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UM logo Agency NewsReckitt Benckiser appoints UM MENA as media agency partner

2015-03-30 14:24

TOP CEO LOGO Events & AwardsTop CEO 2015, the final countdown

2015-03-30 12:15

martin AppointmentsGeneral manager appointed for new Carat offices in Qatar and Kuwait

2015-03-30 11:53

OOX logo Agency NewsPerform Group Middle East signs up to OOXmonitor

2015-03-30 10:20

repind ResearchGCC Senior Executives think reputation and bottom line are linked

2015-03-29 16:05

Y&R Labstore Agency NewsY&R MENA launches Labstore in the Middle East

2015-03-29 12:14


More from Communicate



Communicate delivers the buzz that is 2014’s YouGov Annual BrandIndex Buzz Ranking for the UAE and KSA. The overarching theme for this period’s winners seems to be global technology giants. Spoiler alert: among both countries’ top five companies are Samsung, Google and Apple. YouGov’s Buzz Ranking indicates the compa- nies that can boast the best [...]

2015-03-30 17:17

And the winner is…

The fourth annual Gulf edition of the 2015 Product of the Year awards was hosted at The Palace Hotel in Downtown Dubai on February 25. Product of the Year is an award that recognizes innovative consumer goods that were launched within the past 18 months. 43 countries currently participate in the event launched in France [...]

2015-03-30 17:10

Tweet poetry

Dubai’s El Beit poetry TV show is a rare phenomenon taking the Middle East by storm. The second season’s live finale aired on Sama Dubai on February 16, 2015. The show’s design is unique because it fuses tradition and modernity using an unparalleled approach. Produced by the Hamdan bin Mohammed Heritage Center, whose mission is [...]

2015-03-30 17:05

House of cards

Whether in his home or his office, Elie Khouri  is known for his passion for art. He discusses one piece in particular with us – the latest addition to his collection – a huge canvas with the words “blah blah blah” in textured colors sprawled across multiple times. The piece is kind of like the [...]

2015-03-30 15:55

Reckitt Benckiser appoints UM MENA as media agency partner

RB (Reckitt Benckiser) has appointed UM MENA; the Interpublic Group brand, as its media agency partner across the Middle East region. This appointment follows an extensive review by RB to ensure the company benefits from the best in class strategic media planning and buying. The partnership will see UM MENA working with Reckitt Benckiser across [...]

2015-03-30 14:24

Market-i win at ESOMAR MENAP Forum 2015

Market-i, regional marketing research consultancy, won the ESOMAR Best Presentation Award for their paper on Mobile Technology in Marketing Research at the recent ESOMAR MENAP Forum 2015 at the Address Dubai Marina. This award was initiated in 2011 by ESOMAR to celebrate the most inspiring, effective and professional speakers and their ability to deliver an impactful, authoritative and engaging [...]

2015-03-30 13:15

Top CEO 2015, the final countdown

The Top CEO Awards, co-hosted by Communicate’s sister magazine, TRENDS, in partnership with INSEAD Business School, will celebrate the very best in GCC business leadership, recognizing the region’s 100 best CEOs in a gala ceremony at The Four Seasons, Dubai this evening. “We are delighted to partner with TRENDS magazine and formally honor those industry [...]

2015-03-30 12:15

General manager appointed for new Carat offices in Qatar and Kuwait

Carat, part of Dentsu Aegis Network, announces the appointment of Martin Boot as general manager of Carat Qatar and Kuwait. In this newly-created position, Boot will be responsible for developing, driving and executing Carat’s strategy across these growth markets. Based out of Kuwait, he will be responsible for Carat’s newly fully owned office in Kuwait and the transition of [...]

2015-03-30 11:53

Perform Group Middle East signs up to OOXmonitor

Digital monitoring agency OOX has announced the addition of UK-based global sports media company, Perform Group, to its line-up of publishers subscribed to the OOXmonitor service. With more than 26 offices around the globe, Perform Group is a digital media company that specializes in commercializing sports content worldwide. In addition to distributing  content and providing [...]

2015-03-30 10:20

Center stage

Similar to the advertising and PR industries, events have a presence that dates back thousands of years. Today, events have evolved to form an industry and have become an effective communications medium to share, transmit and communicate messages to an audience. During the late 1st century BC, ‘gladiator combat’, which is a form of martial [...]

2015-03-29 19:17

GCC Senior Executives think reputation and bottom line are linked

Nearly four out of five senior executives across the UAE, Saudi Arabia and Qatar, consider their company’s corporate reputation as “extremely important” and this figure rises to 95 percent when those who ranked it as “important” were also included, according to a new report from global communications consultancy Hill+Knowlton Strategies (H+K). 82 percent of those interviewed also said that [...]

