New In Video

You need Flash player 8+ and JavaScript enabled to view this video.

Must Read

Jamie Atherton, Managing Director, AdZouk 1 Agency NewsAdZouk chosen as exclusive advertising representative for Arabic platform Shablol

2014-12-17 18:07

RAKBANK-YouGov survey ResearchRAKBANK and YouGov Survey on the UAE dream

2014-12-17 16:30

Ayman Albarbary GenerationC CampaignsUAE celebrates 43rd National Day with digital flag

2014-12-17 15:54

John Sculley_Co-founder and Managing Director_Inflexionpoint Agency NewsBPG | Group assigned to handle Obi mobiles in EMEA

2014-12-17 12:28

man multitasking tv phone laptop DigitalMillward Brown predicts rapid growth in synchronized advertising in 2015

2014-12-17 12:13

win win Agency NewsCombe appoints MEC to handle its media account in the Middle East

2014-12-16 13:19


More from Communicate


AdZouk chosen as exclusive advertising representative for Arabic platform Shablol

AdZouk, a premium online advertising platform, has announced its exclusive partnership with Shablol, a leading Arabic language web portal and safe social network for kids. AdZouk will be the sole campaign booking source for media agencies, advertisers and marketers wishing to target Shablol’s audience. Jamie Atherton, managing director says in a press statement, “We are [...]

2014-12-17 18:07

RAKBANK and YouGov Survey on the UAE dream

On December 10, RAKBANK announced the results of a survey among a thousand UAE residents conducted by research company YouGov to identify the dreams of people in the UAE. The survey coincides with the bank’s recently launched ‘Dream it. Live it’ programme, which gives all RAKBANK MasterCard credit card holders the chance to win travel [...]

2014-12-17 16:30

UAE celebrates 43rd National Day with digital flag

This National Day, the UAE Ministry of Culture, Youth and Community Development developed a different version of the UAE flag – a digital one – comprising of two million people’s signatures. Generation Inc’s digital agency, Generation C planned and executed the campaign, which ran from November 1 to December 5. “The idea of the digital [...]

2014-12-17 15:54

BPG | Group assigned to handle Obi mobiles in EMEA

Obi Mobiles, the new smartphone brand co-founded ex-Apple CEO John Sculley, has appointed the BPG | Group for creative advertising and media planning and buying services in the EMEA region. The brand was launched in India earlier this year and in the UAE in late September. Jumbo is the exclusive distributor in the region covering [...]

2014-12-17 12:28

Millward Brown predicts rapid growth in synchronized advertising in 2015

Millward Brown, global company focused on brands, media and communications, has identified rapid growth in synchronized advertising across TV and digital devices as a key trend for 2015. Consumers can expect to see more linked messages in 2015, with ads on TV being backed up by an increasing number of reminder and reinforcement messages on [...]

2014-12-17 12:13

Combe appoints MEC to handle its media account in the Middle East

Media agency MEC today announced its selection as media agency for personal care products company, Combe Asia-Pacific, a subsidiary of Combe International, which owns global brands including Just For Men and Vagisil. The announcement was given following a media pitch process with undisclosed other agencies. MEC also works with Combe in several markets in Europe [...]

2014-12-16 13:19

A year in search: Google’s trending searches of 2014

Today, Google announced its annual 14th Annual Year in Search, a look at 2014 through the collective eyes of the world on the web, offering a perspective on the year’s major events and hottest trends based on searches conducted in the UAE. This year’s trending searches show growing interest in people, movies, games, sports and events. [...]

2014-12-16 13:07

New appointments at UM MENA

(left: Antoine De Trogoff; right: Tom Hardstaff) The digital agency has appointed Antoine De Trogoff as regional strategy and content director in early November and Tom Hardstaff as regional strategy director in mid-September. Both were previously at Mediacom in the UK. The company says “there was no specific intent to hire senior media professionals from Mediacom UK,” [...]

2014-12-16 10:26

UM awarded Qatar Financial Centre (QFC) Authority’s international and regional media business

As part of a new global media partnership agreement between QFC Authority and MCN’s UM, UM will now represent QFC Authority in all of its media buying and planning activities across the EMEA, APAC and North American markets. Set up in 2005, QFC Authority is the commercial and strategic arm of the Qatar Financial Centre, [...]

2014-12-15 17:28

SMG wins du account

Industry sources report that Starcom MediaVest has won the du account. Earlier this month,  OMD pulled out of the review. However, an official press statement is yet to be released by either the agency or du.

