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Adform, a global independent advertising technology platform, has opened its first office in the region in Dubai. The operation will provide on-the-ground support Adform’s existing Middle East clients while seeking new business. Pawan Setpal, who has more than ten years’ experience in digital advertising and adtech will be responsible for day-to-day operations. Setpal joins Adform […]

Snap, which opened its Dubai office early last year, is headed by ex-Yahoo veteran Hussein Freijeh as managing director. He is supported by Jake Thomas, ex-LinkedIn, as head of agency development, and Rami Saad, ex-deputy COO of DMS, as head of content. Now, it has appointed Choueiri Group’s digital arm, DMS, to act as sales […]

Naguib Toihiri, SEO Department lead, RBBi on the evolution of search engine to search experience optimization By the time you finish reading this sentence, Google will have processed around a quarter of a million search queries. We use search engines for everything from job searches to shopping to booking a holiday. It’s become an indispensable […]

Snap Inc. announced the launch of its Discover platform for Snapchatters in the MENA region. The platform will feature local content in Arabic produced exclusively for Snapchat from leading local media companies that cover news, entertainment, fashion, and lifestyle. The media companies that will begin publishing daily stories for Discover are Al Arabiya, Al Jazeera, […]

By Tamara Habib, business director, Netizency They say imitation is the sincerest form of flattery. And imitation is something that Facebook has been doing a lot of lately: stories, lenses, filters… it seems there’s no stop that Facebook won’t pull to clone Snapchat’s features. But is Facebook’s attempt at imitating all things Snapchat beginning to […]

It’s exciting times for Snapchat’s regional office, which has made a number of key appointments in the last few months. With ex-Yahoo Hussein Freijeh at the helm, the company has recruited LinkedIn’s Jake Thomas as head of agency development – MENA and now DMS’ deputy chief operating officer Rami Saad as head of content, according to […]

LinkedIn’s head of marketing solutions – MENA, Jake Thomas, has joined Snapchat’s regional office as head of agency development – MENA, according to industry sources. At the time of publishing, Hussein Freijieh, who is heading the regional operations, declined to comment.

With a daily active user base of 76.5 percent in the MENA, Matthew Talbot, CEO, BlackBerry Messenger (BBM), is unsurprisingly confident about what the service has to offer users – and, of course, advertisers. Since its licensing deal with Indonesian media corporation Emtek, BBM has set up independent offices in Canada, Jakarta and Singapore, and […]

As reported by multiple industry sources, Snapchat is ready to make its entry into the Middle East market with its first office in Dubai toward the end of this year. Heading the operation will be Hussein Freijeh, who is best known for his long-standing role with Maktoob – and then Yahoo – for more than […]

While I’m scrolling down my two favorite sites, Slate and The New York Times, I come across ads that are served based on context, as well as sponsored content that appears in the feed of the news blocks or in-article. This kind of ad unit doesn’t break my browsing journey and leaves me to interact […]

Clients want one partner to simplify the fragmentation and data – and today’s shops may not be among them Winter is coming. The old families are preparing their troops and poring over strategies in a race to secure their territory before it is invaded by new and unfamiliar forces. The best option might be to […]

Have you ever wondered who funds the Internet? Who pays for all the content and services that we enjoy online for free? The answer is advertisers. They fund the “free Internet” and they are the reason we can enjoy all the content websites (Forbes, CNN, Times), the social networks (Facebook, Twitter, Instagram), search engines (horizontal […]

Effective Measure’s emPower audience data segments are now available in the Middle East and North Africa (MENA) through Google’s demand-side-platform (DSP), DoubleClick Bid Manager (DBM). This partnership allows advertisers, agencies and trading desks to target specific audiences when purchasing inventory through DoubleClick’s DBM. After a testing period, in partnership with DoubleClick and Vivaki AOD earlier […]

For the first time, UM MENA has launched its annual trends for 2016 in a report titled “Next Thing Now”. The report features the insight of media specialists at the agency as well as professionals from Coca- Cola, Google, DMS and Yahoo! Highlights from the report include: Technology & innovation For 2016, brands must approach […]

Sources at InMobi reveal that the acquisition is a false claim and no further information can be expected at this time. Earlier, SeekingAlpha reports that Microsoft is near to closing a deal to acquire mobile advertising company InMobi. The report indicates that the number InMobi is requesting is approximately $2 million, but does not confirm […]

Surprisingly – or unsurprisingly – Yahoo has announced that it will shut down its Dubai office by the end of April 2016. There have been talks of the company shutting down its Middle East operations since January 2015 when it cut its staff down by half. However, when Communicate reached out to Yahoo, we were […]