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Search Results for : Youtube

man
People
March 02, 2021
How Connect Ads Stands Out From the Rest
man
People
March 02, 2021
Science + Emotion = Engagement
man
Industry
February 25, 2021
New Research Shows Popularity And Reach of YouTube in UAE And Saudi Arabia
man
People
February 24, 2021
George Maktabi : "The Level of Gaming In The Kingdom Is So Evolved"
man
People
February 23, 2021
MEPRA Learnings: the Bold and the Brave in the Podcast Market
man
People
February 22, 2021
Meet Ines Blanfuney
man
Industry
February 21, 2021
Broadcast TV Spend Fell $34bn Worldwide In 2020 According to New Data by WARC
man
Industry
February 21, 2021
Youtube Shorts Will Be Launching Next Month
man
Culture
February 18, 2021
Where Did the Phrase TGIF Come From?
man
Industry
February 16, 2021
52% of Internet Users in the UAE Use Social Media Platforms to Research About Brands
man
People
February 15, 2021
What We Learned From The Latest State of Podcast Industry Report
man
People
February 15, 2021
Mullen Lowe Raises Awareness On a Grave Issue
man
People
February 14, 2021
Streamlining Video Streaming
man
Industry
February 10, 2021
Five Ways SMBs Can Scale Up Their TikTok Campaigns While Maintaining a Solid ROI
man
Industry
February 09, 2021
IPG Mediabrands’ Latest Media Responsibility Index Proves Top Platforms Have Responded Favorably to Network's Media Responsibility Push
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Industry
February 09, 2021
Google Calls on Arab Internet Users To do a Privacy Check
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Industry
February 08, 2021
The Marketing Society’s Global Conversations: New Year’s Revolutions
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Industry
February 08, 2021
Netizency's Social Recap: January 2021 Trends
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Industry
February 07, 2021
Netizency's Social Recap: January 2021 Updates
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LEAD with ABG
Transparency in Influencer Marketing
February 03, 2021
New LEAD Engagement Targets Lack of Transparency in Influencer Marketing in UAE
man
Industry
January 06, 2021
Netizency's Social Recap: December 2020 Updates
man
People
November 11, 2020
How Majid TV Is Developing Children Content in and for the Region
People
October 07, 2020 7 Ways to Boost Brand Equity on YouTube

Fahad Ali, Founder and Creative Director of Broomstick Creative, explains how to use the grown-up video platform the right way. As more brands churn out video content by the minute, our timelines, feeds, and WhatsApp messages are bombarded with videos and animations that either capture our attention or make us skip them in a heartbeat. […]

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Choueiri Group Deep Dives
Content
February 03, 2020
Influencers, Celebrities and Content: A Powerful Marketing Mix
Industry
October 21, 2019 YouTube Premium and Advertising: Is it Time to Work More with Content Creators?

Bayan Ishtaiwi, digital media manager at Vizeum, discusses YouTube Premium and what it means for marketeers. Anyone who utilized YouTube as a media channel will probably know that it can be one of the most impactful channels to boost brand awareness and ad recall; not only that, but also driving conversions if you are leveraging […]

Industry
July 10, 2019 Nielsen Expands YouTube In-App DAR Measurement to the UAE

Nielsen’s Digital Ad Ratings (DAR) Measurement  has been expanded to 26 major markets including UAE, South Africa, Brazil, Hong Kong, India, Israel, Mexico, New Zealand, Philippines, Singapore, Thailand and Turkey, among others. Nielsen is expanding its advertising measurement of YouTube’s mobile app. The measurement company announced a deal with Google that will witness the Nielsen […]

Industry
April 20, 2019 Amazon and Alphabet To Stop Boycotting Each Other

YouTube will soon be available on Amazon’s Fire TV while Amazon Prime Video will show up on Google’s Chromecast and Android TV devices. The frosty relationship between Alphabet Inc. and Amazon.com Inc. thawed a little further Thursday when the two tech giants said in a statement that they would begin letting each other’s video services […]

Industry
February 26, 2019 Why brands are abandoning YouTube… again

YouTube is trying to stamp out its second major brand revolt in as many years, putting executives on an emergency call with top marketers and agencies, and sending a memo to Madison Avenue to let advertisers know it’s working on a fix. The problem: Pedophiles are viewing videos of children, leave disturbing comments and then […]

Industry
December 18, 2018 Lookback 2018: Is Facebook Watch just “time-killer” viewing?