2015-03-29 16:05

Microsoft research reveals global digital trends

The new digital trends 2015 research conducted in UAE from Microsoft has revealed that the modern consumer is putting pressure on brands to use personal information collected online to tailor services and help them get more done. The research – taken from Microsoft Advertising’s bi-annual Digital Trends report – found that 74.2 percent in the [...]

2015-03-29 15:48

Fitness First has new brand identity and philosophy

Fitness First unveils new fitness philosophy based on the principles of behavioral psychology, an industry first, to encourage its members to go further in adopting a healthier and fitter lifestyle. The brands’ new philosophy focuses on motivating members to go further in life with the right balance of training, healthy eating and motivation. George Flooks, chief [...]

2015-03-29 14:49

Launch of live video app, Periscope, in collaboration with Twitter

Periscope offers a way to share and watch live video broadcasts from the mobile phone. The iOS app is available today. The idea came about through the desire to watch the world through someone else’s eyes, for example seeing a live protest in Ukraine or the sunrise from a hot air balloon in Cappadocia. Coming [...]

2015-03-29 14:26

Y&R MENA launches Labstore in the Middle East

Creative agency Y&R MENA has launched Labstore, a digitally led retail and shopper marketing network in the Middle East. Headquartered in Dubai, Labstore MENA will service accounts across the Middle East and North Africa, offering an integrated approach to retail marketing as a digital and social driven shopper marketing agency in the region. “Retail today [...]

2015-03-29 12:14

Cloudfish, a new addition to DNY Group

In late 2014, business intelligence company Cloudfish was born out of the merger between digital agency Fetch and the data analysis division of DNY group. Founded by Michael Chaftari, with the idea to help communication agencies monitor and analyze social media activities for their clients and campaigns, Cloudfish helps its clients make use of their [...]

2015-03-29 10:00

Vuclip and Melody Entertainment announce partnership for Middle East

Vuclip, the leading premium mobile video on demand service for emerging markets, has announced a strategic partnership with Melody Entertainment, the first and largest fully integrated entertainment media conglomerate in the MENA region. As mobile penetration in the Middle East continues to surge, mobile video is increasing in popularity for consumers because it allows them the flexibility to [...]

2015-03-26 11:45

AAA new board selection

The general assembly of the Lebanese Syndicate of Advertising announced the election of a new board. George Jabbour will be heading the board as president while Carole Hayek assumes the role of vice-president. Moreover, Joe Ayache and Claude Hajjar will be taking over as secretary and treasurer, respectively. The eight members of the board will [...]

2015-03-26 11:18

Nescafé launches Ignite DXB 2015

Nescafé Ignite DXB 2015, a youth-oriented music platform, launched the first edition on Friday, March 20, 2015 at the Institute of Management Technology, Dubai International Academic City. The initiative manifested as a battle of the bands, where six bands, representing six different universities and battled for first, second and third place. When The Night Comes, from [...]

2015-03-25 15:50

J. Walter Thompson announces new managing director in Kuwait

J. Walter Thompson has officially announced the appointment of Marwan Halabi to the role of managing director of the agency’s operation in Kuwait. Halabi will be based in Kuwait City and report in directly to Michiel Hofstee, CEO J. Walter Thompson Gulf. Halabi takes over from Francois Kanaan who has moved to a leading client [...]

2015-03-25 11:57

British Airways app gets ready for Apple Watch

British Airways is set to be one of the first companies to have a specially developed app on the new Apple Watch when it launches on April 24. There will be two elements to the app to make travel even easier for customers of the airline. A swipe of the “glance” screen will open the [...]

2015-03-25 11:13

Day 1 of Digital Media Forum

The first day of Digital Media Forum (DMF) 2015 concluded with a host of industry luminaries offering their analysis on the region’s digital landscape. Currently underway at The Westin hotel, Dubai, the two-day long has brought together over 500 stakeholders from across the world to examine the opportunities and challenges presented to businesses, brands and [...]

2015-03-24 19:32

Abu Dhabi Media revamps TV network

Abu Dhabi Media, a multi-platform media and entertainment organization, has taken a step forward in developing the media industry in the UAE with the re-launch of its television network. A new strategy has been adopted to reflect the UAE’s national identity with programs and content that is in line with the UAE’s Vision 2021 and Abu Dhabi [...]

2015-03-23 12:19

The Year of Mobile… Really?

According to research firm Morgan Stanley, one billion smartphones were shipped globally in 2013, compared with 175 million in 2009. These smartphones now represent 30 percent of all mobile phone sales worldwide. Interestingly, smartphones were shipped at three times the rate of tablets and at almost three times the rate of computers in 2013. Fast [...]