2014-12-15 15:20

UAE TV ratings system, tview, gets the green light for wide-scale industry adoption

The UAE’s TV audience ratings system, tview, has been given the green light for wide-scale industry adoption, following an intensive quality audit conducted by Paris-based international specialists CESP. The audit report, which was presented to the media industry yesterday at an event hosted by the Media Zone Authority in Abu Dhabi, concluded that tview had [...]

2014-12-15 14:07

What mobile brands really say about people in MENA

New data from digital advertising intelligence company Exponential Interactive reveals what people in the Middle East’s choice of mobile phone brand really says about them. Under the leadership of newly-appointed regional business head, Amer Attyehy, Exponential, conducted an analysis of the anonymous online behavior of 1.1 million people in the Middle East and North Africa, [...]

2014-12-15 13:31

Publicis Groupe acquires Relevant24

Publicis Groupe announced today the acquisition of Relevant24 (R24), which specializes in creating original, multi-media branded content in real-time. Based in Boston, MA with an office in Venice, CA, R24’s 23-person staff provides expertise in leveraging real-time consumer insights with a daily publisher process for original content creation. The team does so with a war [...]

2014-12-15 11:40

Corporate hospitality key to premium customer loyalty

Corporate hospitality during sports and entertainment events is one of the most important marketing and sales tools that brands have at their disposal according to Anthony Younes, co-founder and CEO of Chillout Productions, which produces the annual Emirates Airline Dubai Jazz Festival®. Younes, who introduced the concept of corporate hospitality packages to live music events [...]

2014-12-14 17:32

Understanding digital

Following Active PR  and Hotwire PR’s  launch of their first Digital Trends Report 2014 for the Middle East, Communicate sat down with Active PR’s managing director, Sawasan Ghanem to glean some more insight into the changing landscape of digital in the Middle East. Can you tell us about the methodology, duration and location of the research? We [...]

2014-12-14 17:10

Jumeirah Group retains OMD

Industry sources report that Jumeirah Group has retained OMD as its media planning and buying agency following a review. However, an official press statement is yet to be released by either the agency or Jumeirah Group.    

2014-12-14 16:00

Two is better than one

After reading about US network Showtime amplifying fan engagement around its flagship series Homeland by introducing Showtime Sync, a viewing experience app for the iPad, iPhone and LG Smart TVs, I took a deeper look at the ‘second screen’ marketing trend. The app allows users to share Homeland clips directly to social media platforms during [...]

2014-12-14 14:58

Growth of global adspend in next three years

The rise of mobile advertising and social media, and the transition to programmatic buying of digital display, will help the global advertising market grow five to six percent a year over the next three years. According to ZenithOptimedia’s new Advertising Expenditure Forecasts, global adspend will grow 4.9 percent to reach $545 billion in 2015. The [...]

2014-12-11 18:38

UAE Exchange celebrates 34th anniversary

UAE Exchange, one of the leading global money transfer, foreign exchange and payment solutions brands, which currently handles 7.9 million customers, celebrated its 34th anniversary in October. Through its anniversary campaign, the brand dedicated its success to its customers thanking them for “achieving their aspirations and responsibilities” through the brand. UAE Exchange opened its first branch [...]

2014-12-11 16:39

Twitter Rewind 2014

To mark the end of 2014, Twitter has delved into its data to create its annual Year on Twitter roundup. Due to its real time nature, whatever is happening in the world happens on Twitter and this even includes spacecraft @Philae2014 landing on the Rosetta Comet. Most Retweeted Every year, Twitter crowns the most retweeted [...]

2014-12-11 12:27

YouTube Rewind 2014

2014 was full of YouTube moments that vaulted into pop culture. In celebration of the people, memes and moments that made up an epic year,  here are the top trending videos for 2014, based on views, shares, comments, likes and more. More than 100 YouTube creators from Japan, Germany, Mexico, France and beyond, collaborated to [...]

2014-12-11 12:08

Impact & ECHO BBDO Kuwait bring home a Bronze at Epica Awards 2014

  Impact & Echo BBDO Kuwait has won the Bronze in the Luxury and Premium Brands category for its “Quiet Far Away” campaign for Alghanim Motors at the 2014 Epica Awards. The Epica Awards, which celebrate global creative excellence, are the only awards judged by journalists working for marketing and communications titles with more than [...]

2014-12-09 12:19

The State of Mobile App Downloads

InMobi’s released its latest report titled: “The State of Mobile App Downloads” that analyzes which nationals download the most apps, when do users prefer to download apps, spending habits on apps across platform and categories and apps which are most popular. The research is based on data collected from July to September 2014. The findings [...]

2014-12-08 13:27

Virtual reality headset, Oculus used in UAE marketing campaign

  Dairy product manufacturer FreislandCampina recently launched a campaign for one of its brand, Rainbow milk to commemorate the UAE National Day using virtual reality headset, Oculus. The Oculus Development Kit 2 (DK2) is being used for marketing purposed for the first time in the UAE, says the company. The campaign was launched on December [...]

