New In Video

You need Flash player 8+ and JavaScript enabled to view this video.

Must Read

initiative_logo (1) Agency WinsInitiative Dubai wins media buying and planning duties for Huawei's Honor 6 Plus

2015-06-30 13:14

zenithoptimedia ResearchZenithOptimedia’s releases new global Advertising Expenditure Forecasts

2015-06-30 09:46

Abla Fahita JWT Events & AwardsJWT Entertainment Cairo wins Titanium at Cannes

2015-06-29 13:13

Hejaz: Land Rover CampaignsLand Rover finds adventure on KSA's ancient desert railway

2015-06-29 11:26

Nicola Gregson Agency WinsGrayling META appointed to PR and digital comms for Kleenex

2015-06-29 11:09

Jamshed Wadia Events & AwardsIntel’s Jamshed Wadia made chair of WFA APAC DIGITALFORUM

2015-06-28 16:34


More from Communicate


Initiative Dubai wins media buying and planning duties for Huawei’s Honor 6 Plus

Initiative Dubai has won the media buying and planning duties for Honor 6 Plus Huawei’s first e-commerce only brand in the region, following a multi-agency pitch. The mandate covers media planning and buying, including digital for 2015. “Honor is a sub brand of Huawei, focusing the generation of the promising internet youth” says Mr. Sun Baigong, the head [...]

2015-06-30 13:14

ZenithOptimedia’s releases new global Advertising Expenditure Forecasts

According to ZenithOptimedia’s new Advertising Expenditure Forecasts, in 2017 the Internet will be the biggest advertising medium in 12 key markets, which together represent 28 percent of global adspend. In four of these markets Internet advertising will attract more than half of total adspend. Globally the Internet will remain in second place, behind television, though the gap between the [...]

2015-06-30 09:46

JWT Entertainment Cairo wins Titanium at Cannes

  JWT Entertainment in Cairo, part of the J. Walter Thompson Company in the Middle East and Africa, wins a Titanium award at the Cannes Lions Festival of Creativity, for Abla Fahita, an entertainment brand that has created an entirely new business model in advertising. The award marks the first time any agency in Egypt has ever won a [...]

2015-06-29 13:13

Land Rover finds adventure on KSA’s ancient desert railway

As part of its MYLAND (Ardhi in Arabic) creative communications platform, Land Rover MENA recently completed a commemorative expedition to one of the oldest railway networks, Hejaz, in KSA. The expedition is part of a series of challenging Land Rover journeys currently underway across the region, and follows two Saudi nationals, Faisal Binladen and Salman Sultan, as the duo [...]

2015-06-29 11:26

Grayling META appointed to PR and digital comms for Kleenex

Following a competitive pitch, Olayan Kimberly Clark has appointed Grayling META to handle PR and Digital communications for its Kleenex brand across the GCC. In a first for Kleenex in the region, Grayling will be responsible for the brand’s traditional PR, as well as digital strategy and content management across all its social media platforms. The agency has [...]

2015-06-29 11:09

Intel’s Jamshed Wadia made chair of WFA APAC DIGITALFORUM

Jamshed Wadia, head of digital for the Asia-Pacific region at Intel, has been named as the first APAC chair of the World Federation of Advertisers (WFA) DIGITALFORUM. The announcement comes soon before the group is scheduled to meet for the second time in Singapore having come together for its inaugural meeting in July last year. It [...]

2015-06-28 16:34

Ipsos now: past meets future

The Ipsos 40th anniversary celebration will travel the globe this year, starting with Dubai in April and traveling to other global hubs like Shanghai, New York, Toronto, Istanbul, and ending in the founding city of Paris in October. Communicate has the opportunity to visit with Didier Truchot, one of Ipsos’ founders and global group president, during his [...]

2015-06-28 15:07

OOXmonitor adds Wego to publisher line-up

Online Xperts FZ LLC or OOX recently announced the addition of travel search site Wego to the line-up of publishers subscribed to the OOXmonitor service. Wego is available throughout specific GCC markets and many other Arabic countries in local editions in the Middle East and Asia Pacific. Wego helps travelers compare the best airfares and hotel rates online [...]

2015-06-28 10:17

Omnicom Media Group MENA is accredited by Global Reporting Index

Omnicom Media Group MENA has been accredited by the Global Reporting Index (GRI). Which, according to the company, makes them the first media agency  in the MENA region and the second globally to have received this accreditation. The GRI is a non-profit organization that promotes economic sustainability. Omnicom Media Group MENA has chosen to adhere [...]

2015-06-25 17:06

UM MENA announces Zadi Hobeika as new digital director

UM MENA announces the appointment of Zadi Hobeika as digital director. Based in Beirut, Zadi will be responsible for leading the digital business for UM MENA across the Levant and Egypt markets. An online specialist with a background in performance marketing, Zadi’s prerogative will be to grow the digital portfolio and revenue by developing and implementing new strategies focused [...]

