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angry kid freelance In-DepthNo boss, no fuss

2014-10-29 13:48

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More from Communicate


How Dubai agencies celebrated Halloween

VivaKi     TBWA\\RAAD   Lowe MENA     Omnicom Media Group       Memac Ogilvy Dubai     Socialize        

2014-10-30 18:29

Ten #EpicFails of exhibiting

  Exhibitions are a fantastic way to meet face-to-face with potential clients. For me, it’s not necessarily the most impressive build and design of an exhibition stand that captures my attention – and subsequently my business – it’s those exhibitors that consider the entire visitor experience; right from from the environment to engagement. As a [...]

2014-10-30 16:48

Instinctif Partners scores two new accounts

  International business communications consultancy Instinctif Partners – previously College Group – has won two new accounts. Merger and acquisition intelligence company Mergermarket has appointed Instinctif Partners as its strategic communications partner for Saudi Arabia and UAE forums. The agency will be responsible for designing and implementing a communications programme to market two regional forums:  [...]

2014-10-30 12:57

IBM and Twitter announce new partnership

In a press statement yesterday, IBM and Twitter announced a partnership to help inform business decisions. This move comes three months after IBM announced its partnership with Apple. The statement says that “Twitter represents the public pulse of the planet. Coupled with IBM’s industry-leading cloud-based analytics, customer engagement platforms and consulting services, together we have [...]

2014-10-30 11:58

Khalil Salem participates in TBWA Tiger Academy

TBWA\RAAD nominated one of its Lebanese brand leaders, Khalil Salem, to participate in the 2014-2015 class of TBWA Tiger Academy. Its first session was held in Tokyo recently. TBWA Tiger Academy was created to bring the agency’s future leaders together to learn, collaborate, network and build the bonds and skills they will need as they [...]

2014-10-30 11:00

Unilever’s Close Up partners with Nancy Ajram for its latest campaign

Earlier this month, Unilever’s Close Up partnered with music artist Nancy Ajram for a product placement in Ajram’s latest video, Yalla. To further amplify the one-week campaign, Ajram also released a teaser video. Unilever worked with Omnicom Media Group’s PHD and “social experience” agency Veez to create the campaign. The campaign kicked off on Twitter [...]

2014-10-29 16:55

No boss, no fuss

  In an industry that is constantly racing against the clock and in a region that is weighed down by economic and social restrictions, it seems more and more difficult to find and retain jobs that reward employees in more ways than one. The natural progression of the global job market has made people demand [...]

2014-10-29 13:48

TURN8 helps new round of entrepreneurs, an early stage seed accelerator founded by DP World, has selected 10 new startups from around the world for investment as part of round three of its program. The startups are currently in residence at The Cribb in Dubai, where they are receiving business mentorship and training as well as $30,000 per company [...]

2014-10-29 13:00

French touch

Much Media Network connects regional production projects to Cité Numérique A new player is joining the ever-changing Lebanese production scene, with big means and even bigger ambitions. Launched last September, Much Media Network is the Lebanon-based exclusive representative of French production powerhouse Cité Numérique, one of the biggest studios in Europe. Much’s work will include [...]

2014-10-29 12:27

Worldcom PR Group holds EMEA and AP regional meeting in Dubai

Over 45 CEOs from PR agencies around the world gathered in Dubai for the Worldcom PR Group EMEA (Europe, Middle East and Africa) and AP (Asia Pacific) regional meeting on October 16 and 17 at The Address in Dubai Marina. Patrik Schober, the new Chairman of the board of Worldcom PR Group EMEA and Todd Lynch, managing director [...]

2014-10-29 12:16

Avantgarde Dubai appoints new managing director

  Brand services and events agency Avantgarde has announced the appointment of Elena Maralskaya as its new managing director. Maralskaya holds over 25 years of business experience in the Middle East, as well as Eastern and Central Europe. Since its UAE launch in 2006, Avantgarde’s event concepts have included the Dubai New Year’s Eve Water, Fire & [...]

2014-10-28 17:30

Entourage and ETA’s “Masr Wahashtouna” campaign posts success results

“Masr Wahashtouna”, the campaign launched by the Egyptian Tourism Authority (ETA) in partnership with Dubai-based communications agency, Entourage Marketing & Events, has brought an increase of 40 percent in tourist numbers from the Middle East to Egypt, the agency claims in a statement. The campaign’s media strategy was led by Entourage, “bringing Egypt back up to [...]