2014-12-08 12:06

The 20 most expensive Google adwords in the UAE, an online resource offering tips and advice to drive web traffic, has released a new infographic showing the UAE’s most expensive keywords.  “Google Adwords appear in the ordinary list of search results on Google, showing up at the top, bottom or beside the regular list. The difference is that advertisers have paid Google [...]

2014-12-07 18:41

E-commerce in the Arab World

Regional payment gateway Payfort has released its latest infographic providing an overview of the core markets in Egypt, KSA, Kuwait and the UAE. It includes insight into consumer behavior, the travel market and what we can expect in years to come. You can also read the full report here.  

2014-12-07 18:06

The Talent Factory launches in Qatar

The Talent Factory, a new talent agency for the region, has announced its Qatar launch bringing international talent to the region while supporting local talent. The talent recruitment agency made the decision to open in the region after witnessing the rapid growth in Qatar’s event and entertainment industry. Representing actors, models, voice over artists, promoters, [...]

2014-12-07 17:07

How marketers trick your senses

London-based, a startup aimed at providing customers with reliable and often cheaper alternatives to various popular brands and products from all markets, has released its latest infographic illustrating the tools and techniques used by marketers to subliminally target – and sometimes trick – consumers into making purchase decisions. For instance, floral and citrus scents can make one [...]

2014-12-07 13:35

Facebook’s plan to wire the world

Chandauli is a tiny town in rural India about a four-hour drive southwest of New Delhi. India’s a big country, and there are several Chandaulis. This is the one that’s not on Google Maps. It’s a dusty town, and the roads are narrow and unpaved. A third of the people here live below the poverty [...]

2014-12-07 12:53

Reputation management in the digital age

International business communications consultancy Instinctif Partners teamed up with Citi to address reputation management in the digital age at the global bank’s Wealth Management Boot Camp. Instinctif Partners delivered a presentation titled: “Managing Reputation in the Digital Age”, which focused on the reputational risks facing high profile high net worth individuals (HNWI) in an increasingly [...]

2014-12-07 12:05

Telr wins Startup of the Year award

  Telr, a Singapore and Dubai-based, online payment gateway focused on emerging markets in Middle East, Africa and Southeast Asia, has been awarded the Startup of the Year award at the Arabian Business Startup Awards which were recently held in Dubai. Telr, which launched earlier this year, provides merchants with a multi-lingual and multi-currency online payment [...]

2014-12-07 10:08

DABO & CO founders named joint Entrepreneur of the Year at 2014 Gulf Capital SME Awards

  Lucy and Camilla d’Abo, founders of integrated communications agency DABO & CO, were named joint Entrepreneur of the Year at the 2014 Gulf Capital SME Awards, in recognition of their outstanding contribution to the UAE small and medium business community. The agency also won the DHL People & Culture of the Year award earlier [...]

2014-12-07 09:52

Cheil Worldwide to invest in iris

  Cheil Worldwide, the marketing solutions company based in Seoul, has signed a deal to acquire a significant initial investment in iris, the global creative innovation network. The deal will potentially rise to 100 percent of the business over the next five years. Cheil’s initial investment in iris will be the start of a new [...]

2014-12-03 19:19

OMD MENA most awarded media agency at the 2014 Effies

  This year’s results at the Effie MENA proved that effectiveness runs deep at OMD, with the network winning seven awards – the most for any media network – for seven different clients. In total, three offices walked away with a trophy. OMD received Gold for its work for Marico and Vodafone Egypt, Silver for [...]

2014-12-03 17:40

The Year for Reflection: Digital Trends Report 2014

  Active PR and Hotwire PR announced the launch of their first Digital Trends Report 2014 for the Middle East. Titled: “The Year of Reflection”, the report identifies eight key trends within the region in digital communication. The first dedicated Digital Trends report 2014 for the Middle East comprises of 8 key trends for the [...]

2014-12-03 16:40

Is social banking the future for financial services?

  Corporate and retail banks are facing a period of change and innovation prompted by competition from inventive business models and non-finance competitors. Innovation is crucial to growth and new examples of banks adopting additional services in response to this changing market environment are beginning to emerge. One service on offer is banking via a [...]

2014-12-03 14:45

PR speak

  In late October, Orient Planet PR and Marketing Communications announced its partnership with The Irish Academy of Public Relations to create “the first ever online PR and Communications Academy in the Middle East” offering localized courses to students in the Middle East, Levant and North Africa regions. A month after the launch,  Communicate caught [...]

