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BMW Club UAE (1) UncategorizedBMW Club UAE officially recognized by BMW Group

2015-06-03 17:03

Image Nation and Discovery MediaImage Nation partners with Discovery Communications to launch new Arabic language TV channel across MENA

2015-06-03 16:56

Xaxis Logo DigitalXaxis launches Light Reaction

2015-06-03 16:51

Tribal Global Agency NewsTribe Global moves to the Middle East

2015-06-03 14:20

alw 3 Events & AwardsThe changing face of luxury

2015-06-02 19:41

Arab Luxury World 2015 Logo Events & AwardsArab Luxury World tackles e-commerce

2015-06-02 17:01

 

More from Communicate

 
 

Image Nation partners with Discovery Communications to launch new Arabic language TV channel across MENA

Image Nation has partnered with Discovery Communications to create and launch a new Arabic language TV channel for the Middle East and North Africa. Quest Arabiya will be free-to-air and will go live in the final quarter of 2015. The channel, whose focus is male-oriented factual and reality programs, will be a combination of locally [...]

2015-06-03 16:56
 
 

Xaxis launches Light Reaction

Xaxis, WPP’s programmatic media and technology platform, announced today the formal launch of Light Reaction, a new mobile-first performance advertising business with an innovative outcomes-based, pay-for-performance media model.  Light Reaction’s performance model is designed to combine scientific insight into how audiences perceive, relate and react to advertising with the data resources and scale of Xaxis [...]

2015-06-03 16:51
 
 

Tribe Global moves to the Middle East

Tribe Global’s new Middle East presence is taking shape with the appointment of regionally based agencies TMH, Fusion 5 and LIGHTBLUE. Tribe Global is a global network of independent media, advertising, digital, design, branding and experiential agencies. Consisting of 26 members from around the world, including agencies based in Europe, North America, Latin America, Asia, [...]

2015-06-03 14:20
 
 

The changing face of luxury

Arab Luxury World, the key annual regional conference on the business of luxury, opened the doors to its second edition yesterday. The two-day annual event serves as a successful platform for members from several sectors of the luxury industry to interact, share and exchange knowledge as well as insights. The last two plenary sessions of [...]

2015-06-02 19:41
 
 

Arab Luxury World tackles e-commerce

E-commerce was a trending topic at Arab Luxury World, coming up in several of day two’s talks, including “Digital Strategy” and, obviously, “E-Commerce…Still Loading”. In the MENA region, the use of e-commerce is slowly growing, as brands and digital tech companies work together to build the consumers’ trust. The “Digital Strategy” panel shifted into a conversation about e-commerce, [...]

2015-06-02 17:01
 
 

Digital meets storytelling at Arab Luxury World 2015

Day two of Arab Luxury World 2015 was jumpstarted by talks covering topics from “Digital Strategy” to “The Art of Storytelling”. Beginning the conversation on digital strategy, David Vercruysse, general manager at Sephora Middle East, explained that the two biggest purchase triggers are the consumer’s ability to touch the products and word of mouth. Today, social media and [...]

2015-06-02 13:09
 
 

The consumer journey at Arab Luxury World 2015

Arab Luxury World 2015 wrapped up day one with a few final talks, one of which was presented by Havas LuxHub’s global CEO, Isabelle Harvie-Watt, who spoke on the “Arabian Luxury Consumer Journey”, based on a proprietary global survey, the Luxury Consumer Journey. This survey, according to Harvie-Watt, provides the industry with a “clear understanding [...]

2015-06-01 22:02
 
 

Arab luxury world 2015 discusses “Use and Abuse of Social Media”

Arab luxury world, the key annual regional conference on the business of luxury, opened the doors to its second edition today. The two-day annual event serves as a successful platform for members of several sectors from the luxury industry to interact, share and exchange knowledge as well as insights. One of the plenary sessions of [...]

2015-06-01 18:15
 
 

Luxury puts human experience before digital

Arab luxury world, the key annual regional conference on the business of luxury, opened the doors to its second edition today. The two-day annual event serves as a successful platform for members of several sectors from the luxury industry to interact, share and exchange knowledge as well as insights. The first two plenary sessions of [...]

2015-06-01 14:27
 
 

Etihad Airways launches exclusive Twitter account for Gold and Platinum members

Etihad Airways has launched an exclusive Twitter account to engage with Gold and Platinum members of its frequent flyer program, Etihad Guest, on the popular social media platform. The Etihad Premium Twitter channel provides an online touch-point for Etihad Guest Gold and Platinum members to gain access to  benefits such as privileged content, tailored news and offers, and prioritized round-the-clock service in English [...]

2015-06-01 11:02
 
 

Round two: Arab luxury world kick-starts second edition

Arab luxury world, the key annual regional conference on the business of luxury, has opened the doors to its second edition today. The two-day annual event serves as a successful platform for members of several sectors from the luxury industry to interact, share and exchange knowledge, as well as insights. “Business is dynamic in this [...]