2015-06-25 12:24

YouGov releases study on consumer behavior during Ramadan

New study findings show the majority of residents in MENA prefer to stay in their country of residence during Ramadan and 60 percent spend more money, but only a small proportion defer major shopping purchases for the Ramadan sales. The research, conducted amongst 3,288 residents in MENA to discover health, lifestyle, shopping and food habits during the holy [...]

2015-06-25 10:27

Initiative releases study on Millennial dads

Initiative, part of the global communications network IPG Mediabrands, has released a new global study into Millennial dads (aged 25-34), which indicates that fatherhood brings with it a new lease of life and a greater sense of optimism in spite of wider economic uncertainty. In fact, the study – conducted in 19 markets worldwide to [...]

2015-06-25 10:04

SMG MENA promotes Mohit Lodha to regional director of human experience

Starcom MediaVest Group (SMG) MENA has appointed Mohit Lodha to regional director of human experience. In this newly expanded role, Lodha has been tasked with “architecting connected human experiences to lead the velocity era of marketing,” according to a press statement Working alongside the agency network’s teams on Content@Scale – SMG’s proprietary real-time content marketing [...]

2015-06-24 19:44

Unilever and Microsoft begin strategic partnership in MENA

Unilever MENA enters into a strategic partnership to be Microsoft’s food and drink content partner within the Lifestyle section of the MSN. June marks the beginning of this seven month partnership, enabling Unilever to embed branded content into the MSN. One Unilever brand being featured on the MSN regionally is Knorr, which it claims to [...]

2015-06-24 14:48

JWI, British marketing agency, comes to the Middle East

British entrepreneur, John Wilford, has launched a new marketing agency, JW International (JWI) to serve the Middle East region. This new business will be based on the same ethos as its sister business in the United Kingdom, Rave Communications. Founded 15 years ago, Rave has worked with brands like Cadbury, Graco, Warwick Business School and IRWIN Tools. JWI aims for [...]

2015-06-24 12:10

The importance of research

I’ll let you in on a little secret: My family and friends have no idea what I actually do at work. When I mention that “I work in communications” or “public relations” they normally imagine that I spend my days coming up with stunts or events to result in attention-grabbing newspaper headlines. Generally, they think [...]

2015-06-23 23:52

New Zealand’s Zespri Kiwifruit selects BPN as its media planning agency for GCC and Levant

Zespri Kiwifruit, a New Zealand-based global kiwifruit grower has appointed BPN to lead its media planning and buying activities across the GCC and Levant region. Under the new mandate, BPN Dubai will initially focus on the launch of the brand in the region whilst also working towards presenting Zespri Kiwi fruit as a sweet, delicious [...]

2015-06-23 16:19

Geometry Global’s Jo Booth enters regional activation with fresh eyes

One of Geometry Global’s latest recruits, Jo Booth, joins WPP’s activation arm as the regional head of strategy in Dubai. We recently had the opportunity to speak with her about her new role, Geometry’s regional presence, and her hopes and dreams. An aspect of her role that Booth wants to highlight is campaign measurement and [...]

2015-06-23 15:36

Mazola announces new brand ambassador

Mazola has announced Hatun Madani as its new brand ambassador this Ramadan. “This partnership allows our brand to develop a more human personality in the minds of our customers”, says Simon Gottfried, vice-president of sales and marketing of Basateen Foods Saudi Arabia – the brand owners of Mazola in the Middle East & North Africa [...]

2015-06-23 14:16

Vuclip to simulcast popular Ramadan series and shows for mobile viewers in the Middle East

Vuclip, a premium mobile video on demand service for emerging markets, has announced a host of premium Arabic content for viewers to enjoy during Ramadan. For the first time in the Middle East, mobile users will be able to enjoy simulcast the latest Arabic drama series, Islamic shows and more alongside their TV release dates. [...]

2015-06-23 14:03

Managing partner at PacSis speaks about newly launched platform

PacSis, promotional and digital marketing solutions company, has recently launched a tech platform in the UAE, providing brands a solution that allows consumer engagement for everyday goods. The platform aims to help consumer brands to create relationships with customers through a series of digital activations that ultimately focus on increasing sales.  Pedro Guimarães, managing partner at PacSis, provided us with [...]

2015-06-23 12:37

Etihad Airways launches social media competition

Etihad Airways launches a competition on its social media channels aiming to capture the spirit of the Holy Month of Ramadan and help reunite family members during the most important time of the year. The competition, which will run until July 16, 2015, will see one winner receive a pair of Economy Class return tickets [...]

2015-06-23 11:58

BBC Global News Ltd launches “Be Everywhere” campaign

Using the latest in virtual reality technology, BBC Global News Ltd is launching a new interactive trade campaign to showcase how it delivers personal, portable and on-demand news for the digital age. Be Everywhere, which will premiere at Cannes Lions next week (June 21-27) in the BBC World News pop-up studio space (Cabana 20/21 on [...]

