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More from Communicate

 
 

Toyota unveils new brand campaign

  Last week, Japanese automotive brand Toyota announced its new campaign with the theme “The Way I Ride” to connect with a more youthful audience across the region through print ads and TV commercials. The campaign marks the second phase of Toyota’s brand campaign based on its brand promise of “Waku Doki” and peace of [...]

2014-11-26 17:39
 
 

Top tips for an award winning entry

Part of the skill of writing your entries is how you put yourself, your agency and your media campaign forward. Here are some tips for making sure your entry will engage the judges and stand out from the rest. Less IS more, but tell a story Keep in mind that the judges may have to [...]

2014-11-26 17:11
 
 

The travall app aims to serve as a video concierge for travelers

December 2 will see the launch of travall, a mobile app for Android and iOS that functions as a video guide and aims to create “pre-mories” – experiences of a destination before visitors reach there. The app, which has been developed in the UAE, “aims to change the way tourists and residents in the UAE [...]

2014-11-26 16:52
 
 

OOX signs up Qrious Digital Marketing

Digital ad monitoring agency OOX today announced its latest agency subscriber, Qrious Digital Marketing. A Dubai Media City based, start-up digital agency, Qrious seeks to utilize UAE and KSA data provided through web based service OOXmonitor. OOX co-founder and managing director Fouad Bedran says in a press statement: “We are very excited to have the latest [...]

2014-11-26 16:50
 
 

Online PR & Communications Academy launches in Middle East

  In late October, The Irish Academy of Public Relations announced its joint venture with Orient Planet PR and Marketing Communications to create “the first ever online PR and Communications Academy in the Middle East” in a press statement. The academy will exclusively provide the Irish Academy’s courses to students in the Middle East, Levant [...]

2014-11-25 17:31
 
 

IAA UAE Chapter elects new board of directors for 2014-16 term

  The UAE Chapter of the International Advertising Association (IAA) held its biennial elections for a new board of directors at its premises in Dubai Media City yesterday. The newly elected board of directors will steer the UAE chapter of the International Advertising Association for the 2014-16 term. The IAA UAE Chapter Board is made [...]

2014-11-25 15:55
 
 

Snapchat debuts new ad format with American Music Awards stream

A month after introducing its first ad product, Snapchat rolled out a second format Sunday night, a stream of posts from the American Music Awards that was sponsored by Samsung. Ad Age reported earlier this month that the mobile messaging app was discussing selling sponsorships of its live-event feeds, called “Our Story” streams. Snapchat introduced its “Our Story” [...]

2014-11-25 12:39
 
 

OMD launches study to explore future behaviors of UAE consumers

The fieldwork for OMD’s study on the future state of the consumer society in the UAE is already underway, including face-to-face interviews with a representative sample of 2,000 residents in the country. The survey, titled: “The Future of the UAE”, aims to assess the impact of changes to the country’s population and socio-demographics on lifestyles, [...]

2014-11-25 10:53
 
 

App-to-date banking

In a highly competitive retail banking sector, banks try to keep up with growing demand for mobile solutions. Over the years, retail banks around the world have been working on making personal banking more convenient and customer friendly through the introduction of innovative services and offerings: sprawling branch networks, innovative credit cards, enhanced automatic teller [...]

2014-11-25 10:32
 
 

Memac Ogilvy appoints Paul Shearer as chief creative officer

Memac Ogilvy announces the appointment of multi-award winning creative talent Paul Shearer as the group’s new chief creative officer. Shearer brings 25 years of experience in advertising to his new role and will be based in Memac Ogilvy’s Dubai, UAE office. Shearer’s appointment was announced by Edmond Moutran, chairman and CEO of Memac Ogilvy. “Paul’s [...]

2014-11-24 16:04
 
 

The myths of data privacy

  Internet users all over the world are concerned about how organizations are using their personal data.  In fact, it’s not uncommon to see a news story about how personal data is being used against rather than for consumers. While Internet users in the MENA region are much more likely to agree with the statement [...]

2014-11-24 14:39
 
 

Centrepoint supports Movember

  Movember, an initiative that encourages men to grow their moustaches every November to raise awareness about men’s health issues such as prostate and other male cancers, has become a part of pop culture and is increasingly being used as a fashion statement by the youth. Tapping in on this, regional retail brand Centrepoint which [...]

2014-11-24 13:16
 
 

Night in shining armor

On November 19, the 2014 Effie MENA Awards (held in partnership with Communicate’s sister publication, Gulf Marketing Review (GMR)) ended the regional awards season with a bang, bringing together 1,500 industry peers at the Meydan Hotel in Dubai. The show’s sixth edition saw the addition of the Electronics/Computers, Brand Experience and Single Media Activation categories [...]