2015-06-01 09:29
 
 

Socialize awarded digital duties for Mercedez-Benz

Following a multi-agency pitch, Daimler has appointed independent agency Socialize to handle the social media duties for Mercedes-Benz across the Middle East and Levant. “We are really happy to be working with Daimler and look forward to raising the social media marketing bar for Mercedes-Benz in the region” says Akanksha Goel, managing director, Socialize. “With [...]

2015-05-31 23:34
 
 

Andrew Knott of McDonald’s to lead APAC WFA network

The World Federation of Advertisers (WFA) has announced that Andrew Knott will become the new Chairman of its Integrated Marketing Communications (IMC) Forum in Asia-Pacific, a peer-to-peer group of senior marketers from the WFA membership, which represents multinational companies and national advertiser associations. Knott replaces Gary Lim, former regional connections director at Johnson & Johnson, and [...]

2015-05-31 23:29
 
 

Lowe MENA wins Al Rawabi and Abu Dhabi Media accounts

  Al Rawabi Dairy Company, one of the UAE’s leading dairy and juice companies, has awarded its advertising duties to Lowe MENA following a multi-agency pitch. The agency’s mandate will include both creative and strategic responsibilities for the brand’s range of products across the region. Dr. Ahmed El Tigani, Al Rawabi Dairy’s general manager says [...]

2015-05-31 16:46
 
 

Total Communications partners with Custard Communications

Total Communications, a Dubai-based PR agency that marks its 25th anniversary later this year, has formed a strategic partnership with Custard Communications, a UAE-based event management company. The two companies have signed a Memorandum of Understanding for the purpose of cooperation and collaboration on new business development, and will work together as preferred partners within [...]

2015-05-31 16:27
 
 

twofour54 collaborates with Abu Dhabi and Dubai government

In an initiative aimed at enhancing communication and collaboration between government entities in Abu Dhabi and the UAE, twofour54 recently held its first Government Connect event, which introduced twofour54’s services and initiatives to 150 government officials and professionals representing 82 government bodies. In her opening note, HE Noura Al Kaabi, CEO of twofour54, welcomed attendees [...]

2015-05-31 14:01
 
 

Vuclip announces partnership with Mazzika Group

Vuclip, the mobile video on demand service for emerging markets, announces a landmark partnership with Mazzika Group, a music production house in the Middle East. Mazzika Group will work with Vuclip to extend their premium music library to growing mobile audiences across the Middle East region. Vuclip subscribers to have access to a selection of [...]

2015-05-31 13:51
 
 

SITA survey indicates tech could be key to happy air travel

New research from global IT provider, SITA, suggests that technology can help airline passengers have better overall travel experiences. In a recent survey, SITA investigates the connection between a passenger’s use of technology and their emotions to discover how passengers around the world feel at every point of the journey. The results reveal that airline [...]

2015-05-31 13:42
 
 

Zeentree.com releases Content Marketing Survey for the Middle East

Zeentree.com has released findings from a survey on the importance of content marketing in the Middle East. The survey shows the region’s marketers are rapidly turning towards content marketing as a key focus of their digital marketing efforts. The report finds that 69 percent of marketers interviewed view content marketing as ‘very important’ to their marketing efforts, with 60 [...]

2015-05-31 13:25
 
 

Digi-talks at ArabNet Digital Summit 2015

The third annual ArabNet Digital Summit took place over the last two days at Dubai’s Atlantis on The Palm. The conference was focused around three key themes: innovation, investment and smart government, according to founder and CEO of ArabNet, Omar Christidis’ opening remarks. Highlighting the leaps in innovation witnessed in the Middle East and North [...]

2015-05-28 17:51
 
 

ASDA’A Burson-Marsteller named Middle East Consultancy of the Year 2015 at SABRE Awards

ASDA’A Burson-Marsteller, the region’s leading public relations consultancy, has been named Middle East Consultancy of the Year 2015 at the SABRE Awards. The SABRE Awards, which are presented by The Holmes Group, a leading provider of insights, knowledge and recognition to public relations professionals, chose Asda’a Burson-Marsteller for its impressive growth in 2014 and its commitment [...]

2015-05-28 16:17
 
 

Why Filip Jabbour is back to the Middle East as Group M’s first CEO in the region

WPP’s global media management investment operation, Group M, is setting up its MENA operation in Dubai and has named Filip Jabbour as CEO to lead the regional office. Jabbour has held several positions in the MENA region since 2005, including being CEO of Starcom MENA. More recently, he served as executive vice president and managing [...]

2015-05-28 16:10
 
 

The content factor at Arab Luxury World

With an Internet penetration of 6.2 million in the UAE alone — 94 percent of the population — the content marketer has become somewhat of an overnight celebrity. As one topic to be discussed at the Arab Luxury World conference on June 1-2, 2015, content in the luxury industry shifts as more and more international brands [...]

2015-05-28 10:48
 
 

Dentsu Aegis Network acquires John Brown Media

Dentsu Aegis Network has acquired branded content agency, John Brown Media. Dentsu Aegis Network says that John Brown Media’s rich depth of experience in creating and publishing content will enhance its existing content capabilities, creating a highly differentiated and innovative integrated content offering for its clients globally. Established in 1987, John Brown Media is headquartered [...]