2014-10-28 11:35

The pursuit of happiness

  In September, Middle East Communications Network (MCN) announced the “Transformers” leadership development program for its employees, while Omnicom Media Group MENA (OMG), which ranks number three on the Great Place to Work 2014 survey, showed off its achievement by wrapping up its building in a celebratory banner and making its own version of Pharell [...]

2014-10-28 11:34

Caught in a crossfire

Demanding employees and a market at standstill are draining employers dry October is the month when Lebanese – the young, the old, the families and the friends – go back to their daily routines after having said goodbye, once again, to numerous expats that came visiting for the summer; the Lebanese are still leaving the [...]

2014-10-28 11:13 selects three regional startups for second intake

  Run by digital agency Intigral, regional digital incubator has selected three startups for incubation: e-health service MedsConnect for people suffering from chronic illnesses,  mRusta, a socially connected online listings platform, and Kanari, a cloud-based platform that allows businesses to collect, track and analyze customer experience data. Startups were chosen based on their high scalability potential, [...]

2014-10-28 10:12

The mystery of mystery shopping

As smartphones and mobile usage increases among consumers, businesses are racing to stay at the forefront of technological developments to stay connected with their consumers. This has led to technological developments in the world of mystery shopping that are starting to radically alter the way businesses handle market research. In the last few years, there [...]

2014-10-28 09:53

Maurice Lévy is ‘fed up’ with talking about the Omnicom merger

Publicis Groupe’s organic growth – excluding acquisitions – was just 1 percent for the third quarter of 2014, as chairman-CEO Maurice Lévy continued to blame his group’s poor performance on the failed merger with Omnicom. Revenues were up 4.4 percent to $2.2 billion in the third quarter. In an attempt to leave the bad memories [...]

2014-10-27 21:13

Rubicon and Inmobi’s new report surveys native ad spend

  In September this year, tech company Rubicon and mobile ad agency Inmobi released a report titled: “2014 Mobile Native Advertising Survey” that looks at digital advertising buyers and their perspective on native mobile ad opportunities. The report says that while mobile advertising spend is projected grow at an average of 33 percent per year [...]

2014-10-27 18:32

CreativeMornings kick off in Dubai

  CreativeMornings, a series of meet-ups that was started by Tina Roth Eisenberg in 2008 for New York’s creative community, is hosting its first gathering in Dubai this Thursday. ”The concept was simple: breakfast and a short talk one Friday morning a month. Every event would be free of charge and open to anyone,” says the [...]

2014-10-27 18:00

Artificial Intelligence could kill us all. Meet the man who takes that risk seriously

Thinking about the end of the world is something that most people try to avoid; for others, it’s a profession. The Future of Humanity Institute at the University of Oxford, UK specializes in looking at the ‘big-picture’ future of the human race, and notably, the risks that could wipe us out entirely. As you’d probably imagine, the [...]

2014-10-27 17:51

Serviceplan Middle East to hold social media event

Germany based independent communications agency, Serviceplan Middle East has announced its first Competence Circle event in the Middle East, scheduled to take place on Wednesday, 29October in Dubai. The concept was initially launched by the Serviceplan Group head quarters in Germany over three years ago and went on to become an annual event. The Competence [...]

2014-10-27 12:27

Nissan named one of the best global brands for 2014 by Interbrand

Nissan has been named one of the world’s most valuable brands for 2014, according to brand consultancy, Interbrand. In the Best Global Brands Study, released late latest by Interbrand, Nissan ranked 56 – up from 65 in 2013. The study cited the strength of Nissan’s financial performance, product portfolio and leadership position in electric vehicles [...]

2014-10-26 17:45

Rovio Entertainment and YouTube announce partnership

In a press statement late last week, Angry Bird creator Rovio Entertainment and YouTube announced their partnership to integrate The Slow Mo Guys of YouTube fame into RETRY, a new game launched by Rovio last week. “RETRY is a tribute to the challenging old school games of the 8-bit era wherein the players pilot their planes through side-scrolling levels [...]

2014-10-26 16:48

Six things we got out of PHD’s Reboot event

On October 20, Omnicom Media Group’s media and communication agency, PHD, organized the event “Reboot your thinking”. The panel saw an interesting mix of speakers. The main star of the event was Jason Silva, prominent host of National Geographic’s Brain Games, Nigel Gwilliam, head of digital and emerging technology at the Institute of Practitioners in [...]

