently in the role of business unit director.

2015-09-13 17:54

Middle East’s most viral ads

Communicate’s Middle East Ads Chart is devised using data compiled by the Unruly Viral Video Chart: a comprehensive source for video sharing data around the globe since 2006 that measures share of voice and campaign effectiveness. Owned and operated by video ad tech company Unruly, tracks and ranks the most popular videos on the web, [...]

2015-09-13 10:18

Initiative appoints Nick Childs as global chief creative officer

Global communications network, Initiative, which falls under IPG Mediabrands, announces the appointment of  Nick Childs as global chief creative officer. Joining the agency on September 1, Childs reports to Initiative’s global CEO, Jim Elms. Childs will be responsible for overseeing creative story-building and trans-media content development for the network, which operates in 73 markets worldwide [...]

2015-09-10 11:52

Instagram opens ads to businesses large and small

Recently, a small survey pushed out by Communicate in a effort to get a pulse on the MENA region’s PR industry showed that the region’s PR professionals believe that Instagram is the social media platform with the greatest potential. The platform seems rather self-aware of its potential, as recent news is saturated with details of Instagram’s latest [...]

2015-09-09 17:51

Socialize appoints Leah Duquemin

This week, digital communications agency, Socialize, has announced the appointment of new senior account manager, Leah Duquemin. Joining the company with over seven years of marketing experience in London, Duquemin’s focus will be leading the social media strategy of brands, including Mercedes-Benz and Reed Exhibitions. In a statement to the press, Duquemin says, “I’m so [...]

2015-09-09 15:19

Why AOL bought mobile dd net Millennial Media for $238 million

In its latest bid to rival Google‘s and Facebook’s ad-tech businesses, AOL has acquired mobile ad network Millennial Media for $238 million after accounting for the cash and debt that the ad-tech firm already has on hand, according to an AOL spokesman. The acquisition is meant to help AOL keep step with the competition as it transitions its ad-tech business [...]

2015-09-09 15:00

UM MENA launches digital conference in Beirut

MCN’s UM MENA held its first digital conference, Think Digital with UM, for the Levant region on September 2 in Lebanon. Over 170 marketing professionals from companies such as Porsche, McDonald’s and Byblos Bank attended the invite-only event. The aim of the event was to educate and inform marketers on how to plan and implement [...]

2015-09-08 14:52

IAB explores its options to fight ad blockers, including lawsuits

As the digital media and advertising industries come to grips with the rise of ad blocking, so is one of the industry’s more prominent organizing bodies. A month before Apple revealed in June that later this year it would enable ad blocking on its mobile Safari browser, the Interactive Advertising Bureau broached the topic during its board [...]

2015-09-08 12:37

Why you hate Google’s new logo

At the Forty-second Street F station, in Manhattan, in a mosaic of a stone wall dripping with overgrown vines and flowers, there’s an eerily provocative Jung quotation: “Nature must not win the game, but she cannot lose.” That’s how I feel about history and modernity as represented by serif and sans-serif typefaces: elegant, organic curves [...]

2015-09-08 12:24

Ramzy Abou-Ezzeddine is appointed as CEO of Y&R MENA

CEO of Y&R Global David Sable announces Ramzy Abou-Ezzeddine as the new CEO of Y&R in the Middle East and North Africa (MENA). He will be responsible for Y&R’s regional operations, including the Intermarkets, Classic Partnership and Labstore agencies. “The Middle East is an important part of our global network and corporate strategy. We have enormous strengths there [...]

2015-09-08 11:44

du supports Emirates Red Crescent’s Yemen ‘We Care’ campaign

du has recently announced its participation in Emirates Red Crescent’s month-long “Yemen: We Care” humanitarian campaign to help rebuild the lives of Yemenis. 1 million AED has been donated by the telecommunications company in the effort to kick-start their effort to raise aid funds. du has also activated an SMS donation campaign wherein du customers can [...]

2015-09-07 12:32

Subway celebrates 50 years with #YoursToMake campaign

Throughout September, SUBWAY is launching “Every day is #YoursToMake”, a regional brand campaign across MEA to celebrate the brand’s 50th anniversary. SUBWAY fans in the UAE will also have the opportunity to take part in an online competition that will see a total of 50 participants win 50 subs each. Millennials and SUBWAY fans in the UAE are [...]

2015-09-07 11:26

Middle East’s most viral ads

Communicate’s Middle East Ads Chart is devised using data compiled by the Unruly Viral Video Chart: a comprehensive source for video sharing data around the globe since 2006 that measures share of voice and campaign effectiveness. Owned and operated by video ad tech company Unruly, tracks and ranks the most popular videos on the web, [...]

2015-09-06 18:31

State of online shopping in the UAE

According to a recent survey by, Dubai has the highest number of online shoppers in the UAE even though it is home to the world’s largest number of malls. Nearly 46 percent of Dubai residents purchase goods online compared to 27 percent in Abu Dhabi and 10 percent in Sharjah. Al Ain represents four [...]

2015-09-06 12:24

Horizon FCB wins Dubai South account

Dubai South, the Emirate’s new epicenter, has recently appointed Horizon FCB, a global full-service advertising agency to head the communications efforts around the development, with the intent to raise global brand awareness and position Dubai South as a key destination for logistics, aviation and commercial trade. Horizon FCB will initiate Dubai South’s creative efforts to reflect upon [...]