2015-05-27 16:55
 
 

The digital sandstorm

Next week, Arab Luxury World will be held at Dubai’s Westin Mina Seyahi, on June 1-2. One participant of the event, Robert Meeder, regional marketing director of Chalhoub, gives us a sneak-peek into his session. Last year, the MENA regional brand spend on digital advertising was estimated to fall somewhere between 4 and 1o percent [...]

2015-05-27 16:50
 
 

Filip Jabbour named CEO for GroupM, Middle East and North Africa

GroupM, WPP’s global media management investment operation, named a new chief executive officer to lead operations and drive growth in the Middle East and North Africa. As CEO, Filip Jabbour, a media agency executive with extensive media communications experience, will be responsible for developing GroupM’s strategy and accelerating the growth of its media agencies Mindshare, [...]

2015-05-26 17:26
 
 

Ipsos Connect MediaCell and MMS test new TV viewing measurement system

MMS, the joint Swedish media measurement committee, and Ipsos Connect MediaCell have partnered in a new test project to determine if the current accuracy of TV viewing measurement can be accomplished with more cost effective technologies, for example, using mobile devices to replace traditional peoplemeters. The test project has commenced with the development of a [...]

2015-05-26 17:03
 
 

Hill+Knowlton and Buchanan join forces to launch H+K Financial

Hill+Knowlton Strategies (H+K), an international communications consultancy in the Middle East and Africa region’s (MEA) region, and Buchanan, a financial communications consultancy, have joined forces to launch H+K Financial, a specialist financial communications division dedicated to MEA. Staffed by 60 advisors with professional backgrounds including investment banking, equity research and financial journalism, H+K Financial combines [...]

2015-05-26 15:42
 
 

Magna Global wins “marketing makes a world of difference” award

Magna Global was one of 12 recipients of the inaugural Internationalist ‘Marketing Makes a World of Difference’ award for its involvement with Unilever’s “Learn, Cook & Donate” program in Egypt. This initiative from The Internationalist and the Association of National Advertisers (ANA) celebrates innovative ideas that go beyond reaching consumers to truly deliver on a cause.  The jury [...]

2015-05-26 13:52
 
 

Biting the dust

  Everyone’s favorite go-to website when they want to pass time and/or fuel an unhealthy addiction to pop culture listicles and quizzes, is BuzzFeed. Recently, the website has found itself embroiled in controversy over its editorial standards. BuzzFeed’s only kind of advertising is native advertising and so far – though some may argue this – [...]

2015-05-25 16:51
 
 

ICOM Network revamps with new executive director

Headquartered out of Colorado in the US, ICOM Network refers to itself as the “world’s largest network of independent advertising and marketing communications agencies spanning more than 65 countries”. The brand recognition of ICOM Network in the MENA region is quite slim. This could be due in part to the fact that ICOM is only [...]

2015-05-25 16:25
 
 

Infographic reveals state of the app economy in Egypt

  In 2014, with a population of 83,386,739, Egypt’s mobile Smartphone penetration rate was 68.7 percent, making it the highest African country; it fell only slightly lower than that of the UAE, at 71.4 percent. The telecom market shares are nearly evenly distributed among users, with Vodafone at 40 percent, mobinil at 35 percent, and Etisalat [...]

2015-05-25 16:03
 
 

The Entertainer app announces integration with Uber

The Entertainer, the Dubai-based international incentives provider, announces a new integration with smartphone technology company Uber, which will allow customers to request an Uber car directly through the Entertainer’s App. The partnership represents Uber’s first API integration with a UAE-based business, and will be available across all the Entertainer’s markets. As a result of the [...]

2015-05-25 15:35
 
 

Starbucks officially goes digital, announces deal with Spotify

Image source: www.soundtrackyourbrand.com Now that Starbucks is done selling physical CDs in its 7,000-plus stores in the US, the coffee chain isn’t ready to abandon music altogether. The company announced on May 18 that it’ll be partnering with Spotify for a multi-year deal in which the streaming service will bring its ridiculously named playlists to Frappuccino lovers everywhere. [...]

2015-05-24 13:07
 
 

PHD brings Sir Tim Berners-Lee to Cannes

To mark the launch of its latest book, “Sentience: The coming AI revolution and the implication to marketers”, PHD brings the inventor of the World Wide Web, Sir Tim Berners-Lee, to discuss the subject on the main stage at the Cannes Lions Festival. The seminar is also in the running for the “Lions Live” competition, where people vote to [...]

2015-05-21 18:45
 
 

Happy hours

Working in advertising is supremely stressful. There’s no doubt about that. This is especially true if you’re managing a creative team. You might find your employees being cooped up in the office all the time, trying to come up with the perfect ad or a perfect one-liner for an ad campaign. Often, when ideas are [...]