2014-10-26 15:59

BurJuman appoints BPN as its media buying agency

BurJuman has announced the appointment of BPN as its media buying agency as part of a review of its marketing and communication efforts, in a press statement today. The move is aimed at more fully reflecting the mall’s evolution into a complete family shopping destination as part of its redevelopment project due to be complete [...]

2014-10-26 14:33

Promoseven 360 appoints new managing director

Middle East Communication Network’s Promoseven 360 has appointed James Welch as managing director in a move to drive its ongoing expansion into new areas of expertise. Welch brings with him a wealth of digital media, shopper marketing and activation experience – key areas identified by the agency to expand and enhance its integrated offering. Working [...]

2014-10-26 11:50

Mindshare MENA announces “Planning for Agility” summit

WPP’s Mindshare has announced its summit scheduled to take place on November 5 at the Meydan Hotel Gallery in Dubai under theme of “Planning for Agility”. The lineup of speakers spans the fields of marketing, sports, technology, and behavioral science. Moderated by The Digital Diet author, Google’s own Daniel Sieberg, the subjects include “Planning Ahead to [...]

2014-10-23 15:01

Zomato’s rebranding receives mixed reactions

Zomato, an app that’s like Google for eateries, has launched its revamped logo. Founder and CEO, Deepinder Goyal says in his blog post that Zomato was “built for the love of food” and with this rebranding, the brand aims to put the heart at the center of it all. Goyal adds that the “logo transcends [...]

2014-10-22 15:34

Inmarsat reveals new communication services through its satellites at GITEX 2014

Inmarsat, one of the leading providers of global mobile satellite communications services, unveiled some innovations during GITEX Technology Week 2014. These innovations are “designed to deliver the most powerful, portable and flexible connectivity services on a global scale,” says the company in a press statement. Inmarsat provided live demonstrations of its recently launched IsatHub service, [...]

2014-10-22 14:49

du and icflix collaborate to bring TV to mobile

Carlos Tibi, CEO and co-founder of icflix with Fahad AlHassawi, chief commercial officer, du Icflix – the region’s Netflix – has collaborated with du, which enables customers to subscribe directly from their phone, eliminating the need for a credit card. The subscription fee will be charged to their monthly mobile bill or prepaid credit from du. This makes [...]

2014-10-21 17:15

Dentsu Aegis Network launches Dentsu in the MEA region

  As part of its ongoing expansion plans in the region – which included the launch of its RTB platform Amnet and media buying agency Vizeum earlier this year – Dentsu Aegis Network announced the launch of its ad agency Dentsu in the MEA region today. Reporting to Michel Nederlof, CEO of Dentsu Aegis Network [...]

2014-10-21 16:54

London-based broadcast PR agency markettiers4dc opens Dubai office

Howard Kosky, CEO of markettiers4dc group International broadcast consultancy, markettiers4dc, has announced the launch of its first office in the Middle East as part of its on-going expansion. The office, based in Dubai, will be offering traditional broadcast media services alongside digital solutions, including live streaming to mobile. The press release states that “Dubai is [...]

2014-10-21 16:16

Antonio Vincenti elected FEPE president

In early October, global OOH (out-of-home) advertising association FEPE International (Federation of Outdoor Advertising) has appointed Antonio Vincenti, chairman and CEO of outdoor supplier Pikasso, as president. Elected unanimously at a FEPE board meeting in Budapest, Vincenti will assume the role for a mandate of two years, succeeding Jonathan Bevan, “who decided to leave his [...]

2014-10-21 15:38

Cheil Worldwide appoints new digital director

Cheil MENA, part of South Korean advertising network, Cheil Worldwide, announced in a press statement today that it has appointed Anis Zantout as its new Regional Digital Director with immediate effect. The press release claims that the “senior appointment continues to illustrate Cheil’s commitment to the Middle East and North Africa and its objective to [...]

2014-10-21 14:16

Online payment platform Telr secures investment in growth funding

Telr, a Singapore and Dubai-based, emerging market focused online payment gateway, has secured Series A funding, from Hatcher and iMENA, two leading Singapore and Middle East-based investors. The round, which closed on September 24, comes on the heels of Telr’s recent merger with Innovate Payments. The investment in growth fund will help Telr’s next phase [...]

2014-10-21 14:08

Traffic Digital wins Unilever laundry business

Unilever has appointed Traffic Digital to be its regional digital agency for its laundry business with the agency immediately taking charge of online activation for OMO and Comfort. Waqas Javed, marketing director foods, beverages and home care says in a press statement: “Online marketing is a vital component in our communication mix. Traffic Digital really [...]