2014-12-03 13:45

OMD pulls out of du media review

  Industry sources indicate that OMD has decided to pull out of du’s 2015 media review in the final stages. An internal memo intimates the decision was made on commercial parameters that hinder the agency’s deliverables to its clients, partners and employees. Such moves have been extremely rare in the region as agencies often tend [...]

2014-12-01 19:25

Visa partners with to offer Middle East shoppers access to US e-tailers

  Visa Inc. has partnered with the international shipping platform and shopping facilitator,, to enable Visa cardholders in the Middle East to shop with thousands of US e-tailers that do not ship internationally. In conjunction with its parent company SkyPostal, an international and package service provider, offers customers a physical tax-free US address, [...]

2014-12-01 10:09

Zenith MENA retains BMW Group Middle East account

  Following a multi-agency pitch that spanned over six months, BMW Group has reassigned Zenith MENA to handle its media planning and buying account. The media agency has held the account since 2010, and will continue to work across the German automaker’s portfolio of brands. Zenith will continue to provide a full range of communications [...]

2014-11-30 14:58

Kabir Malkani named amongst the Retail Professionals of the Year

  Kabir Malkani, head of marketing, Arabian Center and Lamcy Plaza has been at the receiving end of several accolades this year. He was awarded the Gold in the Retail Professional of the Year category at the ICSC MENA Shopping Centre Awards 2014 held in Dubai on October 13. The International Council of Shopping Centers [...]

2014-11-30 12:46

UM MENA wins media buying and planning of retail group BMA

Zubair S Siddiqui, managing director of UM Dubai (left) and Ernest Hosking, CEO of Redtag (right).  In a press statement late last week, MCN’s UM MENA announced that it will phase in starting with the fashion division of BMA, effective immediately. The BMA International group comprises of brands such as Redtag, twenty4, Géant, Jamaica Blue, Bahrain [...]

2014-11-30 10:12

Weber Shandwick MENA Named 2014 Agency of the Year by MEPRA

  Weber Shandwick MENA has been named 2014 Agency of the Year by the Middle East Public Relations Association (MEPRA) at the MEPRA Awards ceremony in Dubai on Tuesday, 25 November. Honourees are selected by an independent industry panel, based on information gathered during the regional awards process. Weber Shandwick MENA also took home separate [...]

2014-11-30 09:55

Toyota unveils new brand campaign

  Last week, Japanese automotive brand Toyota announced its new campaign with the theme “The Way I Ride” to connect with a more youthful audience across the region through print ads and TV commercials. The campaign marks the second phase of Toyota’s brand campaign based on its brand promise of “Waku Doki” and peace of [...]

2014-11-26 17:39

Top tips for an award winning entry

Part of the skill of writing your entries is how you put yourself, your agency and your media campaign forward. Here are some tips for making sure your entry will engage the judges and stand out from the rest. Less IS more, but tell a story Keep in mind that the judges may have to [...]

2014-11-26 17:11

The travall app aims to serve as a video concierge for travelers

December 2 will see the launch of travall, a free mobile app for Android and iOS that functions as a video guide and aims to create “pre-mories” – experiences of a destination before visitors reach there. The app, which has been developed in the UAE, “aims to change the way tourists and residents in the [...]

2014-11-26 16:52

OOX signs up Qrious Digital Marketing

Digital ad monitoring agency OOX today announced its latest agency subscriber, Qrious Digital Marketing. A Dubai Media City based, start-up digital agency, Qrious seeks to utilize UAE and KSA data provided through web based service OOXmonitor. OOX co-founder and managing director Fouad Bedran says in a press statement: “We are very excited to have the latest [...]

2014-11-26 16:50

Online PR & Communications Academy launches in Middle East

  In late October, The Irish Academy of Public Relations announced its joint venture with Orient Planet PR and Marketing Communications to create “the first ever online PR and Communications Academy in the Middle East” in a press statement. The academy will exclusively provide the Irish Academy’s courses to students in the Middle East, Levant [...]

2014-11-25 17:31

IAA UAE Chapter elects new board of directors for 2014-16 term

  The UAE Chapter of the International Advertising Association (IAA) held its biennial elections for a new board of directors at its premises in Dubai Media City yesterday. The newly elected board of directors will steer the UAE chapter of the International Advertising Association for the 2014-16 term. The IAA UAE Chapter Board is made [...]

2014-11-25 15:55

Snapchat debuts new ad format with American Music Awards stream

A month after introducing its first ad product, Snapchat rolled out a second format Sunday night, a stream of posts from the American Music Awards that was sponsored by Samsung. Ad Age reported earlier this month that the mobile messaging app was discussing selling sponsorships of its live-event feeds, called “Our Story” streams. Snapchat introduced its “Our Story” [...]