2015-06-22 14:47

MSD Wins 2015 Global PR Breakthrough Award for Ramadan initiative

MSD’s program for people with type 2 diabetes who choose to fast during Ramadan recently won the Global PR Breakthrough Award at the Global PR Week Awards ceremony in London. The Global PR Breakthrough Award recognizes “transformative work that crosses national borders and brought a company to a new level of engagement or understanding among key stakeholders”. The [...]

2015-06-22 12:58

Carpool Arabia launches #RamadanPoolers campaign

Carpool Arabia announces the launch of its exclusive Ramadan campaign ‘#RamadanPoolers’, in order to give back to the community this Ramadan. It is a charity initiative where the UAE based online carpooling platform is giving drivers a chance to offer rides for free, anywhere in the UAE during the second week of the Holy month of [...]

2015-06-22 11:22

Action Impact creates Expo 2020 Dubai experience at Expo 2015 Milano

Brand experience agency Action Impact has created the UAE pavilion at Expo 2015 Milano bringing in 100,000 visitors during the first month of the Expo. One of the main attractions at the UAE pavilion is the Expo 2020 Dubai exhibit that is specially designed to give the international audience a snapshot of what is being [...]

2015-06-22 01:34

Susan Credle to join FCB as global chief creative officer

FCB Worldwide CEO Carter Murray announced today that he has hired Susan Credle as his creative partner, naming her global chief creative officer. Jonathan Harries, who has served as FCB’s global chief creative officer since 2006, and Murray began a search for Harries’ successor a year ago. “The moment we met Susan, we both felt [...]

2015-06-21 16:42

Criteo analyzes online shopping during Ramadan

In a new study by Criteo, the company helps the industry understand how to make the most of online sales during the Holy month of Ramadan. Online sales for travel in the UAE, for example, spike 42 percent and retail jumps 23 percent during the first week of Ramadan. During weeks two and three of [...]

2015-06-21 15:52

Huawei appoints Initiative for its smart devices business

Huawei has appointed media agency Initiative to handle its media planning and buying, following a multi-agency pitch. Initiative’s mandate covers the GCC region plus three other countries. Speaking about the business, Sandeep Saihgal, vice-president, Huawei Middle East says in a press statement: “Huawei’s culture of innovation and an ambition to make the impossible possible through [...]

2015-06-19 00:09

Virgin Mobile launches taxi campaign in KSA

In a new campaign just launched, prospective Virgin Mobile members can book mobile phone numbers while traveling in specially-equipped taxis in Riyadh and Dammam. The Virgin Mobile branded cabs are fitted with internet-enabled tablets which passengers in the back can use to choose and reserve a new Virgin Mobile number. Rob Beswick, group vice president of brand, Virgin [...]

2015-06-18 16:05

Horizon FCB hires Rondon Fernandes as executive creative director

Horizon FCB Dubai Group’s managing director, Mazen Jawad, has announced the appointment of Rondon Fernandes as executive creative director of Horizon FCB Dubai. “Rondon brings a combination of passion accompanied with spectacular experience. His mix of Latin American creativity with an international portfolio will help inspire the agency and our client partners to unlock the [...]

2015-06-18 13:38

Ketchum Raad appoints Ashraf Shakah to managing director

Ketchum Raad Middle East appoints Ashraf Shakah as the new managing director who will be based out of Dubai’s office. Shakah joins Ketchum from BPG | Cohn & Wolfe, where he served as a business director. Prior to that, he held leadership roles at ASDA’A Burson-Marsteller in the United Arab Emirates and Jordan. Over the course of his career, [...]

2015-06-18 12:41

SC Johnson consolidates media account with PHD

PHD, the international media network part of Omnicom Media Group, has been awarded SC Johnson’s full media account in both the MENA region and globally. According to the new agreement terms, PHD will be handling planning and buying responsibilities for the FMCG company, effective immediately. In a statement to the press, Fisk Johnson, Chairman and CEO [...]

2015-06-18 12:26

Google Launches ‘My Ramadan Companion’

Google today announces the launch of ‘My Ramadan Companion’ (, a digital hub that integrates Google’s best technology like YouTube, Play, Maps and Search to help users celebrating Ramadan by giving them relevant information that can enhance their daily lives during Ramadan. As part of the ‘My Ramadan Companion’ experience and for the very first time, Google is releasing [...]

2015-06-18 10:52

Comfort and OMO roll out “Share a Touch of Love this Ramadan” campaign

Comfort and OMO, here in the UAE, for the sixth year in a row, are rolling out their annual Ramadan community campaign across UAE in partnership with Emirates Red Crescent. “Share A Touch Of Love this Ramadan” with OMO and Comfort is a clothes donation campaign across UAE that encourages the people of the region to donate clothes to [...]

2015-06-17 17:04

Break it down: the experts talk innovation

Innovation is hard because ‘solving problems people didn’t know they had’ and ‘building something no one needs’ look identical at first,” said Aaron Levie, co-founder and CEO of enterprise cloud company, Box. While advertising may be able to do the latter, we’re not sure how good it is at the former. That’s probably why we’ve [...]