2014-11-23 16:32
 
 

Intigral enables direct operator billing for Samsung Galaxy apps

In a press statement today, digital agency Intigral announced that it has activated Samsung OEM (Original Equipment Manufacturer) across the Saudi Telecom Company (STC) and VIVA networks in KSA, Kuwait and Bahrain enabling direct operator billing for Samsung Galaxy apps store purchases. STC group subscribers will be able to pay for apps and in-app purchases [...]

2014-11-23 13:39
 
 

Donya Imraa bonds with Arab women

  Donya Imraa (Arabic for “women’s universe”), a social portal that is “by every woman and for every woman”, as described by founder and managing director, Lina Habib, was first launched last October – universally the month of breast cancer awareness. The timing of the launch was not without reason, as Habib was hoping it [...]

2014-11-22 20:27
 
 

Hellofood launches online ordering platform in Lebanon

Global online food ordering platform Hellofood, active in more than 45 countries, has officially launched its mobile application in Lebanon. The launch event was held at the Golden Tulip hotel on November 13, and was intended to officially announce the emergence of Hellofood from the soft launch phase after encouraging results in the Lebanese market [...]

2014-11-20 16:57
 
 

The winners of the Effie MENA Awards 2014

The 2014 Effie MENA Awards, organized by Mediaquest Events, were held last night at the Meydan Hotel. It was a glamorous event that gathered the who’s who of the regional advertising industry to reward the best campaigns of the year. Below are the winners of each of the categories:

2014-11-20 14:44
 
 

Google conducts automotive study for the first time in the UAE

  Partnering with research marketing firm Netpop, Google recently conducted a study for the first time in the UAE and for the second time in the KSA - the first in the kingdom was in 2012 - to understand consumers’ pre- and post-purchase behavior of automotive products. The study has been rolled out globally since 2009. This year, Google’s auto vertical [...]

2014-11-20 14:18
 
 

Black and white

There was little communication around the departure of Philippe Skaff and your appointment as CEO three years ago. Why so?  It’s a mistake, because we had a lot to say in the past three years. I was focused more internally, rather than externally. I was part of the [Grey] team before I moved to Mediacom [...]

2014-11-19 15:44
 
 

Google’s advancements in search: then & now

  Google is the alpha and omega of Internet search. In terms of market penetration, it is used more than any other product in the world. Not everyone drinks Coke, opens an account with Emirates NBD, or shops at Max or Splash; however, virtually everyone in the free world searches Google. How did the company [...]

2014-11-19 14:54
 
 

Struggling bidders

To win over new business today, production houses have no choice but to lower their quality. Any company lives or dies on its ability to bring in new business. Even though it’s important to have loyal, long-serving clients, getting a good pipeline of new deals is the only way to grow and, eventually, stay alive; [...]

2014-11-19 13:31
 
 

IAA hosts second Apprentice Conference in Dubai

Image credit: Wet Paint On November 7 and 8, the International Advertising Association (IAA) held its second professional development and career conference for university students planning to work in the advertising, marketing and communications industries. The two-day conference held in Dubai, UAE brought together students and senior industry executives from media, advertising and technology firms. [...]

2014-11-19 11:19
 
 

Discovery Networks and OSN launch pay-tv advertising

  On the sidelines of the Abu Dhabi Media Summit, Discovery Networks Central & Eastern Europe, Middle East and Africa (CEEMEA) – a division of Discovery Communications – JB Perrette, President of Discovery Networks International, announced they will be creating a central hub for Middle East-based advertising sales, starting with the launch of local advertising [...]

2014-11-18 17:44
 
 

Horizon FCB appointed creative agency for Oasis Mall

Horizon FCB has been appointed as the creative agency for Landmark Group’s Oasis Mall, a community mall on Dubai’s Sheikh Zayed Road to support the mall’s rebranding and consumer engagement initiatives. After several shortlisting phases and fine-tuning of strategy, the creativity of Horizon FCB was deemed as the most relevant and synergic with the Oasis [...]

2014-11-18 17:22
 
 

Publicis Groupe to integrate Nurun into Razorfish Global and Publicis Worldwide networks

Following the September 2, 2014 announcement of the acquisition of Nurun, a leading independent global design and technology consultancy, Publicis Groupe announced in a press statement today the strategic integration of Nurun’s agencies within the Groupe. Keeping in line with Publicis Groupe’s 2018 strategic plan, it plans to fully integrate the talents and expertise of [...]

2014-11-18 17:13
 
 

Emile Atallah appointed managing director of FP7 Beirut

Former group business director at Y&R MENA, Emile Atallah moves to Beirut to be appointed managing director of FP7 as of November 10. With over 15 years of experience in the field, mostly in strategic planning across both advertising and branding agencies, he’s managed accounts such as Coca-Cola, Bank of Beirut, Land Rover, and was [...]