2014-10-20 16:00

Weber Shandwick’s crisis simulator wins Adweek Project Isaac Award for Invention

Weber Shandwick’s proprietary crisis simulation software and crisis preparedness training, firebell, has won the 2014 Adweek Project Isaac Award for PR Invention in the Best Practices medium. Honoring invention in media, advertising & marketing and technology, the Project Isaac Awards highlight the importance of genuine invention to the successes of brands and businesses. With the [...]

2014-10-20 15:51

Centrepoint revamps brand identity, launches new campaign

  One of the largest retailers in the region, Centrepoint, which had positioned itself as Four Great Brands…One Destination has taken a strategic decision to change its brand image to Family. Fashion. One Destination. Research proved that the retail destination’s equity as a collective for family fashion held a large untapped opportunity and that dialing up it’s fashion equity [...]

2014-10-20 15:44

What social media can learn from selling yachts

Tell a globally relevant story In the luxury business your target customer is a global citizen. These consumers are often internationally educated, own a number of homes – often in different cities – and travel extensively. Pinning them down to one place or time zone does not make sense. They need to be able to [...]

2014-10-20 15:16

MediaCom MENA appoints new head of digital

MediaCom MENA appoints Daniel Vaczi as new head of digital. Vazci will replace Dan Chapman who has moved back to the UK to head up the MediaCom digital team in the country. Vaczi joins MediaCom from MEC London where he headed up the Northern European bidabble team for Johnson & Johnson. Previously he worked at [...]

2014-10-19 18:38

Hill+Knowlton Strategies expands its Middle East sports practice team

  Hill+Knowlton Strategies (H+K) expands its Middle East Sports Practice team with two new hires on the ground across the region. Nicola Milan joins the team as a senior consultant currently based in Doha, Qatar. Milan brings extensive experience in the field, particularly in bidding for and organizing Olympic and Paralympic Games.  She worked as [...]

2014-10-19 18:23

ADCB to launch biometric voice recognition system

Abu Dhabi Commercial Bank (ADCB) will soon offer voice biometrics as a means to authenticate customers and allow them to perform banking transactions via phone or mobile devices easily and securely. The bank claims in a press statement that it is the first bank in the world to offer voice biometrics in Arabic, English and [...]

2014-10-19 18:12

Five gadgets that will change the way brands use technology

Virtual reality   Virtual reality players are all the rage with small companies like Merlin Technology developing its own version. The most popular one is the Oculus Rift. Brands in the region seem excited to use though its exact role in a brand campaign is unclear as of now. Samsung was the quickest to realize [...]

2014-10-19 17:54

Top 10 online trending bytes

Online journal shares the latest digital, web and user insights, as well as social media news, with Communicate Levant. New iPads and iMacs? Hey fanboy, are you not over the iPhone 6 yet? Because Apple has already got some new gear for you… However, this month’s announcements won’t be as exciting as the last [...]

2014-10-16 19:10

Hodor is coming

  “Stars, geeks and comic book aficionados are on direct collision course with Dubai” claims the IGN Convention that is scheduled to take place on November 21 and 22 at the Mina Seyahi Hall, Dubai International Marine Club. The convention promises to showcase the “latest and greatest [in pop culture] from the world of movies, [...]

2014-10-16 18:48 introduces the Puls smartwatch

Image Source: The Next Web When you think wearables, you don’t usually think international superstar or Salesforce. Push aside that old way of thinking aside because Black Eyed Peas frontman just unveiled his Puls smartwatch at the Dreamforce conference in San Francisco. Pronounced “pulse,” the smartwatch is voice controlled via a Siri-like feature called Aneeda. It [...]

2014-10-16 16:45

Mobile is changing shopping decisions

  On Device Research, a global mobile panel and research specialist, has published a report showing that an overwhelming majority of connected consumers in Egypt, Saudi Arabia and UAE have changed their purchase decision as a result of comparison shopping, or asking friends and family for advice while in store. The research demonstrates the effect [...]

2014-10-16 12:22

Leo Burnett wins Oasis account

  Leo Burnett has won the Oasis account, following a competitive, multi-agency pitch. Founded in 1984, Oasis, the bottled water division of National Food Product Company (NFPC), is the first company to introduce the 5-gallon bottle in the UAE. Leo Burnett had previously held the account from 2006 to 2009. Effective immediately, the new contract [...]

