Search Results for : Youtube

Fahad Ali, Founder and Creative Director of Broomstick Creative, explains how to use the grown-up video platform the right way. As more brands churn out video content by the minute, our timelines, feeds, and WhatsApp messages are bombarded with videos and animations that either capture our attention or make us skip them in a heartbeat. […]

Bayan Ishtaiwi, digital media manager at Vizeum, discusses YouTube Premium and what it means for marketeers. Anyone who utilized YouTube as a media channel will probably know that it can be one of the most impactful channels to boost brand awareness and ad recall; not only that, but also driving conversions if you are leveraging […]

Nielsen’s Digital Ad Ratings (DAR) Measurement  has been expanded to 26 major markets including UAE, South Africa, Brazil, Hong Kong, India, Israel, Mexico, New Zealand, Philippines, Singapore, Thailand and Turkey, among others. Nielsen is expanding its advertising measurement of YouTube’s mobile app. The measurement company announced a deal with Google that will witness the Nielsen […]

YouTube will soon be available on Amazon’s Fire TV while Amazon Prime Video will show up on Google’s Chromecast and Android TV devices. The frosty relationship between Alphabet Inc. and Amazon.com Inc. thawed a little further Thursday when the two tech giants said in a statement that they would begin letting each other’s video services […]

YouTube is trying to stamp out its second major brand revolt in as many years, putting executives on an emergency call with top marketers and agencies, and sending a memo to Madison Avenue to let advertisers know it’s working on a fix. The problem: Pedophiles are viewing videos of children, leave disturbing comments and then […]

Facebook Watch receives 75 million viewers a day, according to new statistics shared by the company. But despite its growth, the platform is still a fraction the size of its most important rival, YouTube, and some media companies are concerned by the platform’s ever-changing character. Making sense of the numbers The longer-form video platform launched […]

One of the world’s biggest advertisers kept its ads off YouTube for more than a year because of concerns about inappropriate content. Now it’s returning to the video site, but a lot more selectively than before. P&G told its brands this week they could buy spots on YouTube. The company had stopped spending on YouTube in […]

‘Studios’ or training programs for creators on social media platforms have been all the rage with YouTube and Facebook setting up physical and online studios and trainings to help creators with equipment, advice, etc. Now, Snap has extended the capabilities of its ‘Lens Studio,’ which was launched last year. The Lens Studio and its extended […]

YouTube is launching a new skippable offering, called TrueView for Reach, that prioritizes reaching large audiences over completed views of a commercial. YouTube’s new ad product will cost advertisers even if the viewer presses skip. Kind of like TV. It is a variation of YouTube’s five-second skippable ads, and is designed for brands that are […]

YouTube is still showing 30-sec unskippable ads YouTube viewers have to sit through 30-second ads on videos from the site’s biggest partners despite the ban on the long-form commercials. YouTube video clips in shows from NBCUniversal, Viacom, Turner and other networks still run some 30-second pre-roll ads, even though the Google-owned site said it would […]

(Image credit: Wix.com. Super Bowl 2017 ad.) Wix.com chief marketing officer Omer Shai woke up on the morning of February 1 to a surprising message from the company’s media buying agency: NBC had presented a “great offer” to buy a spot in the Super Bowl, according to Shai. It was just before 6am in Israel, where […]

In May 2016, YouTube launched the first edition of The Lantern, an award program to recognize the work of creative and media agencies, as well as advertisers in the MENA region during Ramadan. Now in its second year, The Lantern has announced the winners of its second edition. This year, Orange Egypt won the award […]

  It all started from a ‘quality’ news source exposé with the headline “Big brands fund terror,” highlighting how content from global brands was appearing next to terrorism-related content and inadvertently funding terrorist groups. As brands began to boycott GDN and YouTube the concern around brand safety grew, hitting Google where it hurts with an […]

Major marketers’ ads have likely been showing up on or near YouTube videos promoting terrorism, neo-Nazi groups and other web content for a long time. So why has the brand-safety problem suddenly burst into the open, prompting big advertisers such as General Motors, Walmart, Verizon, AT&T and Johnson & Johnson to stop spending on YouTube […]

There are some in the ad industry who are likely a little gleeful about YouTube’s current state. For them, it’s rewarding to see such a dominant player fall. In some cases, the critics even benefit. That’s just part of the YouTube pile-on ever since major advertisers started freezing their spending on the video site because […]

Another wave of marketers has suspended advertising on YouTube or in some cases other Google properties in what’s shaping up as an unprecedented revolt against the world’s largest digital media player over ads placed with objectionable content. General Motors, Walmart, Pepsico and FX Networks on Friday joined brand marketers that include Johnson & Johnson, Verizon […]

In partnership with Dubai Studio City, YouTube is launching its tenth YouTube Space in the world – and the first in MENA – in Dubai. YouTube Spaces are incubators that help YouTube creators with all the equipment and guidance they need to create content. This space will provide free access to high-end equipment, trainings, workshop […]

YouTube has launched a new hub called Batala especially for female creators from the MENA, featuring more than 100 female creators from the region. Announced during an event in Riyadh, the channel has more than 1,000 videos and is categorized by genres such as comedy, education, fitness, and many more. The hub will also highlight […]

Earlier this year, YouTube announced a first of its kind competition for Ramadan ads on the platform. Titled the “Lantern Award”, the program celebrated the best Ramadan ad in 2016 based on an algorithm that took into account views, engagement, and qualitative elements. The winner of The Lantern Award went to VIVA Kuwait for a […]

Google launches Google Preferred, an advanced channel packaging offering for YouTube that allows media agencies to access the audiences they value and the channels those audiences love. How it works Google’s ‘Preference score’ algorithm surfaces and ranks the channels that are among the top 5 percent of all YouTube channels. The score accounts for watch […]

The Conde Nast of old aimed to sign star scribes like Christopher Hitchens and photographers like Annie Lebowitz. The Conde Nast of now has its sights set on YouTube stars. To meet the content demands of its growing millennial audience, the magazine publisher’s digital-video division, Conde Nast Entertainment, has begun signing YouTube stars to wide-reaching agreements […]

  Robert Kyncl, global head of content and business operations at YouTube (YT), is not particularly keen on tying the platform with just user-generated content (UGC) anymore. Communicate learns that, at some point, “they’re [users] probably making more money than you are. When you call them users, it makes them sound like they are amateurs, […]

  Launched out of the region four months ago, Mangomolo, the latest venture by Wissam Sabbagh, founder and group CEO at DOTCOM MENA, was picked among 25 companies to exhibit for free at the upcoming Web Summit, which will take place in Dublin tomorrow. It is a great feat for a young venture that Sabbagh […]

  Facebook rolled out an update this May releasing video metrics, wherein users will get information on total video views, unique video views, the average duration of the video view and audience retention. Indeed, this was a great update for marketers. Some brands still love listening to the term ‘GRPs’ and it seems like Facebook is […]