2015-09-03 13:13

Saatchi & Saatchi appoints Justin Billingsley as worldwide chief operating officer

Justin Billingsley been appointed to the position of worldwide chief operating officer for Saatchi & Saatchi. He is presently CEO of Dynamic Markets at Saatchi & Saatchi, having joined the company in 2009. His new London-based is effective immediately. In a press statement, Robert Senior, CEO Worldwide of Saatchi & Saatchi, says, “Justin is a [...]

2015-09-03 12:50

Why growth hacking is the next big thing for marketing

Sir David Brailsford had a difficult challenge ahead of him. The year was 2012 and the Olympic Games were on. The team he was coaching, British Team Sky, had not won a single major cycling tournament since 1966. Far from being discouraged, Brailsford approached the task by breaking down every single thing he could think [...]

2015-09-03 10:46

GITEX Technology Week sets a date for Dubai

GITEX Technology Week turns 35 this year and will showcase next generation tech solutions intended to drive Middle East business into the Internet of Things era. Taking place from 18-22 October at Dubai World Trade Center, attendees can expect technology from drones to robotics, and more presented under theme “The Internet Future of Everything”. According to IDC, [...]

2015-09-03 10:07

Mobily Ventures Invests in Fetchr

Mobily Ventures, the venture capital arm of Etihad Etisalat (Mobily), is investing in Fetchr, a shipping & logistics startup using cutting edge technology to overcome shipping challenges in the Middle East. Dubai-based Fetchr offers a smartphone app that facilitates package delivery in a region where the lack of addressing systems troubles businesses and consumers. The [...]

2015-09-02 19:48

Yazle Media receives Series A funding

UAE-based digital media company Yazle Media has received a multi-million dollar Series A funding that will help the agency bring global video, mobile, native and premium platforms to the Middle East. The first step is a partnership with Centro to represent SiteScout, its self-serve demand-side platform (DSP), in the UAE. SiteScout already has 200 UAE-based [...]

2015-09-02 19:30

The Washington Post appoints IAS Media for ad sales in MENA

The Washington Post, a daily American newspaper announces the appointment of IAS Media to lead the sales of international advertising in the MENA region. Currently, available on numerous media platforms including worldwide web, social and mobile, The Washington Post reaches over 54.4 million online unique global visitors. “We are extremely proud and excited of this new partnership with [...]

2015-09-02 18:04

Ericsson announces partnership with Image Nation Abu Dhabi

Ericsson announces an exclusive multi-year broadcast and media services contract with Image Nation Abu Dhabi. This comes after this year’s earlier announcement tying Ericsson with twofour54, another Abu Dhabi media outlet as part of a partnership that allows Ericsson to establish as a broadcast and media hub in Abu Dhabi. Ericsson will provide playout and [...]

2015-09-02 13:27

What Instagram’s new formats may mean for marketers

Instagram is breaking outside the box. After years of limiting photos and videos to the square format, Instagram recently announces that people will be able to post photos and videos shot in landscape and portrait mode, aka the formats available on roughly every other major social network except Vine. The support of new formats isn’t [...]

2015-09-02 11:10

Middle East’s most viral ads

Communicate’s Middle East Ads Chart is devised using data compiled by the Unruly Viral Video Chart: a comprehensive source for video sharing data around the globe since 2006 that measures share of voice and campaign effectiveness. Owned and operated by video ad tech company Unruly, tracks and ranks the most popular videos on the web, across [...]

2015-09-01 17:55

TBWA\RAAD Middle East appoints Impact BBDO’s Walid Kanaan as chief creative officer across MENA network

TBWA\RAAD Middle East has announced the appointment of one of the MENA region’s most decorated creative forces, Walid Kanaan, as its chief creative officer to lead the agency’s creative teams throughout the region. Effective September 1, Kanaan will be based principally in Beirut, Lebanon, and Dubai, UAE and will provide dynamic new leadership to TBWA\RAAD’s [...]

2015-09-01 15:30

DPQ Communications rebrands as Q Communications

Dubai-based integrated PR and digital communications consultancy, DPQ Communications has rebranded as Q Communications. The rebrand comes as part of an expansion move across the GCC with the first step being the opening of a new office in Abu Dhabi. The consultancy launched n Dubai in 2010 and now employs a 20-member team. According to [...]

2015-09-01 15:12

MediaVest MENA retains Emirates NBD account

Following a multi-agency review, Emirates NBD has renewed its partnership with MediaVest with an expanded scope to create a consolidated hub for offline and online media buying and planning, performance marketing, social media management, and branded content creation and distribution. “We’re proud to have not only retained our current remit for Emirates NBD, but also, [...]

2015-09-01 00:20

Posterscope partners with OAG data platform

Posterscope MENA, Out-of-Home (OOH) communications agency network recently announced a new collaboration with global airport and airline data analytics firm, OAG. This partnership aims to provide Posterscope and its clients access to a wealth of travel data which will help better plan airport campaigns and more efficiently target passengers in the airport environment. Abdallah Saab, General Manager [...]

2015-08-31 18:14

ASDA’A Burson-Marsteller appointed as PR agency for Aster Healthcare

ASDA’A Burson-Marsteller has been appointed as the PR agency for Aster DM Healthcare (corporate), MEDCARE Hospitals and Clinics, Aster Hospitals and Aster Medical Centers.

2015-08-31 17:45