Search Results for : Youtube

Parody advertising is a double-edged sword. It can be pretty effective, but it can also backfire spectacularly. To understand what works and what doesn’t, Communicate spoke to Jaison Ben, Creative Director at Publicis Middle East, who was behind the campaign for Nescafe 3in1’s new packaging, unveiled earlier in the year. How to know when parody […]

Interested in the fast-growing gaming community in the region? Communicate spoke with Mathew Pickering, Managing Director at gaming and esports communications agency Power League Gaming, to break it down for you. What does PLG do, exactly? Power League Gaming connects brands with Arabic gaming and esports audiences, primarily across MENA, of which 30% of the […]

Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]

TikTok commissioned Kantar to investigate the value of user-generated content (UGC), specifically hashtag challenges, for brands on TikTok. The desired outcome of the research was to provide an objective point of view on the impact of UGC through TikTok and provide practical and actionable guidance for creating breakthrough, brand-building UGC marketing at scale. The study […]

Mankind sometimes forgets that we’re not alone on this planet. We’re renting it with other living creatures as well and on this years’ World Animal Day, Agora images shared some breathtaking photographs of the most beautiful creatures on our planet. The competition using the hashtag #Animal2020 was created to instill a sense of urgency in […]

TikTok For Business shares exclusive video tutorials with Communicate to help clients optimize the way they use the short-form video app’s new self-serve advertising tools, launched last July to empower small and mid-size businesses throughout the Middle East region. Campaign structure For starters, here is how TikTok’s Ad Manager organizes campaigns and assets on the […]

Fahad Ali, Founder and Creative Director of Broomstick Creative, explains how to use the grown-up video platform the right way. As more brands churn out video content by the minute, our timelines, feeds, and WhatsApp messages are bombarded with videos and animations that either capture our attention or make us skip them in a heartbeat. […]

Khaled AlShehhi, Executive Director of Marketing & Communication at the Public Diplomacy Office in the UAE Ministry of Cabinet Affairs and the Future, tells Communicate how he got into marketing, what his work means to him, and how he sees the role of government communications. What is your background and when did you start in […]

From crude rubber-soled inventions, the footwear industry has evolved into a multi-level hydra where hip-hop, luxury, and sports all come together and control the cultural zeitgeist. The market has grown substantially over the last five years, progressing at a compound annual growth rate (CAGR) of 5.1%. But the industry owes its success to the hype […]

2020 has been a year of constant stress and anxiety that forced many people to look inward to find a sense of calm. Many people began taking to practicing meditation and mindfulness to find clarity in all this chaos. These 50 photographs showcase different perception of the word peace under the hashtag  #Peace2020. Agora images are a […]

Bayan Ishtaiwi, digital media manager at Vizeum, discusses YouTube Premium and what it means for marketeers. Anyone who utilized YouTube as a media channel will probably know that it can be one of the most impactful channels to boost brand awareness and ad recall; not only that, but also driving conversions if you are leveraging […]

Nielsen’s Digital Ad Ratings (DAR) Measurement  has been expanded to 26 major markets including UAE, South Africa, Brazil, Hong Kong, India, Israel, Mexico, New Zealand, Philippines, Singapore, Thailand and Turkey, among others. Nielsen is expanding its advertising measurement of YouTube’s mobile app. The measurement company announced a deal with Google that will witness the Nielsen […]

YouTube will soon be available on Amazon’s Fire TV while Amazon Prime Video will show up on Google’s Chromecast and Android TV devices. The frosty relationship between Alphabet Inc. and Amazon.com Inc. thawed a little further Thursday when the two tech giants said in a statement that they would begin letting each other’s video services […]

YouTube is trying to stamp out its second major brand revolt in as many years, putting executives on an emergency call with top marketers and agencies, and sending a memo to Madison Avenue to let advertisers know it’s working on a fix. The problem: Pedophiles are viewing videos of children, leave disturbing comments and then […]

Facebook Watch receives 75 million viewers a day, according to new statistics shared by the company. But despite its growth, the platform is still a fraction the size of its most important rival, YouTube, and some media companies are concerned by the platform’s ever-changing character. Making sense of the numbers The longer-form video platform launched […]

One of the world’s biggest advertisers kept its ads off YouTube for more than a year because of concerns about inappropriate content. Now it’s returning to the video site, but a lot more selectively than before. P&G told its brands this week they could buy spots on YouTube. The company had stopped spending on YouTube in […]

‘Studios’ or training programs for creators on social media platforms have been all the rage with YouTube and Facebook setting up physical and online studios and trainings to help creators with equipment, advice, etc. Now, Snap has extended the capabilities of its ‘Lens Studio,’ which was launched last year. The Lens Studio and its extended […]

YouTube is launching a new skippable offering, called TrueView for Reach, that prioritizes reaching large audiences over completed views of a commercial. YouTube’s new ad product will cost advertisers even if the viewer presses skip. Kind of like TV. It is a variation of YouTube’s five-second skippable ads, and is designed for brands that are […]