2014-11-25 12:39

OMD launches study to explore future behaviors of UAE consumers

The fieldwork for OMD’s study on the future state of the consumer society in the UAE is already underway, including face-to-face interviews with a representative sample of 2,000 residents in the country. The survey, titled: “The Future of the UAE”, aims to assess the impact of changes to the country’s population and socio-demographics on lifestyles, [...]

2014-11-25 10:53

App-to-date banking

In a highly competitive retail banking sector, banks try to keep up with growing demand for mobile solutions. Over the years, retail banks around the world have been working on making personal banking more convenient and customer friendly through the introduction of innovative services and offerings: sprawling branch networks, innovative credit cards, enhanced automatic teller [...]

2014-11-25 10:32

Memac Ogilvy appoints Paul Shearer as chief creative officer

Memac Ogilvy announces the appointment of multi-award winning creative talent Paul Shearer as the group’s new chief creative officer. Shearer brings 25 years of experience in advertising to his new role and will be based in Memac Ogilvy’s Dubai, UAE office. Shearer’s appointment was announced by Edmond Moutran, chairman and CEO of Memac Ogilvy. “Paul’s [...]

2014-11-24 16:04

The myths of data privacy

  Internet users all over the world are concerned about how organizations are using their personal data.  In fact, it’s not uncommon to see a news story about how personal data is being used against rather than for consumers. While Internet users in the MENA region are much more likely to agree with the statement [...]

2014-11-24 14:39

Centrepoint supports Movember

  Movember, an initiative that encourages men to grow their moustaches every November to raise awareness about men’s health issues such as prostate and other male cancers, has become a part of pop culture and is increasingly being used as a fashion statement by the youth. Tapping in on this, regional retail brand Centrepoint which [...]

2014-11-24 13:16

Night in shining armor

On November 19, the 2014 Effie MENA Awards (held in partnership with Communicate’s sister publication, Gulf Marketing Review (GMR)) ended the regional awards season with a bang, bringing together 1,500 industry peers at the Meydan Hotel in Dubai. The show’s sixth edition saw the addition of the Electronics/Computers, Brand Experience and Single Media Activation categories [...]

2014-11-23 16:32

Intigral enables direct operator billing for Samsung Galaxy apps

In a press statement today, digital agency Intigral announced that it has activated Samsung OEM (Original Equipment Manufacturer) across the Saudi Telecom Company (STC) and VIVA networks in KSA, Kuwait and Bahrain enabling direct operator billing for Samsung Galaxy apps store purchases. STC group subscribers will be able to pay for apps and in-app purchases [...]

2014-11-23 13:39

Donya Imraa bonds with Arab women

  Donya Imraa (Arabic for “women’s universe”), a social portal that is “by every woman and for every woman”, as described by founder and managing director, Lina Habib, was first launched last October – universally the month of breast cancer awareness. The timing of the launch was not without reason, as Habib was hoping it [...]

2014-11-22 20:27

Hellofood launches online ordering platform in Lebanon

Global online food ordering platform Hellofood, active in more than 45 countries, has officially launched its mobile application in Lebanon. The launch event was held at the Golden Tulip hotel on November 13, and was intended to officially announce the emergence of Hellofood from the soft launch phase after encouraging results in the Lebanese market [...]

2014-11-20 16:57

The winners of the Effie MENA Awards 2014

The 2014 Effie MENA Awards, organized by Mediaquest Events, were held last night at the Meydan Hotel. It was a glamorous event that gathered the who’s who of the regional advertising industry to reward the best campaigns of the year. Below are the winners of each of the categories:

2014-11-20 14:44

Google conducts automotive study for the first time in the UAE

  Partnering with research marketing firm Netpop, Google recently conducted a study for the first time in the UAE and for the second time in the KSA - the first in the kingdom was in 2012 - to understand consumers’ pre- and post-purchase behavior of automotive products. The study has been rolled out globally since 2009. This year, Google’s auto vertical [...]

2014-11-20 14:18

Black and white

There was little communication around the departure of Philippe Skaff and your appointment as CEO three years ago. Why so?  It’s a mistake, because we had a lot to say in the past three years. I was focused more internally, rather than externally. I was part of the [Grey] team before I moved to Mediacom [...]

2014-11-19 15:44

Google’s advancements in search: then & now

  Google is the alpha and omega of Internet search. In terms of market penetration, it is used more than any other product in the world. Not everyone drinks Coke, opens an account with Emirates NBD, or shops at Max or Splash; however, virtually everyone in the free world searches Google. How did the company [...]

