New In Video

You need Flash player 8+ and JavaScript enabled to view this video.

Must Read

al bustan CampaignsBlitz launches Al Bustan Festival activation

2015-03-05 18:44

PHD Big Hug Donate Blood (1) Agency NewsPHD’s Big Hug CSR initiative aims to save lives

2015-03-04 12:34

win win Agency WinsPencell Dubai wins Ulysse Nardin account

2015-03-04 12:02

consumer-barometer DigitalConsumer Barometer gets a refresh

2015-03-04 11:05

Rodger Beekman 1 AppointmentsBPG | Bates appoints new executive creative director

2015-03-04 10:42

TINT and Lenovo DigitalTINT announces software upgrade to protect brands under copyright laws

2015-03-03 23:19


More from Communicate


Blitz launches Al Bustan Festival activation

On the occasion of the yearly Al Bustan music festival (February 17-March 22), Lebanese advertising agency Blitz launched the “mysterious talking piano” activation in ABC shopping mall. In collaboration with production house Caiman, an interactive piano was placed in the mall inviting people to play, giving each participant feedback on their performance, and a small [...]

2015-03-05 18:44

OOX announces the addition of Alrai Media Group Kuwait

Out-n-out Online Xperts FZ LLC, also known as OOX, welcomes the addition of Alrai Media Group Kuwait to the list of local and international publishers using the OOXmonitor service. In 2004, Alrai Newspaper merged with Alrai TV to form Alrai Media Group. Soon after forming, the Group introduced “Given Alrai’s reputation as a leading publishing house in [...]

2015-03-05 11:20

Clique develops app for Emirates Airline Festival of Literature

Clique Interactive has launched a new app for the Emirates Airline Festival of Literature (EAFOL) scheduled for March 3-7, 2015. The #EAFOL15 app was developed to help festival-goers enhance their experience at this regional gathering of authors and literature fans. Available on both iOS and Android, the free app offers notifications and syncs to the user’s calendar. Festival attendees [...]

2015-03-04 16:15

My-HD Launches H2® in the Middle East

My-HD, the first and only ultra-low HD Pay-TV platform in the Middle East and North Africa (MENA), has added H2® from A+E Networks to its growing portfolio of HD offerings. My-HD CEO, Cliff Nelson, says in a press statement, “We are happy to ally with one of the world’s premiere media companies and bring the [...]

2015-03-04 15:41

PHD’s Big Hug CSR initiative aims to save lives

As part of its annual Big Hug CSR initiative, PHD, Omnicom Media Group’s international media network will be holding a two-day blood donation drive in Dubai Media City, endeavoring to bring the communications industry together in a bid to save lives. Held in partnership with the Latifa Hospital’s Dubai Blood Donation Centre, a specialized drop-in [...]

2015-03-04 12:34

du’s International Women’s Day social media campaign

In celebration of International Women’s Day, telecommunications company du and the UAE’s Zayed University’s (ZU) College of Communication and Media Sciences (CCMS) teamed up to launch a social media campaign, #becauseofher, that promotes female empowerment. Additionally, du has organized two competitions in the name of #becauseofher. The first, a social media competition from March 2-8, will [...]

2015-03-04 12:33

Pencell Dubai wins Ulysse Nardin account

The Network Communication Group’s Pencell PR & Events, Dubai, was recently chosen as the PR agency to handle the account of luxurious Swiss watchmaker, Ulysse Nardin.

2015-03-04 12:02

Consumer Barometer gets a refresh

Google recently launched the new version of the Consumer Barometer (, a free tool compare how people are utilizing the internet globally. Users can research digital mobile, video and online shopping habits across 46 countries. Coming into it’s fourth year on the market, the Google tool has been updated in size, scale and depth of questions covered. [...]

2015-03-04 11:05

BPG | Bates appoints new executive creative director

BPG Bates, the regional advertising, design, events and activation agency headquartered in Dubai, has appointed as its new executive creative director, multiple award winning Dutchman, Rodger Beekman. Beekman, a Dutchman, joins from Havas Worldwide in Amsterdam where he was chief creative officer. He has also previously worked with Saatchi & Saatchi, Y&R, McCann Erickson, DDB, [...]

2015-03-04 10:42

TINT announces software upgrade to protect brands under copyright laws

TINT, the social media hub used by 40,000 companies across the world, has released a new software feature that will give brands legal control and transparency over user-generated social media content. TINT Content Rights will request permission from fans and followers to use their images and posts for marketing and advertising purposes, even for something [...]

2015-03-03 23:19

Equation Media appoints COO

The Network Communication Group’s media arm, Equation Media has appointed Suhail Kambriss as chief operating officer. Kambriss joined the agency’s Dubai operation on March 1 and will take of the agency in the Middle East region with support of the teams based in the UAE, KSA, Lebanon and Egypt. This move comes after Karim Khoraytem’s [...]