2015-03-23 11:40

Leap of faith

The Oxford Dictionary defines a ‘mobile phone’ as “a telephone with access to a cellular radio system so it can be used over a wide area, without a physical connection to a network” and the word ‘mobile’ as “able to move or be moved freely or easily”. However, with the introduction of phablets, tablets and [...]

2015-03-23 10:28

Etisalat partners with Ericsson to deploy first radio dot system in Egypt

Ericsson and Etisalat have partnered to deploy Ericsson’s innovative Radio Dot system. This is the first implementation of its kind in Egypt and demonstrates the solution’s capabilities catering to the fast-growing demand for data traffic in Egypt. Ericsson Radio Dot system is designed to support operators in consistently delivering a better user experience for both [...]

2015-03-22 20:03

Launch of the 2015 Pepsi Challenge

Continuing throughout 2015, Pepsi unleashes a socially-led, content driven initiative with a variety of global and local challenges designed to galvanize consumers around the world to defy convention, make every moment – big or small – epic, and truly “Live for Now.” Issued on Pepsi social and digital channels and via renowned ambassadors from around the world, #PepsiChallenge will [...]

2015-03-22 19:58

Top ten pillars to gaining attraction on YouTube

With two in five users of social media users in the Arab world currently being subscribers on YouTube, according to the 2015 Arab Social Media Report, approximately 66 percent of social media users in Arab world access YouTube on a daily basis. According to a talk on YouTube at the Arab Social Media Influencers Summit earlier this [...]

2015-03-22 19:47

Resolution Media earns cert from Facebook marketing partner program

Resolution Media, the global performance marketing division Omnicom Media Group, has earned certification from the new Facebook Marketing Partners program, which went live February 17. An evolution of Facebook’s Preferred Marketing Developer (PMD) program that was created to help businesses scale their marketing efforts on Facebook, the Facebook Marketing Partners program makes it easier for marketers to find partners based on their specific needs, like scaling [...]

2015-03-22 19:42

MAGGI Diaries commences season two of culinary exploration

MAGGI Diaries, the web-based series covering the culinary journeys of five Arab women, returns for its second season to take viewers on a global journey of culinary exploration across India, Turkey, the Kingdom of Saudi Arabia, the United Arab Emirates and Italy, experiencing new cultures and flavors from around the world. Led by five women who are passionate [...]

2015-03-22 19:25

AppMakr offers better app security

AppMakr launched a new type of in-app security service for mobile app publishers. The integrated service provided by San Francisco-based security company MetaCert, is the first of its kind to protect consumers from mobile malware and phishing attacks by checking the reputation of web links before loading content inside the mobile app. Businesses around the [...]

2015-03-22 18:18

Seven Deadly Sins of bad marketing, research by WFA

New research conducted for the World Federation of Advertisers (WFA) has identified the seven key ways that brand marketing is most likely to annoy consumers. Social media agency, We Are Social, conducted an analysis of English language Twitter comments about ads over six months in the context of Project Reconnect, the WFA’s flagship initiative to [...]

2015-03-22 17:52

WFA Global Marketer Week to be held in Kuala Lumpur in 2016

The World Federation of Advertisers (WFA) will host the annual 2016 Global Marketer Week in Malaysia in collaboration with the Malaysian Advertisers Association (MAA). It marks WFA’s return however to Asia-Pacific for the third time in five years with the 2011 and 2014 events held in Beijing and Sydney respectively. The choice of location marks [...]

2015-03-22 16:37

Interpublic Group announces management succession at Mediabrands

Matt Seiler will step down as global CEO of IPG Mediabrands, effective May 1, and will remain chairman of the group through 2015 to ensure smooth transition to Henry Tajer’s leadership. Tajer, who was named Mediabrands’ global COO in January 2014, will be re-locating full-time to New York from Sydney, where he currently spends a [...]

2015-03-22 10:35

OTTCO appoints Instinctif Partners for global role

Instinctif Partners’ Middle East team has won the international global communications brief for the Oman Tank Terminal Company (OTTCO). When fully constructed, OTTCO will provide a storage, import, export and blending facility for 200 million barrels of crude oil at the Ras Markaz Crude Oil Terminal on Oman’s Indian Ocean coast. The facility is currently [...]

2015-03-21 17:28

What you need to get hired

There’s a common misconception that the only skill required in the advertising industry is creativity. This is far from the truth. A career in advertising requires a broad set of skills to complete a diverse range of tasks from placing small advertorials in newspapers to coming up with full-fledged marketing campaigns for new products. Nowadays, [...]

2015-03-21 16:47

Clique Media named exclusive media representatives of EmiratesWifi ad platform

Clique Media has partnered with EZELink Telecom, known in the region as EmiratesWifi, to become the official representative of its advertising solution EZEAds in the UAE. With EZEAds, Clique Media will now offer premium mobile advertising delivered via hotspot in the UAE, making it the first company to offer mobile ad solutions via hotspot in [...]