2014-11-19 14:54

Struggling bidders

To win over new business today, production houses have no choice but to lower their quality. Any company lives or dies on its ability to bring in new business. Even though it’s important to have loyal, long-serving clients, getting a good pipeline of new deals is the only way to grow and, eventually, stay alive; [...]

2014-11-19 13:31

IAA hosts second Apprentice Conference in Dubai

Image credit: Wet Paint On November 7 and 8, the International Advertising Association (IAA) held its second professional development and career conference for university students planning to work in the advertising, marketing and communications industries. The two-day conference held in Dubai, UAE brought together students and senior industry executives from media, advertising and technology firms. [...]

2014-11-19 11:19

Discovery Networks and OSN launch pay-tv advertising

  On the sidelines of the Abu Dhabi Media Summit, Discovery Networks Central & Eastern Europe, Middle East and Africa (CEEMEA) – a division of Discovery Communications – JB Perrette, President of Discovery Networks International, announced they will be creating a central hub for Middle East-based advertising sales, starting with the launch of local advertising [...]

2014-11-18 17:44

Horizon FCB appointed creative agency for Oasis Mall

Horizon FCB has been appointed as the creative agency for Landmark Group’s Oasis Mall, a community mall on Dubai’s Sheikh Zayed Road to support the mall’s rebranding and consumer engagement initiatives. After several shortlisting phases and fine-tuning of strategy, the creativity of Horizon FCB was deemed as the most relevant and synergic with the Oasis [...]

2014-11-18 17:22

Publicis Groupe to integrate Nurun into Razorfish Global and Publicis Worldwide networks

Following the September 2, 2014 announcement of the acquisition of Nurun, a leading independent global design and technology consultancy, Publicis Groupe announced in a press statement today the strategic integration of Nurun’s agencies within the Groupe. Keeping in line with Publicis Groupe’s 2018 strategic plan, it plans to fully integrate the talents and expertise of [...]

2014-11-18 17:13

Emile Atallah appointed managing director of FP7 Beirut

Former group business director at Y&R MENA, Emile Atallah moves to Beirut to be appointed managing director of FP7 as of November 10. With over 15 years of experience in the field, mostly in strategic planning across both advertising and branding agencies, he’s managed accounts such as Coca-Cola, Bank of Beirut, Land Rover, and was [...]

2014-11-18 12:41

7th annual GMR Marketing to Women Conference scheduled for Feb ’15

  The seventh annual Marketing to Women Conference by Mediaquest’s Gulf Marketing Review (GMR) is slated for February 11, 2015. Under the theme “Community, Connection, Control, Content”, the conference will investigate the seismic changes in women’s socio-economic status, the impact of digital media in reshaping women’s personal agendas and, ultimately, their brand relationships. The conference will be [...]

2014-11-17 17:11

Maurice Saatchi: the greatest campaign for the love of his life

Maurice Saatchi with his beloved wife, the late novelist Josephine Hart. [Image source: The Sunday Times] When his wife died from cancer, the former advertising giant was, and remains, heartbroken. Now, under attack from 100 health experts, he is set on pushing through a bill to allow more experimental treatment of the disease. Maurice Saatchi [...]

2014-11-17 14:32

Zomato launches in Lebanon

The online and mobile restaurant search and discovery service Zomato expands further into the Middle East with the launch of its Lebanon section. Founded in 2008 in New Delhi, India, the company is present today in more than 100 cities across Lebanon, the UAE, Turkey, Canada, the UK, New Zealand, Poland, the Czech Republic, Slovakia, [...]

2014-11-17 10:42

Five key takeouts from OMD Predicts

  Technology doesn’t always have to be high tech; it has to be useful. That was the premise of Guy Hearn, chief innovation officer, Asia Pacific, at Omnicom Media Group’s talk, wherein he cited examples such as the Vodafone India campaign, British Airways’ “#lookup” interactive billboard and Clemenger BBDO’s “Melbourne Remote Control Tourist” stunt. It’s [...]

2014-11-16 17:17

Conde Nast Entertainment hires YouTube stars for original video push

The Conde Nast of old aimed to sign star scribes like Christopher Hitchens and photographers like Annie Lebowitz. The Conde Nast of now has its sights set on YouTube stars. To meet the content demands of its growing millennial audience, the magazine publisher’s digital-video division, Conde Nast Entertainment, has begun signing YouTube stars to wide-reaching agreements [...]

2014-11-16 16:25

InMobi and Starcom Mediavest Saudi Arabia score at 2014 Smarties EMEA and UK

InMobi, an independent mobile ad platform, and Starcom Mediavest Saudi Arabia, the global media and marketing services network, have received top honours for their Samsung GALAXY S5 campaigns at the 2014 Smarties EMEA and UK from the Mobile Marketing Association (MMA). The agencies won the Silver for the Product / Services Launch section and a [...]