2014-10-16 12:07

Microsoft and Etisalat sign global framework agreement

Microsoft and Etisalat have signed a global framework agreement to enable the telco’s operations across 15 countries to leverage the power of the Microsoft platform; enhancing productivity and driving operational excellence based on a Mobile First, Cloud First strategy. With operations across 3 continents, the agreement will enable Etisalat to leverage the unique offering of [...]

2014-10-15 18:25

Visa partners with ADCB for contactless payments in the UAE

Kaizar Patla of ADCB and Marcello Baricordi from Visa unveil the new ADCB payWave-enabled  credit card Payment solutions provider Visa Inc. has partnered with Abu Dhabi Commercial Bank (ADCB) for the payWave contactless payments technology for its credit card holders in the country. PayWave will enable ADCB credit card holders to simply wave their Visa cards [...]

2014-10-15 16:04

Not everyone is content with content marketing

Insert your brand message here. Critics see branded content in just that way – creators selling out to marketers in the name of pushing products. Defenders argue it disseminates useful information to consumers and enables brands to communicate their stories in ways that are believable and entertaining enough that the people willingly opt in to [...]

2014-10-15 15:37

WonderEight opens its first overseas branch in Dubai

  In a press statement, Beirut-based branding and interactive agency, WonderEight, announced today that it has opened its first overseas branch in Dubai, making its first expansion move outside of Lebanon. The agency has quickly grown its portfolio of clients over the past two decades, offering brand creation and consultancy services, and specializing in restaurant and hospitality [...]

2014-10-15 15:19

Group Plus secures new win in Bahrain

  Outdoor media supplier Group Plus has won the tender for the Muharraq lampposts by securing Network A – which consists of the most prime locations of Bahrain’s third largest city for the five coming years, and encompasses more than 150 lampposts all over Muharraq. The network will allow advertisers to expand their exposure to locations such [...]

2014-10-15 14:36

Why every brand is hilarious lately

  Brands want you to laugh with them, not at them. That’s why some of the most powerful companies in the world — GE, Google, Procter & Gamble, Unilever and Nestlé, among them — are hiring increasing numbers of stand-up comedians, improv masters and comedy troupes to produce and star in their advertising. The campaigns, [...]

2014-10-15 14:24

No #credit to Campaign ME

On October 13, Campaign ME ran a story on a real-time bidding war that started earlier that morning between Standard Chartered Bank (SCB) and Mashreq Bank, after it came across a half-page ad from SCB that appeared in Gulf News. The ad in question featured a simple visual, showing “#1 credit card” in Google’s search box, therefore inviting readers [...]

2014-10-14 19:06

Mindshare Tunisia scores at African Cristal Festival

WPP Group’s Mindshare, a global media agency network, was recently rewarded for their creative campaign, titled Keep Our Beaches Clean, taking home two Sapphire and one Emerald award at the second edition of the African Cristal Festival taking place in Marrakech during October 1st – 3rd. Mindshare Tunisia won the Sapphire award for the Outdoor category, [...]

2014-10-14 18:40

Open the gateways

Two years into running PayPal MENA – after a longer stint at PayPal Asia – Elias Ghanem’s hopes of growing the payment gateway in the region were quickly shattered by one realization: “It was much easier to sell PayPal to MENA than it was to sell MENA to PayPal.” When, in early 2013, Ghanem allegedly [...]

2014-10-14 18:11

Pushing at a closed door

  If payment gateway PayPal’s estimates, which put e-commerce in the MENA region at $15 billion in 2015, prove accurate, future prospects of the regional online payments industry look rather rosy. Over the past year, a slew of reports has come out confirming that it’s set for exponential growth. According to the State of Payment [...]

2014-10-14 13:12

Culture vulture

  No matter how far reaching a leader’s vision or how brilliant a company’s strategy may be, neither will be achieved if not supported by organizational culture. Analyzing his team’s successes, basketball all-star Kobe Bryant of the LA Lakers once told ESPN: “I think we have to start at the top, in terms of the [...]

2014-10-14 12:58

B2B agency Gyro wins global BlackBerry account

  BlackBerry wants to resurrect itself as a business brand. And it has tapped a top B2B agency, gyro to lead the charge. Following a pitch, BlackBerry selected gyro as its global agency of record to promote BlackBerry Passport, its first new handset under CEO John Chen. The agency will also be responsible for communicating the company’s [...]

2014-10-13 20:17

Thync has raised $13 million to change your mood with with ultrasound waves (and electricity)

  Coffee, exercise, yoga, drugs — these are the ways people traditionally think to alter their mood when looking to get a bit more energy during the day or to calm their thoughts as they transition into the evening. Thync is a startup looking to give consumers another avenue to change their mental state, one which doesn’t [...]