2015-03-19 19:06

OMD opens office in Doha, Qatar

In a move designed to meet the growing needs of current and future clients in Qatar, OMD has officially launched operations in the country with a new office in Doha. Until now, the communications planning network was servicing its portfolio of Qatari clients from Lower Gulf in Dubai. The decision to open a local operation comes after the [...]

2015-03-19 15:40

WFA appoints Barclays marketer, David Wheldon, as new president

Members of the World Federation of Advertisers (WFA) have unanimously voted David Wheldon, managing director, Brand, Reputation Citizenship and Marketing at Barclays Bank, as their new president. He replaces Martin Riley, the former CMO of Pernod Ricard, who has held the post since 2013. David has worked for Barclays since February 2012, leading the organisation’s [...]

2015-03-19 13:01

Omnicom, Weber Shandwick and DABO & CO chosen by ‘Great Place to Work’

Great Place to Work (GPTW) Institute UAE, part of a global research, training and consultancy firm that recognizes the best workplaces in over 50 countries worldwide, revealed its fifth annual list of the ‘Top 15 Companies to Work For in the UAE’ and second annual list of ‘Most Distinguished SMEs to Work For in the [...]

2015-03-19 12:45

Instinctif Partners appoints senior regional consultant

International business communications consultancy Instinctif Partners has appointed Ibrahim Mougharbel from Edelman as senior regional consultant. Mougharbel joins Instinctif’s Dubai office and will work on assignments in markets including the United Arab Emirates, Kingdom of Saudi Arabia, Qatar and Oman. His sectors of specialization are real estate, oil and gas, healthcare, financial services, and private [...]

2015-03-19 00:40

Instinctif Partners adds new clients to its roster

International business communications consultancy Instinctif Partners has announced continued growth in the Middle East, with four new clients and a new hire. Instinctif Partners’ Dubai office, which services clients across the region, is now representing OTTCO (the Oman Tank Terminal Company), Astellas (MENA & Sub-Saharan Africa), JMS Property Development & Management (Sharjah) and DTZ Qatar. [...]

2015-03-19 00:37

Huawei Middle East appoints DDB Dubai

Huawei’s consumer business group has appointed DDB Dubai to handle its advertising and creative design needs across the Middle East region. The markets covered by Huawei’s partnership with DDB include the UAE, KSA, Iran, Pakistan, Kuwait, Qatar, Oman, Bahrain and Iraq. Sandeep Saihgal, Huawei vice president, Middle East says in a press statement: “At Huawei [...]

2015-03-18 22:39

AutoVision opens call for entries

For the 12th time AutoVision, the international film and multimedia festival for the automotive industry is accepting entries. Starting from now, companies from the automotive sector, agencies, film and multimedia producers, TV stations as well as students are invited to enter their works and compete for the prestigious OttoCar trophies. Founded in 1993, the biennial [...]

2015-03-18 22:36

Wonder boy

Usually, around this time of the year, some colleagues and I peer into our crystal balls to predict the year ahead in media and advertising across the MENA region. This year, I’m taking a slightly different approach. Without a doubt, I will peruse the countless predictions and forecasts, discussing with others what they mean for [...]

2015-03-18 17:49 launches new content production platform

A new content production solution, will provide a new way for brands to communicate with their audiences. It’s an online platform that helps brands become publishers of quality and compelling content. Available in four languages, produces digital magazines, packaged in subscriptions, on multiple topics. “ helps brands craft compelling great stories, engage audiences, [...]

2015-03-18 15:10

Twitter announces plans to open Dubai office

Twitter announced plans to open its first office in the MENA region in Dubai in the next few months. “MENA is a key strategic market for us and our new Dubai office will serve as the focal point to help our development across the region,” says Shailesh Rao, vice president for Asia Pacific, Latin America [...]

2015-03-18 13:20

Playing it by year

As international and local media digressed into the infrastructural and economic implications of Dubai’s Expo 2020 bid win in November 2013 – which, according to an infographic released by Starcom MediaVest Group (SMG) MENA in early 2014, generated some 161,525 tweets, of which 118,083 were congratulatory and 82 percent were on announcement day – the [...]

2015-03-18 00:32

LED forth

In mid-January, Group Plus, Plus Holding’s outdoor media subsidiary, signed a ten-year contract for a network of 12 LED signs around the entrance of the Dubai Mall. On the heels of this major deal, Georges Chehwane, Plus Holding’s chairman and founder, sits down with Communicate. Could you give us a quick run over the growth [...]

2015-03-17 18:24

Like a girl?