2014-11-18 12:41
 
 

7th annual GMR Marketing to Women Conference scheduled for Feb ’15

  The seventh annual Marketing to Women Conference by Mediaquest’s Gulf Marketing Review (GMR) is slated for February 11, 2015. Under the theme “Community, Connection, Control, Content”, the conference will investigate the seismic changes in women’s socio-economic status, the impact of digital media in reshaping women’s personal agendas and, ultimately, their brand relationships. The conference will be [...]

2014-11-17 17:11
 
 

Maurice Saatchi: the greatest campaign for the love of his life

Maurice Saatchi with his beloved wife, the late novelist Josephine Hart. [Image source: The Sunday Times] When his wife died from cancer, the former advertising giant was, and remains, heartbroken. Now, under attack from 100 health experts, he is set on pushing through a bill to allow more experimental treatment of the disease. Maurice Saatchi [...]

2014-11-17 14:32
 
 

Zomato launches in Lebanon

The online and mobile restaurant search and discovery service Zomato expands further into the Middle East with the launch of its Lebanon section. Founded in 2008 in New Delhi, India, the company is present today in more than 100 cities across Lebanon, the UAE, Turkey, Canada, the UK, New Zealand, Poland, the Czech Republic, Slovakia, [...]

2014-11-17 10:42
 
 

Five key takeouts from OMD Predicts

  Technology doesn’t always have to be high tech; it has to be useful. That was the premise of Guy Hearn, chief innovation officer, Asia Pacific, at Omnicom Media Group’s talk, wherein he cited examples such as the Vodafone India campaign, British Airways’ “#lookup” interactive billboard and Clemenger BBDO’s “Melbourne Remote Control Tourist” stunt. It’s [...]

2014-11-16 17:17
 
 

Conde Nast Entertainment hires YouTube stars for original video push

The Conde Nast of old aimed to sign star scribes like Christopher Hitchens and photographers like Annie Lebowitz. The Conde Nast of now has its sights set on YouTube stars. To meet the content demands of its growing millennial audience, the magazine publisher’s digital-video division, Conde Nast Entertainment, has begun signing YouTube stars to wide-reaching agreements [...]

2014-11-16 16:25
 
 

InMobi and Starcom Mediavest Saudi Arabia score at 2014 Smarties EMEA and UK

InMobi, an independent mobile ad platform, and Starcom Mediavest Saudi Arabia, the global media and marketing services network, have received top honours for their Samsung GALAXY S5 campaigns at the 2014 Smarties EMEA and UK from the Mobile Marketing Association (MMA). The agencies won the Silver for the Product / Services Launch section and a [...]

2014-11-16 15:57
 
 

Smartphone users spend twice as much time on their phones than on TV

  Following its recent study of the usage of mobile devices in the region and the opportunities they present, Integral-OMG, the research arm of Omnicom Media Group MENA, partnered with digital marketing agency Resolution and Google to produce a mobile white paper titled: Upward Mobility: Reflecting on the Growth of Mobile in MENA. As mobile [...]

2014-11-16 15:41
 
 

The brainy bunch

When self-proclaimed “brand futurist”, acclaimed author and Time magazine’s 2009 Influential 100 list honoree, Martin Lindstrom, set out to unravel the subconscious motives of addictive smokers in a neuromarketing study (neuromarketing explores cognitive, emotional and sensorimotor responses to marketing stimuli) of unprecedented scale and size in 2004, his drives were, quite oppositely, very conscious. Lindstrom’s mother was [...]

2014-11-16 15:22
 
 

Art for art’s sake

  I believe American media company Metro-Goldwyn-Mayer was right on the money when it decided to use the Latin phrase: “Ars gratia artis” as its motto.  Rendered in English as “art for art’s sake”, the expression coins that true art is valuable as, just that, art, and shouldn’t need any high-minded justification. Unfortunately, this utopian [...]

2014-11-16 13:43
 
 

Effie MENA Awards 2014: the shortlist

  The Effie MENA Awards 2014 are only a few days away. While agencies have shared with Communicate their iffy guesses on their chances of winning and those of others, the shortlist gives a clearer idea on potential hits and misses:

2014-11-15 14:26
 
 

Breathing space

  Integrating all of its agencies under one roof, publicity network Publinet recently moved into a new office in Dubai’s Business Bay area. The group’s new space is largely bathed in white, the predominant color of the furniture and walls. White walls, an open plan layout and glass panels create a breathable, airy atmosphere around [...]

2014-11-13 16:40
 
 

MEPRA Awards to honor PR efforts on Nov 25

  Symbolizing the growth of the Middle East’s PR industry, the Middle East Public Relations Association (MEPRA) has received 155 entries for the seventh edition of its MEPRA Awards. The number of entries is a record for the MEPRAs, having come in from across the region, including Algeria, Bahrain, Egypt, Jordan, Lebanon, Qatar, Saudi Arabia, [...]