2015-03-03 20:36

AccelerateME Online launches new campaign

Digital and social media agency AccelerateME Online launches a new campaign titled “Nothing is created, everything is transformed.” The agency, based in Lebanon and Saudi Arabia, featured the campaign on its newly created website, The campaign emphasizes the transformational power of social media in our days and reflects how social media has created a [...]

2015-03-03 18:18

Latest on the 2015 STEP Conference

This year’s annual STEP conference is being held in Dubai’s International Marine Club on March 31, 2015. Referring to itself as “the largest and most disruptive tech, gaming and design event in the Middle East,” STEP 2015 promises keynote speeches by tech experts Mike Butcher, Dave McClure and Jeremiah Owyang. STEP Conference founder, Ray Dargham says [...]

2015-03-03 14:42

Rasha Karim as MEC’s new business and international/regional coordination director

MEC media agency has announced the appointment of Rasha Karim as new business and international & regional coordination director for the Dubai office. In her new role, Karim is responsible for the coordination of local, regional and international consultations in MENA. She, along with her team, will also head up communication both regionally and globally. MEC’s regional general [...]

2015-03-03 12:29

Dubai hosts annual Prepaid Summit ME

The changing face of prepaid cards goes under the spotlight this month at the sixth Prepaid Summit: Middle East in Dubai, March 18, 2015 at the Westin Dubai Mina Seyahi. According to Douglas Blakey, group editor for consumer finance at Timetric Financial Services, the event’s organizer, over 150 global and regional industry players will attend the Visa sponsored event [...]

2015-03-02 18:12

Trade secrets

Traditionally, trade marketing has been treated as a stepchild in the marketing discipline, just as an extension of commercial functions. Ironically, most organizations end up indulging in trade marketing without even realizing it. However, with the increasing power of trade customers; the dominance of digital tools and the proliferation of brands, which makes the competition [...]

2015-03-02 16:15

Coca-Cola bottle turns 100 years old and launches global campaign

To mark the 100-year anniversary of the Coca-Cola bottle, the company is celebrating with a year-long campaign that includes new advertising, a music anthem and a series of art exhibits featuring works from some of the world’s leading contemporary artists including Andy Warhol, Norman Rockwell and Peter Blake. On Nov, 16 1915, the bottle was [...]

2015-03-02 13:22

TRA reveals UAE’s digital data for 4th quarter 2014

The General Authority for Regulating the Telecommunications Sector (TRA) has revealed statistics for the fourth quarter of 2014 on the nation’s most popular mobile phone handsets, social networking platforms and applications websites. Investigating the current state of the market, the report reveals the market share of mobile phones in the UAE by manufacturer and model. [...]

2015-03-02 10:25

du offers LTE-Advanced live network

du, the Middle East’s fastest growing telecommunications service provider, recently announced the successful introduction of an LTE-Advanced (LTE-A) live network, making it the  first telco with CAT-6* ready LTE network in the UAE. The launch of the LTE-A Carrier Aggregation capability allows du to offer mobile broadband speeds up to 225 Mbps – providing an [...]

2015-03-02 09:26

Centrepoint’s pledges its support to women this March

  Following it rebranding in October 2014, fashion retailer Centrepoint has done a series of campaigns to appeal to its varied target audience; from the usual Autumn winter and Spring/Summer campaigns, to the more niche Movember campaign targeted at young men to the upcoming Mother’s March campaign. According to a press statement, Centrepoint “has announced [...]

2015-03-01 12:58

Dubai hosts Middle East Payment Forum

Security of payment card data, the future of online payments and growth of e-commerce will be highlighted in the first Middle East Payment Forum hosted in Dubai at the Conrad Hotel next month. The day-long event, scheduled to take place on March 19, is organized by PCI Security Standards Council, the US-based global authority on [...]

2015-03-01 12:08

The Urban Yogi spreads good karma through its loyalty program

Dubai-based home-décor and lifestyle concept start-up, The Urban Yogi launches an exclusive loyalty program called Karma Points designed and facilitated by digital loyalty platform provider, UrbanBuz. “We launched the program to connect better with our customers, build our business around them and reward them for it. We look forward to the data and insights that [...]

2015-02-28 16:52

Vision magazine launches digital app

Vision magazine – a quarterly publication offering fresh perspectives from Dubai – has launched an interactive app for today’s readers who increasingly consume news and information through digital media. By featuring exclusive multimedia content and image galleries, the app gives readers an immersive experience, offering a new and complementary take on the traditional print magazine [...]

2015-02-28 15:44

Dubai entrepreneur launches video chat app

  “Reactions only happen once”. That’s the motto of Vidium, a new video chat service that hopes to reinvent the way people stay in touch with distant relatives and friends. Co-founder and CEO, Khalid Al-Jaaidi says the idea came to him at random, but the epiphany moment didn’t happen until he experienced a personal frustration with [...]