It is not often that sports and business are interlinked, especially in the world of marketing to women. Other than the obvious watch brand ads using leading athletes to inspire female consumers, few communication strategies revolve around women in sports. In fact, women athletes earn much less than their male counterparts in sponsorships, as brands [...]

2015-03-17 17:57

LuxHub releases luxury trends for 2015

LuxHub’s global observatory on Research & Insights released its first report on global retail trends in luxury. This report will be periodically updated. Some take aways are summarized here. LuxHub will be hosting a series of workshops on the subject in the key markets across the world. Over the next three to five years, the luxury retail scene [...]

2015-03-17 17:48

Top 10 online trending bytes

Online journal shares the latest digital, web and user insights, as well as social media news, with Communicate Levant. Twitter fights “revenge porn” with new policy The social network is now prohibiting the posting of explicit photos or videos without the subject’s consent, in a list of new rules published in the private information [...]

2015-03-17 16:58

The importance of marketing to women

During the Marketing to Women in the Middle East conference that took place on March 16, the audience learned that creating different marketing plans for both male and female customer is vital. “Very often marketers use the same strategy when marketing to men and women,” explains Christina Ionnadis, CEO at Aquitude and Chair at GMR Marketing to Women [...]

2015-03-16 17:39

Crimson Hexagon signs TBWA\RAAD

Social analytics agency, Crimson Hexagon signs TBWA\RAAD to increase its presence in the MENA region. Headquartered in Boston, US, Crimson Hexagon provides social listening and analytics for agencies and enterprises worldwide, enabling businesses to leverage insights from social data to inform business decisions. Luke Moore, head of sales for Crimson Hexagon EMEA says in a press [...]

2015-03-16 16:08

MEPRA’s new leadership and new initiatives

The Middle East PR Association (MEPRA) hosted its Annual General Meeting (AGM) on February 25 at Middlesex University in Knowledge Village, Dubai. The board officially approved the organization’s 2014 financial results and outlined the implementation of several new, strategic priorities for 2015.  Brian Lott, executive director of communications at Mubadala, is the organization’s new chair.  Lott [...]

2015-03-16 00:17

Edelman hires Carol Potter as executive vice-chairman, Edelman Asia Pacific, Middle East & Africa

Edelman has announced that it has hired Carol Potter as executive vice-chairman, Asia Pacific, Middle East & Africa (APACMEA) effective August 1. Potter, outgoing president and CEO of BBDO and Proximity Greater China, will support David Brain, president and CEO, APACMEA and the regional team in building out this region as a member of the regional [...]

2015-03-16 00:00

InfoWatch releases 2014 Global Data Leakage Report

InfoWatch, a global market leader in Data Leakage Protection solutions, issued its 2014 Global Data Leakage report, which recorded 1395 cases of confidential information leakage during the year; 22 percent higher than the number of leaks recorded in 2013. A staggering number of 767 million personal data records were compromised in 2014 compared to 561 [...]

2015-03-15 10:25

Broaden Horizon

The group’s been quite low key in its communication for the past two years. Any particular reason for that? On the contrary, actually. Horizon Group offers 360 creative, media, communication, digital and marketing services in the MENA region and the past few years have been very promising with many exciting developments taking place across all brands [...]

2015-03-14 15:42

Hack tricks

Although its storyline was cause for concern, very few predicted that The Interview – a movie on tabloid journalists setting up an interview with North Korea’s Kim Jong-Un after finding out he is a huge fan of their show – only to then be asked by the CIA to assassinate the leader – would lead [...]

2015-03-14 15:33

Get with the programmatic

In 2012, France’s biggest premium publishers and media groups, including Maury Medias, FigaroMedias, TF1 Publicite and Marie-Claire, pooled their resources for a noble cause; clubbing together, they’d form enough critical mass – at the time totaling 28 million unique users and delivery over four billion monthly impressions across 80 sites – to cement their footing [...]

2015-03-14 15:11

Festival of Media comes to Dubai

The Festival of Media, scheduled to take place on April 15 in Dubai, is the latest awards festival to be added to the flurry of shows in the Middle East. Launched in Venice in 2007, the global Festival of Media was created to highlight key developments in the media arena. It was not until 2009 [...]

2015-03-14 14:15

Behind the screens

It wasn’t until 2011 that Obeida Sidani and company regrouped under the framework of Les Folies, a self-described “multi-disciplinary, integrated ‘design haus’” that, today, specializes in TV branding and rebranding projects. In reality, Sidani and his team started out in the field back in 1996 – the notion of TV branding was introduced to the [...]

