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Search Results for : Zenith

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Choueiri Group Deep Dives
Programmatic
April 08, 2020
Programmatic: From Buzzword to Key Opportunity
People
March 15, 2020 Changing Times In the World of OOH

“There is an evolution happening in our business,” says Bill Fordyce, CEO of Backlite Media, one of the leading outdoor advertising companies based in Dubai. With a global digital takeover,  Communicate got a chance to chat with Fordyce, to understand how a traditional medium like OOH is faring in this new environment. What is the status of […]

Masterminds
Facebook Hub
February 12, 2020 A Facebook Messenger Bot by Nestlé with All the Answers
“The collaboration with Facebook to run the Ramadan bot pilot on Messenger was very insightful. It is a very powerful and innovative way to create relevant and customized brand experience.” – Rainer Mueller, communication and marketing services director, Middle East & North Africa (MENA)
Industry
October 08, 2019 Social Media Third-Largest Advertising Channel

Advertisers will spend more on social media platforms than on print for the first time this year, according to Zenith’s Advertising Expenditure Forecasts.  According to the report , advertising expenditure on social media will grow 20 percent in 2019 to reach US$84bn, while advertisers’ combined expenditure on print, newspapers and magazines, is expected to fall […]

Industry
September 17, 2019 Online Video To Reach 100 Minutes A Day in 2021

In its fifth edition, Zenith’s Online Video Forecasts 2019  report, it is forecasted that the average person will spend 100 minutes each day watching online video in 2021, which is up from 84 minutes this year, In other words, that’s the equivalent of watching 25 continuous days of video in 2021. “The amount of time people […]

Industry
June 11, 2019 Zenith Forecasts the Popularity of Mobile Internet

The fifth edition of the Media Consumption Forecasts by Zenith sheds light on the rise of mobile internet usage globally, along with the popularity of television and radio. According to the survey conducted across 57 countries, the amount of time people use on mobile internet is a collective of 3.8 trillion hours this year, which […]

Industry
April 25, 2019 No More Copy-Paste

By Rishi Saxena Measuring impact is the big challenge. An average person in the Middle East is served over 1,500 online impressions a month and can see up to 600 marketing messages across different media channels within a day according to the results of a 2018 Nielsen benchmark study on MENA media trends. This does not […]

Industry
March 31, 2019 8 key takeaways from Zenith’s latest Advertising Expenditure Forecasts

1. The growth of Internet advertising will drive global ad spend in 2019 Stronger than expected Internet advertising will drive 4.7 percent growth in total global ad spend in 2019 reaching $623 billion – substantially ahead of the 4 percent forecast made in the previous edition of the report, published in December 2018. Zenith forecasts […]

Industry
October 14, 2018 How MMPWW went from MENA Market Place to MMP World Wide

MENA Market Place (MMP) describes itself as a “premium programmatic advertising marketplace enabling leading publishers and premium brands to better monetize their digital advertising inventory.” Sound familiar? That’s because the company first launched in 2014. A lot has changed since then. Nader Bitar, director, has replaced Vincent Pellilo, the ex-managing director, bringing with him a […]

Industry
July 17, 2018 Online video viewing to exceed this much in 2018

Global consumers will spend an average of 67 minutes a day watching online video this year, up from 56 minutes last year. By 2020 the average person will be spending 84 minutes a day watching videos online. In that year, China will have the keenest viewers, with the average person spending 105 minutes a day […]

Industry
July 16, 2018 Is video-on-demand the killer of TV or is the original tube part of our DNA?

With the emergence of subscription video-on-demand services (SVODs) such as Netflix and Amazon Prime, the media has been quick to foretell the demise of TV. But, is there any truth to those words? TV has remained a powerhouse and mainstay in modern life ever since its introduction in the 20th century. Many historical moments broke […]

Industry
June 21, 2018 74% of digital video budgets are being wasted on this format. Here’s where you should spend instead.

75% of the world’s data traffic will be video by 2020. Online video revenue in MENA to grow between 22% and 35% annually until 2021 So yes, users around the world are watching video – a lot more than they ever did, which explains why advertisers are increasingly spending more on digital video. But, much […]

Industry
June 19, 2018 EXCLUSIVE RAMADAN INSIGHTS PART 3: Was your campaign a HIT or a MISS?

The holy month of Ramadan is an introspective and spiritual time of the year, when people fast, pray, change their daily routines, catch up with their favorite TV drama series and spend more time with their near and dear ones. It’s also that time of year when television and digital screens are bombarded with commercials. […]

Industry
June 17, 2018 Is ‘integration’ swallowing individual agency brands?

When Campbell Soup Co. named Publicis Groupe the winner of a massive agency review for digital, creative and media, the press release contained a smorgasbord of buzzwords that have come to typify holding company-level pitches. Publicis will provide an “entire suite of marketing services and provide more accountability and flexibility than traditional marketing models,” its March […]

Industry
June 09, 2018 Which agency is in the driving seat for this $4.1 billion global client?

A global automotive client that spent $4.1 billion on advertising globally put its global creative account on review in April spelling bad news for incumbent WPP. The client is none other than Ford, which is currently with WPP’s Global Team Blue (GTB). The account has been under strain for months as the automaker began re-evaluating […]

Industry
May 31, 2018 TV or Digital: Who’s the king in Ramadan?

Ramadan is a peak period for advertisers as audiences purchase more as well as consume more content on different channels. The last couple of years have seen a gradual shift from TV spends to digital not only during Ramadan, but also throughout the year. However, Ramadan is one month during which both TV consumption and […]

Industry
May 28, 2018 EXCLUSIVE RAMADAN INSIGHTS PART 2: Are you investing where users are spending?

The holy month of Ramadan is an introspective and spiritual time of the year, when people fast, pray, change their daily routines, catch up with their favorite TV drama series and spend more time with their near and dear ones. It’s also that time of year when television and digital screens are bombarded with commercials. […]

Industry
May 19, 2018 6 questions with Vittorio Bonori, Global President, Zenith

What do you love about this industry? The pace of transformation What do you hate about this industry? Nothing I hate, but sometimes I don’t like to see how old stereotypes still affect perception. If you could be in another profession, what would it be? The same. What’s the first thing you do when you […]

Industry
April 26, 2018 EXCLUSIVE: Zenith’s global president talks data and ROI

Starting as media research director at Optimedia Italy in 1995, Vittorio Bonori has spent the last 23 years with the Groupe, moving into his most recent role in 2016. Who better than a former data analyst and statistician to now lead the ROI agency as its global brand president? We caught up with Bonori to […]

People
March 30, 2018 Ali Nehme to head Publicis Media’s global commerce capability

Publicis Media is launching “Commerce” as a Publicis Media global practice dedicated to commerce strategy, media and marketplace investment, as well as content and merchandising. Ali Nehme will serve as Global Practice Lead, Commerce, Publicis Media, and report into Digitas Global Brand President Michael Kahn, who will also serve as executive sponsor of the Commerce […]

Industry
November 20, 2017 Zenith wins Nestlé Middle East media mandate

After an extensive pitch process involving multiple global agencies, Zenith has been selected as the agency of record to handle the media assignment for Nestlé Middle East. The Publicis Media Group agency will manage the full scope of media services across the Middle East. The media communications duties span all strategic planning, media buying, digital […]

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