2015-02-28 15:40

Q&A with Alexander Chetchikov, CEO and founder of the Luxury Lifestyle Awards

Communicate catches up with Alexander Chetchikov, CEO and founder of the Luxury Lifestyle Awards on the changing face of luxury buying in the region. How has the luxury market changed in the last year? The luxury market is growing rapidly and changing. The number of luxury consumers has more than tripled in the last 20 years, [...]

2015-02-28 15:30

Mindshare MENA appoints new head of trading for the UAE

WPP’s media agency Mindshare, has announced the promotion of Hassan El Hindy to head of trading for the Mindshare UAE offices. Hindy brings with him a wealth of specialized knowledge to his new position. He began his career almost a decade ago at MediaCom Dubai before moving to Mindshare MENA in 2008. He has handled multinational [...]

2015-02-26 13:25

Reda Raad named CEO of TBWA\RAAD ME

TBWA\RAAD, one of the Middle East’s leading advertising networks, announced today that Reda Raad, who served as the company’s chief operating officer has been named the CEO of the company. The announcement was made by Ramzi Raad, chairman of TBWA\RAAD Middle East who was joined by Troy Ruhanen, president & CEO of TBWA Worldwide – and a [...]

2015-02-26 12:23

Centrepoint launches Spring-Summer campaign

  Centrepoint revamped its brand identity from Four Great Brands…One Destination” to “Family. Fashion. One Destination” in October 2014. The rebranding was introduced along with its Autumn/Winter campaign at the time. Now, Centrepoint is launching its Spring/Summer campaign with the integrated communication message “Be at the Centre of”. Featuring a range of family combinations, the [...]

2015-02-26 00:07

MEC Africa launches today

Media agency, MEC, today announced the opening of its Sub-Saharan network, headquartered in Nairobi, Kenya. Following WPP’s move to a controlling stake in ScanGroup last year, MEC Africa launches with a team of over 20 people and will cover 22 markets in East and West Africa, supplementing MEC’s existing offering in South Africa and North [...]

2015-02-25 23:34

Make it happen

  As the UAE grows, particularly Dubai, so does the scale of advertising, creativity and events in the region. Despite large-scale events of international magnitude such as the launch of the Burj Khalifa, among many others, the events industry remains a quiet, behind-the-scenes player orchestrating and pushing iconic milestones into the limelight. This time around, [...]

2015-02-25 23:27

Digitizing PR

  PR, as we know it, has changed significantly over the years. 40 years ago we used to use a typewriter for writing press releases and postal service for delivery, then with the technology of fax machines the processes speeded up. After that came the computers and usage of e-mail and finally the digital media. [...]

2015-02-25 16:04

UM MENA appoints Rasha Rteil as head of innovation

Middle East Communications Network’s (MCN) UM MENA has announced the appointment of Rasha Rteil as regional innovation director. Based in Dubai, Rasha will be instrumental in developing innovative, integrated and digitally led consumer engagement solutions on international, regional and local clients. Her key focus will be innovation with a plug and play approach by driving [...]

2015-02-25 15:08

Start-up accelerator TURN8 adds ten companies

Dubai-based technology startup accelerator TURN8 has added ten new companies, bringing its portfolio size to 32 companies. Companies in the new round represent a number of technology innovations including peer-to-peer marketplaces, on-demand delivery, facilitation of online and offline connections, paperless e-ticketing for events, and healthcare. TURN8 is an early stage seed accelerator founded by DP [...]

2015-02-25 09:20

Facebook launches Ad Manager App

Today, Facebook announced that it has now reached more than two million active advertisers, up from 1.5 million roughly half a year ago and 1 million a year-and-a-half ago. In addition, it is also announcing a new Ads Manager App to help businesses manage their ad campaigns on the go, through their mobile devices. Roughly 35 [...]

2015-02-25 00:29

Q&A with Jonathan Labin, head of Middle East and Africa, Facebook

Following Facebook’s announcement of its Ads Manager App earlier today, Communicate caught up with Jonathan Labin, head of Middle East and Africa at Facebook for a one-on-one. What is Facebook doing in 2015 to support SMBs? For over 11 years, Facebook served as a platform for connecting people across the globe and in providing marketers [...]

2015-02-25 00:28

His Highness Sheikh Abdullah bin Salem Al Qasimi launches

His Highness Sheikh Abdullah bin Salem Al Qasimi, Deputy Ruler of Sharjah, launched the new website, the first news website of its kind in the emirate of Sharjah. The launch took place during the first session of day two of the fourth International Government Communication Forum (IGCF 2015) in the presence of Ellen Johnson [...]