Facebook Watch receives 75 million viewers a day, according to new statistics shared by the company. But despite its growth, the platform is still a fraction the size of its most important rival, YouTube, and some media companies are concerned by the platform’s ever-changing character. Making sense of the numbers The longer-form video platform launched […]

Industry
April 22, 2018 Why P&G is ending its YouTube boycott after more than a year

One of the world’s biggest advertisers kept its ads off YouTube for more than a year because of concerns about inappropriate content. Now it’s returning to the video site, but a lot more selectively than before. P&G told its brands this week they could buy spots on YouTube. The company had stopped spending on YouTube in […]

Industry
April 18, 2018 Who’s the latest to launch a content creator program?

‘Studios’ or training programs for creators on social media platforms have been all the rage with YouTube and Facebook setting up physical and online studios and trainings to help creators with equipment, advice, etc. Now, Snap has extended the capabilities of its ‘Lens Studio,’ which was launched last year. The Lens Studio and its extended […]

Industry
April 09, 2018 YouTube is now charging even for ads that are skipped

YouTube is launching a new skippable offering, called TrueView for Reach, that prioritizes reaching large audiences over completed views of a commercial. YouTube’s new ad product will cost advertisers even if the viewer presses skip. Kind of like TV. It is a variation of YouTube’s five-second skippable ads, and is designed for brands that are […]

Industry
April 04, 2018 It’s been 4 months and YouTube hasn’t stopped its 30-sec unskippable ads

YouTube is still showing 30-sec unskippable ads YouTube viewers have to sit through 30-second ads on videos from the site’s biggest partners despite the ban on the long-form commercials. YouTube video clips in shows from NBCUniversal, Viacom, Turner and other networks still run some 30-second pre-roll ads, even though the Google-owned site said it would […]

Industry
February 04, 2018 Wix.com gets Super Bowl offer it can’t refuse

(Image credit: Wix.com. Super Bowl 2017 ad.) Wix.com chief marketing officer Omer Shai woke up on the morning of February 1 to a surprising message from the company’s media buying agency: NBC had presented a “great offer” to buy a spot in the Super Bowl, according to Shai. It was just before 6am in Israel, where […]

Industry
September 10, 2017 Everything you need to know about online video

In May 2016, YouTube launched the first edition of The Lantern, an award program to recognize the work of creative and media agencies, as well as advertisers in the MENA region during Ramadan. Now in its second year, The Lantern has announced the winners of its second edition. This year, Orange Egypt won the award […]

Industry
April 30, 2017 Brand safety: You pay for what you get

  It all started from a ‘quality’ news source exposé with the headline “Big brands fund terror,” highlighting how content from global brands was appearing next to terrorism-related content and inadvertently funding terrorist groups. As brands began to boycott GDN and YouTube the concern around brand safety grew, hitting Google where it hurts with an […]

Industry
March 28, 2017 There’s a fix behind the Google/YouTube crisis. It’s patented.

Major marketers’ ads have likely been showing up on or near YouTube videos promoting terrorism, neo-Nazi groups and other web content for a long time. So why has the brand-safety problem suddenly burst into the open, prompting big advertisers such as General Motors, Walmart, Verizon, AT&T and Johnson & Johnson to stop spending on YouTube […]

Industry
March 28, 2017 The winners and losers of YouTube’s fallout with brands

There are some in the ad industry who are likely a little gleeful about YouTube’s current state. For them, it’s rewarding to see such a dominant player fall. In some cases, the critics even benefit. That’s just part of the YouTube pile-on ever since major advertisers started freezing their spending on the video site because […]