2014-11-13 16:20
 
 

Twitter announces new improvements

  At Twitter’s Analyst Day conference yesterday, Kevin Weil, VP of product announced upcoming product improvements to Twitter in the coming months. The blog post summarizing the announcement points to four key areas of improvement. Native video Aside from just watching video more easily, users will be able to record, edit and share their own videos [...]

2014-11-13 15:32
 
 

Charbel Khoury appointed general manager of TBWA\RAAD Riyadh

Former acting general manager at advertising agency TBWA\RAAD Beirut, Charbel Khoury recently moved to the agency’s Riyadh branch, where he was appointed general manager, to be on top of the agency’s day-to-day business, strengthening the partnership with existing clients and coaching and managing the agency’s team. A telecom engineer, Khoury started his advertising career in [...]

2014-11-13 14:43
 
 

Q&A with Kate Oh, executive creative director, Cheil Worldwide

  Following Cheil Worldwide’s performance promoting the Samsung Galaxy Tab S through its “color therapy” campaign at the International Symposium on Electronic Art (ISEA) in Dubai, Communicate chatted with Cheil Worldwide’s executive creative director, Kate Oh. How did the concept of “color therapy” come about? What insights have gone into playing on the emotional aspect of technology? The [...]

2014-11-13 14:33
 
 

Robin Smith moves to Imagination MENA from Geometry Global

Global creative agency, Imagination has announced the appointment of Robin Smith as creative head of its Middle East operation. Smith started his career in the Middle East in 2007 when he was recruited from London to set up OgilvyAction – now Geometry Global – in the MENA region. In his current role at Imagination, Smith will oversee the [...]

2014-11-13 11:35
 
 

Nestle USA trims digital agency roster

  After a lengthy review process that began this spring, Nestle USA whittled down its more than 15 digital roster shops to eight, including Dentsu’s 360i, Engine’s Deep Focus, Interpublic’s Huge and WPP’s Grey, as well as independent shops Resource/Ammirati, Threshold Interactive, SmithBrothers and Swift. The review, which covered Nestle USA brands, was initiated earlier this year to “streamline the [...]

2014-11-13 10:45
 
 

Hit reset

Under the title: The Reset Generation, Initiative MENA recently conducted a study across 10,000 millenials, aged between 25 and 34 years, in 19 markets globally, including the UAE, KSA and Egypt – which followed up previous research on the same segment iterated by Initiative globally in 2010. “Millennials are an important segment on a global [...]

2014-11-12 13:26
 
 

Automakers testing mobile tech you can tap to

  Mobile marketing is quickly becoming a contact sport. Automakers such as Ford and Toyota are illustrating how static ads on screens and billboards can quickly generate dynamic ads for the smartphone through the use of near-field communication, the short-range wireless communications technology that’s behind Apple Pay and works with a quick tap of the [...]

2014-11-12 12:58
 
 

The psychology of online customization

  Editor’s note: Liraz Margalit serves as customer experience psychologist for ClickTale. Her job involves incorporating theory and academic research into customer analysis, building a conceptual framework for insights into online consumer behavior. E-commerce firms are discovering the value of online product customization and the additional revenue potential that can be generated from it. Over the last few years, product customization has burgeoned [...]

2014-11-12 12:42
 
 

The next frontier in digital media will be connected products

  The “Internet of Things” (IoT) has recently exploded as a hot new “thing,” fueled in part by Google‘s and Cisco’s increasing strategic investments, and an estimated $19 trillion dollar market opportunity (that’s more than 20 times the projected global spend for all of media in 2018). Articles in publications such as The Wall Street Journal and the Harvard Business Review have [...]

2014-11-12 12:23
 
 

Right call

  Many financial institutions no longer want to harass random people over the phone – people whose numbers they’ve picked off a vast database of names. Instead, they want to refocus their energy and spending on talking to the “right customer” – the person who is in the market for their products and can meet [...]

2014-11-12 11:46
 
 

Will Unilever’s higher online standards jeopardize industry effort?

Advertising trade groups spent years developing standards for online ad viewability before they were approved earlier this year. Now, one of the world’s biggest marketers and a major media-buying company have officially come out and said those standards aren’t high enough. Unilever and GroupM, whose Mindshare agency handles the marketer’s buying, are working with standards [...]

2014-11-11 18:08
 
 

Name dropping

  Twenty five years into his retirement from the agency as president, Tom Harris must have no qualms on PR network Golin recently dropping his name from its own – the firm was founded by Al Golin in 1956 and renamed into GolinHarris Communications in 1981 to recognize Harris’ contributions. Under the tagline: “Go all [...]