2015-05-21 16:40
 
 

Alchemy Films creates short film for Sheikh Zayed Book Awards

  Alchemy Films, Dubai-based video production company creates short film for the recent Sheikh Zayed Book Awards (SZBA). According to the SZBA website, the awards are presented annually to Arab writers, intellectuals and publishers, in addition to young talent whose writing has, in some way, enriched Arab scholarship and culture. Based on the theme of [...]

2015-05-21 13:08
 
 

Under the influence

Today, we hear brands talk about “social media influencers” often. Some brands see them as a way to receive coveted word-of-mouth online, while the media sees them as a way to differentiate the mass from the online niche, and marketers see them as a new conduit to distribute their message. Why? Because according to generally [...]

2015-05-21 12:17
 
 

Arab Luxury World conferences to discuss the digital shift for luxury brands

As premium brands shift to the digital arena, the news from the Middle East about the rise of Smartphones is likely to further boost the luxury sector’s fortunes. Telecom and IT research firm, IDC, said in a recent report that the market share of Smartphone shipments to the Middle East has grown from 27 percent in [...]

2015-05-21 12:00
 
 

ArabNet Digital Summit 2015 partners with Smart Dubai

ArabNet Digital Summit 2015, taking place from 27-28 May has partnered with Smart Dubai for the event. The bid for Dubai to be the happiest city on the planet has been launched and Smart Dubai, leading on this revolution, is sharing how this feat will be achieved. Dr. Aisha Bin Bishr, assistant director-general of the Executive Office, member [...]

2015-05-21 11:38
 
 

A closer look at Impact BBDO’s app to help Alzheimer patients for Samsung

Down memory lane This March, Impact BBDO’s Tunisia operation, 3GS BBDO, launched an app to help Alzheimer patients for Samsung Electronics Tunisia as part of Samsung’s CSR program “Helping People for a Better Life”. Today, there are 35 million people worldwide suffering from Alzheimer’s and this figure is expected to double in the next 20 [...]

2015-05-21 10:56
 
 

Play it cool

  What did you think of Festival of Media coming to the region for the first time this year? I think it’s about time. Due to the way awards are structured here, they generally tend to lean more toward creativity, so they lack a certain level of rigor. What media companies have done here – [...]

2015-05-21 10:39
 
 

Socialize presents YouTube vs. Facebook

With Facebook having introduced auto-play in the newsfeed, and launching a new-and-improved Videos Tab, a Featured Video module for pages, as well as the ability to embed Facebook videos across the web – agencies are taking the Facebook plunge when it comes to video advertising. In fact, a recent survey by Mixpo shows that when [...]

2015-05-20 15:37
 
 

ZenithOptimedia releases “Top Thirty Global Media Owners 2015” report

ZenithOptimedia has released its new report titled “Top Thirty Global Media Owners 2015” that ranks the world’s largest media companies by media revenue, as estimated by ZenithOptimedia. The report was launched in 2007 and was last published by ZenithOptimedia in 2014. The agency defines media revenue* as all revenue deriving from businesses that support advertising, [...]

2015-05-20 15:02
 
 

Cicero & Bernay wins GGICO Gourmet

Regional public relations agency Cicero & Bernay (C&B) has been appointed as the official strategic PR partner for GGICO Gourmet, the franchise owner of several US and European restaurant brands including Buca di Beppo, Mama Fu’s and Le Crobag. As GGICO Gourmet’s exclusive communications partner, C&B will be responsible for the organization’s public relations activities, [...]

2015-05-20 12:51
 
 

SANAD grant opens submissions for Arab filmmakers

twofour54 opens the door for Arab filmmakers to apply for a SANAD grant to support the development or post production stages of their projects. The fund will continue to receive applications until the end of June 2015. SANAD Fund grantees for 2015 will be announced August 3For the sixth consecutive year, SANAD is providing financial [...]

2015-05-20 11:21
 
 

Honeywell Survey reveals insights about UAE travelers

A survey conducted by Honeywell in the United Arab Emirates reveals air travel passengers are relying on new airport and in-flight technologies for a smarter, stress-free travel experience. The survey highlights the importance of technology in making air travel easier for passengers at every stage of flight, from check-in to baggage claim. With passenger numbers [...]

2015-05-20 11:00
 
 

A closer look at “Nivea Goodnight” by Horizon FCB Dubai

  A touch of magic In March 2015, Nivea launch the “Nivea Goodnight” print campaign aiming to reach its target audience in quite a unique way and reinforce the new positioning of Nivea Crème, which is based on the mother-child bond. The brand’s print ads in female magazine came with a disc made with a [...]

2015-05-19 14:52
 
 

Crossing the divide

In an era of multi-device ownership, the opportunity to identify, engage, acquire and retain customers more efficiently and effectively across multiple digital devices, sounds great for brands, doesn’t it? Brands can even track consumers as they switch connection points from WiFi to 3G, or from a personal hotspot to a dongle. So why isn’t cross-device [...]

2015-05-19 14:45
 
 

Oliver’s Twist

Yes, JC or Jonathan Oliver, is every bit as crazy as he looks in the picture and as we got to witness up close during his talk at the first ever Festival of Media MENA held in Dubai this April. It’s the good kind of crazy; the kind that is good for a company like [...]