2015-02-25 00:26

Dubai Municipality installs cigarette sandcastle at Al Mamzar Beach Park in Dubai

Dubai Municipality has partnered with BPG Bates, the advertising, events and activation and design agency, to create a sandcastle installation covered in cigarette butts as part of a campaign that seeks to safeguard children from the dangers of cigarettes littering the Emirate’s beaches. Every year, millions of cigarette butts are carelessly discarded on Dubai’s public [...]

2015-02-24 19:04

Initiative KSA appoints new digital director

Initiative KSA, a division of the Initiative MENA communications network, has announced that it has appointed Tarek Karzon as its new digital director. Taking up his position from immediate effect, Karzon will lead the Initiative KSA teams in both the country’s offices in Riyadh and Jeddah, handling all the digital operations for Initiative’s clients in [...]

2015-02-24 18:12 launches Islamic travel app

Irhal – an Arabic/English mobile app has been launched for Muslim travelers. The app guides users to tourist attractions and shopping places in 90 cities around the world and lists the nearest Halal restaurant and mosque. Prayer timings and a compass showing the direction of Mecca are also included in the app which can be downloaded free from the [...]

2015-02-24 15:27

Philippe Vignal joins Linktia as director of business development

Philippe Vignal joins Linktia as director of business development. Vignal comes with over twenty-five successful years experience in advertising, media production and technology. From his early days as a graphic designer, he progressed in post-production, sales, strategy, as a general and country manager, and more recently in new business development. He’s worked in France, Spain, [...]

2015-02-24 11:42

Head on a plate

Ad man Omar Boustany comes up with stunts to turn head hunters’ heads in his direction In mid December, a shocking visual started to circulate among industry people on Facebook; beheaded Lebanese ad man Omar Boustany sitting on a couch in the middle of a library, his head on a plate, and a headline saying [...]

2015-02-23 16:16

ME Luxury Lifestyle Awards 2015

Luxury Lifestyle Awards is inviting companies from across 10 countries of the Middle East to take part in their 8th annual Luxury Lifestyle Awards, which will be held for the first time in the U.A.E on May 21st at The Ritz-Carlton Hotel and will gather 300 guests. Alexander Chetchikov, CEO and founder of Luxury Lifestyle Awards says in [...]

2015-02-23 14:54

The Gunn Report for Media 2014 Revealed

The Gunn Report for Media, the global evaluation of media creativity, innovation and effectiveness, has today released its 2014 Media Report, summarizing the overall media performance in the year January to December 2014 based on the results of the most important global, regional and national Media creative award contests spanning 42 markets. Highlights from the [...]

2015-02-22 16:36

Grey Dubai ties up with Jumeirah Golf Estates

Global advertising and marketing agency, Grey Group MENA’s Dubai operation has teamed up with Jumeirah Golf Estates (JGE) to promote their upcoming real estate project. Grey will be responsible for developing campaigns for JGE’s residencies, housing options and other offerings.

2015-02-22 16:09

Ashridge Business School ME provides new insight about Gen Y

New research reveals that the Generation Y workforce in the Middle East is exceptionally driven, hungry for educational opportunities and values the role of older colleagues according to a study by Ashridge Business School. The report A New Generation: The Success of Generation Y in GCC Countries, based on a survey of 300 local Gen [...]

2015-02-22 14:03

STEP Conference appoints Brazen as its PR and content marketing agency

Technology, design and gaming conference, STEP Conference has appointed UK-based Brazen PR to handle its PR and content marketing. The conference – back for the fourth year – is scheduled to take place on March 31 at the Dubai International Marine Club. Brazen, which launched in the UAE this year, will be tasked with engaging [...]

2015-02-22 13:55

Effective Measure partners up with OMG and VivaKi

Last week, Communicate announced that VivaKi’s Audience On Demand (AOD) MENA has signed an exclusive partnership with Effective Measure (EM), a provider of digital audience, brand and advertising effectiveness measurement and targeting solutions. Effective Measure has now released a statement saying that it has “formed a number of partnerships with media agencies in the Middle East [...]

2015-02-22 13:42

First impressions

Advertisers have known for some time that part of their advertising budget is wasted on ads that viewers are never able to see in the first place. Known as “non-viewable impressions”, this is the reason why various industry bodies, including the International Advertising Bureau (IAB), launched the Making Measurement Make Sense (3MS) initiative back in [...]

2015-02-22 13:08

Hyatt Regency Creek Heights launches campaign in collaboration with Spark*

Regional communications agency, Spark*, successfully launched the campaign of wasl properties’ Hyatt Regency Creek Heights, the country’s first ready-to-move-in freehold property. In collaboration with wasl, a semi-government body, Spark*, developed the campaign’s identity, branding and marketing. The Hyatt Regency Creek Heights, situated on the Dubai Creek, is the area’s first fully furnished luxury freehold apartments. The project is comprised of [...]