2014-11-11 17:44
 
 

Facebook gives people the chance to ‘turn down’ some annoying brands

  Facebook is giving people more control over whose content occupies their news feed on the social network, arguably the web’s most prized real estate. People will be able to see which of their friends or the brands they follow accounted for the most posts in their news feeds each week, Facebook said Friday. What’s [...]

2014-11-11 16:23
 
 

J&J looks to globalize agency teams to match its new structure

A year after Johnson & Johnson brought Coca-Cola veteran Alison Lewis in as the first chief marketing officer of its consumer business, things are going well, with sales and share beating rivals from the over-the-counter drug business to skincare. Now, hoping to maintain momentum, she’s opening a whole can of Coke-style globalization on the historically fragmented company and its [...]

2014-11-11 15:44
 
 

Microsoft lost the last decade. Here’s how Satya Nadella plans to win the next

  Ask the average person what they love the most about the technology they own, and there’s a good chance they’ll mention a beautiful Apple gadget, a seamless software experience designed by Google, a flashy device from Samsung or any number of fun and cool apps. Microsoft, while certainly not absent from the mix, is [...]

2014-11-11 15:07
 
 

Pyramid scheme

  Robert Kyncl, global head of content and business operations at YouTube (YT), is not particularly keen on tying the platform with just user-generated content (UGC) anymore. Communicate learns that, at some point, “they’re [users] probably making more money than you are. When you call them users, it makes them sound like they are amateurs, [...]

2014-11-11 12:40
 
 

NGO Sakker El Dekkene wins Wajih Ajouz Award

Anti-corruption Lebanese NGO Sakker El Dekkene wins the first Wajih Ajouz Award (WAA) on October 17, during the ceremony at the French Institute in Beirut. Launched by the Samir Kassir Eyes (SKeyes) foundation, the award focuses on promoting human rights, freedom of expression and civic participation by honoring the best online activism campaigns. Sakker El [...]

2014-11-10 13:42
 
 

BPG | bates appoints Kevin Jones as new strategic planning director

  Dubai-based advertising, design events and activation agency BPG | bates has appointed Kevin Jones as its new strategic planning director. Jones joins the agency from Havas Worldwide Middle East, were he has been since 2008 and where he served in the same capacity. Heading the agency’s strategic planning department, he will work across all the BPG [...]

2014-11-09 17:41
 
 

Iffy guesses

  On November 19, the regional awards season will culminate in the 2014 Effie MENA Awards, extending the winning streak of big ideas that proved equally effective in upping sales for clients as they were in bagging trophies for agencies and bringing to a halt that of those that didn’t. Communicate asks participant agencies on [...]

2014-11-09 17:16
 
 

Old trends, new tricks

  Let me begin by telling you that native advertising is the latest innovation in the advertising industry. Do I hear you say that’s not true? Well, it isn’t. Native advertising has been around for a while now. John Deere’s The Furrow, a magazine first published way back in 1895, is one of the earliest [...]

2014-11-09 16:41
 
 

How Facebook video helped…Beyonce?

  Facebook is now officially eyeing the MENA video market, as it transpired in a recent day-long event it held in Dubai last week as part of its video roadshow, held under the theme “Sight, Sound and Motion” at Marina Mall’s Reel Cinemas theater. Opening the talk was Matthew Corbin, Facebook’s global agency lead, who asserts [...]

2014-11-09 15:00
 
 

Tonic Media appointed by community app, SeeU

SeeU is the latest cross-platform mobile app to hit the market that allows planning and organizing free time. Available on Android and iOS, it has geolocalization function along with a map, which shows users where all their friends are at a given moment. The map also shows all the events that the friends are taking [...]

2014-11-09 14:44
 
 

Highlights from Mindshare’s “Planning for Agility” summit

Yesterday, Mindshare MENA held a summit at the Meydan Hotel Gallery under the theme “Planning for Agility”. So what does that really mean? Simply put, it means successfully doing what brands should be doing: planning, adapting and innovating at the pace – or maybe even ahead – of their target market. Speakers included Ruud Gullit, [...]

2014-11-06 17:53
 
 

Diwanee launches entertainment website Mashaheeri

  Regional digital publisher and media group Diwanee Media Group has launched Mashaheeri.com, a specialized Arabic celebrity and entertainment portal. The portal will feature celebrity stories from the world of television, music and film, as well as breaking news and trending entertainment topics in the Middle East. Founded in 2009, Diwanee – operating in Beirut, Belgrade, and [...]

2014-11-06 12:44
 
 

Wally launches on Android as Wally+

  Self-described as “the world’s leading lifestyle app for insights into how your money behaves”, personal finances management and wallet app Wally, has launched a redesigned version, Wally+, for android users. Wally allows users to manage multiple accounts (social, family, work, personal, etcetera), tag friends in expenses, and assess their financial standing compared with other people. [...]