2015-06-17 15:29

Rules of engagement

Matt McLean, strategy director at Action Impact, recently wrote a whitepaper titled “What Brand Experience Agencies Do”. The paper emphasizes the need for marketers to create brand experiences instead of one-way communications or stories. In 1960, Jerome McCarthy’s book Basic Marketing introduced the notion of the four Ps in marketing: product, price, place and promotion. [...]

2015-06-17 14:07

Brazen wins PR account for Glider Yachts

Brazen has been appointed as the UAE & UK PR partner for Glider Yachts – a modern, British yacht manufacturer. The PR and content marketing agency will handle the PR in both regions, which will involve a strategic and tailored approach to luxury, business and yachting media, appealing to ultra high net worth individuals. Glider [...]

2015-06-17 13:14

Lebanon represents the Middle East in recent Facebook Awards

Facebook recently announces the winners of its fourth annual Facebook Awards recognizing the best creative work on Facebook and Instagram in the last year. The 2015 Facebook Awards received over 2700 submissions from 160 countries. This year, the Blue Award — the top honor in Facebook Awards — goes to Leo Burnett and Procter & Gamble for [...]

2015-06-17 12:07

The show must go on

  The production house was, once, a very defined roof under which a very defined set of people lived. They all knew their roles and their job was clear: to produce. As the old adage goes: times change. Digitization has forced the production industry to evolve and function in a much more collaborative way because [...]

2015-06-16 12:28

Facebook launches first Messenger feature produced in the UAE

In light of the Holy month of Ramadan, Facebook announces a new collaboration with popular Arab characters of Freej, creating a sticker pack of the Emirati animations for Facebook’s Messenger. Freej is an animated television series geared toward local Arab children. Adding to the dozens of themed sticker packs at Facebook’s Sticker Store, the ”Celebrate with [...]

2015-06-16 10:24

J. Walter Thompson MENA names Chafic Haddad as chief creative operations officer

J. Walter Thompson has announced the appointment of Chafic Haddad as chief creative operations officer for the Middle East and North Africa region, effective immediately. Haddad will be based in Riyadh and Beirut and report in to J. Walter Thompson MEA’s Chief Creative Officer, Ramsey Naja. Whilst maintaining his leadership position in KSA, Haddad will [...]

2015-06-15 15:04

Cheil MENA appoints new ECD

Cheil MENA has recently announced the promotion of Omar Al Jabi to executive creative director. Omar, who  held the role of creative director for the last two years, will continue leading local and regional campaigns for Samsung, Coke Studio and Renault to name a few. His new role will see him working closely with Cheil’s [...]

2015-06-15 14:47

Starcom MediaVest Group launches ‘plantable’ paper activation

This time around, Mr. Monopoly’s appearance at malls was centered around doing good, which lead to the creation of the ‘Plantable’ paper with 7Days. The ‘plantabe’ paper activation was created by Starcom MediaVest Group for Majid Al Futtaim and is present at the Mall of the Emirates and Mirdif Mall. The initiative provides a pocket full of seeds [...]

2015-06-15 14:45

Mash it up

Ben Maher, executive director for EMEA at Mashable, spoke at the first-ever Festival of Media MENA held in April this year on the topic of mobile. On the stage, Maher laid down a challenge for creative agencies to become device agnostic so their campaigns can work across devices and formats. Intrigued by the challenge and [...]

2015-06-15 13:16

YoungNetwork wins PR account for The Gift Concierge

YoungNetwork Middle East has won the PR account for The Gift Concierge launch. The Dubai-based agency, which is part of the international YoungNetwork Group, will manage communications for the specialized luxury personal gift shopper service. YoungNetwork will be in charge of the media and bloggers relations to launch The Gift Concierge service in the country. “We are thrilled to [...]

2015-06-14 17:33

Criteo’s fusion of man and machine in the Middle East

Blast off Upon the launch of Criteo’s new Dubai office, coming this summer, the company’s presence was felt at the recent ArabNet, where Communicate got to chat with Gregory Gazagne, executive vice president of EMEA with Criteo. The performance marketing technology company has had a remote presence in Dubai since 2012, but with a local [...]

2015-06-14 15:53

Fetchr app enables peer-to-peer shipping in the UAE

UAE-based Fetchr recently announced the launch of their app that gives both the community and businesses the ability to send or receive anything, anywhere, using the GPS coordinates of a personal phone. Fetchr’s proprietary technology offers an intuitive solution to parcel pickup and drop in a region where address systems can be difficult to navigate. [...]

2015-06-14 13:20

Google launches Google Preferred for YouTube

Google launches Google Preferred, an advanced channel packaging offering for YouTube that allows media agencies to access the audiences they value and the channels those audiences love. How it works Google’s ‘Preference score’ algorithm surfaces and ranks the channels that are among the top 5 percent of all YouTube channels. The score accounts for watch [...]