2015-02-22 12:41

Livingroom adds a string of new accounts

Independent communications network Livingroom, with offices in Dubai and Jeddah, has started the year on a high note with recent additions to its portfolio. The most recent wins include Commercial Bank of Dubai, Lacnor, Japan Tobacco, Paris Gallery, Bridgestone and DTCM Digital; all secured in the last quarter of 2014. The agency’s existing clients include [...]

2015-02-22 12:30

The Qode’s co-founders selected as Endeavor Entrepreneurs

Co-founders and managing partners at Dubai-based PR agency The Qode, Ayman Fakoussa and Dipesh Depala, were recently selected as part of the 21 high-impact entrepreneurs from around the world at the 57th Endeavor International Selection Panel that took place in Singapore from February 4-6th 2015. Fakoussa and Depala, were two of three entrepreneurs selected from the [...]

2015-02-20 02:52

Top ten online trending bytes

Online journal shares the latest digital, web and user insights, as well as social media news, with Communicate Levant. Twitter introduces new updates Following the footsteps of Facebook, WhatsApp and WeChat, Twitter is now allowing group direct messages, enabling users to communicate with more than one person at a time. The group DMs can [...]

2015-02-19 19:03

InMobi and SMG announce European partnership

Mobile advertising platform InMobi and media network Starcom MediaVest Group (SMG) have announced a strategic partnership to drive mobile advertising across Europe. The partnership will combine the strategic strengths of both organizations to ensure best-in-class scalable mobile advertising solutions for all SMG clients. “Mobile is no longer an option, but an imperative for brands and [...]

2015-02-19 16:18

Nissan unveils the 2015 Juke at Dubai Autodrome

On February 15, Nissan unveiled its latest Urban Crossover, the 2015 Juke, at the Dubai Autodrome. The upgraded 2015 Juke targets the urban creative and hence Nissan’s launch event was created in line with the ethos of this consumer segment, “supporting expression and creativity,” according to a statement. Featuring Electric Days, the launch welcomed the [...]

2015-02-19 16:12

LinkedIn launches in Arabic

  LinkedIn, the world’s largest professional network on the Internet with more than 347 million members, announced the launch of its Arabic version yesterday. The announcement was made at an event held today at the company’s new regional headquarters in Dubai, and keynoted by Her Excellency Noura Al Kaabi, Chief Executive Officer of the Media [...]

2015-02-19 15:50

Havas Media Group and NewsCred form global partnership

  Havas Media Group is taking its content offering for its clients to a new level through a global partnership with content marketing platform NewsCred. Brands need to become publishers The deal enables Havas agencies and clients to have access to more than 5,000 leading publishers worldwide covering a variety of topics and dozens of [...]

2015-02-19 15:38

Turner Broadcasting re-launches Boomerang in MENA region

As part of a global initiative, Turner Broadcasting, parent company of Cartoon Network Arabic, has re-launched its second flagship kids brand, Boomerang, as an all-animation, youth-targeted network. Repositioned with a line-up of timeless and contemporary cartoons programmed for family co-viewing, the re-launch was made effective throughout the MENA region during the month of January. Drawing upon the [...]

2015-02-19 15:20

Ubisoft® announces Tom Clancy’s The Division™

Today, Ubisoft® announced that Tom Clancy’s The Division™, an online, open-world RPG, for the Xbox One from Microsoft, the PlayStation® 4 from Sony, and PC, is to be fully supported with Arabic localization. The game will feature full voice dubbing and UI customization. The Division takes place in New York three weeks after a lethal virus, [...]

2015-02-19 14:48

OSN appoints new creative and digital agencies

  Pay-TV network OSN has appointed new digital and creative partners to support its strategic growth across key markets in Middle East and North Africa during 2015. Flip Media comes on board as digital agency while Leo Burnett is the new creative agency. Starcom will continue to serve as the media agency for OSN for [...]

2015-02-19 01:09

Zee Network announces new appointments

  Indian entertainment network, Zee Network has initiated some structural changes in the region within the organization in 2015. Patrick Samaha will take on the role of regional head – North Africa, Levant, Lower Gulf, Turkey and Iran, Zee Network. Samaha joined Zee in 2011 business head – Arabic channels, following his stint as an [...]

2015-02-18 19:15

ArabNet Beirut 2015 is back this March

ArabNet Beirut, Lebanon’s three-day festival of digital creativity, e-business, development, and entrepreneurship, is back for its sixth edition. More than 80 speakers will convene in Beirut on March 17-19 to share international and regional perspectives on e-commerce, digital media, disruptive technology in hardware, and innovation with more than 700 attendees. ArabNet Beirut will tackle the [...]

2015-02-17 19:01

J. Walter Thompson wins EgyptAir account

Egypt’s national carrier EgyptAir has awarded its global marketing communications account, effective immediately, to J. Walter Thompson’s local team in Cairo, following an extensive pitch process that began in August 2014. J. Walter Thompson’s contract will see the agency support the airline’s top management in its goal of overhauling the carrier’s business and all-round customer [...]