2014-11-06 10:38
 
 

Save the date: OMD MENA Predicts 2014 (and beyond)

  On November 10, Omnicom Media Group’s OMD MENA is holding the 2014 and sixth edition of its OMD Predicts series of talks, this time under the theme: Propeller – Harnessing the Forces that Drive Marketing Forward, at Palm Jumeirah’s Music Hall in Dubai. Tackling the transformation of brand communications and marketing under the influence [...]

2014-11-05 15:22
 
 

JWT Amman attends “Rest Upon the Wind”

(Source: JWT) JWT Amman recently attended an exclusive viewing of the final dress rehearsal for the Arabic language performance of Rest Upon the Wind, a play inspired by the life and times of Arabic author Gibran Khalil Gibran.The agency was invited by Nadim Sawalha, award-winning actor and the play writer, whose career spans international box offices hits, [...]

2014-11-05 15:02
 
 

Cheil Worldwide presents its Color Therapy campaign at International Symposium on Electronic Art

Last night, Cheil Worldwide presented a performance at the Zayed University where the International Symposium on Electronic Art (ISEA) is being held. The overarching theme of ISEA2014 – Location – weaves local UAE tradition and history into the global context of new media science, art, and technology. The performance involved about 50 volunteering participants in [...]

2014-11-04 18:44
 
 

Leo Burnett/Publicis Group MENA launch global agency Holler

From left to right: Yousef Tuqan, Ema Linaker, Raja Trad In a press statement today, Leo Burnett/Publicis Group MENA announced the regional launch of global award-winning agency Holler. As part of its scope of business, Holler will orchestrate end-to-end digital strategies – encompassing social and mobile. Based in Dubai, the agency will offer its services to [...]

2014-11-04 18:01
 
 

Money matters

Living in the UAE – where inflation increased by 2.32 percent in 2014 according to the National Bureau of Statistics – requires its residents to be more prudent about their managing finances. In an age where there’s an app for everything, it only makes sense to have one for managing finances. While there are several such apps [...]

2014-11-04 16:06
 
 

ArabNet Riyadh 2014 to take place this November

  Scheduled to take place between November 11 and 13, ArabNet Riyadh 2014 will bring together digital professionals, marketers and agencies in the Kingdom and outside it. Key speakers include Twitter’s Parry Singh, Facebook’s Jonathan Labin and Will Platt-Higgins as well as regional advertising experts like FP7′s CEO Tarek Miknas. Data-driven and performance driven advertising [...]

2014-11-04 15:57
 
 

Etisalat introduces Digital Index for UAE businesses

  In a press statement today, Etisalat UAE announced that it has collaborated with Accenture to introduce the first digital index in the UAE. The initiative will provide businesses and government entities in the UAE with an opportunity to have their digital maturity ranked, and to understand how they can improve this ranking to increase [...]

2014-11-04 15:35
 
 

OOX appoints new director of sales and member services

  Digital ad monitoring agency OOX has announced the appointment of Rami Majed as sales and member services director. He comes to fill a newly created position – part of OOX’s growth plan for 2015. Majed will play a key role in developing the company’s business across all its products and markets. In his last [...]

2014-11-04 11:07
 
 

Synechron appoints new managing director for the Middle East

  Synechron, a global technology consulting and outsourcing firms, today announced a new appointment to strengthen the company’s strategy and operations in the MENA region. Vimal Sethi has been appointed to the new role of managing director, Synechron Middle East. The company’s regional headquarters are based in Dubai, UAE. This new appointment highlights the company’s [...]

2014-11-04 10:57
 
 

How to sell MSN in the region

  Following the launch of its revamped homepage preview in the UAE in early September, MSN recently held an official launch of the “new MSN” on October 22. The new MSN is built on a combination of mobile, cloud-first offering, over a 1,000 premium content partnerships globally – and a dozen locally – with the likes [...]

2014-11-03 15:00
 
 

Publicis Groupe acquires RUN

The French advertising and PR firm announced, on October 29, the acquisition of RUN, a real-time data management and multi-channel programmatic buying platform. Headquartered in New York City, and with mobile capabilities that enable marketers to execute data-driven campaigns, RUN currently operates and reaches 50 countries. The company will retain its name, management team and [...]

2014-11-03 14:40
 
 

Publicis to acquire digital agency giant Sapient for $3.7 billion

  Publicis Groupe is back on track with its digital acquisitions only months after its failed merger with rival Omnicom, and it’s going big. The French holding company said Monday morning that it has inked a deal to acquire Boston-based digital network Sapient Corp for $3.7 billion in an all-cash transaction at $25 per share. The [...]