2014-11-16 15:57

Smartphone users spend twice as much time on their phones than on TV

  Following its recent study of the usage of mobile devices in the region and the opportunities they present, Integral-OMG, the research arm of Omnicom Media Group MENA, partnered with digital marketing agency Resolution and Google to produce a mobile white paper titled: Upward Mobility: Reflecting on the Growth of Mobile in MENA. As mobile [...]

2014-11-16 15:41

The brainy bunch

When self-proclaimed “brand futurist”, acclaimed author and Time magazine’s 2009 Influential 100 list honoree, Martin Lindstrom, set out to unravel the subconscious motives of addictive smokers in a neuromarketing study (neuromarketing explores cognitive, emotional and sensorimotor responses to marketing stimuli) of unprecedented scale and size in 2004, his drives were, quite oppositely, very conscious. Lindstrom’s mother was [...]

2014-11-16 15:22

Art for art’s sake

  I believe American media company Metro-Goldwyn-Mayer was right on the money when it decided to use the Latin phrase: “Ars gratia artis” as its motto.  Rendered in English as “art for art’s sake”, the expression coins that true art is valuable as, just that, art, and shouldn’t need any high-minded justification. Unfortunately, this utopian [...]

2014-11-16 13:43

Effie MENA Awards 2014: the shortlist

  The Effie MENA Awards 2014 are only a few days away. While agencies have shared with Communicate their iffy guesses on their chances of winning and those of others, the shortlist gives a clearer idea on potential hits and misses:

2014-11-15 14:26

Breathing space

  Integrating all of its agencies under one roof, publicity network Publinet recently moved into a new office in Dubai’s Business Bay area. The group’s new space is largely bathed in white, the predominant color of the furniture and walls. White walls, an open plan layout and glass panels create a breathable, airy atmosphere around [...]

2014-11-13 16:40

MEPRA Awards to honor PR efforts on Nov 25

  Symbolizing the growth of the Middle East’s PR industry, the Middle East Public Relations Association (MEPRA) has received 155 entries for the seventh edition of its MEPRA Awards. The number of entries is a record for the MEPRAs, having come in from across the region, including Algeria, Bahrain, Egypt, Jordan, Lebanon, Qatar, Saudi Arabia, [...]

2014-11-13 16:20

Twitter announces new improvements

  At Twitter’s Analyst Day conference yesterday, Kevin Weil, VP of product announced upcoming product improvements to Twitter in the coming months. The blog post summarizing the announcement points to four key areas of improvement. Native video Aside from just watching video more easily, users will be able to record, edit and share their own videos [...]

2014-11-13 15:32

Charbel Khoury appointed general manager of TBWA\RAAD Riyadh

Former acting general manager at advertising agency TBWA\RAAD Beirut, Charbel Khoury recently moved to the agency’s Riyadh branch, where he was appointed general manager, to be on top of the agency’s day-to-day business, strengthening the partnership with existing clients and coaching and managing the agency’s team. A telecom engineer, Khoury started his advertising career in [...]

2014-11-13 14:43

Q&A with Kate Oh, executive creative director, Cheil Worldwide

  Following Cheil Worldwide’s performance promoting the Samsung Galaxy Tab S through its “color therapy” campaign at the International Symposium on Electronic Art (ISEA) in Dubai, Communicate chatted with Cheil Worldwide’s executive creative director, Kate Oh. How did the concept of “color therapy” come about? What insights have gone into playing on the emotional aspect of technology? The [...]

2014-11-13 14:33

Robin Smith moves to Imagination MENA from Geometry Global

Global creative agency, Imagination has announced the appointment of Robin Smith as creative head of its Middle East operation. Smith started his career in the Middle East in 2007 when he was recruited from London to set up OgilvyAction – now Geometry Global – in the MENA region. In his current role at Imagination, Smith will oversee the [...]

2014-11-13 11:35

Nestle USA trims digital agency roster

  After a lengthy review process that began this spring, Nestle USA whittled down its more than 15 digital roster shops to eight, including Dentsu’s 360i, Engine’s Deep Focus, Interpublic’s Huge and WPP’s Grey, as well as independent shops Resource/Ammirati, Threshold Interactive, SmithBrothers and Swift. The review, which covered Nestle USA brands, was initiated earlier this year to “streamline the [...]

2014-11-13 10:45

Hit reset

Under the title: The Reset Generation, Initiative MENA recently conducted a study across 10,000 millenials, aged between 25 and 34 years, in 19 markets globally, including the UAE, KSA and Egypt – which followed up previous research on the same segment iterated by Initiative globally in 2010. “Millennials are an important segment on a global [...]