2015-06-14 10:13

MediaCom recognized as leading ad agency by RECMA

MediaCom has been recognized as the world’s leading media agency by RECMA, the independent research organization charged with the in-depth assessment of global media agency network performance. The results were published this week in RECMA’s authoritative Network Diagnostics report, with MediaCom ahead of Carat, OMD and Starcom across 19 qualitative metrics designed to measure agency [...]

2015-06-14 10:02

Ooredoo Qatar appoints UM MENA for media planning and buying

UM MENA has announced its selection by Ooredoo Qatar for their media planning and buying duties. UM MENA has managed Ooredoo’s media buying and planning activities since 2011 and, after a multi-agency pitch, the business was retained by their Qatar Office. “As regional vanguards of the media industry, we are delighted to have a prestigious organization like Ooredoo [...]

2015-06-11 17:53

Geometry Global appoints Jo Booth as regional head of strategy

Geometry Global, the largest and most geographically complete activation agency, has announced the appointment of Jo Booth as its regional head of strategy. With her diverse background and experience, Booth will oversee the creative work developed at the award winning agency. Over the past fifteen years, Booth has taken her ‘classic’ brand planning and consumer insight and deployed [...]

2015-06-11 17:45

All in a day’s work

All expats living in the U.A.E have been through similar journeys. Getting off the Emirates flight not knowing what the next few weeks hold in store. Walking into the new work place bright eyed, looking around and seeing people from all over the world. Sitting with your new colleagues and finding out where they are form and how [...]

2015-06-11 17:16

Face off

Starcom MediaVest Group and its content division, LiquidThread, brought their content-centric conference “Valleywood” to the Middle East for the first time this year, in partnership with YouTube. The conference debuted in Los Angeles in 2013, followed by a second edition in  London, with the third edition being held in Dubai in May 2015. The conference’s [...]

2015-06-11 16:18

Research finds enterprises in the region under-prepared for digital future

EMC recently announced the results of The Information Generation: Transforming The Future that explores the impact of a growing global community of digital citizens. Whether we’re working, keeping fit, learning, playing, purchasing online or watching TV, we are making new digital demands of the businesses with which we deal. These individuals are always connected and engaged online, and [...]

2015-06-11 15:23

Western Union launches new ‘WU Wish’ program in the UAE

The Western Union Company has launched a global program to mark the unveiling of their re-branded marketing platform, ‘This is WU’. The new program ‘WU Wish’ will encourage people to describe their hopes and aspirations for a family member or family situation, and the WU Wish program will make 10 of these wishes come true. The company’s new [...]

2015-06-11 10:26

Judgement call

“I have no trust in them [social media platforms such as Twitter]; I don’t want to publish false news.” Egyptian TV presenter and host, Moataz Al Demerdash, didn’t sugarcoat his views on social media and citizen journalism when he spoke at the two-day long Arab Media Forum, which opened its doors on May 12 in Dubai. [...]

2015-06-10 16:38

CNN’s Connect the World with Becky Anderson takes to the road

CNN’s flagship news and current affairs show, the World with Becky Anderson, is taking to the road this month, for a month long tour. Beginning in Cairo from 15 to 18 June, the program will then head to Amman from 22 to 25 June, and Beirut from 28 June to 2 July, before ending in Istanbul from 5 to 9 July. In each [...]

2015-06-10 14:29

Spread Communications appoints Anastasiya Golovatenko

UAE-based Public Relations firm, Spread Communications welcomes Anastasiya Golovatenko to its team. Golovatenko joins as an account manager, and will head up agency’ flagship accounts, including Le Vault, LAYAL MAKAREM, DHI, Draw Link Group, ProTenders, Mundipharma, Elephant Nation. Anastasiya holds a Master’s degree in Communications and Analytics from Institute of International Relations. A significant proportion of her career was [...]

2015-06-10 13:42

Visa launches #NotATourist campaign to inspire summer travel

Visa announces the launch of #NotATourist, a regional campaign aimed at driving international tourism during holidays, and making the summer holidays of cardholders rewarding. Running in MENA markets until August 31, 2015, the campaign provides cardholders with destination-related information to help plan their travel as well as access Visa’s global merchant offers and exclusive promotions. The [...]

2015-06-10 10:05

Havas launches Meta Quality Barometer

To improve media inventory and campaign quality, Havas Media Group announces the launch of a unique Meta Quality Barometer, based on a comprehensive, inclusive approach to data. Dominique Delport, Global Managing Director of Havas Media Group explains in a press statement, “Confidence in data quality is a critical issue for our industry. The scale of fraudulent [...]

2015-06-09 18:12

Dentsu Aegis Network launches media investment arm Amplifi in MENA

Dentsu Aegis Network MENA has launched a media investment and strategic partnership division called Amplifi. The purpose of Amplifi is to unite the group’s investment management, media partnerships, programmatic buying (AMNET) and content capability functions into a consolidated unit, with data at its core. The primary goal of Amplifi is to deliver maximum performance for [...]