Industry
March 26, 2017 General Motors, Walmart, Pepsico and FX Networks also suspend Google ads

Another wave of marketers has suspended advertising on YouTube or in some cases other Google properties in what’s shaping up as an unprecedented revolt against the world’s largest digital media player over ads placed with objectionable content. General Motors, Walmart, Pepsico and FX Networks on Friday joined brand marketers that include Johnson & Johnson, Verizon […]

Industry
December 09, 2016 YouTube to open YouTube Space in Dubai Studio City

In partnership with Dubai Studio City, YouTube is launching its tenth YouTube Space in the world – and the first in MENA – in Dubai. YouTube Spaces are incubators that help YouTube creators with all the equipment and guidance they need to create content. This space will provide free access to high-end equipment, trainings, workshop […]

Industry
October 19, 2016 YouTube launches hub for Arab female creators, Batala

YouTube has launched a new hub called Batala especially for female creators from the MENA, featuring more than 100 female creators from the region. Announced during an event in Riyadh, the channel has more than 1,000 videos and is categorized by genres such as comedy, education, fitness, and many more. The hub will also highlight […]

Industry
August 22, 2016 Alex Brunori on what ads work on YouTube

Earlier this year, YouTube announced a first of its kind competition for Ramadan ads on the platform. Titled the “Lantern Award”, the program celebrated the best Ramadan ad in 2016 based on an algorithm that took into account views, engagement, and qualitative elements. The winner of The Lantern Award went to VIVA Kuwait for a […]

Industry
June 14, 2015 Google launches Google Preferred for YouTube

Google launches Google Preferred, an advanced channel packaging offering for YouTube that allows media agencies to access the audiences they value and the channels those audiences love. How it works Google’s ‘Preference score’ algorithm surfaces and ranks the channels that are among the top 5 percent of all YouTube channels. The score accounts for watch […]

Industry
March 22, 2015 Top ten pillars to gaining attraction on YouTube

With two in five users of social media users in the Arab world currently being subscribers on YouTube, according to the 2015 Arab Social Media Report, approximately 66 percent of social media users in Arab world access YouTube on a daily basis. According to a talk on YouTube at the Arab Social Media Influencers Summit earlier this […]

Industry
November 16, 2014 Conde Nast Entertainment hires YouTube stars for original video push

The Conde Nast of old aimed to sign star scribes like Christopher Hitchens and photographers like Annie Lebowitz. The Conde Nast of now has its sights set on YouTube stars. To meet the content demands of its growing millennial audience, the magazine publisher’s digital-video division, Conde Nast Entertainment, has begun signing YouTube stars to wide-reaching agreements […]

Industry
November 11, 2014 Pyramid scheme

  Robert Kyncl, global head of content and business operations at YouTube (YT), is not particularly keen on tying the platform with just user-generated content (UGC) anymore. Communicate learns that, at some point, “they’re [users] probably making more money than you are. When you call them users, it makes them sound like they are amateurs, […]

Industry
November 03, 2014 How Mangomolo is applying the YouTube model in the region (or not)

  Launched out of the region four months ago, Mangomolo, the latest venture by Wissam Sabbagh, founder and group CEO at DOTCOM MENA, was picked among 25 companies to exhibit for free at the upcoming Web Summit, which will take place in Dublin tomorrow. It is a great feat for a young venture that Sabbagh […]

Industry
October 09, 2014 YouTube hosts first Dubai event for advertisers

  On September 30, Google hosted its first YouTube event in Dubai, Pulse, for the advertising industry. Global executives, Robert Kyncl, head of content and operations for YouTube and Lucas Watson, Vice President for global brand solutions at Google were present at the event. As total watchtime on YouTube continues to grow by 50 percent […]

Industry
October 08, 2014 Is Facebook video threatening YouTube?

  Facebook rolled out an update this May releasing video metrics, wherein users will get information on total video views, unique video views, the average duration of the video view and audience retention. Indeed, this was a great update for marketers. Some brands still love listening to the term ‘GRPs’ and it seems like Facebook is […]

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