2015-05-19 14:09
 
 

Tipping the scale

Increasingly, social media personalities are achieving celebrity status and turning into what brands call “influencers”. The ability of these personalities to connect with their audience is a tantalizing call for brands to use their power to influence and cut through the Internet noise to reach their consumers. This is probably what has given rise to [...]

2015-05-19 13:44
 
 

Lifting the veil

Penned by Leo Burnett Saudi Arabia’s Ahmad Abu Zannad, the whitepaper entitled “Speaking ‘Human’ in the Land of Dichotomies” sheds  light on the elusive Saudi consumers and how brands can better connect with them. The text opens with a rather appropriate metaphor: “with natural adaptations meant to answer the unique conditions of Saudi Arabia, they [...]

2015-05-19 12:19
 
 

Nescafé launches campaign to ask users what they wake up for

Rise and shine The second phase of Nescafé Red Mug’s multi-channel campaign “What Do You Wake Up For?” by Publicis Middle East kicked off last month. The campaign, which began in February, is split into two phases, each lasting for two months. The campaign slogan sounds a little too close for comfort to Caribou Coffee’s [...]

2015-05-18 19:10
 
 

Publicis’ Alex Brunori discusses Nescafé’s “What Do You Wake Up For?” campaign

Communicate has recently had the opportunity to sit down with Alex Brunori, regional executive creative director of Publicis Middle East, Dubai to discuss the latest Nescafé Red Mug campaign ”What Do You Wake Up For?”. How has the creative thought process in Publicis Dubai inspired the latest Nescafé Red Mug campaign? We think that, over the last few years, real life in [...]

2015-05-18 19:08
 
 

Deloitte presents 2015 Media predictions for the Middle East

Deloitte has presented the 2015 Media Predictions for the Middle East at the Arab Media Forum, from its 2015 Technology, Media & Telecommunications Middle East Predictions  report, launched in March. The report reveals the latest trends and emerging issues shaping the TMT industries across the region in the year ahead and beyond. Deloitte was also named the official media [...]

2015-05-18 14:36
 
 

CNN launches global programming about cross-border trading

CNN is launching Traders, a new feature strand that tells the stories of individuals who trade goods and services across borders. In Traders, CNN will cover the stories behind the global import and export markets by meeting characters who believe in their business to trade products and services overseas. In each report, CNN audiences will also gain [...]

2015-05-18 14:07
 
 

Starcom MediaVest Group appoints global growth officer for EMEA

Starcom MediaVest Group (SMG) announces the appointment of Marcus Brown to the newly created role of global growth officer, EMEA. Although his title is global growth officer, Brown will be responsible for growth across the EMEA region. Based in London, he will join SMG on June 1 and will report to Iain Jacob, President EMEA, [...]

2015-05-18 13:48
 
 

Payfort’s 2015 State of Payments provides insights into the Middle East

E-commerce According to the 2015 State of Payments Report, e-commerce is the fastest growing sector (covered in the report) in the Arab world, and it is predicted that by 2020, the combined e-commerce market between UAE and KSA will hit $10 billion. In terms of social media, Facebook is by far the most important channel [...]

2015-05-18 13:47
 
 

Socialize shares insights on Facebook use during Ramadan

Socialize’s latest infographic shares Facebook’s exclusive insights about the usage of the platform during the month of Ramadan. This year’s insights focus on the mobile usage of the platform during this special month given that 2 times more people use mobile vs. desktop in Ramadan. See how the region celebrates Ramadan on Facebook in the [...]

2015-05-18 10:25
 
 

New McDonald’s campaign is a #throwback to 1955

  McDonald’s UAE recently launched its redrawn print ads inspired by the retro look in 1955 when it first announced the inclusion of burgers in the product range. The campaign involves posting and  tweeting on McDonald’s social media platforms, while engaging other global players such as Coca Cola, Ford, Sony Middle East, and Rainbow Milk [...]

2015-05-18 09:44
 
 

Image Nation Abu Dhabi teams with Emirati Filmmaker, Ali Mostafa

Emirati filmmaker Ali Mostafa (From A To B) is re-teaming with Image Nation Abu Dhabi on his next feature, The Worthy, which will go into production later this year. The From A to B director will be joined by Hollywood veterans Peter Safran (The Conjuring, Annabelle) and Steven Schneider (Paranormal Activity, Insidious) who have come onboard to produce the project [...]

2015-05-17 17:18
 
 

Future of Work Study shows 44 percent of Arabs in UAE believe work is shifting online

Upwork releases the results of its YouGov “Future of Work” study in the UAE, which revealed 44 percent of the country’s Arabs see work moving online and almost half the UAE population is open to leaving their job to work for themselves in the future. The findings come as Elance-oDesk, freelance talent marketplace, announces its [...]

2015-05-15 13:02
 
 

Obagi Medispa appoints The Qode for PR services

The Qode, a luxury brand PR and communications boutique agency, has been appointed to handle Obagi Medispa’s PR for the Middle East, effective immediately. Commenting on the account win, Managing Partner Dipesh Depala of The Qode says in a press statement, “We are honored to be working with Obagi Medispa and it’s team of highly trained [...]