2014-10-13 18:30

Finger on the pulse

Lutz Finger, director of data sciences and data engineering at LinkedIn, and San-Francisco based entrepreneur and co-founder of social and media monitoring platform Fisheye Analytics – which was acquired by WPP’s research unit, Kantar, in December 2013 – has earned a name for himself in the small big data circles; which is why his recently [...]

2014-10-13 12:31

YouTube MENA Leaderboard Pulse Edition 2014

The 2014 FIFA World Cup and Ramadan, two of this year’s most memorable events, are prominently featured in the MENA YouTube Pulse 2014 Leaderboard’s special listing on the most viewed ads of the past eight months. Pepsi’s collaboration with Chipsy for Ramadan, which features popular celebrities from various eras of the Egyptian cinema, takes the [...]

2014-10-13 12:03

Moving on

  The Middle East mobile market is narrow, highly competitive and offers many barriers of entry for new product launches. What is the reason behind launching Obi in this region and at this time? What are the challenges and opportunities you reckon for the brand in this part of the world? Approximately 70 percent of [...]

2014-10-13 11:35

About time

Digital advertising in the Middle East is one of the fastest growing industries in the region. Even in the past five years, we have seen a big shift from declining television and print commercials to smart online, mobile and in-app campaigns. Brands are realizing new ways to utilize their budgets across B2B and B2C sectors [...]

2014-10-13 10:57

Payday, mayday

  Early last month, HR solutions provider Aon Hewitt released its annual Global Salary Increase Survey, which confidently projected a 4.8 percent hike in salaries for UAE companies in 2015, albeit down from 5.1 percent last year. The predictions were slightly higher for companies across the GCC (5.1 percent) but, again, had dropped from last year’s 5.5 percent increase. These forecasts sit [...]

2014-10-13 10:34

Publicis Groupe expands further into South Africa

  Publicis Groupe is further cementing its footprint in South Africa, having recently announced in a press statement three acquisitions that would expand the scope of its activities in the cities of Cape Town, Johannesburg, Durban and Belleville. The group has acquired brand agency BrandsRock – founded in 2009, BrandsRock offers marketing and brand strategy, [...]

2014-10-12 20:35

New luxury property portal launches in UAE

  Luxury SQft aims to become the number one luxury property portal worldwide by “filling a gap amongst consumers looking for a more targeted approach to finding a property,” it claims. The site differentiates itself from other listings sites with only 100 real estate agents promoting their properties. It also focuses on a limited number [...]

2014-10-12 10:26

Fox Movies premieres Arab version of So You Think You Can Dance

Titled Yalla No’ros, the Arab version of So You Think You Can Dance made its exclusive TV premiere on Fox Movies on September 28. The show is claimed to be reflective Fox Movies’ new strategic direction, designed to drive further growth in the local programming category. The premiere’s announcement comes following an agreement signed between [...]

2014-10-09 18:16

YouTube hosts first Dubai event for advertisers

  On September 30, Google hosted its first YouTube event in Dubai, Pulse, for the advertising industry. Global executives, Robert Kyncl, head of content and operations for YouTube and Lucas Watson, Vice President for global brand solutions at Google were present at the event. As total watchtime on YouTube continues to grow by 50 percent [...]

2014-10-09 17:32

TINT aggregates social media hashtags for marketers

TINT’s recent collaboration with NASDAQ Based out of Silicon Valley, TINT, a social media aggregator that caters to 40,000 companies worldwide, will see its Middle East debut – and its first expansion effort outside of North America – out of Dubai at the GITEX 2014 conference. “Our growth from Silicon Valley has been exponential; in the space [...]

2014-10-09 17:28

Havas Group’s mobile arm, Mobext appoints global head

  Mobext today announced that it has appointed Marco Rigon as its global head, to further develop Havas Group’s overall mobile marketing strategy for its clients worldwide. Working out of the Paris office, Rigon will work across all areas where mobile has an impact for clients as Mobext continues to work in close collaboration with [...]

2014-10-09 16:30

JWT wins big at the African Cristals

  JWT was awarded a total of 17 accolades at the African Cristals on Saturday including a Grand Prix, four gold, four silver and five bronze medals a well as a special award, third place as Agency of the Year by JWT Cairo, second place as Network of the Year won by the group. JWT [...]