YouTube is still showing 30-sec unskippable ads YouTube viewers have to sit through 30-second ads on videos from the site’s biggest partners despite the ban on the long-form commercials. YouTube video clips in shows from NBCUniversal, Viacom, Turner and other networks still run some 30-second pre-roll ads, even though the Google-owned site said it would […]

(Image credit: Wix.com. Super Bowl 2017 ad.) Wix.com chief marketing officer Omer Shai woke up on the morning of February 1 to a surprising message from the company’s media buying agency: NBC had presented a “great offer” to buy a spot in the Super Bowl, according to Shai. It was just before 6am in Israel, where […]

In May 2016, YouTube launched the first edition of The Lantern, an award program to recognize the work of creative and media agencies, as well as advertisers in the MENA region during Ramadan. Now in its second year, The Lantern has announced the winners of its second edition. This year, Orange Egypt won the award […]

  It all started from a ‘quality’ news source exposé with the headline “Big brands fund terror,” highlighting how content from global brands was appearing next to terrorism-related content and inadvertently funding terrorist groups. As brands began to boycott GDN and YouTube the concern around brand safety grew, hitting Google where it hurts with an […]

Major marketers’ ads have likely been showing up on or near YouTube videos promoting terrorism, neo-Nazi groups and other web content for a long time. So why has the brand-safety problem suddenly burst into the open, prompting big advertisers such as General Motors, Walmart, Verizon, AT&T and Johnson & Johnson to stop spending on YouTube […]

There are some in the ad industry who are likely a little gleeful about YouTube’s current state. For them, it’s rewarding to see such a dominant player fall. In some cases, the critics even benefit. That’s just part of the YouTube pile-on ever since major advertisers started freezing their spending on the video site because […]

Another wave of marketers has suspended advertising on YouTube or in some cases other Google properties in what’s shaping up as an unprecedented revolt against the world’s largest digital media player over ads placed with objectionable content. General Motors, Walmart, Pepsico and FX Networks on Friday joined brand marketers that include Johnson & Johnson, Verizon […]

In partnership with Dubai Studio City, YouTube is launching its tenth YouTube Space in the world – and the first in MENA – in Dubai. YouTube Spaces are incubators that help YouTube creators with all the equipment and guidance they need to create content. This space will provide free access to high-end equipment, trainings, workshop […]

YouTube has launched a new hub called Batala especially for female creators from the MENA, featuring more than 100 female creators from the region. Announced during an event in Riyadh, the channel has more than 1,000 videos and is categorized by genres such as comedy, education, fitness, and many more. The hub will also highlight […]

Earlier this year, YouTube announced a first of its kind competition for Ramadan ads on the platform. Titled the “Lantern Award”, the program celebrated the best Ramadan ad in 2016 based on an algorithm that took into account views, engagement, and qualitative elements. The winner of The Lantern Award went to VIVA Kuwait for a […]

Google launches Google Preferred, an advanced channel packaging offering for YouTube that allows media agencies to access the audiences they value and the channels those audiences love. How it works Google’s ‘Preference score’ algorithm surfaces and ranks the channels that are among the top 5 percent of all YouTube channels. The score accounts for watch […]

With two in five users of social media users in the Arab world currently being subscribers on YouTube, according to the 2015 Arab Social Media Report, approximately 66 percent of social media users in Arab world access YouTube on a daily basis. According to a talk on YouTube at the Arab Social Media Influencers Summit earlier this […]

The Conde Nast of old aimed to sign star scribes like Christopher Hitchens and photographers like Annie Lebowitz. The Conde Nast of now has its sights set on YouTube stars. To meet the content demands of its growing millennial audience, the magazine publisher’s digital-video division, Conde Nast Entertainment, has begun signing YouTube stars to wide-reaching agreements […]

  Robert Kyncl, global head of content and business operations at YouTube (YT), is not particularly keen on tying the platform with just user-generated content (UGC) anymore. Communicate learns that, at some point, “they’re [users] probably making more money than you are. When you call them users, it makes them sound like they are amateurs, […]

  Launched out of the region four months ago, Mangomolo, the latest venture by Wissam Sabbagh, founder and group CEO at DOTCOM MENA, was picked among 25 companies to exhibit for free at the upcoming Web Summit, which will take place in Dublin tomorrow. It is a great feat for a young venture that Sabbagh […]

  On September 30, Google hosted its first YouTube event in Dubai, Pulse, for the advertising industry. Global executives, Robert Kyncl, head of content and operations for YouTube and Lucas Watson, Vice President for global brand solutions at Google were present at the event. As total watchtime on YouTube continues to grow by 50 percent […]

  Facebook rolled out an update this May releasing video metrics, wherein users will get information on total video views, unique video views, the average duration of the video view and audience retention. Indeed, this was a great update for marketers. Some brands still love listening to the term ‘GRPs’ and it seems like Facebook is […]