2015-06-09 16:25

Topic of Initiative Talks KSA is ‘Video is King’

Following last September’s Initiative Talks in Dubai, Initiative KSA hosted its own installment in Riyadh, Saudi Arabia to continue the dialogue, by bringing it to other parts of the region. The half-day interactive Initiative Talks KSA took place at the Alaan Art Gallery, and saw influencers in the social media realm join the conversation. ‘Video is King’ was [...]

2015-06-08 17:49

dubizzle launches native advertising solution, Brand Stories

dubizzle jumps into the world of native advertising, launching its native ad solution Brand Stories, designed to deliver tailored branded content to specific audiences. Considering recent reports stating that the US native advertising spend is set for a compound annual growth rate (CAGR) of 35 percent between 2013 and 2018 and reach $21 billion in 2018, dubizzle, a classifieds [...]

2015-06-08 17:03

Internet use drives global media consumption in 2015

In a recent report by ZenithOptimedia, the Media Consumption Forecasts, which covers key global markets (Asia Pacific, Central and Eastern Europe, Latin America, MENA, North America and Western Europe among others), people will spend an average of 492 minutes a day consuming media in 2015, up 1.4 percent from 2014. According to the forecast, this increase will be [...]

2015-06-08 16:10

Hall & Partners launches in MENA

In late April, Omnicom announced the launch of its research agency, Hall & Partners, in the MENA region. Caroline Frankum, who was H&P’s managing partner in London, will be the CEO for EMEA while Ziad Skaff will head operations as managing director. Skaff previously spent eight years as regional executive director of research and insights [...]

2015-06-07 17:39

Fox International Channels’ Sanjay Raina on the past, present and future of Arabic television

Bring it home According to Sanjay Raina, Fox International Channels’ general manager for Middle East, North Africa & Pakistan, one of the program’s top priorities here is to have content that is regionally relevant. One example, according to Raina, that has been widely popular with a local audience is National Geographic Abu Dhabi. Other local [...]

2015-06-07 17:35

UAEBBY organizes flash mob at Mall of the Emirates

The UAE Board on Books for Young People (UAEBBY) surprised shoppers at Mall of the Emirates on Monday, June 1st, with a flash mob organized to promote its “Read.Dream.Create” campaign and upcoming summer activities, as well as International Children’s Day, which falls on the same date. The fifty young participants, whose ages ranged from 7 to 12, danced [...]

2015-06-07 16:35

Jaguar MENA reveals “Forward Thinkers” film series with ambassadors from MENA

Jaguar reveals new campaign, the “Forward Thinkers” film series. The Jaguar MENA brand initiative will feature individuals from four countries across the Middle East. Jaguar aims to bring who it believes to be some of the region’s contemporary innovators and progressive thinkers from KSA, Kuwait, Lebanon and the UAE. To support the line-up of vehicles in the [...]

2015-06-07 15:01

Final deadline for AutoVision 2015 approaching soon

The final deadline for submitting entries to AutoVision is less than a week away: June 12. AutoVision is the international film and multimedia festival for the automotive industry is accepting entries. Companies from the automotive sector, agencies, film and multimedia producers, TV stations as well as students are invited to enter their works and compete [...]

2015-06-05 19:51

The Global Cinema Advertising Association, announces first global cinema ad campaign for Richard Curtis’ “Global Goals” campaign

The new ‘global goals’ for sustainable development will be unveiled by the United Nations on September 25, 2015 in the presence of 193 leaders. “Project Everyone”, the brainchild of Richard Curtis, British filmmaker, humanitarian and campaigner, is the campaign to make the new goals famous. It has entered into a founding partnership with the Screen Advertising [...]

2015-06-04 23:20

PacSis introduces fully integrated tech platform for marketing in the UAE

PacSis – Linking Consumers & Brands, an international brand engaging in promotional and digital marketing solutions, is launching its technological platform in the UAE. The platform allows consumer brands to create and strengthen their relationships with customers of everyday goods through a series of digital activations that ultimately focus on increasing sales. Pedro Guimarães, managing [...]

2015-06-04 23:06

What makes an effective video campaign?

At a recent International Advertising Bureau (IAB) video event in the UK, over 80 percent of participants said time spent with the brand – or attention – was more important than Gross Rating Points (GRPs). In case you weren’t aware, the GRP is a measure of the reach of a campaign and how often people [...]

2015-06-04 17:50

Viewership of regional mobile video content rising in the UAE

Vuclip, a premium mobile video on demand (VOD) service for emerging markets, has released its Global Video Insights (GVI) from a survey it conducted across more than 8,500 users spanning the emerging markets of India, the Middle East, South East Asia and Africa.  The survey responses reveal a growing propensity among mobile video consumers to [...]

2015-06-04 16:10

MEPRA announces Visionary Awards shortlist

As part of its aim to promote and celebrate visionary leadership in the Middle East, the Middle East Public Relations Association (MEPRA) has disclosed the shortlist for its first Visionary Awards. The shortlist is open for voting by MEPRA members. Comprising of three nominations for the three different sectors – agency, corporate and government/not-for-profit – [...]