2014-10-09 16:17

Social Mosa 2.0 announced

  Transformers, a Dubai-based specialist event supplier, has announced version 2.0 of the Social Mosa Instagram and Twitter application. Developed by Tangible Interaction, the app dynamically integrates Twitter and Instagram content to create generative animation. It periodically mosaics ingested tweets and Instagram pictures and videos – 30 posts a time – into logos and key [...]

2014-10-09 15:08

DAMAC Properties launches global TV campaign

DAMAC Properties has launched a worldwide TV campaign for its new project, AKOYA Oxygen. Cannes award-winning director, Anders Halberg – known for working with international brands like Gucci and Cartier – has shot the campaign on-location in Dubai and Italy. Halberg has also worked with Hollywood stars Kate Moss, Dustin Hoffman and Adriana Lima. He [...]

2014-10-08 17:05

Is Facebook video threatening YouTube?

  Facebook rolled out an update this May releasing video metrics, wherein users will get information on total video views, unique video views, the average duration of the video view and audience retention. Indeed, this was a great update for marketers. Some brands still love listening to the term ‘GRPs’ and it seems like Facebook is [...]

2014-10-08 15:54

Cartier selects CNN International for global branded content campaign

  Cartier is sponsoring CNN Ones to Watch, a new feature show debuting on CNN International this autumn. The sponsorship is a key component of a global Cartier campaign on CNN International, CNN US, CNN en Espanol and platforms, including spot advertising, vignettes and digital components. CNN worked closely with Zenithoptimedia France to bring the [...]

2014-10-08 13:48

Volkswagen Middle East launches social media Q&A

Volkswagen Middle East is offering car-enthusiasts the chance to ask its experts any car-related question and receive a personalized response using the hashtag #AskVW on social media. Whether requesting the latest model information or the location of their nearest showroom, Volkswagen fans simply need to post their question on their Facebook or Twitter profiles, ensuring [...]

2014-10-08 13:37

Envivio at par with Hulu and Netflix, says TechNavio Research

Envivio, a multi-screen video software solutions company, has been named as a company that is leading the global video services for the connected TV industry, along with Comcast, DIRECTV, Hulu and Netflix, according to TechNavio Research. The report titled: Global Video Services on Connected TV Market 2014-2018 predicts this market to grow at a compound [...]

2014-10-08 13:18

Alaa Wardi stars in new Head & Shoulders Arabia campaign

  Buzzman TV has teamed up with Alaa Wardi – famous for his Youtube covers – to launch Head & Shoulders’ new oil replacement product. Wardi has released a song expressing how he’d been struggling to style his hair followed by the reveal of the new product. The campaign claims to “tackle the cause for [...]

2014-10-07 18:08

Inside job

Government Social Media Summit 2014 Under the theme: “Innovative Social Networks for Effective Collaboration & Smart Governance”, the third GCC Government Social Media Summit 2014 kicked off on September 17 with a panel discussion on “leveraging the value of social networks to deliver a smart, engaged and interactive government”. Moderated by Yasar Jarrar, member of [...]

2014-10-07 17:52

Havas launches new Meta DSP

Yesterday, Havas announced the worldwide launch of its programmatic pure player, Affiperf that extends the boundaries of programmatic buying with the introduction of the what is touted to be the world’s first real time, agnostic system to work across multiple demand side platforms. This offers brands the opportunity to operate seamlessly across multiple demand side [...]

2014-10-07 15:28

HP to split into two companies

  In a press release yesterday, HP announced that it will be splitting into two new publicly traded Fortune 50 companies: Hewlett-Packard Enterprise that will handle HP’s technology infrastructure, software and services business and HP Inc. that will lead the personal systems and printing business. HP Inc. will retain the current logo. The transaction is [...]

2014-10-07 15:11

Mobogenie launches new platform to open up app creation

Mobogenie, an Android app development platform and mobile device management apps for PC, unveiled a new app development platform, CYMaker at the Global App Summit on 1st and 2nd October in Dubai. The new platform provides simplified, free solutions without the need for coding knowledge or credit cards. Visitors at the summit were given a [...]

2014-10-07 14:34

SMG MENA retains Samsung account

Starcom MediaVest Group retains Samsung account, Communicate learned today.

2014-10-02 16:54

Fashion on demand

  Today’s fashion industry is changing to meet the demands of its audience. In this era of 24X7 connectivity and conversations – when the fate of a new season’s collection is decided in a matter of hours on social media – traditional marketing is just not enough. Digital content marketing, especially supported by a video [...]