2015-05-15 12:49
 
 

Land Rover and Sony Music launch the original MYLAND soundtrack

Land Rover MENA and the team at Sony Music Entertainment Middle East joined forces with some of the region’s music and film talent to launch the original music score that aims to celebrate the cultural heritage and beauty of the Arab world. Developed by music producer, Jean-Marie Riachi, and supported by DJ and producer, Omar Basaad, ‘Sahara Al [...]

2015-05-14 15:56
 
 

BPG Bates creates multi-media campaign for Continental Middle East

BPG Bates, regional advertising, events, activation and design agency, has created a multi-media MENA campaign for their recently won client, German tire manufacturer, Continental Middle East. The campaign is called #TREADSOFLIFE and it aims to promote the assertion that the tires on your car tell the journey of your life. The multi-media experience for the theme has [...]

2015-05-14 15:46
 
 

Contagion age

“To be or not to be,” deliberated Prince Hamlet in Shakespeare’s famous play. While the reference might be too dated for today’s digital age to pay heed to, it is something worth considering when brands decide to be “viral”, or, at least, create viral content. Fortunately – or unfortunately – they can spare themselves the [...]

2015-05-14 12:12
 
 

Media Zone Authority Delegation attends Cannes to promote Abu Dhabi film and production

A delegation from the Media Zone Authority – Abu Dhabi will attend the Cannes Film Festival to promote the UAE capital as a filming and production hub. The world-renowned Festival, which screens new films of all genres from around the world, takes place from 13 – 24 May 2015 in the south of France. The [...]

2015-05-14 12:00
 
 

IAA UAE Chapter announces winners of #IAATicketToCannes competition

The IAA has announced the four winners of its #IAATicketToCannes competition at a young advertisers evening held at its premises in Dubai Media City. The winners, Aakriti Goel, senior strategic planner at FP7 Dubai. Dalia Christina Wehbe, senior branded content executive at Arabian Media Services. Yara Gomha, copywriter at Lowe MENA. Youmna Nahas, senior executive at Starcom MediaVest [...]

2015-05-14 10:26
 
 

MasterCard, McDonald’s and NBAD launch MasterPass for online ordering in the UAE

MasterCard, McDonald’s and the National Bank of Abu Dhabi (NBAD) announce that McDonald’s diners looking to order online can now pay using MasterCard’s digital service: MasterPass. The announcement, which was made at Cards and Payments Middle East, follows a Strategic Collaboration Agreement that was signed between MasterCard and McDonald’s earlier this year. MasterPass offers consumers [...]

2015-05-14 01:00
 
 

Leo Burnett’s documentary to capture the Saudi “cultural fuel”

Leo Burnett’s school of thought defines cultural fuel as the seismic shifts in society that change human motivation. These transformative elements are what brands have to respond to if they are to play an active, meaningful and relevant role in the lives of people. Considering that the Saudi market is one of the most strategic [...]

2015-05-13 15:29
 
 

H+K Strategies Kenya appoints Solomon Mahinda as new managing director

International communications consultancy, H+K Strategies Kenya, announces the appointment of Solomon Mahinda to the role of managing director. Mahinda is an H+K alumnus rejoining the agency. “We are delighted to welcome Solomon to our Kenyan team,” says Sconaid McGeachin, President and CEO of H+K Strategies Africa, Middle East & Turkey region, in a press statement. “Solomon is a [...]

2015-05-13 14:41
 
 

Google MENA wins the ‘Mohammed bin Rashid Arabic Language Award’

Google has been recently awarded The ‘Mohammed bin Rashid Arabic Language Award’ at the Fourth International Conference on Arabic Language. The award commends the top offline and online efforts to enrich Arabic content on the Internet. UAE Vice President, Prime Minister and Ruler of Dubai His Highness Sheikh Mohammed bin Rashid Al Maktoum presented Google with the award [...]

2015-05-13 14:28
 
 

Al Jazeera English and Memac Ogilvy & Mather Dubai win global advertising awards at The One Show

Al Jazeera English have been celebrated for their recent brand campaign at the international advertising awards The One Show. It’s been awarded up one Bronze and two Merit Awards in the Branded Content Category. Al Jazeera English’s winning campaign, conceptualized by Memac Ogilvy & Mather Dubai, ‘Hear the Human Story’ was the channel’s first global [...]

2015-05-13 14:16
 
 

Image Nation Abu Dhabi to finance film adaptation of ‘The Circle’

Image Nation Abu Dhabi announces a deal to fully finance James Ponsoldt’s upcoming feature adaptation of Dave Eggers’ novel The Circle.  The film will be presented by Image Nation in association with Parkes MacDonald Productions. IM Global are handling international sales on the film and will be representing it at this year’s Cannes Film Festival. US [...]