2015-03-14 14:07

Breaking the newsroom

In late 2014, MBC’s (Middle East Broadcasting Corporation) news channel, Al Arabiya News, announced the resignation of Abdulrahman Al-Rashed, who would move on from his position as general manager to become a board member at the group. Nearly a month into Al-Rashed’s resignation and the subsequent appointment of Adel Al-Toraifi (now Turki Al-Dakhil) in the same role, [...]

2015-03-14 13:11

What to expect at ArabNet’s sixth annual Beirut conference

Global spending on mobile apps reached an unprecedented $25 billion in 2014, and this rapidly growing sector has created more than a million jobs. With such a growth rate, the digital sector is representing an increasingly large share of the national economy for many countries. To highlight the importance and vivacity of the digital sector, [...]

2015-03-13 20:31

SMG adds Savola to its client roster

Starcom MediaVest Group (SMG) has been appointed by Saudi-based Savola Group as the media agency to handle its media buying and planning. The media agency will work with Savola Group to develop a regional media framework, with a focus on creating a cohesive data strategy across bought, owned and earned channels. SMG has also been [...]

2015-03-13 19:37

CNBC broadcasts live from Sharm El-Sheikh

CNBC broadcasted live from the Egypt Economic Development Conference (EEDC) at Sharm El-Sheikh, while covering the event on-air and online throughout the weekend and on Monday, March 16. Financial media partner to this flagship event, hosted by His Excellency President Abdel-Fattah El-Sisi, CNBC reported the local and regional economic agenda, while analyzing the investment opportunities [...]

2015-03-13 19:21

TripleTwo releases new insights on consumer online behaviour in Qatar

TripleTwo, the integrated advertising and communications agency, has announced select results of ‘State of the Net 2014’, an online survey launched for the second consecutive year in order to get an increasingly vital insight into how people in Qatar are consuming digital content as well as their shifting attitudes and intentions towards digital and other [...]

2015-03-13 19:08

MENA winners of ‘7-Day Brief’ competition for UN Women

In support of UN Women’s mission to end violence against women, Google has partnered with the Dubai Lynx for the 7-Day Brief Competition powered by YouTube. For the 3rd annual competition, the creative community across MENA was asked to create a 60-second video in seven days that raises awareness about this social cause. The winners of the competition are [...]

2015-03-12 17:07

The X Factor to launch in Arabic on MBC4 and MBC MASR

MBC4 and MBC MASR have officially announced jury for The X Factor 2015. Ragheb Alama, Elissa, and Donia Samir Ghanem, three names that resonate across the music and entertainment industry, have signed up as the jury to find the one singing sensation that has “The X Factor”. Ragheb Alama, who was replaced by Wael Kfoury [...]

2015-03-12 13:49

Kantar expands Saudi consumer panel

Kantar Group’s Kantar Worldpanel has enhanced its panel in Saudi Arabia by 50 percent.  Geared to provide an even more robust measurement of shopping behaviour in the Kingdom, the expanded panel comprises 3,000 households, up from 2,000. According to Alan Roy, country manager of Kantar Worldpanel in Saudi Arabia, Saudi consumers are evolving and so [...]

2015-03-12 12:52

Commercial Bank of Dubai launches March mortgage offer

Commercial Bank of Dubai (CBD) is offering a mortgage campaign only for the month of March (valid through March 31, 2015). Following the success of the “Fab Feb” campaign, which provided a 50 percent discount on personal loan interest rates, CBD has continued its marketing efforts through the month of March. AGA ADK in collaboration [...]

2015-03-11 14:23

Marketing to Women conference to highlight the female consumer

This year’s 7th annual GMR Marketing to Women (M2W) conference will address the needs of the female consumer. The conference takes place on March 15-16 at The Westin, Dubai Mina Seyahi Beach Resort & Marina. Organized by Mediaquest, the region’s largest privately owned media company, the two-day forum will highlight how brands can successfully meet the requirements of women [...]

2015-03-11 13:30

haystack holds ‘Sensory and Neuro event’ in Dubai

haystack, a global market and consumer research company, recently hosted a “Sensory and Neuro event” in Dubai, which is one of a series that will be taking place throughout the Middle East. The event was attended by marketing and media industry players and regional food industry manufacturers. Ludovic Depoortere, haystack’s Global CEO, discussed the holistic [...]

2015-03-10 15:38

Xpress Money honors women in #sheismyhero campaign

In celebration of this year’s International Women’s Day, Xpress Money, a global money transfer brand, gave the UAE community a chance to honor the women they love and appreciate. This campaign includes a series of videos created by the brand, featuring individuals talking about the important women in their lives. You can watch the video [...]

2015-03-10 15:12

Facebook announces Creative Accelerator

Facebook announces the Creative Accelerator, a program intending to help brands target audiences in high-growth countries. For this accelerator, Facebook Creative Shop is currently working with clients and agency partners in India, Indonesia, South Africa, Kenya and Turkey.  The goal is to develop campaigns tailored to the people and the devices they use to access [...]