2014-11-12 13:26

Automakers testing mobile tech you can tap to

  Mobile marketing is quickly becoming a contact sport. Automakers such as Ford and Toyota are illustrating how static ads on screens and billboards can quickly generate dynamic ads for the smartphone through the use of near-field communication, the short-range wireless communications technology that’s behind Apple Pay and works with a quick tap of the [...]

2014-11-12 12:58

The psychology of online customization

  Editor’s note: Liraz Margalit serves as customer experience psychologist for ClickTale. Her job involves incorporating theory and academic research into customer analysis, building a conceptual framework for insights into online consumer behavior. E-commerce firms are discovering the value of online product customization and the additional revenue potential that can be generated from it. Over the last few years, product customization has burgeoned [...]

2014-11-12 12:42

The next frontier in digital media will be connected products

  The “Internet of Things” (IoT) has recently exploded as a hot new “thing,” fueled in part by Google‘s and Cisco’s increasing strategic investments, and an estimated $19 trillion dollar market opportunity (that’s more than 20 times the projected global spend for all of media in 2018). Articles in publications such as The Wall Street Journal and the Harvard Business Review have [...]

2014-11-12 12:23

Right call

  Many financial institutions no longer want to harass random people over the phone – people whose numbers they’ve picked off a vast database of names. Instead, they want to refocus their energy and spending on talking to the “right customer” – the person who is in the market for their products and can meet [...]

2014-11-12 11:46

Will Unilever’s higher online standards jeopardize industry effort?

Advertising trade groups spent years developing standards for online ad viewability before they were approved earlier this year. Now, one of the world’s biggest marketers and a major media-buying company have officially come out and said those standards aren’t high enough. Unilever and GroupM, whose Mindshare agency handles the marketer’s buying, are working with standards [...]

2014-11-11 18:08

Name dropping

  Twenty five years into his retirement from the agency as president, Tom Harris must have no qualms on PR network Golin recently dropping his name from its own – the firm was founded by Al Golin in 1956 and renamed into GolinHarris Communications in 1981 to recognize Harris’ contributions. Under the tagline: “Go all [...]

2014-11-11 17:44

Facebook gives people the chance to ‘turn down’ some annoying brands

  Facebook is giving people more control over whose content occupies their news feed on the social network, arguably the web’s most prized real estate. People will be able to see which of their friends or the brands they follow accounted for the most posts in their news feeds each week, Facebook said Friday. What’s [...]

2014-11-11 16:23

J&J looks to globalize agency teams to match its new structure

A year after Johnson & Johnson brought Coca-Cola veteran Alison Lewis in as the first chief marketing officer of its consumer business, things are going well, with sales and share beating rivals from the over-the-counter drug business to skincare. Now, hoping to maintain momentum, she’s opening a whole can of Coke-style globalization on the historically fragmented company and its [...]

2014-11-11 15:44

Microsoft lost the last decade. Here’s how Satya Nadella plans to win the next

  Ask the average person what they love the most about the technology they own, and there’s a good chance they’ll mention a beautiful Apple gadget, a seamless software experience designed by Google, a flashy device from Samsung or any number of fun and cool apps. Microsoft, while certainly not absent from the mix, is [...]

2014-11-11 15:07

Pyramid scheme

  Robert Kyncl, global head of content and business operations at YouTube (YT), is not particularly keen on tying the platform with just user-generated content (UGC) anymore. Communicate learns that, at some point, “they’re [users] probably making more money than you are. When you call them users, it makes them sound like they are amateurs, [...]

2014-11-11 12:40

NGO Sakker El Dekkene wins Wajih Ajouz Award

Anti-corruption Lebanese NGO Sakker El Dekkene wins the first Wajih Ajouz Award (WAA) on October 17, during the ceremony at the French Institute in Beirut. Launched by the Samir Kassir Eyes (SKeyes) foundation, the award focuses on promoting human rights, freedom of expression and civic participation by honoring the best online activism campaigns. Sakker El [...]

2014-11-10 13:42

BPG | bates appoints Kevin Jones as new strategic planning director

  Dubai-based advertising, design events and activation agency BPG | bates has appointed Kevin Jones as its new strategic planning director. Jones joins the agency from Havas Worldwide Middle East, were he has been since 2008 and where he served in the same capacity. Heading the agency’s strategic planning department, he will work across all the BPG [...]

2014-11-09 17:41

Iffy guesses

  On November 19, the regional awards season will culminate in the 2014 Effie MENA Awards, extending the winning streak of big ideas that proved equally effective in upping sales for clients as they were in bagging trophies for agencies and bringing to a halt that of those that didn’t. Communicate asks participant agencies on [...]

2014-11-09 17:16