2015-05-13 13:13
 
 

Mindshare MENA’s releases study on the furniture market in the UAE, KSA and Egypt

Mindshare MENA has released its latest Unseen study titled: “Embellish & Garnish,” which highlights the factors that drive consumers to shop for furniture in the UAE, KSA and Egypt. The study is based on research using computer-assisted telephone interviews (CATI) that ranged between 15 and 20 minutes, across men and women aged 20 to 60 [...]

2015-05-12 23:30
 
 

ArabNet founder explains new regional push for start-up funding

With ArabNet, a conference for digital business in the Middle East, approaching, organizers have stressed the high growth potential for digital start-ups across the region. Commenting on the third UAE edition of ArabNet, Omar Christidis, CEO of ArabNet, says in a press statement: “Today more than $400 million is available for start-ups in MENA, highlighting the [...]

2015-05-12 13:26
 
 

Head & Shoulders, with Buzzman Middle East, launches new online activation

Head & Shoulders launches contest, led by digital agency, Buzzman Middle East, for people to own a million fans by taking control of the Head & Shoulders’ Facebook page. The call to action for fans is: “Ready to Face a Million”? The activation starts with a video where Head & Shoulders’ ambassadors and influencers Alaa [...]

2015-05-12 12:51
 
 

Brightcove announces enhancements to core products

Brightcove Inc., provider of cloud services for video, announces a new wave of feature enhancements to its core products as well as market-specific solutions tailored for Media and Digital Marketing customers. These new products and market-specific solutions aim to allow organizations to publish video faster, deliver a more engaging video experience, and drive business results. “As our [...]

2015-05-12 11:52
 
 

CNN appoints Caroline Faraj as VP of Arabic Services

  Caroline Faraj was appointed in her new role as VP Arabic Services for CNN. In this position, she will have strategic oversight of CNNArabic.com while also working alongside CNN’s Middle East newsgathering team and the CNN Abu Dhabi operation on cross-platform editorial initiatives and with the CNNI Commercial and Digital teams on new digital opportunities in the region. [...]

2015-05-12 11:29
 
 

Public relations is not a number game

Public relations do more than draft press releases, measure hits in the media and build relationships with key media representatives. The core base for beneficial communication is to be familiar with the attitudes and concerns of consumers, employees, public interest groups in order to establish and maintain cooperative working relationships. In addition to fulfilling their [...]

2015-05-11 16:40
 
 

Mindshare hosts recent media summit on “Staying Agile” in KSA

Mindshare, which is part of WPP, is a global media agency network hosted a recent media summit, titled “Staying Agile,” brought together a broad selection of speakers and attendees to discuss agility and innovation for modern businesses. “Staying Agile” drew in panelists from the fields of football, tech, fashion, brand management, and more. Daniel Sieberg, award-winning reporter and author [...]

2015-05-11 16:00
 
 

Dentsu Aegis Network formalizes partnership in Iran

Dentsu Aegis Network has announced a new partnership with International Communications Agency (ICA) in Iran. The two agencies began working together in January 2015 and have now officially formed their first partnership, Carat-ICA. With offices based in Tehran, Carat-ICA will take full responsibility for the media planning and buying requirements of Carat and other Dentsu [...]

2015-05-11 15:13
 
 

Coca-Cola Light partners with Arab artists for new can designs

Coca-Cola Light has launched a series of exclusive can designs from artists across MENA, enabling these artists to share what they love about life with the region. The new cans launch with four designs from Razan Alazzouni, Hasan Hijazi, Palestlye and Dalia El Ali. The goal is for each designer to use the can as [...]

2015-05-11 15:02
 
 

Smart Dubai Executive Committee and du officially announce UAE WiFi

The Smart Dubai Executive Committee and du, the Smart City Official WiFi Provider in Dubai, officially announce the roll out of WiFi UAE services in various public areas. The service aims to empower residents by enabling reliable and secure connectivity to access the Internet. The target is to enable WiFi connectivity through more than 300 [...]

2015-05-11 14:45
 
 

CNN International Commercial appoints Rob Bradley to lead digital advertising sales, programmatic and data strategy

CNN International Commercial has appointed Rob Bradley from International Data Group (IDG) UK to expand the network’s digital advertising sales and data offering. In the newly created role of head of digital advertising sales and data, Bradley will oversee the optimization of CNN International’s audience, the international roll out of the company’s programmatic strategy and the implementation [...]

2015-05-10 12:45
 
 

Facebook appoints head of brand advertising for the MENAP region

Facebook has appointed Amira Rashad as regional head of brand advertising at Facebook Middle East, North Africa and Pakistan (MENAP). Rashad will work with leading FMCG and technology advertisers, defining strategy and optimizing ROI of their Facebook advertisements.  “I am delighted to have Amira join our team,” says Jonathan Labin, head of Facebook, Middle East, [...]

2015-05-10 12:21
 
 

Socialize presents how brands can use Snapchat and Periscope

To be successful on social media, a brand should not be present on all platforms, but only on the ones where its target audience is most active. As the 16-25 age group is a major target group for most of the brands in the region, emerging channels like Snapchat and Periscope should be considered in [...]