2015-06-04 12:55

Transform Awards MENA celebrates branding excellence

The second edition of the Middle East Brand Summit, which took place on June 2 in Dubai, explored the region’s passion for, interest in and understanding of a brand. Following the summit, the Transform Awards MENA recognized excellence in brand strategy and rebranding. The Transform Middle East Brand Summit and Transform Awards MENA was attended [...]

2015-06-04 12:26

Arab Luxury World’s PR winners announced at gala

The two-day conference of Arab Luxury World was topped off with a gala in Dubai. The night was a showcase of luxury and what better way to finish the event than with awards. Arab Luxury World’s 2015 PR awards went to seven agencies for seven different categories. The Watches and Jewelry category went to Pencell [...]

2015-06-04 10:30

Image Nation partners with Discovery Communications to launch new Arabic language TV channel across MENA

Image Nation has partnered with Discovery Communications to create and launch a new Arabic language TV channel for the Middle East and North Africa. Quest Arabiya will be free-to-air and will go live in the final quarter of 2015. The channel, whose focus is male-oriented factual and reality programs, will be a combination of locally [...]

2015-06-03 16:56

Xaxis launches Light Reaction

Xaxis, WPP’s programmatic media and technology platform, announced today the formal launch of Light Reaction, a new mobile-first performance advertising business with an innovative outcomes-based, pay-for-performance media model.  Light Reaction’s performance model is designed to combine scientific insight into how audiences perceive, relate and react to advertising with the data resources and scale of Xaxis [...]

2015-06-03 16:51

Tribe Global moves to the Middle East

Tribe Global’s new Middle East presence is taking shape with the appointment of regionally based agencies TMH, Fusion 5 and LIGHTBLUE. Tribe Global is a global network of independent media, advertising, digital, design, branding and experiential agencies. Consisting of 26 members from around the world, including agencies based in Europe, North America, Latin America, Asia, [...]

2015-06-03 14:20

The changing face of luxury

Arab Luxury World, the key annual regional conference on the business of luxury, opened the doors to its second edition yesterday. The two-day annual event serves as a successful platform for members from several sectors of the luxury industry to interact, share and exchange knowledge as well as insights. The last two plenary sessions of [...]

2015-06-02 19:41

Arab Luxury World tackles e-commerce

E-commerce was a trending topic at Arab Luxury World, coming up in several of day two’s talks, including “Digital Strategy” and, obviously, “E-Commerce…Still Loading”. In the MENA region, the use of e-commerce is slowly growing, as brands and digital tech companies work together to build the consumers’ trust. The “Digital Strategy” panel shifted into a conversation about e-commerce, [...]

2015-06-02 17:01

Digital meets storytelling at Arab Luxury World 2015

Day two of Arab Luxury World 2015 was jumpstarted by talks covering topics from “Digital Strategy” to “The Art of Storytelling”. Beginning the conversation on digital strategy, David Vercruysse, general manager at Sephora Middle East, explained that the two biggest purchase triggers are the consumer’s ability to touch the products and word of mouth. Today, social media and [...]

2015-06-02 13:09

The consumer journey at Arab Luxury World 2015

Arab Luxury World 2015 wrapped up day one with a few final talks, one of which was presented by Havas LuxHub’s global CEO, Isabelle Harvie-Watt, who spoke on the “Arabian Luxury Consumer Journey”, based on a proprietary global survey, the Luxury Consumer Journey. This survey, according to Harvie-Watt, provides the industry with a “clear understanding [...]

2015-06-01 22:02

Arab luxury world 2015 discusses “Use and Abuse of Social Media”

Arab luxury world, the key annual regional conference on the business of luxury, opened the doors to its second edition today. The two-day annual event serves as a successful platform for members of several sectors from the luxury industry to interact, share and exchange knowledge as well as insights. One of the plenary sessions of [...]

2015-06-01 18:15

Luxury puts human experience before digital

Arab luxury world, the key annual regional conference on the business of luxury, opened the doors to its second edition today. The two-day annual event serves as a successful platform for members of several sectors from the luxury industry to interact, share and exchange knowledge as well as insights. The first two plenary sessions of [...]

2015-06-01 14:27

Etihad Airways launches exclusive Twitter account for Gold and Platinum members

Etihad Airways has launched an exclusive Twitter account to engage with Gold and Platinum members of its frequent flyer program, Etihad Guest, on the popular social media platform. The Etihad Premium Twitter channel provides an online touch-point for Etihad Guest Gold and Platinum members to gain access to  benefits such as privileged content, tailored news and offers, and prioritized round-the-clock service in English [...]

2015-06-01 11:02

Round two: Arab luxury world kick-starts second edition

Arab luxury world, the key annual regional conference on the business of luxury, has opened the doors to its second edition today. The two-day annual event serves as a successful platform for members of several sectors from the luxury industry to interact, share and exchange knowledge, as well as insights. “Business is dynamic in this [...]