2014-11-03 11:51
 
 

How Mangomolo is applying the YouTube model in the region (or not)

  Launched out of the region four months ago, Mangomolo, the latest venture by Wissam Sabbagh, founder and group CEO at DOTCOM MENA, was picked among 25 companies to exhibit for free at the upcoming Web Summit, which will take place in Dublin tomorrow. It is a great feat for a young venture that Sabbagh [...]

2014-11-03 10:52
 
 

What we learned from Serviceplan ME’s Competence Circle

  On October 30, German-based independent communications agency Serviceplan Middle East held its first Competence Circle event in the Middle East at Dubai Media City’s Arjaan Rotana hotel. Initially conceptualized by the Serviceplan Group headquarters in Germany over three years ago, the event serves as a platform for marketing, communications and sales professionals to discuss current industry-related topics. [...]

2014-11-02 10:24
 
 

How Dubai agencies celebrated Halloween

  Starcom MediaVest Group MENA   TBWA\RAAD   Lowe MENA     Omnicom Media Group   Memac Ogilvy Dubai     Socialize        

2014-10-30 18:29
 
 

Ten #EpicFails of exhibiting

  Exhibitions are a fantastic way to meet face-to-face with potential clients. For me, it’s not necessarily the most impressive build and design of an exhibition stand that captures my attention – and subsequently my business – it’s those exhibitors that consider the entire visitor experience; right from from the environment to engagement. As a [...]

2014-10-30 16:48
 
 

Instinctif Partners scores two new accounts

  International business communications consultancy Instinctif Partners – previously College Group – has won two new accounts. Merger and acquisition intelligence company Mergermarket has appointed Instinctif Partners as its strategic communications partner for Saudi Arabia and UAE forums. The agency will be responsible for designing and implementing a communications programme to market two regional forums:  [...]

2014-10-30 12:57
 
 

IBM and Twitter announce new partnership

In a press statement yesterday, IBM and Twitter announced a partnership to help inform business decisions. This move comes three months after IBM announced its partnership with Apple. The statement says that “Twitter represents the public pulse of the planet. Coupled with IBM’s industry-leading cloud-based analytics, customer engagement platforms and consulting services, together we have [...]

2014-10-30 11:58
 
 

Khalil Salem participates in TBWA Tiger Academy

TBWA\RAAD nominated one of its Lebanese brand leaders, Khalil Salem, to participate in the 2014-2015 class of TBWA Tiger Academy. Its first session was held in Tokyo recently. TBWA Tiger Academy was created to bring the agency’s future leaders together to learn, collaborate, network and build the bonds and skills they will need as they [...]

2014-10-30 11:00
 
 

Unilever’s Close Up partners with Nancy Ajram for its latest campaign

Earlier this month, Unilever’s Close Up partnered with music artist Nancy Ajram for a product placement in Ajram’s latest video, Yalla. To further amplify the one-week campaign, Ajram also released a teaser video. Unilever worked with Omnicom Media Group’s PHD and “social experience” agency Veez to create the campaign. The campaign kicked off on Twitter [...]

2014-10-29 16:55
 
 

No boss, no fuss

  In an industry that is constantly racing against the clock and in a region that is weighed down by economic and social restrictions, it seems more and more difficult to find and retain jobs that reward employees in more ways than one. The natural progression of the global job market has made people demand [...]

2014-10-29 13:48
 
 

TURN8 helps new round of entrepreneurs

  TURN8.co, an early stage seed accelerator founded by DP World, has selected 10 new startups from around the world for investment as part of round three of its program. The startups are currently in residence at The Cribb in Dubai, where they are receiving business mentorship and training as well as $30,000 per company [...]

2014-10-29 13:00
 
 

French touch

Much Media Network connects regional production projects to Cité Numérique A new player is joining the ever-changing Lebanese production scene, with big means and even bigger ambitions. Launched last September, Much Media Network is the Lebanon-based exclusive representative of French production powerhouse Cité Numérique, one of the biggest studios in Europe. Much’s work will include [...]

2014-10-29 12:27
 
 

Worldcom PR Group holds EMEA and AP regional meeting in Dubai

Over 45 CEOs from PR agencies around the world gathered in Dubai for the Worldcom PR Group EMEA (Europe, Middle East and Africa) and AP (Asia Pacific) regional meeting on October 16 and 17 at The Address in Dubai Marina. Patrik Schober, the new Chairman of the board of Worldcom PR Group EMEA and Todd Lynch, managing director [...]

2014-10-29 12:16
 
 

Avantgarde Dubai appoints new managing director

  Brand services and events agency Avantgarde has announced the appointment of Elena Maralskaya as its new managing director. Maralskaya holds over 25 years of business experience in the Middle East, as well as Eastern and Central Europe. Since its UAE launch in 2006, Avantgarde’s event concepts have included the Dubai New Year’s Eve Water, Fire & [...]