2015-02-17 18:38

Video ad tech company Unruly expands into Middle East

Video ad tech company Unruly is continuing its global growth with expansion into the Middle East. Future Tech Media will serve as the official reseller across the UAE and KSA for Unruly’s product set, helping ROI-driven marketers benefit from Unruly’s data-driven expertise, native video ad formats and mobile video SSP UnrulyX™. With three out of [...]

2015-02-17 18:03

Five creative ways to make your CV stand out in a competitive industry

The advertising industry is pretty competitive with 22 percent of respondents identifying it as one of the industries that attract and retain the best talents in the region. In this highly competitive market, recruiters have to go through hundreds of CVs on a daily basis in order to source the best candidates for their job [...]

2015-02-17 09:47

Keek hires Middle Eastern regional director

Keek, a global mobile video social network with more than 73 million members around the globe featuring a 36-second video format, has announced the appointment of Safwan Kanj as one of Keek’s regional sales directors. Kanj joins on February 9, 2015 and will report to Bill Blummer, senior vice president of monetization for Keek. He [...]

2015-02-14 13:20

LuxHub releases new global study

  LuxHub, Havas Media Group’s newly launched luxury-consulting boutique, released a global survey analyzing the views of the affluent luxury goods customers, all within the top 10 percent of the household income bracket in each of the USA, UK, China, Russia, France, Italy, Germany, Spain and Saudi Arabia/UAE markets. The survey looked at luxury trends [...]

2015-02-13 19:52

Nissan supports Street Nights in Dubai

  Nissan is partnering with Street Nights to host the urban street art, food and culture experience during the Dubai Food Festival, on 20-21 February. Taking place at the heart of Dubai’s underground art scene in Al Quoz, Street Nights and Nissan will bring together a variety of urban graffiti artists, creative street-food stalls and [...]

2015-02-13 19:27

AOD makes first move on local third-party data with EM partnership

Roli Okoro, director at VivaKi MENA VivaKi’s Audience On Demand (AOD) MENA has signed an exclusive partnership with Effective Measure (EM), a provider of digital audience, brand and advertising effectiveness measurement and targeting solutions. Having come into effect on February 1, the partnership is the first of its kind in the region, offering AOD exclusive first [...]

2015-02-13 19:12

AMRB conducts new study to test consumer loyalty

In a new study, AMRB, a Dubai-based regional market research and insights firm has revealed the Net Promoter Score (NPS) of 27 brands in the UAE across 5 major categories: as airlines, bank accounts, credit cards, premium cars and mobile service providers. About 2,660 responses were collected from Dubai, Sharjah and Abu Dhabi. Apart from [...]

2015-02-13 17:55

The UAE is the fourth most “in love” country

On the eve of Valentine’s Day, Twitter has put together some data on how countries across the world are expressing their love and other relationship details on the real-time platform. In a list of countries ranked by tweets mentioning ‘I love you’ in over 100 languages, the UAE came in at no. 4 globally among the most “in [...]

2015-02-13 15:04

SocialEyez renews social media support for Dubai Cares

As part of its CSR initiative, SocialEyez has renewed its contract with Dubai Cares for pro-bono social media services. Earlier in 2013, SocialEyez engaged its followers on Twitter, asking them to select a charity that the agency should approach for this partnership resulting in the nomination of Dubai Cares. Under the renewed agreement, SocialEyez supports Dubai [...]

2015-02-12 20:37

Twitter launches new features

In the last week of January 2015, Twitter delivered on its promise of introducing new features on the platform. This includes: Surface relevant tweets Since Twitter is a real-time platform, users who are not checking it every few minutes of the day can miss out on a lot. To fill this gap, Twitter will surface [...]

2015-02-12 20:29

du, Majid Al Futtaim and Beam Wallet together partner up

  du, Majid Al Futtaim Group (MAF) and Beam Wallet, have signed a partnership to tap into the potential of mobile shopping across the region, creating more opportunities for consumers to earn rewards and save money. The collaboration brings together a leading telecom provider, one of the biggest retail groups in the region and an [...]

2015-02-12 20:04

A lot like love

  So typical Love transcends all cultures and its close relative, ‘romance’ drives multi-billion dollar industries. Even back in 2009, Valentine’s Day shoppers in the UAE spend on average about US$200 (Dh734.58) on the so-called ‘day of love’ – more than any other country in the region. Humans tend to hold onto fixed, oversimplified ideas [...]

2015-02-12 16:53

Rawaj International and Sergat join forces

  Rawaj International, a premiere boutique public relations and communications agency in the MENA region signed an agreement February 8 in Dubai for an exclusive strategic partnership with Sergat, a specialist communications agency for the tourism, hospitality, aviation and passenger transportation industries, to offer PR and communication services in Europe and Asia. Rawaj International, was [...]