2015-06-01 09:29

Socialize awarded digital duties for Mercedez-Benz

Following a multi-agency pitch, Daimler has appointed independent agency Socialize to handle the social media duties for Mercedes-Benz across the Middle East and Levant. “We are really happy to be working with Daimler and look forward to raising the social media marketing bar for Mercedes-Benz in the region” says Akanksha Goel, managing director, Socialize. “With [...]

2015-05-31 23:34

Andrew Knott of McDonald’s to lead APAC WFA network

The World Federation of Advertisers (WFA) has announced that Andrew Knott will become the new Chairman of its Integrated Marketing Communications (IMC) Forum in Asia-Pacific, a peer-to-peer group of senior marketers from the WFA membership, which represents multinational companies and national advertiser associations. Knott replaces Gary Lim, former regional connections director at Johnson & Johnson, and [...]

2015-05-31 23:29

Lowe MENA wins Al Rawabi and Abu Dhabi Media accounts

  Al Rawabi Dairy Company, one of the UAE’s leading dairy and juice companies, has awarded its advertising duties to Lowe MENA following a multi-agency pitch. The agency’s mandate will include both creative and strategic responsibilities for the brand’s range of products across the region. Dr. Ahmed El Tigani, Al Rawabi Dairy’s general manager says [...]

2015-05-31 16:46

Total Communications partners with Custard Communications

Total Communications, a Dubai-based PR agency that marks its 25th anniversary later this year, has formed a strategic partnership with Custard Communications, a UAE-based event management company. The two companies have signed a Memorandum of Understanding for the purpose of cooperation and collaboration on new business development, and will work together as preferred partners within [...]

2015-05-31 16:27

Pizza Hut calls PHD for digital deliveries

Yum Brands has appointed PHD to help its restaurant chain Pizza Hut capitalize on digital technologies and opportunities in the Middle East. Given the high levels of Internet and smartphone penetration in the region, digital has emerged as a fundamental media for all brands to employ to connect with their consumers. Omnicom Media Group’s media [...]

2015-05-31 14:02

twofour54 collaborates with Abu Dhabi and Dubai government

In an initiative aimed at enhancing communication and collaboration between government entities in Abu Dhabi and the UAE, twofour54 recently held its first Government Connect event, which introduced twofour54’s services and initiatives to 150 government officials and professionals representing 82 government bodies. In her opening note, HE Noura Al Kaabi, CEO of twofour54, welcomed attendees [...]

2015-05-31 14:01

Vuclip announces partnership with Mazzika Group

Vuclip, the mobile video on demand service for emerging markets, announces a landmark partnership with Mazzika Group, a music production house in the Middle East. Mazzika Group will work with Vuclip to extend their premium music library to growing mobile audiences across the Middle East region. Vuclip subscribers to have access to a selection of [...]

2015-05-31 13:51

SITA survey indicates tech could be key to happy air travel

New research from global IT provider, SITA, suggests that technology can help airline passengers have better overall travel experiences. In a recent survey, SITA investigates the connection between a passenger’s use of technology and their emotions to discover how passengers around the world feel at every point of the journey. The results reveal that airline [...]

2015-05-31 13:42 releases Content Marketing Survey for the Middle East has released findings from a survey on the importance of content marketing in the Middle East. The survey shows the region’s marketers are rapidly turning towards content marketing as a key focus of their digital marketing efforts. The report finds that 69 percent of marketers interviewed view content marketing as ‘very important’ to their marketing efforts, with 60 [...]

2015-05-31 13:25

Digi-talks at ArabNet Digital Summit 2015

The third annual ArabNet Digital Summit took place over the last two days at Dubai’s Atlantis on The Palm. The conference was focused around three key themes: innovation, investment and smart government, according to founder and CEO of ArabNet, Omar Christidis’ opening remarks. Highlighting the leaps in innovation witnessed in the Middle East and North [...]

2015-05-28 17:51

ASDA’A Burson-Marsteller named Middle East Consultancy of the Year 2015 at SABRE Awards

ASDA’A Burson-Marsteller, the region’s leading public relations consultancy, has been named Middle East Consultancy of the Year 2015 at the SABRE Awards. The SABRE Awards, which are presented by The Holmes Group, a leading provider of insights, knowledge and recognition to public relations professionals, chose Asda’a Burson-Marsteller for its impressive growth in 2014 and its commitment [...]

2015-05-28 16:17

Why Filip Jabbour is back to the Middle East as Group M’s first CEO in the region

WPP’s global media management investment operation, Group M, is setting up its MENA operation in Dubai and has named Filip Jabbour as CEO to lead the regional office. Jabbour has held several positions in the MENA region since 2005, including being CEO of Starcom MENA. More recently, he served as executive vice president and managing [...]

2015-05-28 16:10


Fill out a short survey
for a chance to win a
fabulous prize:

Nescafé Dolce Gusto
Coffee Machine

Enter Now