2014-10-28 17:30
 
 

Entourage and ETA’s “Masr Wahashtouna” campaign posts success results

“Masr Wahashtouna”, the campaign launched by the Egyptian Tourism Authority (ETA) in partnership with Dubai-based communications agency, Entourage Marketing & Events, has brought an increase of 40 percent in tourist numbers from the Middle East to Egypt, the agency claims in a statement. The campaign’s media strategy was led by Entourage, “bringing Egypt back up to [...]

2014-10-28 11:35
 
 

The pursuit of happiness

  In September, Middle East Communications Network (MCN) announced the “Transformers” leadership development program for its employees, while Omnicom Media Group MENA (OMG), which ranks number three on the Great Place to Work 2014 survey, showed off its achievement by wrapping up its building in a celebratory banner and making its own version of Pharell [...]

2014-10-28 11:34
 
 

Caught in a crossfire

Demanding employees and a market at standstill are draining employers dry October is the month when Lebanese – the young, the old, the families and the friends – go back to their daily routines after having said goodbye, once again, to numerous expats that came visiting for the summer; the Lebanese are still leaving the [...]

2014-10-28 11:13
 
 

Afkar.me selects three regional startups for second intake

  Run by digital agency Intigral, regional digital incubator Afkar.me has selected three startups for incubation: e-health service MedsConnect for people suffering from chronic illnesses,  mRusta, a socially connected online listings platform, and Kanari, a cloud-based platform that allows businesses to collect, track and analyze customer experience data. Startups were chosen based on their high scalability potential, [...]

2014-10-28 10:12
 
 

The mystery of mystery shopping

As smartphones and mobile usage increases among consumers, businesses are racing to stay at the forefront of technological developments to stay connected with their consumers. This has led to technological developments in the world of mystery shopping that are starting to radically alter the way businesses handle market research. In the last few years, there [...]

2014-10-28 09:53
 
 

Maurice Lévy is ‘fed up’ with talking about the Omnicom merger

Publicis Groupe’s organic growth – excluding acquisitions – was just 1 percent for the third quarter of 2014, as chairman-CEO Maurice Lévy continued to blame his group’s poor performance on the failed merger with Omnicom. Revenues were up 4.4 percent to $2.2 billion in the third quarter. In an attempt to leave the bad memories [...]

2014-10-27 21:13
 
 

Rubicon and Inmobi’s new report surveys native ad spend

  In September this year, tech company Rubicon and mobile ad agency Inmobi released a report titled: “2014 Mobile Native Advertising Survey” that looks at digital advertising buyers and their perspective on native mobile ad opportunities. The report says that while mobile advertising spend is projected grow at an average of 33 percent per year [...]

2014-10-27 18:32
 
 

CreativeMornings kick off in Dubai

  CreativeMornings, a series of meet-ups that was started by Tina Roth Eisenberg in 2008 for New York’s creative community, is hosting its first gathering in Dubai this Thursday. ”The concept was simple: breakfast and a short talk one Friday morning a month. Every event would be free of charge and open to anyone,” says the [...]

2014-10-27 18:00
 
 

Artificial Intelligence could kill us all. Meet the man who takes that risk seriously

Thinking about the end of the world is something that most people try to avoid; for others, it’s a profession. The Future of Humanity Institute at the University of Oxford, UK specializes in looking at the ‘big-picture’ future of the human race, and notably, the risks that could wipe us out entirely. As you’d probably imagine, the [...]

2014-10-27 17:51
 
 

Serviceplan Middle East to hold social media event

Germany based independent communications agency, Serviceplan Middle East has announced its first Competence Circle event in the Middle East, scheduled to take place on Wednesday, 29October in Dubai. The concept was initially launched by the Serviceplan Group head quarters in Germany over three years ago and went on to become an annual event. The Competence [...]

2014-10-27 12:27
 
 

Nissan named one of the best global brands for 2014 by Interbrand

Nissan has been named one of the world’s most valuable brands for 2014, according to brand consultancy, Interbrand. In the Best Global Brands Study, released late latest by Interbrand, Nissan ranked 56 – up from 65 in 2013. The study cited the strength of Nissan’s financial performance, product portfolio and leadership position in electric vehicles [...]

2014-10-26 17:45
 
 

Rovio Entertainment and YouTube announce partnership

In a press statement late last week, Angry Bird creator Rovio Entertainment and YouTube announced their partnership to integrate The Slow Mo Guys of YouTube fame into RETRY, a new game launched by Rovio last week. “RETRY is a tribute to the challenging old school games of the 8-bit era wherein the players pilot their planes through side-scrolling levels [...]

2014-10-26 16:48