2015-02-12 14:05

Culture shock

When my partner Insy and I first arrived in Dubai in 1998 we were amazed at the total lack of regionally relevant imagery in local advertising. There were no professional model agencies around to provide suitable talent and advertisers had to rely on stock images from western libraries. Crude attempts at ‘photoshopping’ American babies or [...]

2015-02-11 15:31

Action Impact to develop Expo 2020 Dubai exhibit at Expo 2015 Milan

  Dubai-based brand experience agency, Action Impact, has been selected to create an immersive experiential exhibit for Expo 2020 Dubai, which will form part of the UAE pavilion at Expo 2015 Milan. The agency will design and produce a combination of projections on multiple surfaces, kinetic scenic elements, immersive surround-sound, and visitor interactions. “I’m thrilled [...]

2015-02-11 13:43

BPG Bates wins Continental across the MENA region

BPG Bates, the regional advertising, design and events and activation agency headquartered in Dubai, has been appointed by Continental, the German tire manufacturer and international automotive supplier for the MENA region. The appointment, which comes at the end of a month long pitch process involving four agencies, will see the agency develop through the line [...]

2015-02-10 13:05

Neil Lieberman joins Brightcove as chief marketing officer

Brightcove Inc., provider of cloud services for video, has announced that Neil Lieberman has joined the company’s executive team as chief marketing officer. Lieberman will be responsible for driving Brightcove’s worldwide branding and positioning, as well as the company’s corporate marketing and marketing communications strategy. “I am excited to welcome Neil to our team, as [...]

2015-02-10 12:33

Limelight Networks opens office in Dubai, appoints regional director

Limelight Networks, a digital content delivery company, today announced the opening of its office in Dubai Internet City, emphasizing its commitment in the MENA region. “Reliable, high performance delivery of digital content is critical to the success of organizations doing business online. The content delivery networking (CDN) industry is seeing unprecedented growth due to the [...]

2015-02-08 13:41

Mindshare MENA appoints new regional head of digital

WPP’s media agency Mindshare has appointed Nicholas Coetzee as the new regional head of digital at Mindshare MENA. Coetzee has launched two media agencies while honing his expertise in the digital marketing field across fields, such as, digital strategy, search engine marketing, analytics, and social media. He had previous worked at Wunderman Interactive (WPP) in [...]

2015-02-08 12:52

Mindshare Jordan and Mindshare Iraq appoint new MDs

(Left: Osama Nabulsi; Right: Jac Asmar)  WPP’s media agency Mindshare, has announced two major changes in its management function: Jac Asmar has been appointed as managing director of Mindshare Iraq, and his role as managing director of Mindshare Jordan will be filled by Osama Nabulsi. After almost 3 years working in Jordan, Asmar will be relocated [...]

2015-02-08 12:34

GEMS Education unveils new brand identity

GEMS Education, one of the leading providers of K-12education, has introduced a new global brand identity, which better reflects the company’s vision, mission and values. The above design will replace the well-known diamond logo. However, the sentiment behind the name GEMS remains; “all children are precious and we will strive to meet the aspiration of [...]

2015-02-08 10:31

Rouse your senses

  It’s no surprise that one of the biggest trends in event marketing this year is tipped to be the rise of multi-sensory experiences. The retail industry has been dabbling in sensory experiences for the past decade, from supermarkets pumping out the smell of baking bread to high-end fashion stores emitting an elusive waft of [...]

2015-02-07 14:28

Twitter syndicates promoted tweets outside Twitter

Last week, Twitter announced its first partnerships to syndicate Promoted Tweets outside of Twitter with Flipboard and Yahoo! JAPAN. Tweets can now flow from Twitter to other mediums, like TV, websites and mobile applications. In fact, in the third quarter of 2014 there were approximately 185 billion tweet impressions off of Twitter. For the brands already advertising [...]

2015-02-07 13:02

Sky News Arabia partners with Egypt-based Al Ahram

(Left to right: Mostafa Al Saeed, Ahmad Sayed Al Najjar, Nart Bouran and Mohammed Abdulhadi) A high-level delegation from Egypt-based Al Ahram establishment visited the headquarters of Sky News Arabia in Abu Dhabi to sign a strategic media partnership that mandates the two sides to share knowledge, expertise, and build synergies in training, advertising and [...]

2015-02-07 01:04

Hempel Paints and Memac Ogilvy create campaign based on color therapy

  Memac Ogilvy worked with Hempel, a paint and coating manufacturer, to create its communications strategy based on color psychology. Color psychology is the science that explains the use of the red carpet at film festivals; the typical use yellow, orange and red in fast food restaurants; and, black to denote mystery and dominance in [...]