2015-03-10 14:26

Hubb Media wins first international contract

Hubb Media, a Dubai-based startup providing social aggregation and engagement software for websites and events, has announced its first major contract win outside the GCC for RBS 6 Nations Rugby Championships. Chris Johnstone, CEO of Hubb Media says in a press statement: “We are delighted that our Social Hubb solution has been selected by the [...]

2015-03-09 13:15

Raise the game

We catch up with Niall Sallam, founder and CEO of Elevision Media, a digital out-of-home media network providing digital screens in elevators of residential and commercial towers to see if brands are ready to up their game and take advantage of the medium. Tell us a bit about Elevision and how it has grown We started in the [...]

2015-03-09 11:56

What GCC brands spent the most in 2014?

Communicate is back with its list of the top 100 brands for the year, counting down the biggest spenders in 2014 based on data received from market research firm, Ipsos. Surprisingly, Pepsi, despite its heavy advertising during the 2014 FIFA World Cup and sponsorship of the Indian Premier League in Dubai, drops from its number [...]

2015-03-08 19:06

Creativity meet convention

  Big data has been a buzzword over the past few years. The debate about whether it is a game-changer or another fad is still on. Are big data and creativity parallel concepts that can never meet or are converging as we speak? Creativity often seems to appear out of thin air, in a dream, [...]

2015-03-08 18:09

Programmatic platform, Xaxis, launches in MENA

Xaxis, a global programmatic media and technology platform, announces the official launch of operations at their new MENA branch. With the regional headquarters in Dubai, Xaxis MENA will help advertisers with multi-channel, programmatic campaigns. The debut of Xaxis introduces the MENA region to a second-screen solution, Xaxis Sync, through which advertisers can sync their TV [...]

2015-03-08 16:07

Vuclip and Verimatrix bring secure mobile video to emerging markets

Vuclip, a mobile video on demand (VOD) service, and Verimatrix, a specialist in securing and enhancing revenue for global video services, partner to provide secure video services to emerging markets. While, premium mobile videos are popular among emerging market consumers, the partnership also aims to prevent content leaks and media theft. While these consumers tend to prefer low-cost [...]

2015-03-08 12:45

Blitz launches Al Bustan Festival activation

On the occasion of the yearly Al Bustan music festival (February 17-March 22), Lebanese advertising agency Blitz launched the “mysterious talking piano” activation in ABC shopping mall. In collaboration with production house Caiman, an interactive piano was placed in the mall inviting people to play, giving each participant feedback on their performance, and a small [...]

2015-03-05 18:44

OOX announces the addition of Alrai Media Group Kuwait

Digital monitoring agency OOX has added Alrai Media Group Kuwait to the list of local and international publishers using the OOXmonitor service. In 2004, Alrai Newspaper merged with Alrai TV to form Alrai Media Group. Soon after forming, the Group introduced “Given Alrai’s reputation as a leading publishing house in Kuwait on print, TV and now online, [...]

2015-03-05 11:20

Clique develops app for Emirates Airline Festival of Literature

Clique Interactive has launched a new app for the Emirates Airline Festival of Literature (EAFOL) scheduled for March 3-7, 2015. The #EAFOL15 app was developed to help festival-goers enhance their experience at this regional gathering of authors and literature fans. Available on both iOS and Android, the free app offers notifications and syncs to the user’s calendar. Festival attendees [...]

2015-03-04 16:15

My-HD Launches H2® in the Middle East

My-HD, the first and only ultra-low HD Pay-TV platform in the Middle East and North Africa (MENA), has added H2® from A+E Networks to its growing portfolio of HD offerings. My-HD CEO, Cliff Nelson, says in a press statement, “We are happy to ally with one of the world’s premiere media companies and bring the [...]

2015-03-04 15:41

PHD’s Big Hug CSR initiative aims to save lives

As part of its annual Big Hug CSR initiative, PHD, Omnicom Media Group’s international media network will be holding a two-day blood donation drive in Dubai Media City, endeavoring to bring the communications industry together in a bid to save lives. Held in partnership with the Latifa Hospital’s Dubai Blood Donation Centre, a specialized drop-in [...]

2015-03-04 12:34

du’s International Women’s Day social media campaign

In celebration of International Women’s Day, telecommunications company du and the UAE’s Zayed University’s (ZU) College of Communication and Media Sciences (CCMS) teamed up to launch a social media campaign, #becauseofher, that promotes female empowerment. Additionally, du has organized two competitions in the name of #becauseofher. The first, a social media competition from March 2-8, will [...]