2015-05-08 11:01
 
 

Infographic reveals state of the app economy in the UAE and KSA

The latest regional infographics, fueled by appmkr, indicate that the UAE, at 73.8 percent, and KSA, at 72.8 percent, have the highest percentage of Smartphone users in the world. Additionally, the UAE shows telecom market shares with du at 46 percent and Etisalat at 54 percent, creating a combined telecom revenue across the UAE of [...]

2015-05-08 10:46
 
 

A cheat sheet for marketers on the future of digital platforms

Customer engagement has never been more urgent or more elusive. Real engagement – the kind that goes beyond a momentary impression to a meaningful interaction – isn’t happening on traditional channels. It’s happening today on digital platforms such as Twitter, Facebook, LinkedIn, Pinterest, YouTube, SnapChat, and Instagram. To understand the future of digital platforms and [...]

2015-05-07 18:58
 
 

Brndstr launches new mobile app to drive brand campaigns on Instagram

Brndstr, a Dubai-based tech startup officially launched the Innbx app at TechCrunch Disrupt in New York from 4-5 May. Innbx is a free mobile application developed to enhance the way brands engage with users on Instagram, allowing people to manage multiple accounts, to categorize followers in groups and to save social content directly onto mobile [...]

2015-05-07 18:08
 
 

Entourage wins Egypt Tourism Authority account

Marketing and events agency Entourage has formally announced the launch of the 2015 integrated media campaign to promote Egypt’s tourism offerings in the Arab markets. The campaign was launched amongst regional journalists, senior dignitaries from the Egypt government, celebrities and VIPs who had gathered at a glittering ceremony in Dubai Ballroom, JW Marquis Hotel at [...]

2015-05-07 17:55
 
 

Millward Brown’s Marc de Swaan Arons on Marketing2020

Millward Brown Vermeer’s Marc de Swaan Arons, CMO and executive board member, recently presented in Dubai on findings from a new report released by the company on Marketing2020 – Organizing for Growth. In his talk, he highlighted the current marketing landscape, explaining that “speed is of the essence,” referring to the importance for marketers’ to [...]

2015-05-07 17:48
 
 

Hill+Knowlton Strategies Turkey announces Pelin Kocaalp as new general manager

Pelin Kocaalp, previously deputy general manager of Hill+Knowlton Strategies Turkey has been promoted to General Manager. Kocaalp comes with experience in both the private and public sectors to her new role, having worked at the Republic of Turkey Prime Ministry Investment Support and Promotion Agency (ISPAT), as well as in international companies from different sectors such [...]

2015-05-07 15:09
 
 

Home decor brand, Sedar, enters new era with regional and global franchise opportunities

Communicate speaks with Nahel Selo, creative director of Sedar, a regional home decoration organization about a recent company revamp that will change the way Sedar has done business for the past 40 years. Originally a family business, Sedar currently employees over 2,000 people. As of recent, Sedar has announced its plans to expand by offering [...]

2015-05-07 15:02
 
 

2015′s SoDA Report reveals digital marketers’ challenges and opportunities

SoDA has released its annual Digital Outlook Study as part of The SoDA Report Vol 1 2015. The findings of the research, conducted by Econsultancy, identify issues that face digital agencies in 2015, the skills challenges they need to work on as well as insight into the current state of client investment. It also highlights [...]

2015-05-07 14:31
 
 

IAA’s UAE President, Hani Ghorayeb, on local talent’s present and future

Communicate chats with International Advertising Association’s (IAA) UAE chapter President, Hani Ghorayeb for an insider’s perspective on the local talent pool as well as what initiatives he believes should be taken, going forward, to promote the industry. What are the strengths and weaknesses of the local talent pool? Over the years, I have seen the [...]

2015-05-05 15:38
 
 

Man with a plan; CEO of Havas

Communicate sat down with Havas’ global CEO, Yannick Bolloré, to discuss the current media landscape, regional challenges and his hopes for the future of the industry and his company. How are the changes in the global media market impacting the MENA region? Media has been completely disrupted. The digital medium initiated a fragmentation of the [...]

2015-05-05 13:16
 
 

Turning tables

Turner Broadcasting might be better known for its channels, namely, CNN, Cartoon Network and Boomerang to name a few, but it aims to be better known for advertising on kids’ entertainment channels – a category that stays at the back of brands’ minds when drawing up their media plan. Communicate catches up with Tarek Mounir, [...]

2015-05-05 13:13
 
 

True colors: Why one dress broke the internet

One weekend in February, a photo of a dress and what seemed to be a simple Tumblr post blasted through the Internet. A user asked: “Is this dress white and gold, or blue and black? Me and my friends can’t agree.” The picture attached to the post created an online uproar that can only be [...]

2015-05-05 12:56
 
 

Saffron Media Works launches new magazine: Saffron – The Society Insider

Saffron Media Works has announced the launch of their new magazine, Saffron – The Society Insider. Its intention, upon conception, was to create a publication that was “Made in Dubai. Made for Dubai”. It claims this magazine celebrates all that is fantastic about the Middle East right from the people to the cuisine and the growth. [...]

2015-05-05 12:37
 

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