2015-02-07 00:57

Reebok introduces new brand campaign “Be More Human”

On February 54, Reebok launched its new, fully integrated marketing campaign, “Be More Human”.  The brand’s press release announcing the new campaign says, that “Be More Human” is more than a tagline – “it’s a rally cry to live up to your full potential”. This message is symbolized by the new Reebok Delta sign, the [...]

2015-02-07 00:33

Al Bayt Mitwahid Association and Google team up to boost STEM education

  Al Bayt Mitwahid Association, Google and the UAE Teacher’s association announced the launch of a new Innovation Hub in Ras Al Khaimah on February 4 to excite students about Science, Technology, Engineering and Mathematics (STEM) education and provide the necessary teacher training for it. The lab will be overseen by Al Bayt Mitwahid, an [...]

2015-02-06 23:43

Elevision Media and Bloomberg announce content agreement

  Bloomberg has signed an agreement with digital media network, Elevision Media to provide dynamic financial data and market-moving headline news to be streamed over its outdoor LED digital display adjacent to the Dubai International Financial Centre (DIFC) Gate Building. Known as the DIFC ticker, the digital display is the longest of its kind in [...]

2015-02-06 22:26

Cheil MENA’s digital trends report for 2015 humanizes digital

  Cheil MENA has released its digital trends report for the Middle East region for 2015, based on its observation, trend-spotting and pattern recognition skills. The MENA 2015 collection of trends combines global and local research in different forms; including supermarket visits, cafe ear-dropping, social behaviorism and pretty much anything else that could be a [...]

2015-02-06 21:43

Uber pleases customers with McLaren test drives

  UAE users of the private tax on demand app, Uber were in for a ride of lifetime as the app that connects riders and drivers collaborated with supercar manufacturer, McLaren Automotive, to offer test drives on demand. In a world’s first to showcase the McLaren 650S, and the way in which Uber technology could [...]

2015-02-06 21:39

Publicitas International appoints new global CEO

Amongst a flurry of new appointments, Publicitas International has announced Joerg Nuernberg as the new global CEO. The company has also appointed senior digital, mobile and programmatic experts to join its team of multi-channel sales specialists across the Americas, Europe and Asia. Joerg Nuernberg assumes the new role of global CEO effective February 2, 2015. He succeeds Johannes [...]

2015-02-06 20:42

Western Union signs Amr Diab as brand ambassador

  Global payment services company, Western Union Company has announced its association with one of the Arab world’s popular pop stars, Amr Diab, as brand ambassador. As an Arab star with a strong international following, Amr Diab will now represent Western Union in the brand’s print and advertising campaigns through 2015. During his career, Diab has earned seven [...]

2015-02-06 18:25

Coca-Cola allows passengers to take home a little extra happiness

  Continuing its mission of reaching out to consumers and engaging with them, Coca-Cola recently initiated its “Wish Upon a Coke” campaign. The company says that a large part if the diverse UAE population is the Asian community, who often come to the UAE for jobs and to provide a better future for their families [...]

2015-02-06 18:01

Media fragmentation presents opportunity for marketers

The ever-increasing number of media channels presents an opportunity for marketers to differentiate how they mix and play the media, according to a recent study from Connected Life by TNS, a custom market research organisation. This observation throws cold water on the notion that media fragmentation is one of the biggest brand challenges of the [...]

2015-02-06 17:40

Kansai Paint appoints MEC as its media-buying partner in the region

Media agency, MEC, has been awarded the media planning and buying duties for Kansai Paints Middle East, after over 6 months of consultation.  MEC will support the Kansai Paints business with targeted and strategic media efforts across GCC. Speaking of the appointment, Yves-Michel Gabay, regional general manager, MEC MENA, says in a press statement: “We [...]

2015-02-06 17:13

Facebook Awards accepting submissions for 2015

  The Facebook Awards, formerly the Facebook Studio Awards, celebrate top creative work on Facebook and, for the first time this year, on Instagram too. “Winning work doesn’t just wow audiences, though. It drives businesses results,” says the company in a statement. That’s why brands and agencies that submit their work get an opportunity to [...]

2015-02-06 17:04

Millward Brown’s digital and media predictions for 2015

The research firm says that the continued development of digital infrastructure and the ensuing change in social behavior patterns continue to gather pace in Africa and the Middle East. Adopting some of the tried and tested solutions from other markets and blazing one’s own path in areas, such as, mobile enable consumers to participate in the [...]

2015-02-06 16:52

Coca-Cola invites users to enjoy life and ‘Stop Phubbing Around’

Phubbing: The act of snubbing someone in a social setting by looking at your phone instead of paying attention. After inhabiting the web for a mere three weeks, Coca-Cola’s online video has become its most popular ever. The video out of the Coca-Cola Middle East’s Dubai office “Stop Phubbing Around“, released on its YouTube channel [...]

2015-02-06 16:33


Fill out a short survey
for a chance to win a
fabulous prize:

Nescafé Dolce Gusto
Coffee Machine

Enter Now