2015-03-04 12:33

Pencell Dubai wins Ulysse Nardin account

The Network Communication Group’s Pencell PR & Events, Dubai, was recently chosen as the PR agency to handle the account of luxurious Swiss watchmaker, Ulysse Nardin.

2015-03-04 12:02

Consumer Barometer gets a refresh

Google recently launched the new version of the Consumer Barometer (, a free tool compare how people are utilizing the internet globally. Users can research digital mobile, video and online shopping habits across 46 countries. Coming into it’s fourth year on the market, the Google tool has been updated in size, scale and depth of questions covered. [...]

2015-03-04 11:05

BPG | Bates appoints new executive creative director

BPG Bates, the regional advertising, design, events and activation agency headquartered in Dubai, has appointed as its new executive creative director, multiple award winning Dutchman, Rodger Beekman. Beekman, a Dutchman, joins from Havas Worldwide in Amsterdam where he was chief creative officer. He has also previously worked with Saatchi & Saatchi, Y&R, McCann Erickson, DDB, [...]

2015-03-04 10:42

TINT announces software upgrade to protect brands under copyright laws

TINT, the social media hub used by 40,000 companies across the world, has released a new software feature that will give brands legal control and transparency over user-generated social media content. TINT Content Rights will request permission from fans and followers to use their images and posts for marketing and advertising purposes, even for something [...]

2015-03-03 23:19

Equation Media appoints COO

The Network Communication Group’s media arm, Equation Media has appointed Suhail Kambriss as chief operating officer. Kambriss joined the agency’s Dubai operation on March 1 and will take of the agency in the Middle East region with support of the teams based in the UAE, KSA, Lebanon and Egypt. This move comes after Karim Khoraytem’s [...]

2015-03-03 20:36

AccelerateME Online launches new campaign

Digital and social media agency AccelerateME Online launches a new campaign titled “Nothing is created, everything is transformed.” The agency, based in Lebanon and Saudi Arabia, featured the campaign on its newly created website, The campaign emphasizes the transformational power of social media in our days and reflects how social media has created a [...]

2015-03-03 18:18

Latest on the 2015 STEP Conference

This year’s annual STEP conference is being held in Dubai’s International Marine Club on March 31, 2015. Referring to itself as “the largest and most disruptive tech, gaming and design event in the Middle East,” STEP 2015 promises keynote speeches by tech experts Mike Butcher, Dave McClure and Jeremiah Owyang. STEP Conference founder, Ray Dargham says [...]

2015-03-03 14:42

Rasha Karim as MEC’s new business and international/regional coordination director

MEC media agency has announced the appointment of Rasha Karim as new business and international & regional coordination director for the Dubai office. In her new role, Karim is responsible for the coordination of local, regional and international consultations in MENA. She, along with her team, will also head up communication both regionally and globally. MEC’s regional general [...]

2015-03-03 12:29

Dubai hosts annual Prepaid Summit ME

The changing face of prepaid cards goes under the spotlight this month at the sixth Prepaid Summit: Middle East in Dubai, March 18, 2015 at the Westin Dubai Mina Seyahi. According to Douglas Blakey, group editor for consumer finance at Timetric Financial Services, the event’s organizer, over 150 global and regional industry players will attend the Visa sponsored event [...]

2015-03-02 18:12

Trade secrets

Traditionally, trade marketing has been treated as a stepchild in the marketing discipline, just as an extension of commercial functions. Ironically, most organizations end up indulging in trade marketing without even realizing it. However, with the increasing power of trade customers; the dominance of digital tools and the proliferation of brands, which makes the competition [...]

2015-03-02 16:15

Coca-Cola bottle turns 100 years old and launches global campaign

To mark the 100-year anniversary of the Coca-Cola bottle, the company is celebrating with a year-long campaign that includes new advertising, a music anthem and a series of art exhibits featuring works from some of the world’s leading contemporary artists including Andy Warhol, Norman Rockwell and Peter Blake. On Nov, 16 1915, the bottle was [...]

2015-03-02 13:22

TRA reveals UAE’s digital data for 4th quarter 2014

The General Authority for Regulating the Telecommunications Sector (TRA) has revealed statistics for the fourth quarter of 2014 on the nation’s most popular mobile phone handsets, social networking platforms and applications websites. Investigating the current state of the market, the report reveals the market share of mobile phones in the UAE by manufacturer and model. [...]

2015-03-02 10:25

du offers LTE-Advanced live network

du, the Middle East’s fastest growing telecommunications service provider, recently announced the successful introduction of an LTE-Advanced (LTE-A) live network, making it the  first telco with CAT-6* ready LTE network in the UAE. The launch of the LTE-A Carrier Aggregation capability allows du to offer mobile broadband speeds up to 225 Mbps – providing an [...]

2015-03-02 09:26


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