2014-10-02 13:18

Growing pains

  Recent crisis mismanagement blunders like Arabtec’s might suggest otherwise, but Brian Lott, executive director, group communications at Mubadala, and Nicola Gregson, vice chair of MEPRA (Middle East Public Relations Association) – Gregson is also managing director at Ketchum Raad Middle East – believe the regional PR industry is keeping pace with the changing times. [...]

2014-10-02 12:55

Initiative MENA hosts ‘Video is King’ conference

  On September 25, MCN’s Initiative MENA held a day-long conference on the shift from TV to video at Dubai’s Madinat Jumeirah. Titled “Video is King”, the event saw experts from agencies, broadcast networks, tech giants and telecommunication networks come together to discuss the growth of video and its implications for marketers. Following a prelude [...]

2014-10-02 12:46

BrandGOSocial Summit scheduled for 22 October

Following the inaugural Social Media Summit that took place in June this year, AreebaAreeba, a social network in the Middle East is now organizing the BrandGOSocial Summit scheduled to take place on October 22 at the Armani Hotel in Dubai. The summit is designed to help marketers better their brands online through innovative social media [...]

2014-10-02 12:41

eMarketer releases fifth annual Global Media Intelligence Report

  eMarketer’s fifth annual Global Media Intelligence Report, developed in collaboration with Starcom MediaVest Group (SMG), outlines how media and device usage trends are playing out in MEA, along with how those trends are shaping up in regions throughout the world. eMarketer estimates that 336.5 million people in the Middle East and Africa (MEA) will [...]

2014-10-02 12:05

CODE announces digital marketing conference in Kuwait

Centre of Digital Excellence (CODE), a Canada-based digital consultancy has announced MASHUP, a regional digital marketing conference in Kuwait scheduled to take place on 16th and 17th November at Kuwait Fair Ground Hall 7. The conference aims to unite innovators and visionaries to discuss how technology, market trends and new business models are changing the [...]

2014-10-02 11:10

Ex-Apple CEO launches new mobile company

  The former chief exec of the Cupertino-based tech giant, John Sculley, targets youth with a new brand of Smartphones, Obi. Sculley is best known for two things: being hired by Steve Jobs and firing Steve Jobs — even though Sculley has clarified, on multiple occasions, that Jobs’ dismissal was a board decision. But now, [...]

2014-10-02 09:40

Mondelēz International to invest in new plant

Mondelēz International, one of world’s leading makers of sweets and biscuits, announced its plans to invest $90 million in building a biscuit plant in the Kingdom of Bahrain to meet rising demand in the Middle East and Africa for its brands Oreo, Ritz and TUC biscuits. With commercial production scheduled to start in early 2016, the company claims that this [...]

2014-10-01 18:11

Weber Shandwick named 2014 Global Agency of the Year by The Holmes Report

  Weber Shandwick has been named 2014 Global Agency of the Year by The Holmes Report. The firm’s innovative digital capabilities, including Mediaco, Weber Shandwick’s award-winning content publishing and distribution offering, were highlighted, as well as strong growth of the Middle East and North African operation (‘Weber Shandwick MENA’) among other geographic regions. Honourees are [...]

2014-10-01 17:23

Reboot the future

  Depending on your personality or your personal situation, the future is either a source of excitement or a cause for anxiety. Either way it rarely leaves anyone indifferent. For businesses, it comes loaded with implications, particularly if they need to be ready to react to rapid changes. No strategy has ever been conceived with [...]

2014-09-30 16:34

Wheels of change

In a stagnant market, agencies are pushing automotive brands to break their communication norms. This is no scoop: Lebanon’s political instability is affecting every aspect of the country’s economy, including the automotive industry, which “has been pretty stagnant for the past three years,” says Serge Trad, sales and marketing co-ordinator at Saad & Trad, Lebanon’s [...]

2014-09-30 12:36

PepsiCo sets up innovation center in the Middle East

  PepsiCo announced yesterday the opening of its first innovation facility in the Middle East out of Dubai, which will serve as a center for new product and flavor innovation testing for PepsiCo’s businesses across the region. “The new facility is equipped with an advanced culinary center and test laboratories focused on developing and tailoring [...]

2014-09-29 18:12

Just say no

In an industry where there is never a shortage of funny stories about ludicrous requests made by clients, isn’t it strange that we rarely ever hear an agency’s response to such requests? Could it be that our responses are simply drowned out by the roars of laughter after hearing the “make the logo bigger” story for [...]

2014-09-29 17:50